comic strips

Creating the Artwork for the Mercedes-Benz Employee Manual

Today, I want to take you on a journey that holds a special place in my heart—the creation of the illustrated Mercedes-Benz Employee Manual, affectionately known as the “Mitarbeiterknigge”. *

Back in 2010, as an experienced illustrator, character designer and concept creator, I had the pleasure of collaborating with esteemed advertising agency Sieber & Wolf on this fascinating project. Join me as I walk you through the process of bringing this comprehensive manual to life, highlighting the importance of effective visual communication within the context of a luxury brand like Mercedes-Benz.

When Sieber & Wolf approached me with the opportunity to work on the “Mitarbeiterknigge”, I knew it was a project that demanded precision, creativity, and dedication to excellence. The manual aimed to train Mercedes-Benz staff who interacted with customers, covering topics such as maintaining contact, politeness, and proper behavior in various situations like vehicle purchase, repairs, sales, events, lunches, dinners, and business correspondence. It was crucial that the illustrations reflected Mercedes-Benz’s high standards, precision, and commitment to quality.

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How to Effectively Use Mascots and Comic Art to Convey Your Message – Marsden Illustration

Mascots and comic art are powerful marketing tools that businesses of all sizes and types can use to effectively communicate their message to audiences of all ages and completely transcend language barriers.

The Power of Comic Strips

Comic strips can communicate concepts and ideas to audiences of all ages and completely transcend languages. They can be used to give friendly reminders, offer tips, and provide educational material. For example, Coca-Cola assigned me to create wordless comic strips to remind people to recycle cans which were printed directly on the cans. These strips can also be used for internal purposes such as employee training and skill development, corporate training and executive briefings, or to enhance presentations and PowerPoint slides. They are also a wonderful media for e-learning or educational material.

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Gianni Infantino – Tor des Monats

Gianni Infantino – Tor des Monats

Gianni Infantino – FIFA President – Tor des Monats, Nebelspalter

Karikatur von FIFA Präsident Gianni Infantino für den Nebelspalter “Tor des Monats”


Stell Dir vor, es ist Fussball-WM und keiner will hin.
In Qatar gibt es Gratis-Tickets und Glühwein zu Feuerwerkskerzen auf dem Adventskranz.
Zum Artikel “Infantino freut sich auf die infantilste WM” von Hans Abplanalp
Karikatur von Cartoonist Ian David Marsden für Nebelspalter Nr. 11 2022

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Comic Strips Sustainable Energy

For France-based client Sustain D I was tasked to develop original character designs for two cartoon characters and draw a series of comic strips featuring energy saving and ecological tips and tricks.

Let the sun shine in and you don’t need to turn the lights on 😀
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Fun Animated and Illustrated Greeting Cards

Below a YouTube video presentation of 10 animated greeting cards for various occasions. I had the pleasure of inventing and designing this series of animated greeting cards for client 1&1 Mail & Media GmbH for GMX, Web.de, Mail.com Germany via the agency dieKLEINERT.de

The topics that were presented to me in the briefing were: Happy Birthday, I’m Sorry, Thank You, Merry Christmas, Happy Holidays, Get Well Soon, Happy New Year and Thank You!

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Mascot Design Logo FIS Ski World Championship 2003 St. Moritz

(with YouTube Video Radio Interview with Mascot Designer Ian Marsden)

I n 2002 I was contacted by the organization for the FIS Alpine World Ski Championships in the renowned pristine alpine resort town of St. Moritz, Switzerland. I was informed, that I had been chosen as the designer and illustrator to create the official mascot for the event.

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MARVIN is 1st Place Winner in the Graphic Novel category of the 2020 Purple Dragonfly Awards

I am thrilled to announce that my book MARVIN about the life of Broadway and Hollywood composer Marvin Hamlisch has won 1st Place in the Graphic Novel Category of the 2020 Purple Dragonfly Awards.

MARVIN is the first graphic novel by illustrator and cartoonist Ian David Marsden.

https://www.dragonflybookawards.com/purple-dragonfly-contest-winners

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Creative Together! Connected Ink 21-hour Drawing Party

Creative Together! Connected Ink 21-hour Drawing Party

Celsys is pleased to announce the Creative Together! Connected Ink 21-hour Drawing Party at Wacom’s Connected Ink, one of the world’s most advanced digital pen & stationery events.

Drawing LIVE, Tuesday November 17, 2020 from 20:00 to 21:30 (CET) on the
Theme: THE CITY AT NIGHT, Ian David Marsden (France) will be drawing on his Wacom Cintiq 27 QHD Touch in Clip Studio Paint software.

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Artist Instagram and TikTok with lots of sketches, doodles and live drawings

It’s been a while since I updated my news blog. Things have been rather quiet on the project front due to the pandemic (like for many), so I don’t have a lot of new client work to show you, but I thought I would say a quick hello.

I recently started a TikTok channel, where I mostly post recordings of live drawings (digital and analog). So if you are on there and enjoy drawings, drop by and have a look.

I only have 120 followers here so far, so you can become a member of a highly exlusive club. 😀

https://www.tiktok.com/@iandavidmarsden?lang=en

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Custom Whiteboard Videos by Experienced Cartoonist – High Quality and Affordable

Explainer Videos, Motion Graphics, Whiteboard, Scribing

In today’s rapidly evolving digital landscape, the necessity for engaging, dynamic content is paramount. As attention spans contract, the ability to swiftly capture and sustain viewer engagement is vital. Moving visuals, especially hand-drawn videos, shine as invaluable assets in this domain. Their charm and animated nature don’t just convey your message; they make it memorable.

Whiteboard or Explainer Videos blend simplicity with creativity, masterfully transforming complex topics into digestible and captivating narratives. With over two decades of expertise in illustration, character design, and cartooning, I infuse every video with a distinct, refined touch.

A lovely walk by the castle at the lake

Our partnership kicks off with a comprehensive briefing, allowing me to deeply understand your aspirations and objectives. Scripting and storyboarding follow, laying down the visual and narrative blueprint. I pride myself on my commitment to authenticity and originality. The videos I craft avoid the trappings of generic templates and characters, opting instead for custom illustrations that harmonize with your brand and its message.

In a market saturated with providers leveraging software, pre-loaded drawings, and templated assets, many videos risk looking indistinguishably similar, potentially exuding an air of uninspired mass production. My approach contrasts sharply. Every creation is genuinely hand-drawn, custom-tailored, and deeply attuned to your brand’s ethos. The styles you might have enjoyed in my portfolio? All are at your disposal, from monochromatic sketches to vivid, full-color masterpieces.

Zuerich Gym - 24 Stunden Geöffnet - Trainieren im Gym des Europemeister Frank Müller

Yet, quality doesn’t necessitate extravagance. Despite offering expert craftsmanship and bespoke content, my rates are surprisingly competitive. The proposition is clear: top-tier quality without the top-tier price. Each collaboration is structured with transparent, flat-rate estimates from conception to completion, ensuring you can plan without the stress of unforeseen costs. Defined milestones keep the project on track and punctual.

Your message deserves prominence. Should you be seeking an authentic, captivating narrative, whether for product showcases, service introductions, or business processes, I am poised to deliver. Reach out, let’s discuss a no-commitment offer, and embark on a journey to make your content distinct, engaging, and memorable.

Thank you for considering a collaboration. I look forward to the possibility of working with you.

Ian Marsden – ian@marsdenillustration.com – iphone/whatsapp: +33 (0)6 42 49 82 11


Custom Illustrated Videos

#whiteboardvideos #custommade #cartoonist #highquality #affordable

VISIT MY YOUTUBE PLAYLIST WITH MANY VIDEO SAMPLES

Lernnuggets Presentation Video 2

What ARE Explainer Videos or Whiteboard Videos?

What are Explainer Videos? What is Whiteboard?

What Styles can be used?


Pretty much any style you can find in my art portfolio: https://marsdenillustration.com/portfolio-2020/

Click gallery images below to enlarge and open slideshow

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Video combining animation with live action

The World is Not Flat - Seeing & Understanding the All Stars Approach to Human Development

Some examples of video series produced in english, german and french using known voice talents:

Beispielvideo auf Deutsch mit der Stimme von Schauspieler Kaspar Eichel
(Schauspieler und Synchronsprecher. Er ist bekannt als die deutsche Stimme von Robert Redford)

PilzVideo 001 Kultivierung der Pilze

Example Video in English with the voice of David A. Watson

MushroomVideo 002 Production of Mushroom Powder

Vidéo en Français avec la voix de Daniel Beretta
Daniel Beretta, est un acteur, auteur-compositeur-interprète
Également célèbre pour son travail dans le milieu du doublage,
il est notamment la voix française régulière d’Arnold Schwarzenegger

ChampignonVideo 006 L'essentiel en bref

Every video and all illustrations are custom made with care and precision.
No clip-art or stock art. No re-usable characters, no repeated faces, bodies or puppets.
No prefabricated explainer software. 

What are the costs?

Please contact me for a free und non-binding flat-rate estimate, custom made for your needs and project requirements. My flat rates include idea phase, storyboarding, final art, video production and transfer of usage rights (also for characters and artwork).



Knowledge Nuggets for the Federal Acquisition Institute:

What is a Program Manager
[ngg src=”galleries” ids=”27″ display=”pro_horizontal_filmstrip” show_captions=”0″]

(character designs, illustrations and backgrounds by Ian David Marsden)
for the Federal Acquisition Institute
https://www.fai.gov/media-library/collection/knowledge-nugget

Some More Example Videos

Hawlik Vitalpilze – 005 – Wir lassen dem Pilz die volle Zeit zur Reife
Hawlik Gesundheitsprodukte

Hawlik Vitalpilze - 005 - Wir lassen dem Pilz die volle Zeit zur Reife

Dfreeeze Smart Phone App (Deutsche Version) – Digades

Dfreeeze Smart Phone App (Deutsche Version) - Digades

Break the chain of Infection IPC Infection prevention and control
Dräger Global

Break the chain of Infection_IPC_Infection prevention and control

PDF DOWNLOAD WITH ART SAMPLES

Download PDF with art samples: Drawings, Cartoons, Comics, Graphic Novels, Children’s Books

Download PDF with art samples:
Advertising, Marketing, Merchanidising, Vector Art,
Logos, Design, Character Design, Mascots



Sketchbook | Advertising and Business | Videos and Animation | Editorial Illustration | Logo and Character Design | Cartoons and Comics | Packaging Design | Google Doodles | Children’s Book Illustration | Ritzenhoff | Wacom Featured Artist | Latoya Jackson

Bio Ian Marsden English | Bio Ian Marsden Français | Bio Ian Marsden Deutsch

For a partial client list and testimonials please visit my biography page.

© Copyright 2022 the individual clients / artist: Ian David Marsden
(Displayed on my personal homepage for self-promotional purposes under rights granted by my terms and conditions.)

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I received my first proof copy of my new graphic novel “Marvin”

I am very excited. I have just received my first proof copy of my new graphic novel “Marvin” from my publisher Schiffer Books.

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Marsden Illustration