schweizer comiczeichner | Marsden IllustrationMarsden Illustration

10 Jun '23

Illustrating Excellence: The Journey of Creating the Artwork for the Mercedes-Benz Employee Manual

10/06/2023 | Comments: 0 | Posted by: idmarsden | In: advertising comics, business comics, Business Illustration, comic strip, comic strips, comic zeichner, comics, comiczeichner, comiczeichner deutschland, creative training materials, cute vector characters, Daimler Benz, dessin vectoriel, Employee Manual, illustrated employee manual, Illustration, illustration vectoriel, Knigge, Lehrmittel, luxury brand, Mercedes Benz, Mitarbeiterknigge, schweizer comic zeichner, schweizer comiczeichner, Vector, Vector Art, vector comics, vector illustration, vectoriel

Hello, dear friends!

Today, I want to take you on a journey that holds a special place in my heart—the creation of the illustrated Mercedes-Benz Employee Manual, affectionately known as the “Mitarbeiterknigge”. *

Back in 2010, as an experienced illustrator, character designer and concept creator, I had the pleasure of collaborating with esteemed advertising agency Sieber & Wolf on this fascinating project. Join me as I walk you through the process of bringing this comprehensive manual to life, highlighting the importance of effective visual communication within the context of a luxury brand like Mercedes-Benz.

When Sieber & Wolf approached me with the opportunity to work on the “Mitarbeiterknigge”, I knew it was a project that demanded precision, creativity, and dedication to excellence. The manual aimed to train Mercedes-Benz staff who interacted with customers, covering topics such as maintaining contact, politeness, and proper behavior in various situations like vehicle purchase, repairs, sales, events, lunches, dinners, and business correspondence. It was crucial that the illustrations reflected Mercedes-Benz’s high standards, precision, and commitment to quality.

13 Apr '23

Cartoon Nebelspalter – Wenn Bastien Girod zweimal klingelt

13/04/2023 | Comments: 0 | Posted by: idmarsden | In: Bastien Girod, Cartoon, Cartoonist, comiczeichner deutschland, Deutschland, Erklärvideo Deutschland, Erklärvideo Schweiz, explainervideos schweiz, Illustration, Illustration Deutschland, Illustration Schweiz, Illustrator Deutschland, Illustrator Schweiz, karikatur, nebelspalter, Nebelspalter Zeichner, Schweizer Cartoonist, schweizer comic zeichner, schweizer comiczeichner, Schweizer Illustrator, Schweizer Karikaturist, swiss cartoonist, swiss illustrator

Illustrator und Cartoonist Ian David Marsden – Illustrations Blog

Ich freue mich sehr, hier meine jüngste Illustration im Nebelspalter Nummer 4/2023 mit euch teilen zu können.

Der Cartoon ist als “Tor des Monats” in Begleitung zu einem Text von Ralph Weibel entstanden, und bildet eines der neuesten Abenteuer des Schweizer grünen Politikers Bastien Girod ab.
“Cartoon Nebelspalter – Wenn Bastien Girod zweimal klingelt”

Die Szene ist in einer luxuriösen Wohnung angesiedelt, wo eine schnelldenkende Dame ihre Haustiere kurzerhand in Menschenkleidung in Szene gesetzt hat, um es so aussehen zu lassen, als ob sie viele Mitbewohner hätte. Girod, als Karikatur hoffentlich erkennbar, macht gerade einen Überraschungsbesuch, um seinen Vorschlag zur Umsiedlung von alleinstehenden Menschen, die in großen Wohnflächen leben, zu diskutieren. Wie Sie sich vorstellen können, wird die “viele Bewohner”-Illusion bei Girod nicht unbedingt ankommen.

Link: Gallerie mit vielen weiteren Cartoons

Link zum Artikel: Printausgabe Nebelspalter

Business comic strips and character design by illustrator Ian David Marsden

26 Feb '23

How to Effectively Use Mascots and Comic Art to Convey Your Message – Marsden Illustration

26/02/2023 | Comments: 0 | Posted by: idmarsden | In: advertising comics, Bande dessinee, Bandes Dessinees, BD, business comics, Cartoon, cartoon animation, cartoon GIF, Cartoonist, Character Design, comic, comic strip, comic strips, comic zeichner, comiczeichner, comiczeichner deutschland, explainer illustration, explainer video, explainervideos schweiz, Illustration, Schweizer Cartoonist, schweizer comic zeichner, schweizer comiczeichner, vector comics

Mascots and comic art are powerful marketing tools that businesses of all sizes and types can use to effectively communicate their message to audiences of all ages and completely transcend language barriers.

The Power of Comic Strips

Comic strips can communicate concepts and ideas to audiences of all ages and completely transcend languages. They can be used to give friendly reminders, offer tips, and provide educational material. For example, Coca-Cola assigned me to create wordless comic strips to remind people to recycle cans which were printed directly on the cans. These strips can also be used for internal purposes such as employee training and skill development, corporate training and executive briefings, or to enhance presentations and PowerPoint slides. They are also a wonderful media for e-learning or educational material.

24 Feb '23

Nebelspalter Caricature – Appenzell not happy

24/02/2023 | Comments: 0 | Posted by: idmarsden | In: caricature, Erklärvideo Schweiz, Illustration, Illustration Schweiz, Illustrator Schweiz, karikatur, nebelspalter, Nebelspalter Zeichner, portrait cartoon, Schweiz, Schweizer Cartoonist, schweizer comic zeichner, schweizer comiczeichner, Schweizer Illustrator, Schweizer Karikaturist, swiss cartoonist, swiss illustrator

Cartoon / Caricature Illustration for Nebelspalter Magazine 02/2023 – Tor des Monats.
Apparently Swiss Bundesrat Elisabeth Baume-Schneider said a few things that made the inhabitants of the Appenzell regions somewhat upset.

27 Jan '23

Next Generation Learning Presentation Video

27/01/2023 | Comments: 0 | Posted by: idmarsden | In: animated marketing video, animation, cartoon animation, comiczeichner deutschland, Erklaervideo, Erklärvideo, explainer video, explainervideos schweiz, Illustration, Illustration Deutschland, Illustrator Deutschland, Schweizer Cartoonist, schweizer comic zeichner, schweizer comiczeichner, Schweizer Illustrator, Schweizer Karikaturist, scribing video, swiss cartoonist, swiss illustrator, video explicative, videos explicatives, Whiteboard Animation, whiteboard schweiz, Whiteboard Video, YouTube Video

A series of presentation videos for an excellent training course to assist students in completing and scoring high on their LAP test. Next-Generation Learning and #BYOD (bring your own devices) prepares you for all phases of this challenging test. A modern, step-by-step teaching approach covering every chapter of what you have learned over the years. The course gives you all the tools to ace the test.

Fun, light-hearted illustrations and caricatures lead you through the video and explain what you can look forward to in this training course.

individuelle Videobotschaften mit Illustrationen, Schweiz

23 Nov '22

Videobotschaften für Kunden und Mitarbeitende

23/11/2022 | Comments: 0 | Posted by: idmarsden | In: animated marketing video, Erklaervideo, Erklärvideo, explainer video, explainervideos schweiz, Illustration, Illustration Schweiz, Illustrator Schweiz, Schweiz, Schweizer Cartoonist, schweizer comic zeichner, schweizer comiczeichner, Schweizer Illustrator, Schweizer Karikaturist, scribing video, whiteboard schweiz, Whiteboard Video, YouTube Video

Ein besonderes und spannendes Angebot in der Schweiz mit meinen Partnern bei Blocklearning.

Für Ende des Jahres ein ganz spezielles Angebot zur Video Produktion bei Ihnen im Haus. Das Studio kommt zu euch und in ca. 2 Stunden wird noch am gleichen Tag ein individuelles Video mit original Content produziert. Eure Meilensteine von 2022 können von mir illustriert und animiert in die Videos eingebunden werden.

André von Blocklearning erklärt es am besten gleich selber, hier ist er aus dem Weihnachts-studio 🎄🎅🏻😊:

https://www.blocklearning.ch

Das neue 2022 Studio-Design ist ebenfalls als Hintergrund verfügbar.

Character Design and Comic Strip for business on the subject of renewable energy and sustainable use of house appliances, Fox and Robot Character

23 Oct '22

Comic Strips Sustainable Energy

23/10/2022 | Comments: 0 | Posted by: idmarsden | In: advertising comics, business comics, Business Illustration, comic, comic strip, comic strips, comic zeichner, comics, comiczeichner, comiczeichner deutschland, Deutschland, Illustration, Illustration Deutschland, Illustration Schweiz, Illustrator Deutschland, Illustrator Schweiz, Schweiz, Schweizer Cartoonist, schweizer comic zeichner, schweizer comiczeichner, Schweizer Illustrator, Schweizer Karikaturist, vector comics

For France-based client Sustain D I was tasked to develop original character designs for two cartoon characters and draw a series of comic strips featuring energy saving and ecological tips and tricks.

Let the sun shine in and you don’t need to turn the lights on 😀

09 Jan '19

Business Comics

09/01/2019 | Comments: 0 | Posted by: idmarsden | In: advertising comics, business comics, comic, comic strip, comic strips, comic zeichner, comics, comiczeichner, comiczeichner deutschland, Deutschland, graphic novel, illustrateur, Illustrateur France, Illustration, Illustration Deutschland, Illustration France, Illustration Schweiz, Illustrator, Illustrator Deutschland, Illustrator Schweiz, Marsden, Marsden Illustration, Marvin Graphic Novel, schweizer comic zeichner, schweizer comiczeichner, Schweizer Illustrator, vector comics

Business Comics are a fantastic solution for bringing ideas to the viewer.

Comic strips are wonderful way of communicating concepts and ideas to an audience of all ages and also across all languages.
From story concept to character design to illustration artwork I am experienced in creating custom, tailor-made comics for international clients.