Create. Define. Distill. LOGOS AND CHARACTER DESIGN FOR BRANDS AND PRODUCTS — FROM PACKAGING AND DRINKWARE TO DIGITAL APPLICATIONS. EACH VISUAL IS BUILT TO BE DISTINCT, LEGIBLE, AND IMMEDIATELY RECOGNISABLE IN USE. Clarify. CONNECT. Resonate. BUSINESS COMICS, EXPLAINER VISUALS AND INFOGRAPHICS — USED TO CLARIFY COMPLEX IDEAS, SUPPORT COMMUNICATION, AND MAKE INFORMATION EASIER TO UNDERSTAND AND APPLY. Design. Engage.
 Deliver. FROM PACKAGING AND LABEL DESIGN TO UX AND DIGITAL INTERFACES — VISUAL SYSTEMS THAT WORK ACROSS PRINT AND SCREEN, DESIGNED FOR CLARITY, CONSISTENCY AND RECOGNITION. Inform. Inspire. Impact. EDITORIAL ILLUSTRATION THAT CLARIFIES IDEAS AND SUPPORTS THE TEXT — ADAPTED TO TONE, SUBJECT AND PUBLICATION CONTEXT. COMMISSIONED BY PUBLISHERS AND MEDIA CLIENTS INTERNATIONALLY. 0{{current_slide_index}}

Graphic Design & Creative Direction

My work in graphic design and creative direction grows naturally out of my work as an illustrator. Some projects need a logo, label or piece of packaging. Others need a broader visual direction that can hold together across a campaign, product range, publication, presentation or identity.

What I bring to these projects is the ability to work across illustration, design and creative direction rather than treating them as separate disciplines. I can develop the visual idea, create original artwork, establish the design language and carry it through to finished applications.

That is particularly useful when a project needs something original at its center rather than a visual identity assembled from existing imagery or generic design elements.

View Graphic Design & Creative Direction ↓

Where illustration and design meet

Many of the projects I enjoy most do not fit neatly into a single category. A wine label may begin with an illustration but also need a logo, typography and a coherent range identity. A character may become part of a campaign, packaging system or visual identity. A piece of commissioned artwork may eventually need to work across print, signage, presentations and digital communication.

Because I work across those disciplines myself, the original idea does not have to be handed from illustrator to designer to art director. The relationship between the image and the design can be considered from the beginning.

This overlaps naturally with my work in logo and mascot design and advertising and business illustration, particularly when original artwork needs to become part of a larger visual system.

From visual idea to finished application

The starting point depends on the project. It may be an existing identity that needs extending, a new product that needs a visual language, an illustrated concept that has to become a campaign, or simply a problem that has not yet found the right visual answer.

I can work from the initial concept through illustration, typography, layout and visual development to the finished artwork. Practical requirements — print specifications, packaging formats, multilingual versions, digital applications and production files — are considered as part of the design rather than at the very end.

Sometimes the result is one carefully resolved object. Sometimes it becomes a family of materials across several formats. The scale changes, but the objective remains the same: the parts should belong together and the finished work should do its job.

Selected areas of work

Identity, logos & characters. I create logos, marks, characters and visual identities, including projects where an illustrated element becomes central to the way a business, product or event is recognized. See Logo & Mascot Design.

Packaging, labels & products. My work includes illustrated wine labels, winery identities, drinks labels, packaging graphics and artwork applied directly to products. Projects range from individual labels for independent producers to broader packaging and product systems, including work for Ritzenhoff Germany.

Campaigns & communication. Posters, event graphics, presentation materials, promotional pieces and campaign assets often combine illustration and graphic design. When illustration is the central component, more examples can be found in my Advertising & Business Illustration work.

Creative direction across larger systems. Some commissions extend across identity, packaging, print and promotional material. Examples include creative direction and packaging for a Swiss wellness-product range and creative direction and visual branding for La Toya Jackson and Ja-Tail Enterprises LLC.

For a closer look at individual projects and how they developed, see the Case Studies.

Working directly with me

I work directly with the people commissioning the project. That may be a business owner, agency, marketing team, institution, producer or another creative professional. The important part is that the conversation about the idea and the work itself stays connected.

That direct relationship is especially useful when a project develops beyond its original scope. A label becomes a range. An illustration becomes a campaign. A character needs to work on packaging, signage and animation. Decisions can be made with the whole visual system in mind rather than treating each new application as a separate problem.

I work internationally in English, French and German, on focused individual commissions as well as longer projects involving several applications.

If you would like to discuss a graphic design or creative direction project, tell me what you are working on.

More work & project information

Logo & Mascot Design • Advertising & Business Illustration • Case Studies • Portfolio PDF

For a closer look at how individual commissions develop from initial ideas through finished applications, see my illustration, design and visual communication case studies.

Scroll to Top