I want to address a topic that might be important to both of us: making high-quality illustrations and animations accessible, regardless of your budget.
Often, the first question in discussing a new project is, “How much would this cost?”
My answer is straightforward and tailored to you:
The cost is based on what you have budgeted for your project.
It’s really THAT simple.
Your interest in my work is incredibly encouraging time and again. Having illustrated for clients like Google, Mercedes, Lindt, etc., and having contributed to projects like the design of the official mascot for the Ski World Championships in St. Moritz, I understand there might be concerns about the affordability of my services. I want to address this directly.
When asked, “How much would this cost?” I prefer not to make a project estimate that may not fit into your planned budget, thus rendering further discussion unnecessary.
Instead, I prefer to turn the question around. I ask: What is needed? When is it needed? What is the budget?
If the project aligns with practical considerations and I am available, let’s get started!
This direct approach makes initiating projects easier and the collaboration more enjoyable by aligning with your practical considerations. It also avoids haggling or other unpleasant back-and-forths, making our job easier and the start of new collaborations much smoother and more enjoyable.
For publications and publishers with preset fixed fee schedules, I assure you that I am accustomed to adapting and working within such structures to ensure a smooth and efficient partnership. (Editorial Illustration)
For advertising agencies, I fully understand that you are already working with a budget set by your client. It is crucial for me to fit into your pricing structure in a way that makes sense and makes a collaboration interesting and beneficial for both parties. (Advertising Illustration)
For companies, even if you are a globe-spanning mega-corporation with a brand that blows everyone away, I understand that not every project necessarily comes with a rock star fee. (Logos and Design)
With me, you will not encounter elaborate marketing tactics or sales pitches.
My focus is on honest, high-quality work, supported by fair and transparent, flat-rate fees. Whether it’s a single illustration or many, regular contributions, or explainer video production, I tailor my approach to your specific needs to align quality and professionalism with your budget.
Nothing pleases me more than regular, often long-term collaboration with satisfied regular customers who have my contact details on hand when something is needed quickly, expertly executed, handled with interest and delivered at or before the intended deadline. Consider it the red Bat-phone for ideas and drawings.
Please do not hesitate to approach me with your project ideas. Let’s explore how we can bring them to life within your budget and create something extraordinary together.
Here’s what my flat-rate packages include:
Initial Consultation: Understanding your vision and specific project requirements.
Rough Sketches/Initial Drafts: Crafting the foundational concepts.
Revision Stages: Fine-tuning the work to match your exact needs.
Final Artwork/Video Production: Delivering polished and professional results on time.
Transfer of Usage Rights: Customizing rights transfer to suit your project’s needs, with geographical or time limitations to suit your needs.
Transparent Flat Rate: Clear pricing with no hidden costs. No hourly fees, no unexpected overtime.
Payment by bank transfer or Paypal, 50% on commencement of project, the second half on delivery of final artwork.
ian@marsdenillustration.com
+33 (0) 6 42 49 82 11
Website: https://marsdenillustration.com
LinkedIn: https://www.linkedin.com/in/idmarsden/
YouTube: https://www.youtube.com/@MarsdenIllustration
(Central European Time / France)
I’m Ian David Marsden, a freelance independent illustrator, designer, cartoonist, and animator, and I also produce whiteboard and explainer videos.
Sketchbook | Advertising and Business | Videos and Animation | Editorial Illustration | Logo and Character Design | Cartoons and Comics | Packaging Design | Google Doodles | Children’s Book Illustration | Ritzenhoff | Wacom Featured Artist | Latoya Jackson
