Commercial & Commissioned Illustration for Brands, Products & Campaigns
I create original commercial illustration for brands, agencies, companies and institutions — from campaign visuals and product illustration to characters, packaging, corporate communication, technical subjects and hand-drawn motion.
Some assignments need a single image. Others develop into a family of characters, a campaign, a packaging system, a sequence of illustrations or a visual language used across print, digital and motion. The drawing changes because the job changes.
Original illustration · Direct client & agency collaboration · English · French · German
Commercial illustration can attract attention, explain a subject, give a product personality, make information easier to enter, create recognition or turn an abstract idea into something people can immediately understand. The appropriate visual language depends on the audience, medium and objective.
Campaigns & Advertising
Key visuals, illustrated campaigns, promotional communication, posters, outdoor, social and digital assets created around a specific message or audience.
Products & Packaging
Illustration applied to packaging, wine labels, manufactured objects, merchandise and physical products where the artwork becomes part of the object itself.
Characters & Visual Systems
Mascots, recurring characters and illustration systems designed to work consistently across campaigns, training, signage, packaging, digital content and motion.
Corporate & Information Illustration
Internal communication, healthcare, technical subjects, training and public information made clearer through character, analogy, narrative and visual explanation.
Selected Commercial Work
Selected commissions, different visual challenges
These projects range from corporate communication and character systems to packaging, manufactured products, healthcare and technical learning. Each required a visual approach developed for its particular audience and purpose.
Featured · Corporate Illustration · Character Design · Information Design
IN TALENT WE TRUST — PPHO Visual Communication
Paris · 2024–2025 Role: Illustrated visual system, original character design, conceptual illustration, information graphics, editorial and campaign artwork, motion
For Anne Weber’s PPHO methodology, I developed Léonard, a recurring illustrated character, alongside diagrams, visual metaphors and artwork used in learning guides, online communication and a campaign animation. The methodology itself was developed by Anne Weber.
Consumer Product · Public Communication · Sequential Illustration
Coca-Cola / IGORA — the product became the medium
For Coca-Cola Switzerland and IGORA Recycling, I created short comic sequences about aluminium recycling that were printed directly onto beverage cans.
The stories needed to communicate without explanatory copy, so action, character and sequence had to carry the message across language boundaries. The illustration was not an image placed beside the product — it became part of the product surface.
Brand · Wine Packaging · Hand-Drawn Identity
Top Source — illustration inside a contemporary brand system
For the current Top Source range, a new master identity provides structure while hand-drawn regional names, painted gestures and individual color elements give the wines their own visual personalities.
The illustration is restrained rather than dominant, but it is precisely what keeps the system human and distinguishes one bottle from another within the range.
Mercedes-Benz — behaviour shown through recognisable situations
For Mercedes-Benz, I illustrated an employee guide using people, character and everyday workplace situations rather than presenting service culture and professional behaviour solely as abstract rules.
The drawings give each subject a concrete human context while remaining appropriate to a major international company.
RITZENHOFF — drawing for the object, not just for the page
From 2013 to 2018 I created original designs for the RITZENHOFF Designer Collection across decorated glassware, ceramics and collectible household objects.
Shape, curvature, print areas and manufacturing constraints influenced the illustration from the beginning. The image still needed personality, but it also had to become accurate, reproducible artwork for a physical product.
seele — Oskar, a recurring character for workplace-safety communication.
Character System · Safety · Training · Multi-Format
seele — one character across an ongoing communication programme
For seele, I developed Oskar, a recurring safety character used across training, presentations, signage and animated communication.
A recurring character allows individual subjects to change while the programme retains a familiar visual voice. This is where character design becomes a practical communication system rather than a one-off mascot image.
Some commercial projects require illustration to become part of a larger system: product identity, packaging, navigation, typography, manufacture or recurring branded assets. In those assignments I can work across illustration and graphic design rather than treating them as separate stages.
Software Engineering Essentials — 60 illustrations, four character anchors, visual taxonomy and packaging.
Professional Training · Product Design · Illustration
Software Engineering Essentials — illustration as part of a complete product
A professional software-engineering training tool developed as a 60-card illustrated deck, combining individual scenes, four character anchors, technical iconography, visual taxonomy and packaging.
The commission extended from illustration into the complete visual system and production package, including card design, box artwork, icon assets and print-ready files.
A character can become part of the organisation’s visual voice
Commercial character work ranges from a single campaign figure to a reusable system with poses, expressions and applications developed for future communication. I have created characters and mascots for corporate programmes, public events, technology, entertainment, human resources, safety and institutional communication.
Fraunhofer
A character representation of Joseph von Fraunhofer developed for animation, presentations, brochures and corporate communication.
Large-format vector illustration and identity artwork created for wrestler Johnny Mundo / John Hennigan, designed for merchandise, T-shirts and the “Mayor of Slamtown” brand.
When the subject is difficult, illustration can make the first step easier
Technical, scientific and behavioural subjects often benefit from an image before they benefit from more text. Illustration can establish context, show cause and effect, create an analogy or give people a visual route into material that might otherwise feel abstract.
PPHO · Corporate Information Design
Turning organizational concepts into readable diagrams
Alongside Léonard, I created rowing-team illustrations and star-based diagrams to explain cooperation, talent and performance within Anne Weber’s PPHO methodology. The same visual vocabulary was used in printed learning materials and website communication.
Commercial illustration should fit the job, not the other way around
A healthcare campaign, a wine label, a developer-training deck and a consumer product do not need the same visual language.
I adapt drawing, character, composition, technique and level of detail to the audience and the medium while keeping the work original and specifically created for the assignment. What remains consistent is the thinking behind it: understand the problem, understand where the image will live, find the right visual idea and produce artwork that works in its real application.
More Selected Commercial Work
The applications extend well beyond the examples above
The broader archive includes human-resources campaigns, public information, regional tourism, technology, games, digital platforms, merchandise, character-led branding and motion assets.
Pic Saint-Loup
BD-style characters and humorous visual storytelling developed for regional tourism posters and public-facing communication in Occitanie.
Digital & SaaS
Illustration, characters, personas, iconography and motion assets created for digital products, interfaces and SaaS communication including iShepherd / TRM360.
Games & Entertainment
Illustrated identities, characters, game artwork, merchandise and promotional graphics for entertainment, events and audience-facing products.
I work directly with companies, agencies, designers, publishers and communication teams. Some assignments arrive with a precise creative brief. Others begin with a product, subject or communication problem that still needs to be translated into a visual idea.
Depending on the assignment, I can develop concepts and roughs, characters, visual systems, illustration, hand lettering, storyboards and finished production artwork ready for print, packaging, digital use, presentation or motion.
Every commissioned image is created specifically for its project. I do not substitute stock illustration, templates or AI-generated commissioned imagery for original artwork.
If you have a project in development, send me a short outline of what needs to be communicated, who will see it, where the finished work will appear and any practical deadlines or production requirements.
You do not need to arrive with the visual solution already worked out. Developing that solution can be part of the commission.
A broader archive of commissioned work for companies, agencies, institutions and organisations: commercial and corporate illustration, advertising, product graphics, training, packaging, characters, tourism, digital projects, motion assets and other visual communication. Click an image to enlarge it.
Business Illustration & Visual Storytelling – Ian David Marsden
Software Engineering Essentials Deck — box with four sample cards on desk
Software Engineering Essentials Deck — hero shot with sample training cards
Software engineering training deck — workplace scene with team in background
Leonardo HR Campaign – Character & Icon Design by Ian Marsden
Custom illustrations for a corporate HR brochure — original characters and clear iconography developed for the Leonardo initiative. PPHO Paris, France
Dräger IPC Campaign Featured Image — Infection Prevention and Control Animated Visual
Featured image for Ian David Marsden’s case study on the illustrated Dräger Global infection prevention and control campaign. The image shows a frame from the short animated visual “From Kitchen Chaos to Clinical Cleanliness,” designed in a classic comic-book language with a Roy Lichtenstein reference. A retro housewife appears amid floating kitchen items beneath the headline “IPC | Prevention and Control,” linking the domestic-cleaning metaphor to Dräger’s international hospital hygiene communication campaign.
Dräger Infection Prevention Poster — From Kitchen Chaos to Clinical Cleanliness
Illustrated Dräger Global campaign poster created by Ian David Marsden for an international infection prevention and control communication initiative. The image begins with a pop-comic domestic kitchen scene marked by stains, clutter and cleaning products, then shifts through hospital procedures, clinical care and hygiene communication. The Roy Lichtenstein–inspired visual language turns the transformation into a clear wordless narrative, designed to be understood quickly in hospitals and professional environments across multiple countries.
Draeger Explainer Frame – Hospital Sterilization vs. Classic Car
Frame from an animated version of the “Classic Car Shine vs. Hospital Sterilization” Dräger poster. Highlights the precise cleanliness standards in healthcare using humorous car-care metaphors.
Dräger Infection Prevention Poster — Classic Car Shine vs. Hospital Sterilization
Large-format campaign poster illustrated by Ian David Marsden for Dräger Global’s international infection prevention and control initiative. The comic-style sequence begins with meticulous polishing of a classic pink car and transforms into the careful cleaning and preparation of hospital equipment. The analogy connects familiar ideas of care, shine and precision with the stricter standards of clinical hygiene. Designed as a language-independent healthcare communication visual, the poster formed part of a wider set of printed and animated campaign assets.
Draeger Explainer Frame – Grease to Surgical Precision
Video adaptation of the Dräger visual campaign “From Grease and Grit to Surgical Precision.” Comic-style scene transitions from messy mechanic shop to pristine surgical setting.
Dräger Infection Prevention Poster — From Grease and Grit to Surgical Precision
Large-format illustrated campaign poster created by Ian David Marsden for Dräger Global’s international infection prevention and control initiative. The wordless comic-style sequence begins with a mechanic repairing industrial equipment and transforms into a professional hospital environment with clinical technology, protective gloves and hygiene documentation. Developed in a Roy Lichtenstein–inspired visual language, the poster was designed to communicate across languages in hospital and workplace settings at a glance.
Draeger Explainer Frame – The Power of Proper Cleaning
Animation still from Dräger’s infection prevention campaign, illustrating a comic heroine’s powerful transformation through proper cleaning. Matches the “Power of Proper Cleaning” poster.
Dräger Infection Prevention Poster — The Power of Proper Cleaning
Illustrated poster created by Ian David Marsden for Dräger Global’s infection prevention and control communication campaign. The sequence opens with a cheerful 1950s-style homemaker cleaning a domestic interior, then shifts into the work of a hospital sanitation professional cleaning clinical equipment and surfaces. The image uses a classic comic-book visual language with a Roy Lichtenstein reference to make the IPC message immediate, memorable and language-independent for international healthcare environments.
Closing Scene – Kindness Around the World
Final scene from “The Science of Kindness,” encouraging viewers to reflect and take action. Illustrated by Ian David Marsden, this image invites children to consider how they can spread kindness today.
Kindness Chain Reaction – Spreading Empathy
A chain of kindness spreads from one character to the next in this still from “The Science of Kindness.” This image represents how empathy ripples outward. Hand-drawn by illustrator Ian David Marsden.
Dopamine and the Brain’s Reward System
This illustration explains how kindness triggers dopamine release, creating a “helper’s high.” From the explainer video “The Science of Kindness” by Ian David Marsden.
Evolutionary Stress Response – Cave Scene
Illustrated cave scene showing the evolutionary roots of our stress response. Created for the 52 Lives explainer video “The Science of Kindness” by Ian David Marsden. This humorous visual introduces the concept of fight-or-flight and its biological legacy.
Family Bonding – Oxytocin and Nitric Oxide
Kindness strengthens family bonds and releases positive hormones. This scene from the explainer video illustrates how oxytocin and nitric oxide support heart health and emotional connection.
Cortisol & Inflammation Characters – Science of Kindness
Personified villains “Cortisol” and “Inflammation” represent the stress-reducing benefits of kindness. From the educational explainer video created by Ian David Marsden for 52 Lives.
Kindness in Action – Holding Door, Comforting Friend
Sequence from “The Science of Kindness” showing three acts by Sam: holding the door for an elderly lady, comforting a sad classmate, and inviting a peer to join a game. Illustrated by Ian David Marsden for 52 Lives.
Visualizing Empathy – Sam and Friends
Timelapse-style composition from “The Science of Kindness” video showing Sam surrounded by those affected by his actions. The characters were created in a consistent, friendly line style by Ian David Marsden.
Affiche-QUISSAC-2025-Marsden-Petit
YJOO – Explainer Film for Baureglement
Still frames from explainer animation created for YJOO Strategy Communication and the Bauamt Stadt St. Gallen. The film clarified the 1972 building regulations with stylized visuals, metaphors, and infographic storytelling.
Glam’s Canin Dog Mascots – Character Illustration for Grooming Brand
Original mascot characters created for Glam’s Canin, showing different dog breeds in humorous poses with bows and glam styling. Designed to be friendly, appealing, and brand-consistent across signage and media.
Glam’s Canin Dog Grooming Marketing Set – Posters, Flyers & Branding
Complete visual identity system for Glam’s Canin, a French dog grooming business. Includes flyers, business cards, loyalty cards, and storefront graphics with playful dog mascots and bold pink visuals. Created for pet grooming marketing.
Set of promotional coupons for Glam’s Canin featuring hand-drawn mascots and discounts for dog grooming services. Bright colors and playful layout for strong visual impact in local marketing.
Glam’s Canin Exterior Signage – Full Storefront Branding
Large-scale shop signage for Glam’s Canin dog grooming business, installed above the salon entrance. Includes dog mascot illustrations, logo, and bright brand colors for visibility from the street.
New York Yellow Cab with Friar Character Animation Still
Cartoon friar character arriving by New York yellow cab in the Friars Club animated intro.
Yellow Checker Cab Front View Vector Animation Still
Vector illustration of a classic New York-style yellow cab used in the Friars Club animation.
New York Friars Club Building Vector Animation Still
Vector-rendered New York Friars Club building created for the animated website intro.
Friars Club Awning and Entrance Vector Illustration
Illustrated Friars Club entrance with custom vector artwork based on the original building.
Yellow Cab Arrival at the New York Friars Club
The cartoon friar arrives at the Friars Club entrance by yellow cab.
Cartoon Friar Passenger in Yellow Cab Animation Still
Close-up of the cartoon friar passenger during the New York cab arrival sequence.
Cartoon Friar Approaching the Friars Club Doors
The friar character approaches the club doors in the animated website sequence.
Cartoon Friar Entering the Friars Club Animated Intro
The Friars Club doors open as the cartoon friar enters the animated website intro.
Friars Club NYC – Animated Intro Frames
Cartoon-style animation frames for the official Friars Club website, featuring a custom character (Friar) arriving in a classic New York City yellow cab. Illustrated intro sequence concept for the club’s homepage.
T-Shirt Design – Slamtown Skull Graphic for Johnny Mundo Wrestling Brand
High-impact vector artwork for the “Mayor of Slamtown” brand — a custom T-shirt design for wrestler Johnny Mundo (aka John Hennigan). Created in Adobe Illustrator for large-format screen printing, featuring bold comic-inspired illustration and typographic identity.
Editorial Illustration Series – Business & Lifestyle Themes
A showcase of expressive editorial illustrations combining digital polish with a hand-drawn, analog warmth — ideal for high-impact storytelling.
Wrestling Merch Branding – Johnny Mundo Wearing Slamtown Shirt by Marsden
Professional wrestler and entertainment star Johnny Mundo (John Hennigan) wearing a custom-designed Slamtown T-shirt by Ian David Marsden. Part of a visual identity series for merchandise, events, and streetwear in the pro wrestling industry.
Mycotrition Naturpilze – Explainer Videos – Erklärfilme in Deutsch, Englisch und Französisch
Illustrated and animated explainer videos for Mycotrition Naturpilze. Entirely produced by Ian David Marsden: storyboards, character design, backgrounds, animation, and voiceovers in French, German, and English — with celebrity dubbing voices.
Case Study PDF Portfolio – Download Overview
An overview image promoting downloadable PDF case studies. Each case study presents full campaigns by Ian David Marsden from initial concepts to final deliverables.
Framed Paris Café Illustrations – Decorative Artwork
Elegant framed illustrations created for a Paris café — showcasing a classic and refined hand-drawn style suited for décor, hospitality, and interior branding.
iSHEPHERD TRM360 – Icons, UI and Creative Direction
Complete visual strategy and artwork for iSHEPHERD’s TRM360 software — from icon systems and infographics to pitch decks and web assets.
Pic Saint-Loup Tourism Posters – Occitanie, France
A series of five colorful posters for the Pic Saint-Loup region in Occitanie, France. Featuring original BD-style (Bande Dessinée) characters, humorous storytelling, and family-friendly design for tourism advertising.
FAI Explainer Video – Contracting Professional Overview
Whiteboard-style explainer video introducing the role of a Contracting Professional within the U.S. federal acquisition system. Created by Ian David Marsden for Coley & Associates and the Federal Acquisition Institute (FAI), this training tool features custom character illustrations, vector artwork, and visual storytelling tailored for agencies like NASA, DOE, and GSA.
FAI Explainer Video – Program Manager Role
Animated explainer introducing the role of a Program Manager (PM) in the U.S. federal acquisition process. Commissioned by FAI and illustrated by Ian David Marsden, the project simplifies complex procurement policy into clear visuals with character-driven storytelling, used by NASA, VA, and other federal agencies.
Mascot and Packaging Art for Ritzenhoff Kitchen Farm by Ian David Marsden
Retail packaging presentation of Ritzenhoff Kitchen Farm products featuring mascots and visual storytelling elements by illustrator Ian David Marsden. Each box showcases a different character – bringing playful, high-end storytelling to kitchen giftware in Germany.
Sugar Bird Mascot Design for Ritzenhoff Kitchen Farm – Illustrator Ian David Marsden
Character design for Ritzenhoff’s “Kitchen Farm” line – featuring a whimsical sugar bird mascot created by Ian David Marsden. This stylized, illustrated character appears on kitchenware and gift packaging, blending charm with modern branding for the German design brand.
Retail Display of Marsden’s Mascot Packaging Designs for Ritzenhoff Kitchen Farm Collection
Display of Ritzenhoff Kitchen Farm boxes, featuring illustrated mascots designed by Ian David Marsden. The characters were developed to enhance shelf impact and brand storytelling across packaging and promotional materials.
Product Mascot Design for Ritzenhoff Salt Pig and Sugar Dispenser by Ian David Marsden
Close-up of Marsden’s “Salt Pig” and “Sugar Bird” designs for Ritzenhoff Kitchen Farm. Both feature original characters created for cross-market appeal, usable in print, animation, and merchandising.
Sugar Bird Zuckervogel Character Design for Ritzenhoff Kitchen Farm by Ian David Marsden
Alternative packaging view of the “Zuckervogel” sugar dispenser designed by Ian David Marsden. Character-driven branding turns a household item into a collectible mascot with broad licensing potential.
Character and Product Line – Ritzenhoff Kitchen Farm by Ian David Marsden
Full product collection from Ritzenhoff’s “Kitchen Farm” series featuring multiple illustrated mascots and packaging designs. Designed by Ian David Marsden, this set includes birds, animals, and stylized branding illustrations on kitchen items and retail packaging.
Retro Café Vector Illustration – Character Art by Ian Marsden
Wimmelbild for Corporate Training – Ian David Marsden Illustration
iSHEPHERD Brand Identity, UX & Explainer Assets
Visual identity, user experience system, and branded illustration assets for iSHEPHERD AG — a Swiss SaaS provider specializing in enterprise compliance and access management. I developed a cohesive suite of storytelling visuals, UX wireframes, vector icons, pitch decks, and explainer scenes for their TRM360 platform. Project scope included concept-to-delivery for motion graphics, gamified infographics, and interface systems.
App-Based Ordering Scene – Web Libre Consult Whiteboard Video
Whiteboard illustration showing digital ordering via tablet in a Click & Collect restaurant scenario. Created for Web Libre Consult, a Montpellier-based SaaS consultancy.
Click and Collect Crowd Scene – Whiteboard Explainer for Web Libre Consult
Illustrated scene from the Web Libre Consult explainer video (vidéos explicatives), showing an excited crowd using a digital Click & Collect service. Commissioned by a French tech startup in Montpellier and illustrated by Ian David Marsden.
Customer Support & Tech Workflow – French Whiteboard Video Still
Storyboard frame showing user interface, support staff, and a smooth Click & Collect delivery process. Commissioned by Web Libre Consult and illustrated by Ian David Marsden. French tech Montpellier.
Consulting Digital Profit – Whiteboard Explainer Frame
Illustration from Ian David Marsden’s explainer animation for Web Libre Consult. Depicts consultants showcasing the financial value of modern retail solutions like digital Click & Collect systems.
eCard Animation Series – GMX, WEB.DE, mail.com (10 Card Designs)
A selection of ten unique animated eCards designed for 1&1 Mail & Media portals. This series includes humorous, festive, and emotionally resonant cards tailored for holidays, team recognition, and customer moments — each featuring original character art and looping animation.
Animated New Year eCard on iPad – GMX, WEB.DE, mail.com
A looping animated eCard design celebrating the New Year, developed for GMX, WEB.DE, and mail.com. Featured here on an iPad mockup, the card showcases bespoke character design and motion crafted to boost engagement and brand sentiment during seasonal campaigns.
Mobile preview of the animated “Merry Christmas” eCard created for GMX, WEB.DE, and mail.com. Shown on an iPhone screen, this festive animation blends bespoke character design, looping motion, and brand-aligned color palettes to spread cheer across millions of inboxes.
Sustain D Wordless Comic – Heating Awareness
One-panel wordless comic for Sustain D, promoting energy efficiency in European public housing using universal visual language.
Sustain D Wordless Comic – Smart Heating Practices
One of a series of wordless strips created for Sustain D’s social housing initiative to improve energy literacy without translation.
Sustain D Wordless Comic – Standby Power Consumption
Designed for multilingual rollout, this comic encourages small energy-saving actions with easy-to-read visuals and no words.
Formula 1 Car Flat Design – Mercedes-Benz Petronas Museum Cutout
A flat illustrated model of a Mercedes-Benz Formula 1 car, created for the Mercedes-Benz Museum. Designed to be printed, cut out, and folded into a 3D paper car for exhibition or educational use.
Coca-Cola Can Comic – “Nature Redemption” (IGORA Campaign)
Detailed comic illustration for Coca-Cola’s Swiss recycling campaign. The “Nature Redemption” strip depicts an eco-friendly narrative printed on actual soda cans to encourage participation in aluminum recycling.
Coca-Cola Can Comic – “Recycling Dunk” Illustration (IGORA Campaign)
Wordless comic strip illustrated for Coca-Cola Switzerland and IGORA Recycling — featured directly on printed cans. A dynamic mini-storyline designed to raise recycling awareness in a fun and accessible way.
dFreeeze Comic – Mechanic Explains Features
The local car mechanic introduces Stefan to dFreeeze’s features, emphasizing year-round use — including summer lighting and programmable comfort settings.
dFreeeze Comic – App-Controlled Comfort and Convenience
Michael smoothly activates his dFreeeze app from the boardroom and finds his car ice-free. A subtle nod to professionalism and smart tech adoption in daily life.
dFreeeze Comic – Snowy Morning Chaos Without the App
Frustration mounts for Stefan and Julia as they face a snow-covered car, forgotten summer tires, and no heating solution. This comic panel humorously builds tension before the product reveal.
dFreeeze Comic – Happy Couple & Warm Car Experience
Michael and Anne enjoy their perfectly preheated car thanks to dFreeeze, while next door Julia yells at a late Stefan. Contrast and humor reinforce the product’s selling point.
Winter comic – Michael & Anne vs. Stefan & Julia: dFreeeze Intro Panel
The opening scene from the dFreeeze explainer comic introduces two neighboring couples — one already using the remote car heating app, the other still struggling through winter. Visually sets up the product’s narrative benefits.
dFreeeze Winter Campaign – Printed Brochures (Cover + First Spread)
Printed comic booklets designed for digades’ winter campaign, showing both the stack of brochures and the fully illustrated first double-page spread. Distributed in Germany and Switzerland for retail and point-of-sale marketing.
Explainer Video: dFreeeze Remote Car Heater (English Version)
English-language whiteboard explainer video for dFreeeze, focusing on comfort and convenience for winter driving. Clean animation and custom illustrations highlight the product’s USP.
Explainer Video: dFreeeze Remote Car Heater (German Version)
Whiteboard-style explainer video introducing the dFreeeze app to German-speaking customers. Features hand-drawn illustrations, a warm narrative tone, and professional voice-over.
Dr. Disturber in seinem U-boot -Stadtwerke Wedel Business Comic
Character scene from the Captain Power comic series by Ian David Marsden. Custom illustration for Stadtwerke Wedel, created for a public utility awareness campaign in Germany.
Business Comic – Captain Power vs. Dr. Disturber (Full Page)
Full-page business comic created by Ian David Marsden for Stadtwerke Wedel (Germany). Featuring superhero Captain Power and villain Dr. Disturber, this comic promoted energy efficiency and infrastructure awareness through engaging visual storytelling.
Victory and Villain’s Promise – Stadtwerke Wedel Business Comic
In the last scene, Captain Power floats triumphantly over the peaceful town of Wedel as all electrical systems run smoothly again. Below, Dr. Disturber flees, vowing, “You haven’t seen the last of me!” A fun and engaging ending to the awareness comic illustrated by Ian David Marsden.
Captain Power Emerges Stadtwerke Wedel Business Comic
Captain Power bursts from the Stadtwerke Wedel headquarters, red electric tape in hand, ready to stop Dr. Disturber’s sabotage. Is he secretly part of the utility company? The mystery remains… An exciting panel from the corporate comic illustrated by Ian David Marsden.
Superhelden Comic - Stadtwerke Wedel Business Comic
In this comic panel created by Ian David Marsden, the villain Dr. Disturber pilots a menacing underwater submarine equipped with giant scissor arms. His mission: to sabotage the Stadtwerke Wedel energy supply by severing critical electric lines. Part of a custom comic created for a public utility awareness campaign in Germany.
Symbol Set and Payline UI – Inca Slots Facebook Game
Full set of illustrated slot symbols and animated payline interface for the social game Inca Slots. Features rich textures, gold-trimmed letters, and Mayan-style embellishments designed for high visual impact on desktop and mobile.
Inca Slots Facebook Game – Full Interface and Character Art by Ian David Marsden
Complete slot machine user interface design for the Inca Slots Facebook game. Includes custom Aztec-inspired character icons, gold-themed letter symbols, and UI layout — fully illustrated by Ian David Marsden in Adobe Illustrator and Photoshop.
Modern Uncle Sam Poster – “I Want You to Change the World”
A bold creative reinterpretation of the classic Uncle Sam poster for PPHO Human Resources, Paris. Designed for the “In Talent We Trust” campaign, this illustrated figure wears imaginative glasses and promotes change-making leadership in the modern workplace.
Uncle Sam Reinvented – Character Design for HR Campaign
Illustrated character design of a reinvented Uncle Sam with eccentric glasses. Created for PPHO’s “In Talent We Trust” initiative, Paris 2025 – promoting visionary HR and cultural change.
Character Design – Orange Glasses Individuality Icon
Stylized illustration representing personality and perspective for a talent awareness initiative. Part of a broader visual language for Annw Weber SAS, used in print and internal comms.
Talent Diversity Campaign – InTalent Character Sheet
Complete lineup of illustrated personas for an HR visual campaign on individual skills and workplace strengths. Each figure wears unique glasses, symbolizing different ways of seeing and contributing.
Leonardo Character Spot Illustrations – InTalent France
Expressive character-based line drawings developed for HR and innovation consultancy InTalent, featuring Leonardo in various conceptual scenes. Flexible and modular style for print and digital uses.
HR Web Graphics – Star Icons and Talent Frameworks for InTalent
Visual development for the InTalent website, combining iconography, flat illustration, and branded character elements to convey assessment models and innovation strategies.
“In Talent We Trust” Poster – Uncle Sam for PPHO Paris
Commissioned by Annw Weber SAS for PPHO, this parody poster uses the famous Uncle Sam visual in a modern HR context. Created for a French audience to promote trust in talent, innovation, and collaboration. Concept and execution by Ian David Marsden.
Mensa IBD 2017 Nice – Horizontal Logo
Official logo and mascot design selected for the 2017 International Board of Directors (IBD) meeting of Mensa International, hosted in Nice, France. The concept features a witty, character-based logo with a brainy Frenchman and iconic symbols of intellect and creativity.
Mensa IBD 2017 – Poster & Event Branding
Poster display of the official IBD 2017 logo at the Mensa France event in Nice. The winning design included scalable branding assets and a character-led mascot used across merchandise, digital, and signage.
Family Honey Brand Mockup – Bee Mascot Character on Packaging
Mockup showing a family brand concept featuring a custom bee mascot design on honey packaging, set against the landscape of Pic Saint-Loup near Claret, France.
Bee Mascot – 3D Concept Visuals
3D character concepts and toy-ready visualizations of the official bee mascot designed for the public rucher in Saint-Mathieu-de-Tréviers. These renders showcase versatility for use on signage, educational materials, and branded products like local honey.
Bee Mascot Character – Vector Artwork in Color and Outline
Friendly bee mascot character designed in vector format with both full-color and outline versions, created for the town of Saint-Mathieu.
Columbia Valley White Wine Label – TOP SOURCE Sauvignon Blanc
Final label artwork for the redesigned Top Source Columbia Valley Sauvignon Blanc, combining the new master brand system with the warmer Columbia white-wine identity.
Top Source Columbia Valley Syrah-Grenache – redesigned label artwork
Redesigned flat label for Top Source Columbia Valley Syrah-Grenache, using the new brand system and a cooler blue visual language.
Top Source Walla Walla Valley Syrah – redesigned label artwork
The redesigned Walla Walla Valley Syrah label, with the new Top Source master identity replacing the former heavy black header.
Top Source Walla Walla Valley Syrah – redesigned bottle
Bottle visualization of the redesigned Walla Walla Valley Syrah, showing how the new label system works on the finished wine format.
Top Source Columbia Valley Syrah-Grenache – redesigned bottle
Bottle visualization of the redesigned Columbia Valley Syrah-Grenache, pairing the new Top Source logo system with the wine’s blue Columbia identity.
Top Source Columbia Valley Sauvignon Blanc – redesigned bottle
Bottle visualization of the redesigned Columbia Valley Sauvignon Blanc, showing the new Top Source master identity and the warmer orange label treatment for the white wine.
Carrière Sud Pompignan Pochette Front – Elegant Stone Branding
Front side of a pochette design created for Carrière Sud in Pompignan, featuring photographic retouching, logo placement, and type layout to convey premium natural stone from the South of France.
Carrière Sud Pompignan Pochette Back – Map & Brand Presentation
Reverse side of pochette with detailed vector map, brand messaging, and layout design for a high-end quarry specializing in elegant natural stone for architectural projects and landscaping.
Wine Label Illustration – Domaine Les Tuileries Cabernet Sauvignon
Illustrated wine label for Domaine Les Tuileries Cabernet Sauvignon — featuring hand-drawn characters and red graphic accents. Designed to evoke French tradition with a whimsical, artisanal flair.
Cabernet Sauvignon Bottle – Domaine Les Tuileries Label
Domaine Les Tuileries Cabernet Sauvignon bottle featuring the hand-illustrated label design. This presentation was part of branding for wine distributors in the U.S. market.
PartyPOW! VIP Club Edition – Comic Style Packaging Artwork
Illustrated outer packaging for the VIP Club Pack edition of PartyPOW! featuring a red-carpet party scene in comic strip style. Full illustration and creative direction by Ian David Marsden.
Photograph showing multiple PartyPOW! packaging variants, including the full blister pack display with comic-style panels, capsules, and mascots. This captures the brand’s energetic in-store shelf presence.
partypow-steel-PartyPOW! – Steel Pack Design by Ian David Marsden
“Steel Pack” concept with riveted chrome panel styling for a rugged, masculine look. Custom QR icons explain usage, while the blister format reinforces the premium, high-energy feel of the PartyPOW! brand.
PartyPOW! – Lady Pack Edition Designed by Ian David Marsden
Bold, glam-oriented “Lady Pack” concept for PartyPOW!, using soft gradients, nightclub lighting effects, and a female-centric character to engage women in the wellness space. Design highlights include QR integration and lifestyle appeal.
Volkswagen SEDRIC – Studio Setup Illustration by Ian David Marsden
Photo studio concept art showing SEDRIC being prepared and photographed under controlled lighting. The yellow vehicle variant is presented with technical styling and workflow realism.
Volkswagen SEDRIC – Concept Illustration of Nightlife Display Scene
A stylized render of the SEDRIC interior design theme “Nightlife,” visualized as a mock display. Focus on atmosphere, interior mood lighting, and public interaction.
Volkswagen SEDRIC – Autostadt Exterior Concept Scene
Exterior scene illustrating Volkswagen SEDRIC navigating the Autostadt in Wolfsburg. The stylized rendering highlights location context, brand integration, and natural elements.
Volkswagen SEDRIC – Exhibition Layout Illustration by Ian David Marsden
Bird’s-eye concept illustration of the SEDRIC presentation layout at CEBIT 2018. Shows spatial design, modular flooring, and crowd interaction zones for the autonomous mobility exhibit.
Corporate Safety Mascot Design – OSKAR for Seele GmbH
A complete set of safety-themed character illustrations for Seele GmbH, creators of Apple Store façades. OSKAR demonstrates workplace procedures, risk prevention, and team coordination across a variety of construction scenarios. Designed by Ian David Marsden.
Character Card Design for PILLAGE Board Game – Marsden Illustration
A cast of illustrated medieval characters for the card-based board game PILLAGE autour du Pic, designed by Ian David Marsden. Each card blends stylized line art with a historical-fantasy aesthetic suited to European tabletop games.
PILLAGE – Final Game Box Design by Ian David Marsden
Retail-ready packaging for PILLAGE autour du Pic, featuring full-color cover art, key characters, and hand-illustrated elements that celebrate the mythic setting of Pic Saint-Loup.
Modular Game Board Design for PILLAGE – Ian David Marsden
Central game board created by Ian David Marsden for the modular tabletop board game PILLAGE. Features a rich visual grid system with medieval iconography, designed for flexibility and immersive gameplay.
Kuenzli Optik Zuerich - Outdoor Poster and Tram Display – Künzli Optik by Ian David Marsden
Citywide outdoor advertising for Künzli Optik Zürich featuring minimalist illustrated portraits with real eyeglasses. Displayed in tram panels, poster installations, and public signage across Zurich.
Künzli Optik – Illustration and Photography Concept for Outdoor Advertising
Campaign overview for Swiss eyewear brand Künzli Optik. Ian David Marsden created minimalist ink head sketches to be overlaid with real product photos, creating impactful posters and magazine visuals.
Stylized ink portrait of a woman by Ian David Marsden with real eyeglasses composited in post-production. Created for a Zurich-based outdoor and print campaign.
Ink-line minimalist portrait of a blond man, part of the Künzli Optik campaign. Illustrated by Ian David Marsden for magazine and poster use.
Künzli Optik Campaign – Male Eyewear Portrait
Real eyeglasses placed onto a hand-drawn male character illustration by Ian David Marsden for Swiss optician Künzli Optik.
Künzli Campaign Detail – Glasses and Female Portrait
Close-up view of a stylized female portrait paired with photographed glasses. A detail from the Künzli Optik campaign art series.
IKuenzli Optik Zuerich - llustration and Glasses Product Photo – Zurich Ad Detail
ide-angle advertising image showing a stylized face with real glasses. Part of Ian David Marsden’s mixed-media concept for Künzli Optik’s citywide campaign.
Illustrated character portrait with overlaid product photo of eyeglasses. Designed for high-end visual advertising by Ian David Marsden.
Haunted Hollywood Tours – Branding & Web Design
Official website and branding visuals for Haunted Hollywood Tours in Los Angeles. Features custom monster characters, a spooky Cadillac vector illustration, and full art direction including web UI and mobile responsiveness. A fun and bold attraction identity blending horror and tourism.
Identité visuelle complète – Chanzy Automobiles, garage local près de Montpellier
Illustration vectorielle réalisée pour Chanzy Automobiles à Sauteyrargues, dans l’Hérault. Ce visuel regroupe des illustrations stylisées de la façade du garage, de deux véhicules vintage emblématiques (Renault Estafette et Renault 4CV), ainsi que du logo principal et d’un pack complet d’icônes vectorielles personnalisées. Projet de branding graphique conçu pour mettre en valeur un artisan local à proximité de Claret et Saint-Mathieu-de-Tréviers, au cœur de la région de Montpellier.
Pillage – Game Art Poster with Characters and World
Poster-style key art from the board game Pillage, combining heroic fantasy with visual humor. Created for branding and storytelling, this piece showcases main characters, environments, and marketing elements.
Construction Safety Mascot Illustrations – OSKAR for Seele GmbH
A complete set of safety-themed character illustrations for Seele GmbH, creators of Apple Store façades. OSKAR demonstrates workplace procedures, risk prevention, and team coordination across a variety of construction scenarios. Designed by Ian David Marsden.
Official Logo Design – La Toya Jackson Website by Ian David Marsden
The official crest-style logo created for La Toya Jackson - seen here on her website and personal brand, combining regal elements with musical heritage. This image shows the logo featured on her official homepage, which I also designed.
La Toya Jackson Logo – Embroidered Pillow Concept
Embroidered pillow featuring the official La Toya Jackson crest logo applied to a custom pillow design. This visual highlights brand versatility across merchandise and physical applications.
Caricature Band Art – Take the 55 VW Bus Tour Shirt
Illustrated tour shirt design featuring all five band members drawn from photos, in and around their iconic pink VW van. Personalized cartoon artwork created for Take the 55’s fan merch.
Custom Cartoon Band Illustration – Take the 55 Merch Mugs
caricatures of band members surrounding their signature pink Volkswagen bus. Commissioned for Take the 55 merchandise including mugs, hats, and shirts. Lead singer Andy Boller appeared on Deutschland hat Talent.
HOT COFFEE Character Design – Ritzenhoff Cappuccino Cup
Whimsical character design created for Ritzenhoff’s HOT COFFEE line of cappuccino cups. This energetic illustration features a stylish barista girl with a giant paw-print spoon, combining charm and personality for the brand’s collectible series.
Cat Character Variants – Ritzenhoff Designer Bowl
Detail view of expressive cat illustrations featured in Ian David Marsden’s designer bowl for Ritzenhoff. These playful variations capture feline personality in clean, fluid vector style — bringing charm and motion to this premium ceramic line.
Royal Cat Illustration – Ritzenhoff Bowl Design
Elegant and quirky cat character created for Ritzenhoff’s designer pet bowl series. The crowned feline blends minimalist line art and pop sensibilities with regal flair — a striking design fit for feline royalty.
Fraunhofer Character Design – Animated Scientist for Corporate Communication
Custom character design of Joseph von Fraunhofer, developed for internal and external corporate media by Ian David Marsden. Used in explainer animations, presentations, and printed brochures.
AN2V Trade Show Display – Kakemonos in Use
Photograph of the printed AN2V kakemono banners displayed at a professional event booth. Highlights final output and use in real-world exhibition setting. Clear, friendly, and professional visual presence for industry outreach.
Original Google Doodle Artist – Ian David Marsden
Ian David Marsden was the original Google Doodle artist during the company’s early years, designing many of the now-iconic homepage illustrations that helped launch the Doodle tradition. This visual montage showcases some early concept highlights from his time collaborating with Google.
Historic Winery Crest Redesign – Mas de Figuier, Pic Saint-Loup
Vector recreation of a traditional heraldic wine crest for Mas de Figuier, a winery in the Languedoc’s Pic Saint-Loup region. Features twin golden lions flanking a central fig tree. Ideal for estate labels and winery branding.
Premium wine label for Mas de Figuier’s red blend from the Pic Saint-Loup appellation in Languedoc. Features a bold vector illustration of a knight discovering a relic against the mountain silhouette. Designed for upscale French wine branding and packaging.
Breaksru Coaching Icons – Visualizing Growth
Elegant custom icon set created for Breaksru by Suzanne Ruf — a Swiss business coach and consultant. Each vector symbol illustrates core services such as transformation, leadership, collaboration, and organizational strategy. Part of the full identity system and web design.
AN2V Professional Trade Show Kakemonos
Set of three professionally illustrated kakemonos (vertical banners) for AN2V’s exhibition presence. Each banner includes original character illustrations, custom vector design, and branded messaging to represent training, collaboration, and innovation in the security sector.
Hermes Intranet Campaign – Title Illustration with Custom Mascot
Launch artwork for Hermes Paketversand’s “Pimp Your Intranet” campaign. Original mascot and layout illustration designed for maximum impact across internal newsletters, posters, and digital banners.
Hermes Campaign – Team Collaboration Cartoon Illustration
Final panel of Hermes intranet campaign series: employees working as a coordinated team to improve digital tools. Designed for clarity without relying on language, ideal for international audiences.
Hermes Comic Panel – Soapbox Car Transforms Into Futuristic Racer
Scene two of the Hermes “Pimp Your Intranet” campaign: the protagonist upgrades his old-fashioned soapbox into a sleek speed machine. Designed to emphasize transformation, energy, and tech innovation.
Lindt Chocolates – Holiday Character Wrappers (Individual Foil Illustrations)
Individual vector character illustrations designed for wrapping individual chocolate pieces. Each festive figure adds storytelling charm and collectible appeal to Lindt’s seasonal chocolate line.
Lindt Chocolates – Holiday Packaging Concept by Ian David Marsden
Concept artwork for Lindt’s holiday-themed chocolate box. Featuring whimsical winter scenes and charming character design, this illustration wraps around the product for maximum shelf appeal and seasonal warmth.
Strategy Illustration – Team Overload at Control Panel
Conceptual business illustration for explainer videos and presentations. A team of professionals frantically pressing buttons on a giant control panel without coordination — illustrating the risks of poor strategy, lack of delegation, or overload.
Business Training Visual – Elevator Team Hierarchy
Clean vector illustration used in corporate communication to represent organizational structure and efficiency. Depicts a building with staff distributed across three floors: the largest group on the bottom, a mid-sized team on the middle floor, and only two on the top — highlighting talent distribution or leadership bottlenecks.
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