Logo Design & Mascot Design
I create custom logos, brand mascots and character-based visual identities for businesses, organisations, institutions, events and campaigns. The work ranges from standalone logo design to complete mascot and identity systems built for print, digital media, signage, merchandise and animation.
Every project is developed specifically for the brief, from first sketches through final production-ready artwork. No stock mascots, template characters or AI-generated imagery. I work directly with clients, combining illustration, character design and graphic design in one process.
Logo, Mascot & Brand Character Portfolio
Selected logo designs, mascots, brand characters and visual identity work for companies, public organisations, events and campaigns. Click any image to view it larger.
Gallery not found.From a logo to a complete character identity
A logo and a mascot solve different problems, but they often belong to the same visual system. Some clients need a clear, distinctive logo. Others need a character capable of carrying a campaign, explaining information or becoming a recognisable face for an organisation. Sometimes the strongest solution combines both.
- Logo design — original marks, wordmarks and scalable vector identities
- Mascot and character design — distinctive characters for brands, institutions, events, campaigns and education
- Character-based branding — mascots integrated with typography, colour and supporting visual assets
- Event and campaign identities — logos, characters and visual systems designed to work consistently across multiple applications
- Production-ready artwork — files prepared for print, signage, merchandise, digital communication and motion
Selected Logo & Mascot Projects
A few examples of how logos and characters have been used in very different contexts — from international events and public communication to corporate identity and workplace safety.
Google Doodles
In 2000, I became the first official Google Doodle artist. My work included the Sydney 2000 Olympic Google Doodles and the Kangaroodle character, demonstrating how illustration and character design could temporarily transform a highly recognisable global logo while preserving its identity.
FIS Alpine Ski World Championships 2003
Smoony, the official mascot for the FIS Alpine Ski World Championships in St. Moritz, was developed for use across signage, staff clothing, merchandise, event material and promotional communication. The character had to remain recognisable everywhere from large-format graphics to small licensed products.
Expo.02 — Swiss National Exposition
As lead mascot designer for Switzerland’s national exhibition, I created the main mascot and supporting characters for the four themed exhibition sites, or “arteplages”. The characters formed part of a wider public-facing identity rather than functioning as isolated illustrations.
Oskar — seele GmbH
Oskar was created for one of Europe’s leading façade engineering firms to make workplace safety communication clearer and more human. The character was developed for training material, presentations, signage and animated communication.
AN2V, France
Strategic rebranding for AN2V, France’s national association for video protection and smart city security, including a 3D logo system, animated logo versions and an editorial identity framework for the organisation’s publication PIXEL.
Designed to work beyond the first image
A good logo or mascot has to survive real use. It may need to appear on a website one day and a building, uniform, package, presentation or animated sequence the next. That practical requirement is considered from the beginning rather than added after the design has been approved.
I work directly with clients from briefing and sketches through refinement and final delivery. Projects can be tightly focused or form part of a broader identity system, with production-ready vector artwork and licensing adapted to the actual use of the work.
If you are looking for a custom logo, brand mascot or character-based identity, contact me at [email protected].
Radio Interview: The Art & Strategy of Professional Mascot Design
A feature interview with Swiss national broadcaster SRF3 about professional mascot design: briefing, character development, practical applications and what makes a mascot work across different contexts. Language: Swiss German.