Process · Pricing · Usage · Delivery

Commissioning Illustration & Visual Communication

A practical guide to starting a project, defining the scope, agreeing fees and usage, reviewing the work and receiving the finished files.

You do not need a finished creative brief. A short outline of the project, intended use and timing is enough to begin, and we can establish the remaining details together.

Starting a Project

A few details are enough to get started

The most useful starting points are what you want to create, where it will be used, when you need it and any material or budget information already available.

The project

A short description of what you want to create — an illustration, character, comic, explainer film, campaign, live visual project or something else.

Intended use

Where the work will appear — for example in print, online, advertising, publishing, presentations, products, training material or internal communication.

Timing

Any target delivery date, publication date, launch, event or other fixed milestone I should know about.

Budget

If you already have a budget or range in mind, include it. This helps me propose an appropriate scope from the outset.

Existing material

Text, manuscripts, presentations, brand guidelines, sketches, technical information or other useful reference material can all help define the project.

The Process

From first conversation to final delivery

The exact stages vary with the commission, but most projects follow the same basic sequence.

01

Brief

We establish the purpose, audience, use, format, timing and practical requirements.

02

Proposal

I prepare a written estimate or proposal covering scope, deliverables, timing, revisions and usage.

03

Development

Concepts, sketches, storyboards or initial visual directions are developed according to the project.

04

Feedback

Agreed revision stages allow the work to be reviewed and refined before final production.

05

Delivery

Final artwork is supplied in the formats required for the agreed application.

Pricing & Practical Terms

Clear scope, fees and terms before production begins

Most commissions are priced by project rather than from a universal rate card. The quotation reflects the work involved, the intended use and the production requirements of the assignment.

Scope

Number of images, complexity, concept development, sequence length, animation, production and required final formats all affect the scope.

Usage

Territory, duration, applications and any exclusivity requirements are defined as part of the quotation.

Schedule

Production timing and any fixed publication, launch, event or delivery dates are agreed before work begins.

Licensing

The agreed rights are stated clearly in the proposal so there is no ambiguity about how the finished work may be used.

Revisions

Agreed feedback and revision stages are built into the quotation and scheduled at appropriate points in the project.

Final files

Artwork is supplied in the formats required for the agreed use, whether print, web, presentation, animation or production.

What Can Be Commissioned?

Different services, one direct working relationship

These are the main areas of commissioned work. Each specialist page contains selected projects and more detailed examples.

Commissioned Illustration

Campaigns, corporate communication, products, presentations and explanatory visual work.

View service →

Comics & Sequential Illustration

Corporate comics, comic strips, cartoons and narrative sequences.

View service →

Logos, Mascots & Characters

Original character, mascot and identity development for brands, campaigns, publishing and events.

View service →

Hand-Drawn Explainer Videos

Original illustrated films developed from concept and storyboard through drawing, animation, sound and delivery.

View service →

Live Graphic Recording

Live visual documentation for meetings, workshops and conferences, remotely or on site by arrangement.

View service →

Graphic Design & Creative Direction

Brand identity, packaging, information design and connected visual communication systems.

View service →

Direct Collaboration · International Work

The person you speak to is the person doing the work

I work directly with clients, agencies and project teams from the initial conversation through development and final production.

I am based near Montpellier in southern France and routinely work internationally through email, video calls and shared documents, in English, French and German.

Where a project involves printers, developers, voice talent, production partners or another creative team, I can coordinate directly with them as part of the process.

Commissioned imagery is produced personally and is hand-drawn rather than generated with AI.

Selected clients and collaborators of illustrator and creative director Ian David Marsden
Selected clients and collaborations.

View Clients & Collaborations →

Project Enquiries

Tell me what you are working on

A few lines about the project, intended use, timing and any budget range you already have are enough to begin.

[email protected] · English · French · German

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