Design and Packaging

Packaging Design, Logos and Identity Projects by Designer and Illustrator Ian David Marsden

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Welcome to my collection of packaging design, logos, and identity projects. Here, you’ll find a range of work that reflects my diverse experiences and design influences.

Growing up in Zurich, I was trained in the traditional principles of Swiss graphic design, where simplicity and clarity are key. You’ll see that influence throughout my work, with a “less is more” approach that often features clean lines and precise typography. But I also like to mix in hand-drawn elements and vibrant colors to bring a bit of personality and warmth to each project.

From crafting logos for plush toy brands in Los Angeles, to designing packaging for Swiss health supplements and wine labels from both Europe and the U.S., I’ve had the chance to collaborate with clients across a wide range of industries. I’ve even created album covers and crests for La Toya Jackson, and unique rum labels that stand out on the shelf.

On the digital side, I’ve worked on UX and UI design, creating clean, functional icons that balance form and function, using tools like Adobe Illustrator and Adobe XD.

Every project is a blend of research, intuition, and creativity. If you’re looking for a fresh take on packaging or identity design, feel free to reach out—I’d love to collaborate on your next project.

Download a PDF with artwork samples

 

 

 


Download PDF Portfolio

Sketchbook | Advertising and Business | Videos and Animation | Editorial Illustration | Logo and Character Design | Cartoons and Comics | Packaging Design | Google Doodles | Children’s Book Illustration | Ritzenhoff | Wacom Featured Artist | Latoya Jackson

CV Ian Marsden English | CV Ian Marsden Français | CV Ian Marsden Deutsch

For a partial client list and testimonials please visit my biography page.

© Copyright 2023 the individual clients / artist: Ian David Marsden

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Marsden Illustration