Explore Ian David Marsden’s professional portfolio on LinkedIn. With 25+ years in illustration, branding, UX, editorial art, and visual storytelling, Ian’s client list includes Coca-Cola, Google Doodles, Mercedes-Benz, and MAD Magazine. Based in France, working worldwide.
Original character design and mascot development for human resources and team-building brand In Talent We Trust. Cartoon style meets clarity for human-centered communication.
High-impact character and t-shirt artwork created for pro wrestling icon Johnny Mundo (John Hennigan), paired with fine-line pen illustration for a Swiss eyewear campaign. A showcase of Ian David Marsden’s versatility in mascot design, commercial art, and advertising illustration—blending bold entertainment visuals with elegant European linework.
Perfect for brands seeking unforgettable characters and premium visuals for apparel, advertising, and retail.
A full custom icon library for SaaS and compliance software—clarity meets creativity. Designed by Ian David Marsden using storytelling-focused UX logic and system-based aesthetics.
Two original illustrations of the Arc de Triomphe in Montpellier, France—day and night versions—by local illustrator Ian David Marsden. Available as giclée art prints in the Modicum Editions shop. Ideal for tourism, public relations, and décor lovers seeking fine illustration work from Occitanie.
Full creative direction, product design, and packaging illustration for Sanafort AG. Clean branding for natural health and wellness products—bridging scientific trust with visual harmony. Strategic design by Ian David Marsden.
Elegant gallery display at Modicum Editions, showcasing a selection of premium art prints, including vibrant illustrations and vintage-inspired designs by illustrator Ian David Marsden
From custom wine label design to mobile-format explainer videos, Ian David Marsden blends satire, clarity, and French branding flair. This slider showcases work for Mas de Figuier (Languedoc) and educational campaigns in Switzerland.
Discover Ian David Marsden’s iconic contributions—from the first Google Doodles to album art and branding for La Toya Jackson. Cross-platform visual storytelling with pop-cultural punch and editorial flair.
Browse the official gift shop for Ian David Marsden’s illustration art, featuring exclusive giclée prints and posters only available at Modicum Editions. Printed on archival-quality, FSC-certified paper with eco-friendly, fade-resistant inks, these premium illustration prints bring creativity and originality to any space. Order directly from the Marsden Illustration Gift Shop and get high-quality artwork shipped sustainably from locations near you.
Explore the captivating artwork of the ‘Pillage autour du Pic’ board game, designed by illustrator Ian David Marsden. Featuring character designs, card illustrations, a detailed game board, and vibrant box art, this design showcases creative storytelling and gameplay innovation. Perfect for showcasing in a dynamic slider on www.marsdenillustration.com
Ian David Marsden - Marsden Creative
Illustrator & Creative Director | Editorial & Commercial Illustration | Business Comics | Mascots & Characters | UX/UI Storytelling | Motion & Branding | Graphiste | Based in France – Available Worldwide
Illustration Case Study: Mercedes-Benz Employee Manual — A Milestone in Visual Communication
As an illustrator and concept designer with over 30 years of international experience, I’ve had the privilege of working on many high-level and creatively rewarding assignments. Among the most meaningful: the illustrated Mercedes-Benz Employee Conduct Manual, known internally as the “Mitarbeiterknigge.”
Commissioned by the respected communications agency Sieber & Wolf, and developed in close collaboration with Mercedes-Benz, this project brought together high standards of brand integrity, creativity, and storytelling.
(“Knigge,” named after the 18th-century German philosopher Adolph Freiherr von Knigge, has become shorthand in German-speaking countries for etiquette, courtesy, and professional conduct.)
Meet Fox, a curious and enthusiastic cartoon character eager to embrace a more ecological, energy-efficient lifestyle. Alongside him is Major Domo, a resourceful and witty little robot who offers insightful tips to save energy, reduce costs, and protect the environment. Created for my France based Client: Sustain-D. Together, they navigate various everyday scenarios, showing how small changes can lead to big improvements in sustainability.
In between recent creative projects, I finally gave some much-needed attention to a corner of my digital presence that I’d neglected for years—my LinkedIn profile.
I’ve had it for over two decades, but it remained almost willfully minimalistic. Sparse. Mysterious, perhaps. It certainly didn’t reflect the breadth of my work, or the clients and collaborators I’ve been fortunate to partner with over the years. I’m happy to share that it’s now fully updated—with a professional new header, an accurate timeline, and over 40 detailed project entries complete with media and visuals.
What You’ll See There Now
The header alone already gives you a strong sense of what I do:
“Illustrator & Creative Director | Cartoons, Mascots, Business Comics & Character Design | Branding, UX/UI, Storytelling & Motion | Available Worldwide”
Below that, you’ll find a growing library of case studies, media files, and a concise look into the work that clients trust me with—from Switzerland to Germany to France, and beyond.
Based in France – Working Globally
My name is Ian David Marsden, and I’m a Swiss illustrator, character designer, and creative director. I’m currently based in Claret, near Montpellier, in the beautiful Pic Saint Loup region of southern France. This is where my fully equipped studio is located, and where most of my visual and storytelling work is conceptualized and produced.
While my location is France, my clients are international. I’m perfectly bilingual in English and German, and I also work with a full business-level proficiency in French. Whether it’s a wine label for a domaine in the Languedoc, a mascot for a startup in Berlin, or an editorial illustration for a Swiss publisher, I bring cross-cultural awareness, professional fluency, and artistic clarity to each project.
