Selected Projects
Case Studies
Selected projects showing how illustration, design, narrative, motion and visual systems have been used to solve specific communication problems.
The work ranges from executive learning, technical education and corporate communication to packaging, character systems, multilingual explainer films, environmental graphics and product communication. Each project began with a different brief; the common thread is making information clearer, more usable or easier to remember.
Featured Case Studies
Seven Projects, Seven Different Problems
These projects give the clearest overview of the range of the practice: complex information systems, long-term creative direction, technical learning, corporate narrative, event character design and multilingual illustrated film production.
Executive Learning · UX · Information Design
Strategic Wealth Creator System™
Client: Executive Learning Systems, Inc., United States · 2017
Role: Creative Director · Illustrator · Visual Systems Designer · Information Designer · UI/UX Concept Designer
An integrated visual and interface system designed to turn complex business strategy into a navigable executive-learning environment. The project combined identity, information architecture, instructional illustration, diagrams and a simulated handheld interface.
Project scope & deliverables
- Hexagonal identity system and modular visual architecture across six strategic domains
- Simulated handheld UX concept for executive learning and diagnostic navigation
- Instructional illustration, infographics and visual metaphors for strategic content
- Analytical graphics and matrices redesigned for clarity and usability
- Scalable assets prepared for print and digital learning formats
Creative Direction · Brand Identity · Packaging
Sanafort AG — Creative Direction, Brand & Packaging
Client: Sanafort AG, Switzerland · 2014–2018
Role: Creative Director · Brand Identity Designer · Packaging Designer · Visual Systems Designer · Illustrator · Motion Graphics Designer
A four-year creative-direction and visual-system project for a Swiss health and wellness company. The work connected corporate identity, packaging, production artwork, catalogs, product literature, campaigns and web communication in one recognizable visual language.
Project scope & deliverables
- Brand identity, wordmark, supporting visual system and customer-guarantee seal
- Packaging architecture across vitamins, minerals and health products
- Print-ready folding-box dielines, production artwork, 3D packaging mockups and product presentation images
- Catalogs, flyers, product literature, information design, campaigns and responsive web communication
- Explainer-film work connected to Mycotrition and Hawlik product communication
Technical Education · Illustration · Product Design
Software Engineering Essentials Deck
Client: Audiger EURL, Montpellier · 2025
Role: Creative Director · Visual System Designer · Illustrator · Character Designer · Iconographer · Packaging & Production Lead
A 60-card training deck designed to make software-engineering principles easier to navigate, remember and discuss. The system combines character anchors, technical iconography, information hierarchy, packaging and a coherent visual taxonomy.
Project scope & deliverables
- 60-card training system with four-part visual taxonomy
- Character anchors, technical iconography and navigational tags
- Product identity, packaging, typography and color guidance
- Layered Illustrator files, press-ready PDFs, SVG assets and dielines
- Original character design and vector iconography for technical learning
Corporate Communication · Comics · Training
Mercedes-Benz — Business mit Stil
Client: Mercedes-Benz AG via Sieber & Wolf GmbH · 2010–2015
Role: Illustrator · Character Designer · Visual Communicator · Visual Storyteller
A large sequential illustration project for the Mercedes-Benz employee Mitarbeiterknigge, translating etiquette, workplace conduct and customer interaction into recognizable situations and characters. Book design and art direction were by Sieber & Wolf; my role was the illustration.
Project scope & deliverables
- More than 120 sequential illustrations and comic-style scenes
- Recurring characters, workplace situations and visual storytelling
- Illustration for employee communication and onboarding material
- Production-ready artwork supplied for integration into the book design by Sieber & Wolf
Event Branding · Character Design · Licensing
Smoony — Official Mascot of the FIS Alpine World Ski Championships 2003
Client: St. Moritz 2003 Organizing Committee · 2002–2003
Role: Character Designer · Illustrator · Visual Branding Consultant
Beginning with a schoolchild’s winning competition sketch, Smoony was developed into a professional character system capable of working across merchandise, signage, costume production, licensing, digital media and event promotion.
Project scope & deliverables
- Character development from the original children’s competition sketch
- Orthographic views, expressions and production artwork
- Assets for merchandise, costume production and licensing
- Character artwork for banners, signage, digital media and event promotion
2018 · Explainer Films · Illustration · Multilingual Production
Mycotrition — Six Mushroom Explainer Films
Client: Mycotrition GmbH · 2018
Role: Illustrator · Storyboard Artist · Motion Graphics Designer · Voice-Over Director
Six illustrated explainer films covering mushroom cultivation, processing and product quality. Supplied texts were developed into storyboards, digitally painted watercolor-style illustrations and animated sequences, with the complete series produced in German, English and French.
Project scope & deliverables
- Adaptation of supplied texts for six films
- Concept sketches and storyboards
- Dozens of digitally painted watercolor-style illustrations
- Process scenes based on photographs and manufacturer diagrams
- Motion graphics using layered artwork, camera moves and fades
- Six films delivered in German, English and French
- Title cards prepared in all three languages
- Supervision of German and French narration recordings
- Coordination with voice agencies and recording studios
2021 · Explainer Films · Visual Storytelling · Animation
Hawlik — Ten Illustrated Explainer Films
Client: Hawlik Gesundheitsprodukte GmbH · 2021
Role: Illustrator · Visual Storyteller · Storyboard & Visual Development · Production & Animation · English Translation & Voiceover
Ten short illustrated films turning technical information about mushroom cultivation, laboratory testing, product composition, sustainability and commercial communication into clear visual sequences. I developed the illustration style, storyboarded the films and handled the complete production and animation.
Project scope & deliverables
- Ten short explainer films developed as one consistent visual series
- Script interpretation, scene breakdown and storyboarding
- Visual development and a linear illustration style with selective colour
- Illustration of cultivation, growing conditions and mushroom processing
- Laboratory analysis, residue monitoring, certification and traceability graphics
- Visual explanations of powders, extracts, capsules, liquid extracts and product composition
- Sustainability, expertise and partner-program communication
- Complete production and animation of all ten films
- English translation and voiceover for the English versions
Additional Work
More Case Studies
Further examples across software, mobility, environmental graphics, information design, public outreach, workplace safety and illustrated product and game design.
SaaS · UI/UX · Brand System
iShepherd AG — TRM360 Brand Identity & UI/UX System
July 2019 – August 2020
Role: Creative Director · Visual System Designer · UI/UX Designer · Illustrator · Brand Identity Designer
A visual and interface system for the TRM360 platform, combining brand identity, illustration, interface concepts, diagrams and character-based communication.
Mobility · Storyboards · Concept Art
Volkswagen SEDRIC — Concept Art
Client: CMV Cross Media Verlag GmbH for Volkswagen · May 2018
Creative direction: Barbara Kürten
Role: Illustrator · Concept Artist · Storyboard Visualizer
Concept illustrations developed from script and rough storyboards for Volkswagen’s SEDRIC presentation, delivered as high-resolution panels for stage, presentation and press use.
Environmental Graphics · Map · Signage
Parc Le Duc — Orientation Map, Signage & Icons
November 2018 – present
Role: Designer · Illustrator · Environmental Graphic Designer · Visual Communicator
An orientation and wayfinding system developed from architectural plans for a holiday park near Pic Saint-Loup, combining a detailed illustrated map, custom icons and multilingual-ready signage.
Product Communication · Information Design · Illustration
Henkel — Product Illustration Series
Client: Rock Brasiliano GmbH for Henkel · July 2015
Role: Illustrator · Information Designer · Infographic Artist · Visual Communicator
Product visuals and explanatory diagrams created for cleaning and hygiene communication across packaging, instruction material, point-of-sale applications and multilingual use.
Public Outreach · Comics · Sustainability
SUSTAIN-D — Energy-Saving Comics
2025
Role: Illustrator · Character Designer · Visual Storyteller · Creative Direction
Two-panel comics designed to communicate energy-conscious behavior without depending on written language. Some panels include numerals and short labels where they help the message.
Safety Communication · Mascot Design
Seele GmbH — “Oskar” Safety Mascot
October 2012 – February 2013
Role: Character Designer · Illustrator · Visual Communicator
A recognizable safety character developed for workplace communication, signage and multilingual training within a specialist architectural façade company.
Board Game · Illustration · Art Direction
Pillage autour du Pic — Illustrated Board Game
Client: L’esprit du Pic productions · August–November 2024
Role: Art Director · Game Designer · Illustrator
Complete visual development for a fantasy board game inspired by the Pic Saint-Loup region. I designed the game rules and developed the art direction and illustrations, including characters, map artwork, cards, icons and packaging.
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