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Illustrating Excellence: The Journey of Creating the Artwork for the Mercedes-Benz Employee Manual

Hello, dear friends!

Today, I want to take you on a journey that holds a special place in my heart—the creation of the illustrated Mercedes-Benz Employee Manual, affectionately known as the “Mitarbeiterknigge”. *

Back in 2010, as an experienced illustrator, character designer and concept creator, I had the pleasure of collaborating with esteemed advertising agency Sieber & Wolf on this fascinating project. Join me as I walk you through the process of bringing this comprehensive manual to life, highlighting the importance of effective visual communication within the context of a luxury brand like Mercedes-Benz.

When Sieber & Wolf approached me with the opportunity to work on the “Mitarbeiterknigge”, I knew it was a project that demanded precision, creativity, and dedication to excellence. The manual aimed to train Mercedes-Benz staff who interacted with customers, covering topics such as maintaining contact, politeness, and proper behavior in various situations like vehicle purchase, repairs, sales, events, lunches, dinners, and business correspondence. It was crucial that the illustrations reflected Mercedes-Benz’s high standards, precision, and commitment to quality.

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Cartoon Nebelspalter – Wenn Bastien Girod zweimal klingelt

Illustrator und Cartoonist Ian David Marsden – Illustrations Blog

Ich freue mich sehr, hier meine jüngste Illustration im Nebelspalter Nummer 4/2023 mit euch teilen zu können.

Der Cartoon ist als “Tor des Monats” in Begleitung zu einem Text von Ralph Weibel entstanden, und bildet eines der neuesten Abenteuer des Schweizer grünen Politikers Bastien Girod ab.
“Cartoon Nebelspalter – Wenn Bastien Girod zweimal klingelt”

Die Szene ist in einer luxuriösen Wohnung angesiedelt, wo eine schnelldenkende Dame ihre Haustiere kurzerhand in Menschenkleidung in Szene gesetzt hat, um es so aussehen zu lassen, als ob sie viele Mitbewohner hätte. Girod, als Karikatur hoffentlich erkennbar, macht gerade einen Überraschungsbesuch, um seinen Vorschlag zur Umsiedlung von alleinstehenden Menschen, die in großen Wohnflächen leben, zu diskutieren. Wie Sie sich vorstellen können, wird die “viele Bewohner”-Illusion bei Girod nicht unbedingt ankommen.

Link: Gallerie mit vielen weiteren Cartoons

Link zum Artikel: Printausgabe Nebelspalter

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How to Effectively Use Mascots and Comic Art to Convey Your Message – Marsden Illustration

Mascots and comic art are powerful marketing tools that businesses of all sizes and types can use to effectively communicate their message to audiences of all ages and completely transcend language barriers.

The Power of Comic Strips

Comic strips can communicate concepts and ideas to audiences of all ages and completely transcend languages. They can be used to give friendly reminders, offer tips, and provide educational material. For example, Coca-Cola assigned me to create wordless comic strips to remind people to recycle cans which were printed directly on the cans. These strips can also be used for internal purposes such as employee training and skill development, corporate training and executive briefings, or to enhance presentations and PowerPoint slides. They are also a wonderful media for e-learning or educational material.

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Nebelspalter Caricature – Appenzell not happy

Cartoon / Caricature Illustration for Nebelspalter Magazine 02/2023 – Tor des Monats.
Apparently Swiss Bundesrat Elisabeth Baume-Schneider said a few things that made the inhabitants of the Appenzell regions somewhat upset.

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Next Generation Learning Presentation Video

A series of presentation videos for an excellent training course to assist students in completing and scoring high on their LAP test. Next-Generation Learning and #BYOD (bring your own devices) prepares you for all phases of this challenging test. A modern, step-by-step teaching approach covering every chapter of what you have learned over the years. The course gives you all the tools to ace the test.

Fun, light-hearted illustrations and caricatures lead you through the video and explain what you can look forward to in this training course.

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Videobotschaften für Kunden und Mitarbeitende

Ein besonderes und spannendes Angebot in der Schweiz mit meinen Partnern bei Blocklearning.

Für Ende des Jahres ein ganz spezielles Angebot zur Video Produktion bei Ihnen im Haus. Das Studio kommt zu euch und in ca. 2 Stunden wird noch am gleichen Tag ein individuelles Video mit original Content produziert. Eure Meilensteine von 2022 können von mir illustriert und animiert in die Videos eingebunden werden.

André von Blocklearning erklärt es am besten gleich selber, hier ist er aus dem Weihnachts-studio 🎄🎅🏻😊:

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https://www.blocklearning.ch

Das neue 2022 Studio-Design ist ebenfalls als Hintergrund verfügbar.

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Comic Strips Sustainable Energy

For France-based client Sustain D I was tasked to develop original character designs for two cartoon characters and draw a series of comic strips featuring energy saving and ecological tips and tricks.

Let the sun shine in and you don’t need to turn the lights on 😀
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Business Comics

Business Comics are a fantastic solution for bringing ideas to the viewer.

Comic strips are wonderful way of communicating concepts and ideas to an audience of all ages and also across all languages.
From story concept to character design to illustration artwork I am experienced in creating custom, tailor-made comics for international clients.

Business Comics by illustrator Ian David Marsden
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