Project context
Before this period, I had already worked across illustration, character design, branding and international visual communication, including the early Google Doodles, large-scale mascot systems, editorial illustration and cross-media design. That background led to further work in the US entertainment sector, including my collaboration with Jeffré Phillips and Ja-Tail Enterprises LLC in Beverly Hills.
Within that setting, I produced a broad range of visual material connected with La Toya Jackson. The work included creative direction, graphic design, branding, illustration, website design and production, and print-ready artwork for promotional and music-related material.
Scope of work
- Creative direction across print and digital communication
- Brand identity design for Ja-Tail Enterprises and related La Toya Jackson materials
- Logo and crest design, including ornamental and heraldic-style artwork
- Album artwork and music packaging, including CD packaging, tray cards and booklets
- Poster and flyer design for promotional use
- Website design and build for LaToyaOnline, including page layouts, interface styling and graphic assets
- Image editing, vector artwork and production artwork for print and digital deliverables
Website design and digital art direction
A substantial part of the project was the complete design and build of LaToyaOnline. This included site structure, page layout, interface presentation and the design of the supporting visual assets. The work was not limited to mock-ups or advisory input. I handled both the visual direction and the practical execution of the site.
This remains a useful portfolio example because it brings together branding, website design, graphic production and entertainment-focused art direction within a single project.
Design approach
The visual language combined crest-based design, ornamental branding, stylised insignia, custom typography and polished promotional graphics. Some applications leaned toward a more decorative, prestige-led presentation; others were more direct and promotional. The aim was to keep the identity coherent across different formats and uses.
From a production point of view, the work brought together art direction, layout design, vector drawing, illustration, image compositing, packaging artwork, print preparation and web presentation.
Portfolio relevance
This work shows a part of my practice that sits beyond illustration alone: entertainment branding, album artwork, music packaging, promotional design, website art direction and finished graphic production.
It also reflects the way I often work at my best: shaping the concept, developing the visual language and carrying the job through into resolved deliverables.
The gallery below shows selected branding, website, packaging and promotional work created during this period for La Toya Jackson and Ja-Tail Enterprises LLC.
Click any image in the gallery to enlarge
La Toya Jackson & Ja-Tail Logo, Crest, and VIP Branding Designs by Ian David Marsden
