Illustrator, Cartoonist & Comiczeichner für Unternehmen, Medien und Verlage in der Schweiz und im DACH-Raum

Original campaign illustration by Ian David Marsden for IN TALENT WE TRUST, a Paris-based consultancy founded by Anne Weber. The familiar Uncle Sam composition is reinterpreted through hand drawing, expressive character design and digital painting. The illustration was developed for the “I Want You to Change the World” campaign and subsequently used in an animated drawing sequence.

Case study thumbnail for the PPHO (Plein Potentiel Humain & Organisationnel) visual communication project developed by Ian David Marsden for IN TALENT WE TRUST, a Paris-based consultancy founded by Anne Weber. The project, completed between March 2024 and March 2025, included the original Léonard character, conceptual illustrations, information design, editorial artwork for printed learning materials, digital communication assets, campaign illustration and motion graphics. The PPHO methodology was developed by Anne Weber.

Original conceptual illustration by Ian David Marsden for the PPHO methodology developed by IN TALENT WE TRUST. Inspired by Leonardo da Vinci's Vitruvian Man, the sequence shows Léonard moving from physical restriction to an open, energetic posture. The visual metaphor communicates the possibility of escaping limiting frameworks and adopting more flexible approaches to human potential.

Original vector information graphics by Ian David Marsden for IN TALENT WE TRUST, Paris. The illustrations use the familiar action of rowing to communicate complex organizational concepts through a simple visual analogy. Differences in color, repetition and direction help explain team alignment, participation and disengagement within the PPHO methodology.

Original information-design illustrations by Ian David Marsden for IN TALENT WE TRUST's PPHO methodology. The four diagrams use repeated star shapes, contrasting treatments and directional symbols to explain conceptual differences between traditional approaches to performance and a more human-centered understanding of potential. The graphics form part of the project's broader visual communication system.

Printed editorial application of the star-based information graphics designed by Ian David Marsden for IN TALENT WE TRUST. The illustrations compare different approaches to talent development, using visual metaphors, direction and simple graphic forms to make distinctions within the PPHO methodology easier to understand. The booklet demonstrates the practical use of the illustrations within educational material.

Website application of the original star-based information graphics created by Ian David Marsden for IN TALENT WE TRUST. The diagrams communicate contrasting approaches to talent, development and performance. Their appearance in both printed learning materials and website content demonstrates the continuity of the illustrated visual system across different communication formats. Website development is not attributed to Marsden.

Editorial illustrations by Ian David Marsden for IN TALENT WE TRUST's PPHO learning materials. The printed spread explains systemic cooperation through a combination of text, conceptual drawings and character-led visual communication. The larger Léonard figure is part of the portfolio presentation rather than the printed page itself.

Original star character illustrations designed by Ian David Marsden for IN TALENT WE TRUST's PPHO methodology. The simple expressions, colors and consistent outlines form part of a broader iconographic vocabulary used alongside Léonard and the project's explanatory diagrams. These small illustrations provide recognizable visual cues within the methodology's learning and communication materials.

Portfolio presentation of the PPHO learning guide for IN TALENT WE TRUST, a Paris-based consultancy founded by Anne Weber. Ian David Marsden developed Léonard as an original character and created a connected visual communication system including character illustrations, explanatory graphics, information design and artwork for print and digital applications. The larger Léonard illustrations in this presentation are additional artwork placed around the photographed guide.

Printed learning-guide illustration developed by Ian David Marsden for IN TALENT WE TRUST, Paris. The spread introduces four central aspects of Anne Weber's PPHO methodology through concise explanatory character illustrations. Léonard appears throughout the learning material as a recurring visual guide, alongside independent diagrams and symbols created to clarify the framework.

Editorial application of the rowing-team information graphics created by Ian David Marsden for IN TALENT WE TRUST. The illustrations use repeated figures, direction and color to represent engagement, disengagement and the relationship between individual participation and collective performance. The printed spread demonstrates how the visual system supports detailed methodological content.

Printed learning-guide application of original illustrations by Ian David Marsden for IN TALENT WE TRUST. The spread addresses adaptive intelligence and complementary human interactions using a simple character-based diagram alongside detailed explanatory text. The artwork was developed to support readability and comprehension within the client's PPHO methodology.

Original information graphic developed by Ian David Marsden for IN TALENT WE TRUST's PPHO methodology. The diagram uses simple star characters, arrows and a limited color palette to visualize the relationship between adaptation and performance. The illustration is part of a broader system of graphics designed to communicate complex organizational concepts through accessible visual explanations.

Original illustrated character variations by Ian David Marsden for IN TALENT WE TRUST. Léonard appears in scientific and professional contexts while maintaining a consistent face, silhouette and visual identity. These adaptations demonstrate how one recognizable character can support different subjects and communication requirements without needing to be redesigned.

Original character design by Ian David Marsden for IN TALENT WE TRUST's PPHO methodology — Plein Potentiel Humain & Organisationnel. Inspired by the curiosity and multidisciplinary thinking associated with Leonardo da Vinci, Léonard was designed as a flexible illustrated character for learning guides, explanatory diagrams, presentations and digital communication. The design maintains consistent proportions, facial features and gestures across different professional roles.

Original conceptual illustration by Ian David Marsden for the PPHO visual communication system developed for IN TALENT WE TRUST. Léonard appears beside a flying-machine concept inspired by Leonardo da Vinci. The illustration uses familiar objects and historical references to introduce ideas about innovation, experimentation and practical problem-solving.

Character development illustrations by Ian David Marsden for IN TALENT WE TRUST, Paris. Léonard was created as a recurring visual guide for the PPHO methodology. These variations demonstrate the character's ability to communicate curiosity, reflection, explanation and exploration while retaining consistent visual features and proportions.

Original character illustrations created by Ian David Marsden for IN TALENT WE TRUST's PPHO methodology. This series shows Léonard expressing different moods, gestures and situations, including frustration, interaction, rest and practical experimentation. The character's flexibility allows complex ideas about human behavior and organizational development to be communicated through simple visual metaphors.

Digital application of the original Léonard character developed by Ian David Marsden for the PPHO methodology. The illustrated character appears within IN TALENT WE TRUST's website, accompanying content about cognitive diversity and human potential. This example demonstrates how the character system extends from printed learning material into digital communication.

Original hand-drawn and digitally painted campaign poster created by Ian David Marsden for IN TALENT WE TRUST, Paris. The artwork reimagines the traditional Uncle Sam recruitment poster as a call to action centered on human potential, positive change and organizational transformation. The illustration was also developed into a short motion-graphics drawing video.

Website application of Ian David Marsden's original campaign illustration for IN TALENT WE TRUST. The “I Want You to Change the World” poster appears within the consultancy's digital communication, demonstrating how illustration developed for a campaign can also support an organization's online presence. Website development is not attributed to Marsden.

Original editorial cartoon created by Ian David Marsden for the 20th anniversary of Cartooning for Peace. The cartoon is exhibited at the Théâtre de la Concorde in Paris as part of the anniversary event Démocratie sous pression : dessiner pour résister on September 24, 2026.

Header image for the 20th anniversary of Cartooning for Peace and the Démocratie sous pression : dessiner pour résister event at the Théâtre de la Concorde in Paris on September 24, 2026.

Comic art and visual storytelling by Ian David Marsden

Poetic comic art and narrative illustration by Ian David Marsden

Comic illustration, character design and bande dessinée storytelling by Ian David Marsden

Bande dessinée and narrative illustration by Ian David Marsden

Expressive comic portrait and visual storytelling by Ian David Marsden

Graphic novel scene and comic illustration by Ian David Marsden

Comic scene with rock star unmasking himself in the street

Concert comic illustration by Ian David Marsden

Graphic novel panel sequence by Ian David Marsden

Black and white comic page by Ian David Marsden

Narrative comic page and black and white illustration by Ian David Marsden

Full comic spread and visual storytelling by Ian David Marsden

Comic art, visual storytelling and business comics by Ian David Marsden, illustrator and cartoonist based near Montpellier, France.

A cheerful poster reminding kids (and grownups) to be themselves — with a parade of expressive animals modeling silly, stylish hats.

Endpaper artwork for MARVIN, built from small black-line vignettes drawn from scenes across Marvin Hamlisch’s childhood, family life and musical career.

Wordless comic strip illustrated for Coca-Cola Switzerland and IGORA Recycling — featured directly on printed cans. A dynamic mini-storyline designed to raise recycling awareness in a fun and accessible way.

Detailed comic illustration for Coca-Cola’s Swiss recycling campaign. The “Nature Redemption” strip depicts an eco-friendly narrative printed on actual soda cans to encourage participation in aluminum recycling.

Vintage-style hand-drawn typography and emblem design for the band “Take the 55.” Created as both a vinyl album cover and band merchandise graphic.

Friendly bee mascot character designed in vector format with both full-color and outline versions, created for the town of Saint-Mathieu.

Full-page business comic created by Ian David Marsden for Stadtwerke Wedel (Germany). Featuring superhero Captain Power and villain Dr. Disturber, this comic promoted energy efficiency and infrastructure awareness through engaging visual storytelling.

Character scene from the Captain Power comic series by Ian David Marsden. Custom illustration for Stadtwerke Wedel, created for a public utility awareness campaign in Germany.

In this comic panel created by Ian David Marsden, the villain Dr. Disturber pilots a menacing underwater submarine equipped with giant scissor arms. His mission: to sabotage the Stadtwerke Wedel energy supply by severing critical electric lines. Part of a custom comic created for a public utility awareness campaign in Germany.

Captain Power bursts from the Stadtwerke Wedel headquarters, red electric tape in hand, ready to stop Dr. Disturber’s sabotage. Is he secretly part of the utility company? The mystery remains… An exciting panel from the corporate comic illustrated by Ian David Marsden.

In the last scene, Captain Power floats triumphantly over the peaceful town of Wedel as all electrical systems run smoothly again. Below, Dr. Disturber flees, vowing, “You haven’t seen the last of me!” A fun and engaging ending to the awareness comic illustrated by Ian David Marsden.

Complete visual identity system for Glam’s Canin, a French dog grooming business. Includes flyers, business cards, loyalty cards, and storefront graphics with playful dog mascots and bold pink visuals. Created for pet grooming marketing.

Original mascot characters created for Glam’s Canin, showing different dog breeds in humorous poses with bows and glam styling. Designed to be friendly, appealing, and brand-consistent across signage and media.

Large-scale shop signage for Glam’s Canin dog grooming business, installed above the salon entrance. Includes dog mascot illustrations, logo, and bright brand colors for visibility from the street.

Cartoon-style animation frames for the official Friars Club website, featuring a custom character (Friar) arriving in a classic New York City yellow cab. Illustrated intro sequence concept for the club’s homepage.

Large-format campaign poster illustrated by Ian David Marsden for Dräger Global’s international infection prevention and control initiative. The comic-style sequence begins with meticulous polishing of a classic pink car and transforms into the careful cleaning and preparation of hospital equipment. The analogy connects familiar ideas of care, shine and precision with the stricter standards of clinical hygiene. Designed as a language-independent healthcare communication visual, the poster formed part of a wider set of printed and animated campaign assets.

Frame from an animated version of the “Classic Car Shine vs. Hospital Sterilization” Dräger poster. Highlights the precise cleanliness standards in healthcare using humorous car-care metaphors.

Illustrated Dräger Global campaign poster created by Ian David Marsden for an international infection prevention and control communication initiative. The image begins with a pop-comic domestic kitchen scene marked by stains, clutter and cleaning products, then shifts through hospital procedures, clinical care and hygiene communication. The Roy Lichtenstein–inspired visual language turns the transformation into a clear wordless narrative, designed to be understood quickly in hospitals and professional environments across multiple countries.

Featured image for Ian David Marsden’s case study on the illustrated Dräger Global infection prevention and control campaign. The image shows a frame from the short animated visual “From Kitchen Chaos to Clinical Cleanliness,” designed in a classic comic-book language with a Roy Lichtenstein reference. A retro housewife appears amid floating kitchen items beneath the headline “IPC | Prevention and Control,” linking the domestic-cleaning metaphor to Dräger’s international hospital hygiene communication campaign.

Illustrated poster created by Ian David Marsden for Dräger Global’s infection prevention and control communication campaign. The sequence opens with a cheerful 1950s-style homemaker cleaning a domestic interior, then shifts into the work of a hospital sanitation professional cleaning clinical equipment and surfaces. The image uses a classic comic-book visual language with a Roy Lichtenstein reference to make the IPC message immediate, memorable and language-independent for international healthcare environments.

Animation still from Dräger’s infection prevention campaign, illustrating a comic heroine’s powerful transformation through proper cleaning. Matches the “Power of Proper Cleaning” poster.

Line art draft for “The Power of Proper Cleaning” poster created for Dräger Global’s infection control campaign – illustrated by Ian David Marsden

Large-format illustrated campaign poster created by Ian David Marsden for Dräger Global’s international infection prevention and control initiative. The wordless comic-style sequence begins with a mechanic repairing industrial equipment and transforms into a professional hospital environment with clinical technology, protective gloves and hygiene documentation. Developed in a Roy Lichtenstein–inspired visual language, the poster was designed to communicate across languages in hospital and workplace settings at a glance.

Video adaptation of the Dräger visual campaign “From Grease and Grit to Surgical Precision.” Comic-style scene transitions from messy mechanic shop to pristine surgical setting.

Full set of illustrated slot symbols and animated payline interface for the social game Inca Slots. Features rich textures, gold-trimmed letters, and Mayan-style embellishments designed for high visual impact on desktop and mobile.

A witty illustration bridging classical art and modern distractions — museum-goers sit beneath a Renaissance painting, all engrossed in their smartphones. Commentary-rich and ideal for educational or cultural editorial content.

Illustrated outer packaging for the VIP Club Pack edition of PartyPOW! featuring a red-carpet party scene in comic strip style. Full illustration and creative direction by Ian David Marsden.

A complete set of final PartyPOW! packaging lines including Steel, Lady, and VIP alongside blister capsules. All designs art directed by Ian David Marsden as part of full go-to-market branding execution.

This illustration features four separate hand-drawn caricatures: a traditional Santa with food, a construction worker decorating a Christmas tree, a somber-looking Santa pulling a small boat, and a fashionable person in high heels holding a broom.

A complete set of safety-themed character illustrations for Seele GmbH, creators of Apple Store façades. OSKAR demonstrates workplace procedures, risk prevention, and team coordination across a variety of construction scenarios. Designed by Ian David Marsden.

A vibrant cartoon portrait of Helmi Sigg, renowned Swiss comedian, actor, and author, created by illustrator Ian David Marsden. This caricature celebrates Sigg’s legendary career in Swiss entertainment, including his role in Ewigi Liebi and collaborations in Trio Eden.

Illustration of a sunburned cat relaxing with a cold soda, reading comics, and enjoying the breeze from a fan. A whimsical children’s illustration by Ian David Marsden.

A peaceful domestic moment captured in watercolors — a white cat naps beside a flickering fireplace, wrapped in a woolen throw. An ideal piece for themes of comfort, home, and quiet narrative rhythm in children’s publishing.

A bold, empowering twist on classic mythology and fairy tale — inspired by Rosie the Riveter and the legend of Excalibur, this editorial-style illustration features a defiant Little Red slaying a dragon twenty times her size. A visual anthem of strength and defiance wrapped in fairy tale form.

This clever black-and-white illustration traces a tongue-in-cheek “evolution” from amoeba to modern-day tech-addicted citizen, blending wit and observation with a distinct narrative arc — perfect for editorial or educational use.

A playful piece of editorial commentary — amoeba and other microorganisms parody influencer culture, likes, and hashtags. Whimsical yet pointed in tone, ideal for science-themed books with a twist.

A cartoon illustration depicts a person in a small, futuristic blue car with "Hermes" branding. The person is excitedly steering while wearing goggles, and the car emits smoke and flames from the rear, suggesting speed. The word "VROOOOOOM!" is prominently displayed above the car.

A cartoon character wearing large glasses is driving a futuristic blue car with flames and smoke coming from the back. The character is holding a computer displaying multiple screens. The word "VROOOOOM!" is prominently displayed in large blue letters above.

Cartoon characters wearing goggles are engaging in various activities around a large ice cube labeled "Hermes" in a cloud of smoke. One character holds a drill, another emerges from the ice, one works with a wrench and screwdriver, and another deals with colorful ropes.

The image is a cartoon showing two neighboring houses covered in snow. Speech bubbles indicate that Michael and Anne live in one house, while Michael's brother Stefan and Julia live in the other. Snow-covered cars and trees surround the buildings, and snowflakes are falling.

A comic strip depicts a couple who rush outside to find their car buried in snow, realizing they still have summer tires. The woman angrily scolds the man, who shovels snow frantically. Later, the man arranges for a tire change and installation of an app-controlled engine heater, ensuring the car is ready by the afternoon.

Four friends are dining at their favorite restaurant. One of them, Julia, shares exciting news about a new app-controlled parking heater. Michael's smartwatch vibrates, indicating an important call. Another friend wonders if the parking heater can also be controlled via smartwatch.

A comic strip depicts Stefan picking up his car from a mechanic. The mechanic explains the new updates, including an app-controlled heating system. Stefan is impressed with features like remote operation without a mobile network and additional year-round functions. He drives home excitedly, thinking of Julia and anticipating a positive change in their relationship.

A dynamic custom cartoon portrait featuring a biker riding through scenic red rock canyons on Route 66, created by Ian David Marsden as a memorable gift from a photo

A hand-drawn scene capturing the magic of Paris in winter, with Santa inside a snow globe delivering festive cheer. A warm, atmospheric piece perfect for storybooks and seasonal campaigns.

A calm moment with the fox character reading by the window, captured in a clean, paneled style ideal for narrative sequences. Marsden’s uncluttered comic aesthetic supports readability for young audiences and early learners.

A sleek and humorous informational comic panel designed for clarity — the fox and robot characters explain a concept using a poster-style breakdown. A perfect visual approach for children’s nonfiction or learning materials.

This piece explores daily habits through character-led storytelling. Using humor and minimal visual clutter, it supports children’s routines or hygiene themes in a way that’s both clear and friendly.

Character-driven slice-of-life comic strip featuring the fox in a kitchen scene with comedic flair. Clear storytelling, limited color palette, and appealing character expressions make this a strong asset for beginner graphic readers.

Character design cards from the Pillage universe, showcasing distinct illustrated personalities including pirates, mystics, and elemental figures. Dynamic and collectible, these are great examples of consistent world-building in fantasy IP design.

A metaphorical cartoon exploring modern life’s dizzying routines — a gnome character endlessly runs on a hamster wheel while lugging his briefcase. A clever visual for articles, books, or educational discussions on work-life balance.

A whimsical cast of legendary artists reimagined as expressive characters in a Provençal town — perfect for books introducing kids to art history with charm and wit.

A childhood page from MARVIN: piano lessons with Edgar Roberts, long days split between school and Juilliard, stickball with friends, and, when possible, Hopalong Cassidy on television.

A tense pre-Marvin family-history spread: Max and Lilly Hamlisch leave Austria, and a suspicious officer on the train finds not contraband but a saxophone — to his own embarrassment.

A family-history spread from MARVIN: Lilly Schachter keeps her Jewish identity close in Vienna, later becomes a New Yorker, and learns during the Macy’s Thanksgiving Day Parade that American crowds require “elbows.”

A page from MARVIN moving briskly from songwriting fury to theatrical rescue mission, then back to a childhood memory of an urgent call from the rabbi.

A sepia-toned flashback from MARVIN recounting how Max and Lilly Hamlisch, Marvin’s parents, navigated mounting danger in Austria before escaping toward safety.

A sequence from MARVIN about the unexpected chain of events that led producer Sam Spiegel to hire Marvin Hamlisch for his first feature-film score, The Swimmer.

A family escape sequence from MARVIN: Max gets out first, Lilly is forced to leave the apartment, and the house money survives only because she hides it inside a bathroom light socket.

A page from MARVIN in which the famous stopwatch solution works, Marvin returns to school, cookies become medically defensible, and a classroom piano changes everything.

A tongue-in-cheek fusion of superhero lore and Victorian engineering — this whimsical piece places “Batman” on a pennyfarthing bike, ideal for alt-history books, satire collections, or creative character reinterpretations.

A curious scientist contemplates a tiny floating mouse tethered to a balloon, a whimsical nod to invention, curiosity, and the thrill of new ideas taking flight.

A solitary figure gazes across a stark landscape — this image evokes themes of courage, future paths, and emotional metaphor, ideal for chapter intros, poetry, or conceptual narratives.

A playful reinterpretation of Switzerland’s cantonal heraldic animals — rendered as expressive, animated characters. Designed to bridge education and entertainment for young readers and museum visitors.

The image is a four-panel black and white comic strip. The first panel shows a man with a hat relaxing with his feet up, accompanied by a goat and a radio. The second panel features a child smiling while listening to a radio. In the third panel, a woman is sitting and knitting with a radio nearby. The fourth panel depicts a man speaking passionately into a microphone, gesturing with his hands. Each character is connected by radio signals, suggesting a shared message or broadcast.

A five-panel political comic strip features a man in a suit speaking on a telephone in four panels. He appears worried or frustrated, with various hand gestures indicating stress or confusion. In the final panel, another man, wearing a beret and uniform, speaks into a phone with a confident expression. The setting suggests a formal or governmental environment, indicated by insignias and decor visible behind the characters.

The comic strip features a series of panels with a character dressed as a cat-like figure holding a mirror under a night sky. Birds, resembling bats, are flapping over a tunnel entrance labeled "Channel Tunnel Welcome." An aircraft with bat-like wings appears next to a large radio tower. In another panel, a clock tower is decorated with a bat symbol. The final panel depicts a person in a hat with a bow tie. The strip is titled "Global Village News" by Ian David Marsden.

A black-and-white comic strip featuring a man in a beret, smoking while reading a newspaper at a bar. He drinks from a glass and gestures emphatically. The setting appears to be a French cafe, with a bartender present and bottles visible in the background. Speech bubbles are empty, indicating no dialogue.

A black-and-white political comic strip shows various characters in a series of four panels. The first two panels depict three individuals, one holding a bottle, with speech bubbles above them. The third panel shows a television screen displaying a baby with a pacifier, as people watch from behind. The final panel returns to the previous scene with one of the characters speaking. The strip is titled "Global Village News" and is created by Ian David Marsden.

A black and white comic strip featuring several panels, each depicting different characters and scenes. The first panel shows a man speaking into a microphone labeled "TV." The second panel includes a man holding a clapperboard labeled "Elvis Stamp Scene 1." Subsequent panels resemble postage stamps featuring illustrated portraits of a singer, with the denomination of 29 cents U.S. Mail. Additional scenes include a visibly sweating man and another holding a bottle. The final panel shows a man giving a thumbs-up gesture. The strip is titled "Global Village News."

A black and white comic strip featuring six caricatures of various individuals, each in a separate panel, some with speech bubbles. The characters display distinct facial expressions and attire. The comic is a political satire from the Global Village News series by Ian David Marsden, dated from 1992 to 2024.

A comic strip features a bespectacled man with curly hair holding a notepad. Different panels show him from various angles, sometimes looking at the notepad with speech bubbles included. His expressions vary from contemplative to excited, suggesting he is sharing or explaining something.

The image is a political comic strip with four panels. Each panel features a different cartoon caricature of a political figure with speech bubbles, standing or sitting at a table with various food and drink items. The setting suggests a humorous or satirical context, based on the visual elements and over-exaggerated characteristics of the figures.

A black-and-white comic strip featuring two men engaging in a phone conversation. The first man is shown speaking into a telephone, while the second man is depicted lounging in bed with a bottle labeled "Jack Daniels" and a woman resting beside him. The artwork exhibits detailed facial expressions and a bold, illustrative style.

A political comic strip shows a series of panels featuring a man at a podium speaking to an audience with microphones in view. He claps, and there are cheers from the crowd. Another character with horns whispers to a woman, who responds with a neutral expression, joining in the applause. The comic is titled "Global Village News" and credited to Ian David Marsden.

Vector illustration of a classic New York-style yellow cab used in the Friars Club animation.

Cartoon friar character arriving by New York yellow cab in the Friars Club animated intro.

Vector-rendered New York Friars Club building created for the animated website intro.

The cartoon friar arrives at the Friars Club entrance by yellow cab.

Illustrated Friars Club entrance with custom vector artwork based on the original building.

Close-up of the cartoon friar passenger during the New York cab arrival sequence.

The Friars Club doors open as the cartoon friar enters the animated website intro.

The friar character approaches the club doors in the animated website sequence.