

My Updated LinkedIn and What I Do
Refreshed, Reconnected, and Rediscovered
In between recent creative projects, I finally gave some much-needed attention to a corner of my digital presence that I’d neglected for years—my LinkedIn profile.
I’ve had it for over two decades, but it remained almost willfully minimalistic. Sparse. Mysterious, perhaps. It certainly didn’t reflect the breadth of my work, or the clients and collaborators I’ve been fortunate to partner with over the years. I’m happy to share that it’s now fully updated—with a professional new header, an accurate timeline, and over 40 detailed project entries complete with media and visuals.
What You’ll See There Now
The header alone already gives you a strong sense of what I do:
“Illustrator & Creative Director | Cartoons, Mascots, Business Comics & Character Design | Branding, UX/UI, Storytelling & Motion | Available Worldwide”
Below that, you’ll find a growing library of case studies, media files, and a concise look into the work that clients trust me with—from Switzerland to Germany to France, and beyond.

Based in France – Working Globally
My name is Ian David Marsden, and I’m a Swiss illustrator, character designer, and creative director. I’m currently based in Claret, near Montpellier, in the beautiful Pic Saint Loup region of southern France. This is where my fully equipped studio is located, and where most of my visual and storytelling work is conceptualized and produced.
While my location is France, my clients are international. I’m perfectly bilingual in English and German, and I also work with a full business-level proficiency in French. Whether it’s a wine label for a domaine in the Languedoc, a mascot for a startup in Berlin, or an editorial illustration for a Swiss publisher, I bring cross-cultural awareness, professional fluency, and artistic clarity to each project.
Recent Highlights
- Design and illustration of a 63-card training deck for computer programmers, including four unique characters and over 60 visuals
- Complete campaign creation for a French wine importer, including copywriting, photo retouching, and social media assets
- Vintage travel poster collections for Modicum Editions featuring Montpellier, Pic Saint Loup, and other local themes
Creative Services I Offer
Illustration & Visual Storytelling
- Editorial art, cartoons, caricatures
- Children’s books and custom portraits
- Infographics and visual explainers
Character Design & Branding
- Mascots and brand characters
- Logos and illustrated identities
- Packaging, onboarding, and UX storytelling
Graphic Design & Packaging
- Wine labels, posters, flyers, brochures
- Marketing visuals for web and print
- Merchandise design
Animation & Motion Design
- Explainer videos and logo animation
- GIFs and social media loops
- Hand-drawn and vector motion
Comics & Sequential Art
- Business comics and internal campaigns
- Storyboarding and educational visuals
Why Clients Work With Me
- Over 25 years of international experience
- Trusted by brands like Google, Coca-Cola, Lindt, and PwC
- Hand-crafted aesthetics with digital precision
- Multilingual fluency and cultural insight
- Clear communication, fair pricing, and professional delivery
Clients Might Search For:
- Illustrator Montpellier (illustrateur Montpellier)
- Graphiste Pic Saint Loup
- Wine Label Designer France (création étiquette de vin)
- Cartoonist Switzerland (Karikaturist Schweiz / Cartoonist Zürich)
- Character Design Germany (Charakterdesign Deutschland)
- Editorial Illustration Europe
- Art Direction Remote Europe
- Freelance Illustrator France / Suisse / Allemagne
Let’s Connect
If you’d like to learn more, view samples, or talk through a creative idea or upcoming campaign, I’d love to hear from you.
- Email: contact@marsdenillustration.com
- Phone/WhatsApp: +33 (0)6 42 49 82 11
- Website: www.marsdenillustration.com
- LinkedIn: linkedin.com/in/idmarsden
- YouTube: youtube.com/@MarsdenIllustration
Merci beaucoup – Vielen Dank – Thank you.