Selected Projects
Case Studies
Selected projects showing how illustration, design, narrative, motion and visual systems have been used to solve specific communication problems.
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Hawlik · Henkel · IN TALENT WE TRUST / PPHO · iShepherd / TRM360 · Les Héritières de Bacchus · Mercedes-Benz · Mycotrition · Parc Le Duc · Pillage autour du Pic · Sanafort · Seele / Oskar · Smoony / FIS · Software Engineering Essentials · Strategic Wealth Creator · SUSTAIN-D · Volkswagen / SEDRIC
Project Case Studies
2021 · Explainer Films · Visual Storytelling · Animation
Hawlik — Ten Illustrated Explainer Films
Client: Hawlik Gesundheitsprodukte GmbH · 2021
Role: Illustrator · Visual Storyteller · Storyboard & Visual Development · Production & Animation · English Translation & Voiceover
Ten short illustrated films turning technical information about mushroom cultivation, laboratory testing, product composition, sustainability and commercial communication into clear visual sequences. I developed the illustration style, storyboarded the films and handled the complete production and animation.
Project scope & deliverables
- Series development: Interpretation of the supplied technical scripts, scene breakdowns, visual metaphors and storyboards for ten short films on cultivation, analytics, product composition, sustainability, expertise and the affiliate program.
- Visual language: Clean black linework, selective watercolor-style color and a coordinated title-frame system, with mint title bars maintaining continuity across the ten subjects.
- Cultivation and origin: Illustrations of Chinese highland growing environments, farmers, mushroom species, substrates, growth media and maturation, including comparisons with wine and cheese to explain ripening time.
- Analytics and quality control: Laboratory scenes and explanatory graphics for ingredient measurement, residue monitoring, batch certification and traceability from cultivation in China to independent analysis in Germany.
- Product and process explanation: Visual comparisons of fruiting bodies and cultivation medium; powder, capsules, extracts and liquid extracts; polysaccharides, chitin, hot-water extraction and concentration.
- Sustainability and partnerships: Scenes explaining irrigation, sun drying, recycling and company operations, alongside grower expertise and the affiliate program’s purchasing, order-forwarding and recommendation models.
- Film production and English editions: Complete production and animation of all ten films, with English script translation and English-language narration performed by Ian David Marsden.
Product Communication · Information Design · Illustration
Henkel — Product Illustration Series
Client: Rock Brasiliano GmbH for Henkel · July 2015
Role: Illustrator · Information Designer · Infographic Artist · Visual Communicator
Product visuals and explanatory diagrams created for cleaning and hygiene communication across packaging, instruction material, point-of-sale applications and multilingual use.
Project scope & deliverables
- Product application diagrams: Step-by-step instructional sequences for Bref, General and WC Frisch cleaning products, using recurring gloved hands, buckets, tanks and bowls to explain dosage, placement, brushing and preparation.
- Cutaway and close-up illustration: Cross-sections of toilet bowls and tanks showing flushing action, water flow and fragrance release, with arrows and magnified details explaining the action inside the product environment.
- Cleaning mechanisms: Explanatory scenes showing limescale, bacteria and dirt being dissolved or removed; visual treatment of active agents and client-supplied claims, including the 24 H symbol.
- Benefit and category iconography: A modular vocabulary of circular benefit icons, bubbles, foam and shine effects, with variants for anti-limescale, anti-bacterial, active-gel and muscle-power products and floral or spiral fragrance motifs.
- Vector production: Artwork drawn entirely in Adobe Illustrator with shading gradients and structured layers; final EPS and AI files prepared for Henkel’s print and packaging teams.
- Localization and format adaptation: Reusable application visuals and icons designed for regional print adaptation and scaling across packaging, instruction leaflets, point-of-sale material and large trade visuals.
- Agency collaboration: Illustration and information design commissioned by Rock Brasiliano via dieKleinert, developed from Stephan Eisenblätter’s visual briefings, sketches and art direction.
Character Design · Information Design · Corporate Communication · Motion
IN TALENT WE TRUST — PPHO Visual Communication
Client: IN TALENT WE TRUST / WEBER SAS, Paris · March 2024–March 2025
Role: Illustrator · Character Designer · Information Designer · Visual Communication & Motion
An integrated illustrated system for Anne Weber’s PPHO methodology. I developed Léonard, an original recurring character, alongside visual metaphors, team-dynamics diagrams, information graphics, learning-guide illustrations, digital assets, a campaign poster and drawing animation.
Project scope & deliverables
- Original character system: Design and development of Léonard, with consistent silhouette, facial structure and gesture vocabulary across business, casual and scientific clothing, seated poses, expressions and professional roles.
- Conceptual illustration: Explanatory spot illustrations and visual metaphors for interaction, comfort, action and experimentation, including tools, a Renaissance flying machine and the Vitruvian breaking-free sequence.
- Team dynamics and cooperation: Rowing-team diagrams using repeated figures, direction, participation and selective color to make alignment, disengagement and collective effort visible.
- Talent and performance graphics: Star-based diagrams, expressive symbols and directional cycles explaining talent restriction and expansion, adaptation and performance within Anne Weber’s PPHO framework.
- Editorial illustration assets: Illustrations for the four PPHO pillars and print-ready artwork used beside methodological text in the learning guides, with restrained linework and limited color suited to publication size.
- Digital and presentation assets: Character illustrations, conceptual drawings and information graphics supplied for website integration and presentations, extending the same visual vocabulary from print into digital communication.
- Campaign illustration and motion: Hand-drawn and digitally painted I want you to change the world poster, retaining the client’s orange accent, plus a motion-graphic drawing video showing the image developing.
- Attribution: PPHO methodology by Anne Weber. My contribution was creative direction of the illustrated visual system, character design, illustration and information design; I did not design the PPHO booklet or the website.
SaaS · UI/UX · Brand System
iShepherd AG — TRM360 Brand Identity & UI/UX System
July 2019 – August 2020
Role: Creative Director · Visual System Designer · UI/UX Designer · Illustrator · Brand Identity Designer
A visual and interface system for the TRM360 platform, combining brand identity, illustration, interface concepts, diagrams and character-based communication.
Project scope & deliverables
- Corporate identity: Primary logo based on the shepherd-and-radar metaphor, animated product mark, horizontal and vertical variants, Brand Bible covering typography, spacing, tone and palette, plus stationery and business-card layouts.
- TRM360 dashboard UI/UX: Adobe XD interface design for an identity and access management compliance-analytics platform, with role-specific dashboards, layered navigation, entitlement-data views, access filters, tooltips and sorting.
- Role and access visualization: Color-coded interface variants for line managers, auditors, GRC officers and IT administrators, with role-specific icons and support for light and dark modes.
- 64 custom vector icons: A semantically organized screen icon set covering actions such as approve and revoke, risk states, connected systems including AD, CMDB and HRIS, and user or entity roles.
- Illustrated product metaphors: Gameboard visualization of user paths and policy checkpoints, compliant and non-compliant sheep, and a rocket-powered sheep mascot for promotional applications.
- Sales and investor communication: Investor slide decks, sales one-sheets, onboarding flows, audit and integration infographics, downloadable radar reports and giveaway artwork for patches, stickers and keychains.
- Company homepage and creative direction: Structure and design of the initial WordPress homepage, including wireframes, UX flow, messaging, navigation, contact and compliance sections and mobile-responsive layouts, coordinated with the wider brand and product system.
Event Graphics · Visual Identity · Illustration
Les Héritières de Bacchus — Wine Fair Visual Identity
Client: Les Héritières de Bacchus, Claret, France · 2015–2022
Role: Visual Identity Designer · Illustrator · Event Graphic Designer · Production Artist
An original illustrated identity for a wine fair dedicated to women winemakers in the Pic Saint-Loup region. The figure was adapted across posters, screen-printed tasting glasses, embroidered textiles and promotional vehicle graphics.
Project scope & deliverables
- Illustrated visual identity: Original fine-line vector figure inspired by classical Greek imagery, combining a flowing dress, vine leaves, grapes and a raised glass with script lettering and a wine-red accent.
- Logo variants: Color, monochrome and tinted versions of the figure and name, retaining the delicacy and legibility of the linework across small and large applications.
- Event posters: Poster design for selected editions, including the documented 2015, 2017 and 2018 posters; composition and information hierarchy for dates, venue, program, admission and partners.
- Tasting-glass artwork: Artwork for screen-printed admission and collector glasses, adapting the figure for a curved transparent surface while keeping its fine line readable; documented applications include 2015 and 2018.
- Textile application: Logo artwork for embroidery on jackets, where the identity was reproduced in gold thread.
- Vehicle-wrap production: Vector artwork for all four faces of the promotional vélo-taxi, composed within the operator’s template with attention to scale, safe areas, cutting zones and the vehicle’s curved body.
- Print and fabrication files: Print-ready artwork prepared for production and fitting, including side and rear vehicle panels carrying the figure, lettering and practical event information.
Corporate Communication · Comics · Training
Mercedes-Benz — Business mit Stil
Client: Mercedes-Benz AG via Sieber & Wolf GmbH · 2010–2015
Role: Illustrator · Character Designer · Visual Communicator · Visual Storyteller
A large sequential illustration project for the Mercedes-Benz employee Mitarbeiterknigge, translating etiquette, workplace conduct and customer interaction into recognizable situations and characters. Book design and art direction were by Sieber & Wolf; my role was the illustration.
Project scope & deliverables
- Employee-handbook illustration: More than 120 vector illustrations for Business mit Stil – Ihr Erfolg im Zeichen des Sterns, translating workplace conduct and customer-service expectations into readable scenes for the Mitarbeiterknigge.
- Recurring cast: Customers, sales and service staff and colleagues of different ages, roles, body types and cultural backgrounds; posture, eye contact and gesture carry the instructional message.
- Behavioral scenarios: Illustrations covering showroom welcomes, empathetic complaint handling, email etiquette, greetings, handshakes and conduct at company events and ceremonies.
- Brand-specific drawing system: Hand-drawn Adobe Illustrator vectors made on a Wacom Cintiq, using a custom brush style and brand-aligned palette, with accurate vehicles, uniform details and dealership interiors.
- Multilingual production: Wordless instructional visuals, a reusable character library and modular assets for localization and different formats, with final artwork prepared for multilingual editions and CMYK and Pantone printing.
- Related museum commission: A separately commissioned A4 Mercedes-AMG Petronas Formula One cutout sheet for young visitors to the Mercedes-Benz Museum in Stuttgart, combining printable parts with an instructional layout.
- Agency attribution: Dedicated illustration and character design in collaboration with Sieber & Wolf; handbook layout, book design and art direction were by the agency.
2018 · Explainer Films · Illustration · Multilingual Production
Mycotrition — Six Mushroom Explainer Films
Client: Mycotrition GmbH · 2018
Role: Illustrator · Storyboard Artist · Motion Graphics Designer · Voice-Over Director
Six illustrated explainer films covering mushroom cultivation, processing and product quality. Supplied texts were developed into storyboards, digitally painted watercolor-style illustrations and animated sequences, with the complete series produced in German, English and French.
Project scope & deliverables
- Six-film development: Adaptation of supplied technical texts into concept sketches and storyboards covering cultivation, mushroom powder, mushroom extract, quality management, finished-product manufacture and a concluding overview.
- Painted illustration library: Dozens of digitally painted watercolor-style scenes spanning forests, growing environments, landscapes, figures and mushrooms, with a consistent calm visual treatment throughout the series.
- Manufacturing process graphics: Technical slides drawn from actual production photographs and manufacturer diagrams, including harvesting, crushing and milling, water treatment, extraction vessels and spray-drying equipment.
- Quality and production sequences: Illustrated analysis and chromatography, batch destinations, certification and documentation, followed by drum loading, hopper filling, encapsulation, capsule sorting, blister packing and jar labeling.
- Motion-graphics production: Animation of layered illustration elements, camera movements and fades, taking the approved visual sequences through to finished films of approximately two to six minutes each.
- Multilingual editions: Six films each in German, English and French, with language-specific title cards; a separate published playlist also presents the films with Spanish subtitles.
- Voice production coordination: In-person supervision of German recordings with Kaspar Eichel in Berlin and French recordings with Daniel Beretta in Paris, plus coordination with voice agencies and studios; English narration by David A. Watson.
Environmental Graphics · Map · Signage
Parc Le Duc — Orientation Map, Signage & Icons
November 2018 – present
Role: Designer · Illustrator · Environmental Graphic Designer · Visual Communicator
An orientation and wayfinding system developed from architectural plans for a holiday park near Pic Saint-Loup, combining a detailed illustrated map, custom icons and multilingual-ready signage.
Project scope & deliverables
- Master orientation map: Redrawing of the client’s black-and-white technical site plan as a fully vectorized illustrated map, retaining chalet positions, numbered plots, roads and utility locations from the bureau d’études source.
- Sector maps: Localized detail maps of residential and amenity areas, with color-coded emergency markers for hydrants, RIA fire-hose connections and defibrillators.
- Bespoke iconography: Custom navigation and emergency pictograms drawn from scratch, together with chalet illustrations and a compass rose; no stock icon set or template was used.
- Trilingual wayfinding: French, Dutch and English labels and welcome messages, bringing guest orientation and safety information into the same system for the park’s Dutch-speaking and international visitors.
- Environmental graphics: Entrance totem panels combining park branding, map overview, welcome text and safety symbols, plus directional signage for facilities including the bar-restaurant and pool.
- Color and information hierarchy: A coordinated system based on Dutch orange, with consistent typography, color coding, line weights and text hierarchy designed for orientation and visibility at a distance.
- Large-format production: Adobe Illustrator vector artwork prepared for large-format printing, with CMYK and Pantone-matched colors and organized files supporting ongoing updates, multilingual versions and reuse.
Board Game · Illustration · Art Direction
Pillage autour du Pic — Illustrated Board Game
Client: L’esprit du Pic productions · August–November 2024
Role: Art Director · Game Designer · Illustrator
Complete visual development for a fantasy board game inspired by the Pic Saint-Loup region. I designed the game rules and developed the art direction and illustrations, including characters, map artwork, cards, icons and packaging.
Project scope & deliverables
- Game design and art direction: Game rules and gameplay design for an adventure treasure hunt set around Pic Saint-Loup, with art direction connecting the region’s geography and folklore to the game’s visual structure.
- Original character cast: Hand-drawn development of Lady Araignée, Laurent le Rouge, Dona Flora and Zephyr, each with a distinct silhouette, expression and palette suited to printed cards and gameplay.
- Illustrated card system: Full-color location, map, event and action cards, supported by custom icons and infographics; location cards depict the vineyard, olive tree, chapel and cross.
- Terrain-map board: Illustrated regional landscape integrating navigable routes, discovery zones, vineyard rows, olive groves, ruins and caves, with a color-coded legend and action areas.
- Rulebook information design: Illustrated turn sequences, component diagrams, custom infographics and an icon legend explaining play within the same graphic system as the cards and board.
- Box and promotional artwork: Box-cover illustration featuring the central cast, treasure and Pic Saint-Loup silhouette, with packaging artwork and advertising visuals extending the image into promotion.
- Manufacturing delivery: Print-ready vector and raster production files for the box, board, card sets and rulebook, taking the commission from early concepts to artwork ready for manufacture.
Creative Direction · Brand Identity · Packaging
Sanafort AG — Creative Direction, Brand & Packaging
Client: Sanafort AG, Switzerland · 2014–2018
Role: Creative Director · Brand Identity Designer · Packaging Designer · Visual Systems Designer · Illustrator · Motion Graphics Designer
A four-year creative-direction and visual-system project for a Swiss health and wellness company. The work connected corporate identity, packaging, production artwork, catalogs, product literature, campaigns and web communication in one recognizable visual language.
Project scope & deliverables
- Company-wide creative direction: Visual communication from 2014 to 2018, working directly with the CEO, product managers, medical advisors, printers and production partners across identity, packaging, print, digital and film.
- Brand identity system: Serif wordmark, stylized ginkgo emblem, supporting typography, green palette and Kunden-Garantie trust seal, with secondary elements and consistent product-presentation conventions.
- Packaging architecture: A coordinated vitamin and mineral range using a radiant sun motif and controlled product colors, extended across capsule cartons, Calcium and Magnesium stick sachets and their folding boxes.
- Packaging production: Folding-box artwork with dielines, cut and fold guides, tabs, bleed, panel rotation and information zones, plus preproduction 3D box mockups and product-presentation images.
- Product information design: Modular layouts for ingredient and nutrition tables, dosage guidance, article numbers, prices, comparisons and legal copy, keeping dense changing content legible across packaging and literature.
- Catalogs and sales literature: Cover and interior design for the 16-page 2017 vitamin and mineral catalog, wider product catalogs, flyers, sell sheets, leaflets, range overviews and retail communication, including the Hawlik mushroom range.
- Campaigns and digital communication: Illustrated mailings, newsletters, retail posters and seasonal offers, alongside responsive corporate website design and digital product presentation using the same identity and information hierarchy.
- Connected film commission: Six Mycotrition explainer films associated with Hawlik product communication: text adaptation, storyboards, watercolor-style illustration, motion graphics and in-person supervision of German and French narration recordings.
Safety Communication · Mascot Design
Seele GmbH — “Oskar” Safety Mascot
October 2012 – February 2013
Role: Character Designer · Illustrator · Visual Communicator
A recognizable safety character developed for workplace communication, signage and multilingual training within a specialist architectural façade company.
Project scope & deliverables
- Safety character development: Original Oskar construction-worker character, with and without a high-visibility vest, maintaining a consistent white helmet, gray workwear, expressive gestures and approachable visual tone.
- Hazard and procedure illustration: Site-specific scenes covering forklifts, personal protective equipment, welding, chemical handling, noise, lifting, glass handling, crane operations, suspended loads and fall prevention.
- Behavioral safety communication: Clear contrasts between correct and incorrect behavior, showing unsafe procedures and equipment misuse through a Behavior-Based Safety approach to the illustration.
- Non-verbal narrative design: Simple image-led layouts and universal symbols designed to communicate across language barriers and different reading levels on multilingual construction sites.
- Scenario development: Sketching, storyboarding and scene construction for individual hazard illustrations and sequences, keeping the character reusable across safety, signage and training contexts.
- Training and signage applications: A coherent scene library for printed training guides, job site signs, onboarding material, safety campaigns, posters and presentation slides.
- Vector delivery: Scalable Adobe Illustrator artwork prepared for print and digital production, commissioned through the dieKleinert illustration agency for Seele GmbH.
Event Branding · Character Design · Licensing
Smoony — Official Mascot of the FIS Alpine World Ski Championships 2003
Client: St. Moritz 2003 Organizing Committee · 2002–2003
Role: Character Designer · Illustrator · Visual Branding Consultant
Beginning with a schoolchild’s winning competition sketch, Smoony was developed into a professional character system for merchandise, signage, licensing and event promotion, with production assets suitable for TV animation and large-format reproduction.
Project scope & deliverables
- Mascot development: Professional development of the winning Engadin school-contest drawing into Smoony, preserving the original sun-and-moon idea while creating a complete, reproducible official event character.
- Finished character artwork: Color mascot artwork and orthographic views establishing the hybrid sun and crescent-moon figure, red ski suit and white Swiss cross for consistent reproduction.
- Action-pose system: Ski-themed jumping and downhill poses carrying the championship emblem, designed for signs, posters and promotional applications beyond the standing mascot.
- Small-format vector variants: Simplified vector versions adapted for small merchandise such as keychains and pins, retaining recognition when the full character detail could not be reproduced.
- Licensing and merchandise files: Licensing-ready artwork for toys, apparel and souvenirs, supplied with the production files needed by event and merchandise partners.
- Broadcast and large-format assets: Production artwork suitable for TV animation and large-format reproduction, supporting the character’s use across event branding and promotion.
- Visual branding consultation: Development in close contact with the organizing committee and its branding partners, carrying the school-drawing concept through to the official mascot and its production system.
Technical Education · Illustration · Product Design
Software Engineering Essentials Deck
Client: Audiger EURL, Montpellier · 2025
Role: Creative Director · Visual System Designer · Illustrator · Character Designer · Iconographer · Packaging & Production Lead
A 60-card training deck designed to make software-engineering principles easier to navigate, remember and discuss. The system combines character anchors, technical iconography, information hierarchy, packaging and a coherent visual taxonomy.
Project scope & deliverables
- Four-domain visual taxonomy: Color, character, icon and layout conventions for Clean Code and Object-Oriented Design, Architecture and Component Design, Development Processes and Team Practices, and Testing and Quality Assurance.
- Mnemonic character system: The green Sprite, red Robot, blue Wizard and yellow Inspector, designed as category anchors for navigation, recognition and recall across the 60-card curriculum.
- 60 instructional illustrations: A distinct visual metaphor or scene for every card, using clean digital linework and domain-specific color to support technical discussion at card size.
- Card layout and information hierarchy: A modular front-and-back grid with image and text zones, domain labels, titles and hierarchical typography, accommodating the client’s written material, code examples and technical notes.
- Iconography and specifications: Four geometric domain icons supplied as SVG and PDF sets, with typography and color specifications connecting cards, documentation and packaging.
- Étui packaging and prepress: Custom card-box design from dieline through fold, cut and glue annotations to offset-production files, with CMYK conversion and color-managed PDF/X-4 delivery.
- Reusable production assets: Structured, layered Adobe Illustrator source files, print-ready PDFs and PNG and JPEG exports, with individual illustrations supplied for presentations, advertising and social media.
- Content attribution: Training curriculum and instructional text by Loïc Audiger; my contribution was the visual system, character design, illustration, card layouts, packaging and production artwork.
Executive Learning · UX · Information Design
Strategic Wealth Creator System™
Client: Executive Learning Systems, Inc., United States · 2017
Role: Creative Director · Illustrator · Visual Systems Designer · Information Designer · UI/UX Concept Designer
An integrated visual and interface system designed to turn complex business strategy into a navigable executive-learning environment. The project combined identity, information architecture, instructional illustration, diagrams and a simulated handheld interface.
Project scope & deliverables
- Program identity: Hexagonal SWCS brand mark with six surrounding nodes, produced in color and monochrome for learning materials, executive presentations and printed publications.
- Seven-module architecture: A distinct color and geometric marker for each kit: holistic overview, business, future, internal, ecosystem and leadership drivers, then diagnostic and strategic roadmap, with shared icons, navigation labels and legends.
- Learning-interface concept: A simulated handheld console framing the program’s slides, with a vertical navigation column, active-module marker, progress indicators and a central area for diagrams and illustration.
- Instructional illustration: Character-led business scenarios, visual metaphors, leadership archetypes and narrative scenes interpreting the client’s strategic and financial concepts for executive learning.
- Narrative guide: An illustrated representation of co-creator Carlos Dias, used within selected modules to guide participants through the material.
- Analytical information design: Leadership-behavior matrices, strategic roadmaps, financial-performance tables, diagnostic worksheets, business-driver charts and organizational-capability frameworks developed from the client’s concepts.
- Integrated learning assets: Consistent identity, console frame, module coding and drawing style across diagrams, illustrations and screens, with production-ready assets for printed materials, presentations and digital learning formats.
Public Outreach · Comics · Sustainability
SUSTAIN-D — Energy-Saving Comics
2025
Role: Illustrator · Character Designer · Visual Storyteller · Creative Direction
Two-panel comics designed to communicate energy-conscious behavior without depending on written language. Some panels include numerals and short labels where they help the message.
Project scope & deliverables
- Character design: Creation of Foxy, an expressive fox encountering everyday energy dilemmas, and Major Domo, a robot companion offering practical alternatives, with warmth and recognition across housing demographics.
- Scenario development and visual scripting: Creative direction, scenario ideation, storyboards, layout and pacing for two-panel strips: an inefficient habit in the first panel and an energy-smart alternative in the second.
- Comfort and lighting topics: Scenes addressing thermostats, heating and cooling, room ventilation, night-time temperatures, shutters, daylight and responsible use of electric lighting.
- Household routines: Visual explanations of water-saving habits, showers and faucet use, indoor and outdoor laundry drying, efficient cooking, vacation energy reduction and standby-power or cable disconnection.
- Accessible visual narrative: Image-led storytelling designed to work without written narrative for residents with different languages and reading levels; numerals and short labels remain where useful, including temperatures and month names.
- Print and digital production: Final Adobe Illustrator vector artwork and A4 printable layout templates for distribution and display, structured as a modular system for print and screen.
- Social-housing context: Development with Marie Fedou and Sustain-D’s Pôle Habitat for energy-awareness work supporting housing providers, local authorities and residents, including low-energy buildings.
Mobility · Storyboards · Concept Art
Volkswagen SEDRIC — Concept Art
Client: CMV Cross Media Verlag GmbH for Volkswagen · May 2018
Creative direction: Barbara Kürten
Role: Illustrator · Concept Artist · Storyboard Visualizer
Eleven concept illustrations developed from CMV’s supplied, pre-approved storyboard for Volkswagen’s SEDRIC journalist tour and CEBIT media event, delivered as layered PSD files and flattened RGB and CMYK JPEGs for presentation, print and screen.
Project scope & deliverables
- Eleven-image presentation sequence: Finished concept illustrations for the Volkswagen SEDRIC journalist tour and CEBIT media event, translating CMV’s supplied, pre-approved storyboard into a coherent visual sequence.
- Automotive and architectural accuracy: Consistent depiction of SEDRIC, locations, figures and spatial relationships across Autostadt Wolfsburg, Potsdam, waterfront venues and exhibition interiors.
- Presentation and exhibition scenes: Illustration of the CEBIT stand concept, the Nightlife interior-theme display and the covered vehicle before its unveiling, followed by studio photography and a Volkswagen group scene.
- Line-and-wash treatment: Hand-drawn linework rendered digitally with restrained watercolor-style color overlays, combining isometric diagrams, bird’s-eye views and cinematic compositions; a black-and-white line-art key image was also produced.
- Digital illustration workflow: Artwork developed primarily in Adobe Photoshop using a Wacom Cintiq and Clip Studio Paint, maintaining consistent perspective, color and vehicle details across the series.
- Production delivery: Layered PSD source files and flattened RGB and CMYK JPEGs, delivered sequentially for CMV’s event-presentation material and prepared for presentation, print and screen.
- Creative attribution: Concept illustration and storyboard visualization under Barbara Kürten’s creative direction at CMV Cross Media Verlag; the narrative framework and storyboard were supplied by the agency.
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