Blog Archives

Concept Art for Lindt Chocolate

In this gallery I would like to show some concept illustrations created in 2015 for Lindt Chocolate.

Lindt Gold Bunny / Goldhase
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AN2V Kakemonos / Commercial Banner Illustration

I am frequently consulted by my clients to assist with marketing and advertising projects, with concepts and ideas, layouts and graphic design suggestions as well as of course drawings and illustration elements.

AN2V, the Association Nationale de la Vidéoprotection approached me for a very interesting project. Founded in 2004 by Dominique LEGRAND, this remarkable association was established to address the growing need for the exchange of experiences in the field of security technology. At the time, video surveillance, which we now call videoprotection, lacked structure, and many users were grappling with the challenges of deployment.

What sets AN2V apart is its unique combination of “demand” from both public and private users, along with companies offering products and services in the realm of security technologies. AN2V is truly one of a kind, and I was privileged to collaborate with them.

AN2V presented me with an exciting challenge – to create three distinctive, large-scale Kakémono display banners, each measuring 2.10 meters by 0.85 meters. These banners were designed to represent three key facets of AN2V’s activities: training, the association itself, and the universities they organize.

Two of the AN2V Kakemono banners on display at a tradeshow
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How to Effectively Use Mascots and Comic Art to Convey Your Message – Marsden Illustration

Mascots and comic art are powerful marketing tools that businesses of all sizes and types can use to effectively communicate their message to audiences of all ages and completely transcend language barriers.

The Power of Comic Strips

Comic strips can communicate concepts and ideas to audiences of all ages and completely transcend languages. They can be used to give friendly reminders, offer tips, and provide educational material. For example, Coca-Cola assigned me to create wordless comic strips to remind people to recycle cans which were printed directly on the cans. These strips can also be used for internal purposes such as employee training and skill development, corporate training and executive briefings, or to enhance presentations and PowerPoint slides. They are also a wonderful media for e-learning or educational material.

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Drawing Videos

I am frequently called upon to create drawings for presentations and explainer videos or advertising videos or education videos.

My style of drawing videos and explainer videos differs from the vast majority of video productions because they are actual drawings which unfold, drawn by an actual artist who knows how to draw. The appearance can vary in different illustration styles, we can use color, we can use painterly brush strokes, pen, or pencil sketches. It is an actual work of art unfolding. The intrigue also lies in what unfolds first and what unfolds next.

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Sanafort Vitamins and Minerals Packaging, Catalog and Flyers

Design of the logo and exterior packaging / boxes and the interior bottle labeling – color coordinated design for Sanafort Vitamins and Minerals. Design of all marketing sheets, flyers, brochures and catalogs.

Vitamin and Minerals – Product Sheets and Flyers
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Custom Whiteboard Videos by Experienced Cartoonist – High Quality and Affordable

Explainer Videos, Motion Graphics, Whiteboard, Scribing

In today’s rapidly evolving digital landscape, the necessity for engaging, dynamic content is paramount. As attention spans contract, the ability to swiftly capture and sustain viewer engagement is vital. Moving visuals, especially hand-drawn videos, shine as invaluable assets in this domain. Their charm and animated nature don’t just convey your message; they make it memorable.

Whiteboard or Explainer Videos blend simplicity with creativity, masterfully transforming complex topics into digestible and captivating narratives. With over two decades of expertise in illustration, character design, and cartooning, I infuse every video with a distinct, refined touch.

A lovely walk by the castle at the lake

Our partnership kicks off with a comprehensive briefing, allowing me to deeply understand your aspirations and objectives. Scripting and storyboarding follow, laying down the visual and narrative blueprint. I pride myself on my commitment to authenticity and originality. The videos I craft avoid the trappings of generic templates and characters, opting instead for custom illustrations that harmonize with your brand and its message.

In a market saturated with providers leveraging software, pre-loaded drawings, and templated assets, many videos risk looking indistinguishably similar, potentially exuding an air of uninspired mass production. My approach contrasts sharply. Every creation is genuinely hand-drawn, custom-tailored, and deeply attuned to your brand’s ethos. The styles you might have enjoyed in my portfolio? All are at your disposal, from monochromatic sketches to vivid, full-color masterpieces.

Zuerich Gym - 24 Stunden Geöffnet - Trainieren im Gym des Europemeister Frank Müller

Yet, quality doesn’t necessitate extravagance. Despite offering expert craftsmanship and bespoke content, my rates are surprisingly competitive. The proposition is clear: top-tier quality without the top-tier price. Each collaboration is structured with transparent, flat-rate estimates from conception to completion, ensuring you can plan without the stress of unforeseen costs. Defined milestones keep the project on track and punctual.

Your message deserves prominence. Should you be seeking an authentic, captivating narrative, whether for product showcases, service introductions, or business processes, I am poised to deliver. Reach out, let’s discuss a no-commitment offer, and embark on a journey to make your content distinct, engaging, and memorable.

Thank you for considering a collaboration. I look forward to the possibility of working with you.

Ian Marsden – ian@marsdenillustration.com – iphone/whatsapp: +33 (0)6 42 49 82 11


Custom Illustrated Videos

#whiteboardvideos #custommade #cartoonist #highquality #affordable

VISIT MY YOUTUBE PLAYLIST WITH MANY VIDEO SAMPLES

Lernnuggets Presentation Video 2

What ARE Explainer Videos or Whiteboard Videos?

What are Explainer Videos? What is Whiteboard?

What Styles can be used?


Pretty much any style you can find in my art portfolio: https://marsdenillustration.com/portfolio-2020/

Click gallery images below to enlarge and open slideshow

Video combining animation with live action

The World is Not Flat - Seeing & Understanding the All Stars Approach to Human Development

Some examples of video series produced in english, german and french using known voice talents:

Beispielvideo auf Deutsch mit der Stimme von Schauspieler Kaspar Eichel
(Schauspieler und Synchronsprecher. Er ist bekannt als die deutsche Stimme von Robert Redford)

PilzVideo 001 Kultivierung der Pilze

Example Video in English with the voice of David A. Watson

MushroomVideo 002 Production of Mushroom Powder

Vidéo en Français avec la voix de Daniel Beretta
Daniel Beretta, est un acteur, auteur-compositeur-interprète
Également célèbre pour son travail dans le milieu du doublage,
il est notamment la voix française régulière d’Arnold Schwarzenegger

ChampignonVideo 006 L'essentiel en bref

Every video and all illustrations are custom made with care and precision.
No clip-art or stock art. No re-usable characters, no repeated faces, bodies or puppets.
No prefabricated explainer software. 

What are the costs?

Please contact me for a free und non-binding flat-rate estimate, custom made for your needs and project requirements. My flat rates include idea phase, storyboarding, final art, video production and transfer of usage rights (also for characters and artwork).



Knowledge Nuggets for the Federal Acquisition Institute:

What is a Program Manager

(character designs, illustrations and backgrounds by Ian David Marsden)
for the Federal Acquisition Institute
https://www.fai.gov/media-library/collection/knowledge-nugget

Some More Example Videos

Hawlik Vitalpilze – 005 – Wir lassen dem Pilz die volle Zeit zur Reife
Hawlik Gesundheitsprodukte

Hawlik Vitalpilze - 005 - Wir lassen dem Pilz die volle Zeit zur Reife

Dfreeeze Smart Phone App (Deutsche Version) – Digades

Dfreeeze Smart Phone App (Deutsche Version) - Digades

Break the chain of Infection IPC Infection prevention and control
Dräger Global

Break the chain of Infection_IPC_Infection prevention and control

PDF DOWNLOAD WITH ART SAMPLES

Download PDF with art samples: Drawings, Cartoons, Comics, Graphic Novels, Children’s Books

Download PDF with art samples:
Advertising, Marketing, Merchanidising, Vector Art,
Logos, Design, Character Design, Mascots



Sketchbook | Advertising and Business | Videos and Animation | Editorial Illustration | Logo and Character Design | Cartoons and Comics | Packaging Design | Google Doodles | Children’s Book Illustration | Ritzenhoff | Wacom Featured Artist | Latoya Jackson

Bio Ian Marsden English | Bio Ian Marsden Français | Bio Ian Marsden Deutsch

For a partial client list and testimonials please visit my biography page.

© Copyright 2022 the individual clients / artist: Ian David Marsden
(Displayed on my personal homepage for self-promotional purposes under rights granted by my terms and conditions.)

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I received my first proof copy of my new graphic novel “Marvin”

I am very excited. I have just received my first proof copy of my new graphic novel “Marvin” from my publisher Schiffer Books.

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Poster VIN-TAGE 2019

Poster Design and Illustration
for VIN-TAGE 2019
Saint-Mathieu-de-Tréviers, 34270
Pic St. Loup (34)

Dessin: Ian David Marsden
Client: Centre Apighrem
Date: 04 / 2019
Media: Digital Illustration / Photoshop / Adobe Illustator

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Marsden Illustration