Editorial & Educational Illustration

Original campaign illustration by Ian David Marsden for IN TALENT WE TRUST, a Paris-based consultancy founded by Anne Weber. The familiar Uncle Sam composition is reinterpreted through hand drawing, expressive character design and digital painting. The illustration was developed for the “I Want You to Change the World” campaign and subsequently used in an animated drawing sequence.

Case study thumbnail for the PPHO (Plein Potentiel Humain & Organisationnel) visual communication project developed by Ian David Marsden for IN TALENT WE TRUST, a Paris-based consultancy founded by Anne Weber. The project, completed between March 2024 and March 2025, included the original Léonard character, conceptual illustrations, information design, editorial artwork for printed learning materials, digital communication assets, campaign illustration and motion graphics. The PPHO methodology was developed by Anne Weber.

Original conceptual illustration by Ian David Marsden for the PPHO methodology developed by IN TALENT WE TRUST. Inspired by Leonardo da Vinci's Vitruvian Man, the sequence shows Léonard moving from physical restriction to an open, energetic posture. The visual metaphor communicates the possibility of escaping limiting frameworks and adopting more flexible approaches to human potential.

Original vector information graphics by Ian David Marsden for IN TALENT WE TRUST, Paris. The illustrations use the familiar action of rowing to communicate complex organizational concepts through a simple visual analogy. Differences in color, repetition and direction help explain team alignment, participation and disengagement within the PPHO methodology.

Original information-design illustrations by Ian David Marsden for IN TALENT WE TRUST's PPHO methodology. The four diagrams use repeated star shapes, contrasting treatments and directional symbols to explain conceptual differences between traditional approaches to performance and a more human-centered understanding of potential. The graphics form part of the project's broader visual communication system.

Printed editorial application of the star-based information graphics designed by Ian David Marsden for IN TALENT WE TRUST. The illustrations compare different approaches to talent development, using visual metaphors, direction and simple graphic forms to make distinctions within the PPHO methodology easier to understand. The booklet demonstrates the practical use of the illustrations within educational material.

Website application of the original star-based information graphics created by Ian David Marsden for IN TALENT WE TRUST. The diagrams communicate contrasting approaches to talent, development and performance. Their appearance in both printed learning materials and website content demonstrates the continuity of the illustrated visual system across different communication formats. Website development is not attributed to Marsden.

Editorial illustrations by Ian David Marsden for IN TALENT WE TRUST's PPHO learning materials. The printed spread explains systemic cooperation through a combination of text, conceptual drawings and character-led visual communication. The larger Léonard figure is part of the portfolio presentation rather than the printed page itself.

Original star character illustrations designed by Ian David Marsden for IN TALENT WE TRUST's PPHO methodology. The simple expressions, colors and consistent outlines form part of a broader iconographic vocabulary used alongside Léonard and the project's explanatory diagrams. These small illustrations provide recognizable visual cues within the methodology's learning and communication materials.

Portfolio presentation of the PPHO learning guide for IN TALENT WE TRUST, a Paris-based consultancy founded by Anne Weber. Ian David Marsden developed Léonard as an original character and created a connected visual communication system including character illustrations, explanatory graphics, information design and artwork for print and digital applications. The larger Léonard illustrations in this presentation are additional artwork placed around the photographed guide.

Printed learning-guide illustration developed by Ian David Marsden for IN TALENT WE TRUST, Paris. The spread introduces four central aspects of Anne Weber's PPHO methodology through concise explanatory character illustrations. Léonard appears throughout the learning material as a recurring visual guide, alongside independent diagrams and symbols created to clarify the framework.

Editorial application of the rowing-team information graphics created by Ian David Marsden for IN TALENT WE TRUST. The illustrations use repeated figures, direction and color to represent engagement, disengagement and the relationship between individual participation and collective performance. The printed spread demonstrates how the visual system supports detailed methodological content.

Printed learning-guide application of original illustrations by Ian David Marsden for IN TALENT WE TRUST. The spread addresses adaptive intelligence and complementary human interactions using a simple character-based diagram alongside detailed explanatory text. The artwork was developed to support readability and comprehension within the client's PPHO methodology.

Original information graphic developed by Ian David Marsden for IN TALENT WE TRUST's PPHO methodology. The diagram uses simple star characters, arrows and a limited color palette to visualize the relationship between adaptation and performance. The illustration is part of a broader system of graphics designed to communicate complex organizational concepts through accessible visual explanations.

Original illustrated character variations by Ian David Marsden for IN TALENT WE TRUST. Léonard appears in scientific and professional contexts while maintaining a consistent face, silhouette and visual identity. These adaptations demonstrate how one recognizable character can support different subjects and communication requirements without needing to be redesigned.

Original character design by Ian David Marsden for IN TALENT WE TRUST's PPHO methodology — Plein Potentiel Humain & Organisationnel. Inspired by the curiosity and multidisciplinary thinking associated with Leonardo da Vinci, Léonard was designed as a flexible illustrated character for learning guides, explanatory diagrams, presentations and digital communication. The design maintains consistent proportions, facial features and gestures across different professional roles.

Original conceptual illustration by Ian David Marsden for the PPHO visual communication system developed for IN TALENT WE TRUST. Léonard appears beside a flying-machine concept inspired by Leonardo da Vinci. The illustration uses familiar objects and historical references to introduce ideas about innovation, experimentation and practical problem-solving.

Character development illustrations by Ian David Marsden for IN TALENT WE TRUST, Paris. Léonard was created as a recurring visual guide for the PPHO methodology. These variations demonstrate the character's ability to communicate curiosity, reflection, explanation and exploration while retaining consistent visual features and proportions.

Original character illustrations created by Ian David Marsden for IN TALENT WE TRUST's PPHO methodology. This series shows Léonard expressing different moods, gestures and situations, including frustration, interaction, rest and practical experimentation. The character's flexibility allows complex ideas about human behavior and organizational development to be communicated through simple visual metaphors.

Digital application of the original Léonard character developed by Ian David Marsden for the PPHO methodology. The illustrated character appears within IN TALENT WE TRUST's website, accompanying content about cognitive diversity and human potential. This example demonstrates how the character system extends from printed learning material into digital communication.

Original hand-drawn and digitally painted campaign poster created by Ian David Marsden for IN TALENT WE TRUST, Paris. The artwork reimagines the traditional Uncle Sam recruitment poster as a call to action centered on human potential, positive change and organizational transformation. The illustration was also developed into a short motion-graphics drawing video.

Website application of Ian David Marsden's original campaign illustration for IN TALENT WE TRUST. The “I Want You to Change the World” poster appears within the consultancy's digital communication, demonstrating how illustration developed for a campaign can also support an organization's online presence. Website development is not attributed to Marsden.

Original editorial cartoon created by Ian David Marsden for the 20th anniversary of Cartooning for Peace. The cartoon is exhibited at the Théâtre de la Concorde in Paris as part of the anniversary event Démocratie sous pression : dessiner pour résister on September 24, 2026.

Header image for the 20th anniversary of Cartooning for Peace and the Démocratie sous pression : dessiner pour résister event at the Théâtre de la Concorde in Paris on September 24, 2026.

This hand-drawn crowd scene unfolds in a high-speed timelapse video, showcasing expressive character design and detailed linework. Created entirely with digital ink, the piece reflects my approach to high-quality live drawing, explainer visuals, and editorial illustration. A great example of visual storytelling and handcrafted technique in motion.

Timelapse-style composition from “The Science of Kindness” video showing Sam surrounded by those affected by his actions. The characters were created in a consistent, friendly line style by Ian David Marsden.

Sequence from “The Science of Kindness” showing three acts by Sam: holding the door for an elderly lady, comforting a sad classmate, and inviting a peer to join a game. Illustrated by Ian David Marsden for 52 Lives.

Personified villains “Cortisol” and “Inflammation” represent the stress-reducing benefits of kindness. From the educational explainer video created by Ian David Marsden for 52 Lives.

Kindness strengthens family bonds and releases positive hormones. This scene from the explainer video illustrates how oxytocin and nitric oxide support heart health and emotional connection.

Illustrated cave scene showing the evolutionary roots of our stress response. Created for the 52 Lives explainer video “The Science of Kindness” by Ian David Marsden. This humorous visual introduces the concept of fight-or-flight and its biological legacy.

Kindness releases oxytocin, the “love hormone” linked to bonding and trust. This illustration from “The Science of Kindness” shows the joyful neurochemical response triggered by compassion.

This illustration explains how kindness triggers dopamine release, creating a “helper’s high.” From the explainer video “The Science of Kindness” by Ian David Marsden.

This calming illustration shows how acts of kindness help reduce stress. Sam sleeps peacefully with happy personifications of his brain and heart—drawn for “The Science of Kindness” explainer video by Ian David Marsden.

A chain of kindness spreads from one character to the next in this still from “The Science of Kindness.” This image represents how empathy ripples outward. Hand-drawn by illustrator Ian David Marsden.

Final scene from “The Science of Kindness,” encouraging viewers to reflect and take action. Illustrated by Ian David Marsden, this image invites children to consider how they can spread kindness today.

A showcase of expressive editorial illustrations combining digital polish with a hand-drawn, analog warmth — ideal for high-impact storytelling.

An illustrated, hand-drawn style cartoon shows a bored-looking dog slumped over the back of a floral-patterned chair. The dog gazes at a flat-screen television that is projecting bright, multicolored, polka-dotted shapes into the air.

The artwork displays a soccer pitch layout with circular spots for player caricatures, organized by position. A cartoon character in a jester-style outfit sits in the bottom right corner holding a soccer ball with a banner reading Hopp Schwiis.

This graphic displays fifteen individual player portraits in circular frames arranged across a stylized soccer field grid. Each player is identified by a name ribbon beneath their portrait, with the layout categorized by team positions including midfield, defense, and goalkeeper.

This caricature-style illustration features portraits of nine Swiss soccer players within circular frames against a stylized green field. Each player is identified by a name banner, with labels for midfield and defense positioned on the pitch markings.

The illustration depicts a stylized jester in a red outfit standing on a ribbon that says Hopp Schwïïz. The character holds a soccer ball under one arm and blows a whistle, set against a stylized background of a green soccer pitch.

An editorial illustration by Ian David Marsden featuring a stylized man with a large white beard, wearing a hat and clothing patterned like salami. He holds a small plate of sliced meat in one hand and a glass of white wine in the other, accompanied by German text describing the fictional character.

This hand-drawn caricature features Klaus Kinski with his characteristic intense expression wearing a Santa Claus hat and red coat. He is shown pulling a small, old-fashioned steamboat along the ground behind him, referencing his work in Werner Herzog's films.

An editorial cartoon shows a man with a beard, wearing a reflective safety vest and a traffic cone on his head, pressing his hand onto a festive Christmas tree. The background includes text in German and a 'No AI' badge in the corner.

This illustration features four separate hand-drawn caricatures: a traditional Santa with food, a construction worker decorating a Christmas tree, a somber-looking Santa pulling a small boat, and a fashionable person in high heels holding a broom.

A witty illustration bridging classical art and modern distractions — museum-goers sit beneath a Renaissance painting, all engrossed in their smartphones. Commentary-rich and ideal for educational or cultural editorial content.

In this cartoon, two men in traditional Swiss attire drive past an elderly woman and her dog while yodeling loudly. The woman appears distressed and shouts for help in a cityscape setting, accompanied by a caption about rising yodel-related incidents.

A caricature illustration showing a man in a business suit interacting with a Saint Bernard dog. The man pours liquid from a small wooden barrel around the dog's neck into a glass, while a musical note symbol emerges from the dog's mouth.

A man in a hooded sweatshirt and backwards baseball cap offers a single, sparkling cough drop to a woman on a city street. The scene is presented as a satirical commentary on purchasing individual throat lozenges as if they were illicit goods.

A cartoon illustration shows a woman standing in a doorway looking startled toward an empty cuckoo clock that has a coiled spring popping out of its door. In the foreground, a cat stares up with a skeptical expression, while text to the left describes a fictional crime spree involving cuckoo abductions.

This caricature depicts a man in a dark suit and glasses wearing a bright red baseball cap that reads Switzerland First with a small cartoon figure on it. The subject stands against a white background, giving a thumbs-up gesture.

This illustration features a cartoon-style man wearing a red hat with a white Swiss cross, juggling or tossing several 1000 Swiss Franc banknotes. The red background displays the text 'SWITZERLAND FIRST' in bold white letters, with a large white cross icon on the left.

The illustration mimics an embroidered fabric patch on a red background. A cartoon figure wearing a hat with a Swiss cross emblem is shown smiling while juggling multiple 1000 Swiss franc notes.

This hand-drawn illustration features a professional-looking man with an oversized head sitting at an office desk. The background consists of several framed charts and graphs on a wall, and a pencil holder labeled 'CDU' sits on the desk.

A playful piece of editorial commentary — amoeba and other microorganisms parody influencer culture, likes, and hashtags. Whimsical yet pointed in tone, ideal for science-themed books with a twist.

A cheerful poster reminding kids (and grownups) to be themselves — with a parade of expressive animals modeling silly, stylish hats.

This composite image features four individual ink and color wash caricatures. Each portrait highlights distinct facial features of the figures, with the artist's signature appearing beneath each illustration and a 'NO AI' watermark in the bottom-left corner.

The illustration features a caricature of Donald Trump with a speech bubble in German about eating cats and dogs. Behind him, an anthropomorphic cat wearing a nurse's cap and a dog wearing a doctor's lab coat and stethoscope hold a butterfly net above his head, with a second speech bubble in German advising him to remain calm.

A heartwarming holiday illustration of Santa and Rudolph sharing a quiet moment in the snow — rich in warmth and texture.

The composite cartoon features four distinct scenes, including a hospital room, a supermarket checkout, a bank inquiry, and a construction site. In each instance, a man in a suit is confronted by or interacting with someone performing a task, with speech bubbles capturing snippets of dialogue.

In this hand-drawn illustration, a woman sits at a desk examining a resume and asking a man behind a glass partition about his qualifications. The German speech bubble reads, 'Okay, hier steht: Bankdirektor... aber was haben sie für Qualifikationen?'

The illustration features a man in a business suit standing at a register where a cashier points at a screen displaying a pear icon. A speech bubble contains the German text: 'Ich hab's genau gesehen, Sie haben zwei Birnen getippt!'

A sketch shows a woman wearing a blue jacket with a name tag reading 'Spital - Ich bin in Ausbildung' (Hospital - I am in training). She holds a dripping IV tube toward a patient resting in a hospital bed, with liquid spraying upward in an exaggerated manner.

This illustrative cartoon depicts a man in a business suit and orange hard hat awkwardly holding a dripping yellow paint roller against a wall. Beside him, an older man in a work coat stands holding a clipboard, observing the scene.

A bold, empowering twist on classic mythology and fairy tale — inspired by Rosie the Riveter and the legend of Excalibur, this editorial-style illustration features a defiant Little Red slaying a dragon twenty times her size. A visual anthem of strength and defiance wrapped in fairy tale form.

The artwork features two characters in two panels, representing Swiss and American stereotypes. The first panel shows them with national symbols and cultural references, while the second panel shows them eating a cheese fondue burger.

The illustration features two stylized figures: one wearing a Swiss-flag necktie and another wearing an American-themed eagle t-shirt. In the upper scene, they are shown working at a desk with an Atlas Shrugged book and gambling equipment, while the lower scene shows the two characters standing together in a friendly embrace.

The illustration is divided into two sections. The top shows a clean-cut man in a suit standing next to a character holding money and a bitcoin symbol, while the bottom shows a man holding a beer and sausage near a Swiss chalet versus a character wearing a Statue of Liberty hat and holding a large beer can.

The illustration features two vignettes: one shows a Swiss man holding a gun permit near a secure cabinet of rifles, contrasted with an armed American figure surrounded by various weapons and a toddler. The second scene shows the Swiss man reflecting on national pride while the American figure shouts loudly into a megaphone.

This illustrative cartoon shows a person with blonde hair wearing red suspenders working at a desk, looking at a monitor displaying a smiling, laughing man. The office setting includes a desk lamp, stacks of paper, a cup of pencils, a steaming mug, and a trash can, with the German text 'Er ist wieder daaaaaaa....' centered below the desk.

An editorial cartoon features a waiter in a suit presenting a golden champagne bottle to a seated, affluent-looking man at a restaurant table. The table is laden with multiple wine bottles, a cooked lobster, and two full wine glasses, reflecting a scene of luxury.

This hand-drawn caricature features a smiling man with a bald head sitting at a simple wooden table with a coffee cup. In the background, a rustic two-story chalet with green shutters and window flower boxes is set against a faint mountainous landscape.

An illustration depicts a bear holding cheese and a flower, a chicken on a smartphone, a crow with a crown checking a watch, and a lion reading a financial newspaper. Each animal carries or is associated with a shield representing a Swiss region, drawn in a whimsical, hand-sketched style.

The left side of the illustration depicts mice in suits at computer terminals in front of a U.S. Capitol-style building. On the right, a cartoon man in a red plaid shirt sits on top of a globe and shouts into a megaphone, representing the dissemination of information.

This caricature features various human figures, a cow with a bell, and a falcon, all layered within the curves of a large, red-bordered question mark. The background includes firework-like patterns, and the artist's signature is visible near the base.

A group of stylized, colorful political figures are shown scrambling for chairs arranged on a map of Switzerland divided into cantons. The image serves as an editorial graphic for a newspaper article discussing election seat distribution projections.

This illustrative work features a central figure in a wheelchair wearing plaid clothing with a raised fist, flanked by a floating head on the left and a guitar-playing figure on the right. The background consists of a dark blue nebula and scattered stars, with a small rocket visible in the upper left corner.

A metaphorical cartoon exploring modern life’s dizzying routines — a gnome character endlessly runs on a hamster wheel while lugging his briefcase. A clever visual for articles, books, or educational discussions on work-life balance.

This clever black-and-white illustration traces a tongue-in-cheek “evolution” from amoeba to modern-day tech-addicted citizen, blending wit and observation with a distinct narrative arc — perfect for editorial or educational use.

The page displays three distinct hand-drawn illustrations embedded within columns of German text. The top left cartoon shows a man holding a sign that reads 'SAY NO TO ROUNDABOUTS', the top right shows a couple holding a rental contract, and the bottom center shows a cartoon panda.

A hand-drawn scene capturing the magic of Paris in winter, with Santa inside a snow globe delivering festive cheer. A warm, atmospheric piece perfect for storybooks and seasonal campaigns.

The central image shows a man and woman embracing on a rocky mountain summit with a radio nearby. The surrounding frame contains various hand-drawn caricatures, including figures, animals, and Swiss-themed imagery, representing the 700th anniversary of Switzerland.

The open book displays text on the left page and a large, colorful illustration of a man and woman embracing on a mountain peak on the right. This central drawing is enclosed by a collage of small, detailed black and white character sketches and motifs, including a 700-year anniversary emblem.