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15 Oct '23

Concept Drawings: Volkswagen Sedric

Creating Concept Drawings for the Volkswagen Sedric Concept Car Presentation at CEBIT 2018 *

As an illustrator, I encounter various projects, each offering distinct challenges and creative opportunities. One particular project that holds a significant place among my favortes is the creation of concept drawings for the Volkswagen Sedric Concept Car presentation at CEBIT 2018. These drawings aimed to convey a compelling narrative, capturing the essence of this innovative concept car in a visually engaging manner. Familiar with the unpredictable nature of creative projects, I embraced the challenge when the assignment came on short notice. Time constraints were no obstacle for me, as I thrive in such situations, drawing upon experience and adaptability to deliver results swiftly and effectively.

The Volkswagen Sedric self-driving concept car is a pioneering innovation in the automotive world, representing a glimpse into the future of mobility. Designed with a focus on autonomous driving technology, the Sedric Concept Car aims to redefine the way we perceive transportation. This revolutionary vehicle embodies Volkswagen’s commitment to innovation, sustainable transportation, and cutting-edge design. With its sleek, futuristic appearance and state-of-the-art autonomous capabilities, the Sedric Concept Car is not just an automobile; it’s a visionary step towards a new era of transportation that prioritizes safety, convenience, and environmental sustainability.

10 Oct '23

Künzli Optik’s Optical Illusion

10/10/2023 | Comments: 0 | Posted by: idmarsden | In: Advertising, advertising agency, advertising comics, advertising illustration, business, business comics, Business Illustration, caricature portraits, cartoon portraits, Erklärvideo Schweiz, graphiste montpellier, illustrateur montpellier, Illustration, illustration montpellier, illustration portfolio, Illustration Schweiz, Illustrator Schweiz, Montpellier, Publicite, Schweizer Cartoonist, schweizer comic zeichner, schweizer comiczeichner, strassenwerbung, swiss cartoonist, swiss illustrator, weltplakat, werbeagentur, werbung, werbung in transportmitteln

Advertising Illustration for Künzli Optik Switzerland

In the world of advertising illustration, let’s explore a captivating scenario where eyeglasses have the remarkable ability to transform everyday people into potential celebrities. This imaginative concept found its way to my drawing board, thanks to Creative Director Daniel Matter from the respected advertising agency Matter & Gretener.

I’m Ian David Marsden, an experienced illustrator passionate about visual storytelling. I had the privilege of bringing this compelling idea to life. The task was clear: create minimalist illustrations that delicately balanced intrigue and recognition. The goal was simple – to make you ponder, “Could that be…?”

The outcome? Four remarkable posters and ads that captivated audiences and sparked conversations. Thoughtfully placed in prominent publications, on trams, in public transport, and along roadside billboards, these posters themselves became optical illusions. With a subtle touch, they left you wondering, “Hey, isn’t that a familiar face?”

08 Oct '23

A Festive Creation: An Animated Holiday Card to Remember

08/10/2023 | Comments: 0 | Posted by: idmarsden | In: animated card, Animated GIF, animated greeting cards, animated marketing video, animation, applepencil, business comics, Business Illustration, cartoon animation, Cartoonist, e-mail marketing, graphiste montpellier, illustrateur, Illustrateur France, illustrateur montpellier, Illustration, Illustration Deutschland, Illustration France, illustration montpellier, Illustration Schweiz, Illustrator, Illustrator Deutschland, Illustrator Schweiz, iPad Pro, logo design montpelliler, Montpellier, Procreate 5, vectoriels montpellier

As we celebrate the holiday season, I’m excited to share with you a project that truly captures the spirit of joy and togetherness. I had the distinct pleasure of working once again with AN2V, the Association Nationale de la Vidéoprotection. Established in 2004 by Dominique LEGRAND, AN2V stands as the foremost authority on videosurveillance and videoprotection in France. Their commitment to facilitating the exchange of experiences in the field of security technology is both impressive and inspiring. AN2V’s unique approach, bridging the needs of public and private users with the expertise of security technology companies, sets them apart as true innovators in their field.

Now, let me take you on a journey into the heart of the holiday season. I am delighted to introduce you to an elegant and captivating animated holiday card I had the pleasure of bringing to life. This enchanting card features the newly designed 3D version of AN2V’s logo, representing the evolution of their visual identity, which I had previously crafted for the client. Picture a serene winter night, where a charming chalet stands amidst a blanket of snow, surrounded by towering pine trees. Warm light spills from the chalet’s windows, casting a gentle glow on the pristine snow below. In the foreground, a beautifully adorned Christmas tree adds a touch of festive magic, while a welcoming wreath graces the chalet’s door. AN2V’s logo rests gracefully in the snow, bathed in the soft radiance of the holiday season. What sets this animated card apart is its timelapse transformation, evolving from intricate black lines into a vibrant, heartwarming scene that captures the essence of the season.

07 Oct '23

AN2V Kakemonos / Commercial Banner Illustration

07/10/2023 | Comments: 0 | Posted by: idmarsden | In: Adobe Illustrator, adobe photoshop, Banners, business comics, Business Illustration, Freelance, Freelance Illustrator, Freischaffend, graphiste montpellier, Illustrateur France, illustrateur montpellier, Illustration, Illustration Deutschland, Illustration France, illustration montpellier, Illustration Schweiz, independent illustrator, Kakemono, logo design montpelliler, Marketing, Montpellier, Point of Sale, Trade Show, vectoriels montpellier

I am frequently consulted by my clients to assist with marketing and advertising projects, with concepts and ideas, layouts and graphic design suggestions as well as of course drawings and illustration elements.

AN2V, the Association Nationale de la Vidéoprotection approached me for a very interesting project. Founded in 2004 by Dominique LEGRAND, this remarkable association was established to address the growing need for the exchange of experiences in the field of security technology. At the time, video surveillance, which we now call videoprotection, lacked structure, and many users were grappling with the challenges of deployment.

What sets AN2V apart is its unique combination of “demand” from both public and private users, along with companies offering products and services in the realm of security technologies. AN2V is truly one of a kind, and I was privileged to collaborate with them.

AN2V presented me with an exciting challenge – to create three distinctive, large-scale Kakémono display banners, each measuring 2.10 meters by 0.85 meters. These banners were designed to represent three key facets of AN2V’s activities: training, the association itself, and the universities they organize.

Two of the AN2V Kakemono banners on display at a tradeshow

01 Oct '23

“La Normande Dine” Food Truck Logo Design

01/10/2023 | Comments: 0 | Posted by: idmarsden | In: Adobe Illustrator, AI illustration, food truck logo, food truck logo montpellier, food truck vectoriel, Freelance Illustrator, graphiste montpellier, illustrateur, Illustrateur France, illustrateur montpellier, Illustration, Illustration France, illustration montpellier, Illustrator, logo design montpelliler, Montpellier, Pic Saint Loup, Pic St Loup, vector logo design, vectoriels montpellier

Hello, fellow design enthusiasts and crepe and galette lovers! It’s Ian David Marsden once again, taking you on another delightful journey through the design process of one of my favorite projects: the logo for “La Normande Dine”.

When you think of Montpellier and the Pic St Loup region, it’s easy to get lost in the visual design choices between modern French Tech and old-world charm. Diving deeper into the essence of “La Normande Dine”, what truly added depth and flavor to this design venture was the authenticity at its core. The crepes and galettes aren’t just inspired by Normandy – they are the real deal, genuine Normandy delights.