STRUCTURE.

PRESENT.

DESIGN.

Graphic design for labels, logos, packaging, brochures and communication materials, developed for clear, consistent use across print and digital.

DISTINGUISH.

DEFINE.

REPRESENT.

Logo design, visual identities, mascots and characters developed to give businesses and products a distinctive, recognizable presence across print, packaging and digital media.

Clarify.

EXPLAIN.

SIMPLIFY.

Business comics, infographics, explainer visuals and visual storytelling that make complex information clearer, more direct and easier to understand.

INTERPRET

ILLUSTRATE.

INFORM.

Editorial, commercial and corporate illustration created to interpret ideas, support content and give publications, campaigns and communications original imagery.

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Graphic Design & Creative Direction

I work internationally across graphic design, brand identity and creative direction, developing visual systems that can extend from an initial idea into packaging, campaigns, interfaces, publications, products and digital communication.

My role often begins before there is a finished visual answer. I help define the visual language, establish how information should be structured, create original artwork where it adds value, and carry the system through to production-ready applications.

Based in France and working worldwide, I collaborate directly with companies, agencies, publishers and specialist teams across the DACH region, the UK, the United States and wider Europe. Projects can be conducted in English, German or French.

View selected projects ↓

Discuss a project

Senior creative direction, direct collaboration

Founder & Creative Director of Marsden Creative. More than 35 years of professional experience across branding, illustration, visual systems, packaging, campaigns, UX, information design and moving image.

First official Google Doodle artist · Wacom Featured Artist · ESMA Montpellier faculty · English · Deutsch · Français

Selected international clients of Ian David Marsden and Marsden Creative, including Google, Coca-Cola, Mercedes-Benz, Wacom and other global brands. — Selected clients include Google, Coca-Cola, Mercedes-Benz, Volkswagen, Wacom, Dräger, Henkel, Samsung, PwC, VISA, Fraunhofer, Lindt and Universal Music Group.

Creative direction across brand, product & communication

I work across disciplines when the project requires it. The aim is not to add more design layers, but to make sure identity, imagery, information and production all support the same idea.

Brand identity & visual systems

Logos, identity systems and character-led branding, supported by typography, colour, iconography and visual rules that can expand coherently across print, digital, products and campaigns.

Packaging & product design

Packaging systems, labels and product graphics, including dielines and production artwork developed around real manufacturing, regulatory and commercial requirements. Projects range from Swiss wellness packaging to wine identity and collectible product design.

Campaigns & visual communication

Campaign concepts and business communication across launches, presentations, print, digital assets and visual storytelling, with one consistent idea carried through different formats rather than treated as separate pieces.

UX, information design & complex systems

Interface concepts, icon systems, diagrams, information hierarchies and visual frameworks for SaaS, executive training and technical communication. See the iShepherd / TRM360 UX system and Strategic Wealth Creator System™.

Illustration as part of the system

Original illustration, characters and visual metaphors are used when they make the communication clearer or give a brand a more distinctive visual language. For illustration-led commissions, see my Illustration & Visual Storytelling work.

Creative direction from concept to production

I stay involved from the first visual decisions through the finished applications. That continuity is particularly useful when a project expands across identity, packaging, interface, illustration, campaigns or multilingual production.

For detailed examples of how these disciplines come together, see: creative direction and visual communication case studies →

Selected international work

These projects show different sides of the same practice: defining a visual idea, building a system around it and carrying that system into real applications.

SWITZERLAND · BRAND IDENTITY · PACKAGING

Sanafort AG — a complete brand and product ecosystem

As sole Creative Director for Swiss health and wellness company Sanafort AG, I developed the visual system from the ground up: corporate identity, packaging, print-ready dielines, product differentiation, catalogues, sales material, campaigns, responsive web design and multilingual communication.

The challenge was not simply to design attractive boxes. The system had to remain recognisable across a broad range of vitamins, minerals and supplements while accommodating product information, regulatory requirements, different formats and changing commercial needs.

The work involved direct collaboration with the CEO, product managers, medical advisers, printers and production partners across the full brand ecosystem.

View the Sanafort creative direction & packaging project →

ZURICH · SaaS · BRAND & UX SYSTEM

iShepherd / TRM360 — making complex SaaS communication usable

For Zurich-based iShepherd AG, I led visual identity and UX-system development for TRM360, a compliance and identity-access-management platform.

The work brought together brand identity, interface thinking, more than 60 original UX icons, illustration, visual metaphors, persona systems, animation and marketing communication. The objective was to make dense technical information easier to navigate while giving the platform a consistent and recognisable visual language.

This is a good example of creative direction extending beyond conventional branding into the relationship between product, interface, explanation and market communication.

View the iShepherd / TRM360 case study →

EXECUTIVE EDUCATION · VISUAL SYSTEMS · UX

Strategic Wealth Creator System™

Role: Creative Director · Visual Systems Designer · Information Designer · Illustrator · UI/UX Concept Designer

A complex executive-training methodology needed to become a clear, structured and navigable learning environment. I developed an integrated system combining visual identity, UX concepts, instructional illustration, information design, iconography, diagrams and modular colour architecture.

The value of the project lies in the connections between those disciplines. Interface structure, diagrams, illustrations and presentation material all had to explain the same strategic framework without becoming visually fragmented.

View the Strategic Wealth Creator System case study →

Strategic Wealth Creator System visual identity, UX interface, instructional illustration and information design by Ian David Marsden.

Concept art and storyboard visuals for Volkswagen SEDRIC autonomous mobility presentation by Ian David Marsden.

GERMANY · MOBILITY · CONCEPT COMMUNICATION

Volkswagen SEDRIC — visualising autonomous mobility

For a Volkswagen Group presentation developed with CMV Cross Media Verlag in Hamburg, I created storyboard-led concept artwork for the SEDRIC autonomous-mobility platform.

The project required clarity and technical credibility while remaining accessible enough to support a press-facing presentation. Scenes were developed for the launch narrative and supplied at high resolution for presentation, motion, print and press-related use.

Although illustration was the production medium, the task was fundamentally one of visual communication: translating a future mobility concept into a sequence an audience could understand immediately.

View the Volkswagen SEDRIC project →

UNITED STATES · ENTERTAINMENT BRANDING · CREATIVE DIRECTION

La Toya Jackson / Ja-Tail Enterprises — Beverly Hills

As Creative Director for Ja-Tail Enterprises LLC, I worked across branding and entertainment-related communication connected with recording artist La Toya Jackson.

The scope included identity and crest design, album and CD packaging, posters, flyers, illustration, print production and the complete design and build of LaToyaOnline. The role combined visual direction with hands-on execution across both print and digital media.

It remains a useful example of how I work when a brand needs to function across different formats without losing its visual character.

View the La Toya Jackson / Ja-Tail project →

Creative CD cover design for La Toya Jackson – Just Wanna Dance album — Creative direction and CD cover design for La Toya Jackson — *Just Wanna Dance*.

Design that moves between disciplines

RITZENHOFF KitchenFarm collectible product designs by Ian David Marsden.

RITZENHOFF — product design, Germany

From 2013 to 2018 I created original designs for the RITZENHOFF Designer Collection, applying illustration and graphic thinking to manufactured glassware, ceramics and collectible objects. The work required an understanding of form, surface, print placement and commercial product presentation.

View the RITZENHOFF collection →

Top Source — wine identity, United States

For Washington State producer Top Source, I redesigned the visual identity across three wines, combining a new wordmark, individual illustrated identities, typography, composition and print-ready label systems into one coherent family.

View the Top Source project →

International creative direction — DACH, UK, US & Europe

DACH

I have longstanding professional experience in Germany and Switzerland, including creative direction, editorial, technology, packaging and product-design work. Projects can be discussed and developed directly in German or English.

Selected work includes Sanafort AG, iShepherd / TRM360, RITZENHOFF and Volkswagen SEDRIC.

UK & United States

My work includes US branding, publishing, corporate communication and product projects as well as UK educational and communication assignments. Remote international collaboration has been part of my practice for many years.

Examples range from creative direction for Ja-Tail Enterprises in Beverly Hills and Top Source wine identity in Washington State to visual communication and publishing projects for international organisations.

Multilingual production

International design often involves more than translating copy. Text length, hierarchy, production standards, regulatory information and regional communication needs can affect the structure of the design itself. I work directly in English, German and French, which is particularly useful when a project crosses markets or requires multilingual rollout.

Where illustration and design meet

Some projects sit neatly inside graphic design. Others do not. A product identity may need an original character or mascot. A SaaS platform may need a visual metaphor system. A packaging range may need custom illustration. A technical presentation may depend on sequential images rather than diagrams alone.

That crossover is one of the most useful parts of my practice. I do not have to decide in advance that a problem is “graphic design” or “illustration.” The form follows the communication problem. Illustration is used when it clarifies, differentiates or gives a system a distinctive visual centre; typography, layout, UX and information design structure everything around it.

For commissions that are primarily illustration, character, publishing or narrative work, see my Illustration & Visual Storytelling page.

From visual idea to finished application

The scale of a commission can vary enormously, but the working principle is consistent: understand the problem before designing the surface.

01 — Direction

Clarify the brief, audience, market, applications and visual problem. Establish what the system needs to communicate before deciding what it should look like.

02 — Development

Develop the visual language through identity, typography, illustration, iconography, layout, information architecture or interface concepts as appropriate.

03 — Application

Extend the chosen direction across packaging, campaigns, products, print, presentations, websites, digital communication or other required formats.

04 — Production

Prepare technically correct files for the real destination: printers, packaging suppliers, developers, presentations, digital platforms, motion production or multilingual rollout.

Sometimes the result is one carefully resolved object. Sometimes it becomes an extensive system across several markets. In both cases, the objective is the same: the idea, design and production should belong together.

Selected Graphic Design & Creative Direction

A broader visual selection of identity systems, packaging, labels, product design, campaign graphics, illustrated communication, UX-related work and creative direction. Some of the projects shown above also appear here with additional applications and details.

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Creative Director / Graphic Design

PIXEL 2024 editorial cover for AN2V – sleek security industry magazine design with 3D branding and bold typography

PIXEL 2024 Cover Design – AN2V Editorial Branding

ront and back cover for AN2V’s annual publication “PIXEL”, showcasing editorial design with strong typographic structure and modern branding

PIXEL 2023 Cover Design – Security Tech Editorial

Clean cover design for AN2V’s 2023 PIXEL guide, setting a visual tone for France’s premier video surveillance and safety journal

AN2V 3D Logo – Official Vector Redesign in Blender

High-resolution core version of the redesigned AN2V logo, produced in Blender for full scalability in presentations, broadcasts, and publications. Commissioned as part of France’s national rebrand in digital safety.

AN2V 3D Logo – Blue Variant for Digital Environments

Custom-designed 3D version of the AN2V logo rendered in Blender, created for modernized digital use and video presentations — commissioned by France’s national video protection association.

AN2V “Services” Logo – Brand Extension Variant

Supporting variant of the 3D AN2V logo for specific services, designed as part of a full rebranding suite — created for flexibility across print, digital, and editorial platforms.

AN2V Animated Logo – 3D Motion Branding

3D logo animation created in Blender for AN2V, France’s national association for video protection and smart city safety. Used in presentations, livestreams, and digital publications.

Infographic poster showing traditional sports of southern France including tambourin, water jousting, and Camargue bull games with colorful illustrations and labels

Illustrated Sports Traditions of Occitanie – City of Montpellier Infographic

Public-facing poster commissioned by the Ville de Montpellier and VLDR, explaining three iconic southern French sports – tambourin, joutes nautiques, and course camarguaise – in a playful and educational vector style. Created for foire, fête and community events.

Glam’s Canin grooming salon marketing materials in pink with cartoon dogs

Glam’s Canin Dog Grooming Marketing Set – Posters, Flyers & Branding

Complete visual identity system for Glam’s Canin, a French dog grooming business. Includes flyers, business cards, loyalty cards, and storefront graphics with playful dog mascots and bold pink visuals. Created for pet grooming marketing.

Cartoon dog mascots for Glam’s Canin grooming service

Glam’s Canin Dog Mascots – Character Illustration for Grooming Brand

Original mascot characters created for Glam’s Canin, showing different dog breeds in humorous poses with bows and glam styling. Designed to be friendly, appealing, and brand-consistent across signage and media.

Glam’s Canin pink grooming coupons with cartoon dogs

Glam’s Canin Promotional Vouchers – Grooming Discount Coupons

Set of promotional coupons for Glam’s Canin featuring hand-drawn mascots and discounts for dog grooming services. Bright colors and playful layout for strong visual impact in local marketing.

Le’Gourmand front page product flyer with courge spaghetti and panais vegetable bites – French artisanal branding

Le’Gourmand Product Sheet Front – Courge Spaghetti & Panais

Recto of A4 promotional sheet for French startup Le’Gourmand, highlighting recipe with spaghetti squash and parsnip bites

Graphic back side of product flyer for French veggie snacks – chorizo, miel et bleu d’Auvergne visuels

Le’Gourmand Product Sheet Back – Chorizo & Bleu d’Auvergne

Verso of the Le’Gourmand promo flyer with ingredient photography, bold type hierarchy and second flavor: chorizo & blue cheese

Kakemono visuel événementiel pour Le’Gourmand avec logos partenaires et branding vert

Le’Gourmand Kakemono Banner – Event Graphic

Vertical kakemono design used at regional food innovation event in Avignon, thanking partners and presenting brand identity

Realistic hero image showing gourmet snack ball with honey dipper, parsnips, and French blue cheese – Photoshop compositing for food branding

Le’Gourmand Hero Product Shot – Composite with Ingredients

High-end Photoshop composite illustrating the flavor profile of the “panais, miel & bleu d’Auvergne” recipe with honey, root vegetables, blue cheese, and product bite

Illustration typographique en forme de chiffre 2 – assemblage photo d’ingrédients comme navets et courge spaghetti

Le’Gourmand Illustrated “2” Made from Ingredients

Creative numeral made from photos of real vegetables used in recipes – typographic illustration for brand launch visuals

Wine Event Logo – Les Héritières de Bacchus Female Winemakers Claret

Custom logo design for Les Héritières de Bacchus, celebrating women winemakers with a bold, feminine illustration. Used across event branding and print collateral.

Embroidered Vest with Logo – Les Héritières de Bacchus Visual Identity

Embroidered logo application on wine event vests for Les Héritières de Bacchus, integrating illustration and typography into wearable branding.

Serigraphie Glass Design – Les Héritières de Bacchus Wine Salon

Elegant serigraphed wine glass created for the Les Héritières de Bacchus salon, featuring the custom event logo. Used as part of the official tasting set.

vélo taxi graphic wrap sponsors Les Héritières wine fair

Vélo-Taxi Wrap – Sponsor Branding and Event Message Design

Color mockup of alternate vélo-taxi design with sponsors and wine salon branding. Created for Les Héritières de Bacchus to maximize visibility at the Claret event, ensuring readability and aesthetic coherence.

vélo-taxi decal wrap design vector for Bacchus event Claret - gabarit

Les Heritieres de Bacchus Logo Claret – Vélo-Taxi Decal Template for Wine Event

Vector art presentation showing decal placement on all sides of the vélo-taxi for Les Héritières de Bacchus. Includes visual planning, sponsor logos, and official salon typography. Created by Ian David Marsden for professional print wrapping.

Branded vélo-taxi with wine event wrap, used at Salon du Vin Pic Saint Loup.

Branded Vélo-Taxi Front View – Salon du Vin Pic Saint Loup

Custom illustrated wrap for wine salon Vélo-Taxi used at Salon du Vin Pic Saint Loup, promoting the event while in motion.

Live branded Vélo-Taxi in use at wine salon event, Les Héritières Claret.

Wine Event Vélo-Taxi – Live Branding for Les Héritières Claret

On-site use of the fully branded wine salon Vélo-Taxi, in motion during the Les Héritières Claret event in Pic Saint Loup.

Full decal advertising for wine salon Vélo-Taxi, back view with text and illustration.

Full Decal Advertising Design – Héritières Wine Salon Vélo-Taxi

Vector graphic layout for a 4-Complete rear view branding for wine event Vélo-Taxi featuring event dates, illustration, and sponsor info — live advertising on wheels. vélo-taxi ad vehicle, used for promotion of Les Héritières de Bacchus in Claret. A bold and dynamic mobile branding tool seen throughout the Pic Saint Loup region during event days.

Mairie de Vacquières Logo – Color Vector Version

Official color version of the Vacquières mairie logo, featuring a stylized windmill against a soft sky gradient. Designed for use across print, signage, and digital platforms.

Mairie de Vacquières Logo – Black and White Version

Clean vector logo design for the mairie (town hall) of Vacquières, France. This minimalist black and white version highlights the stylized windmill symbol.

erre sérigraphié – Mairie de Vacquières (34)

Design graphique pour le verre officiel de la Mairie de Vacquières, avec illustration de l’éolienne historique. Réalisé pour les événements municipaux et les foires locales dans l’Hérault.

Domaine Cammaous wine catalog cover design with bottles

Wine Catalog Cover Design – Domaine Cammaous, Pic Saint-Loup

Cover page for the Domaine Cammaous winery catalog, designed with custom bottle photography, retouching, and elegant layout. Created for a Languedoc vineyard near Montpellier, showcasing a refined product line from the Pic Saint-Loup region.

brochure vin Domaine Cammaous avec couverture et pages intérieures

vin blanc Claret, design vin Pic Saint-Loup, photographie bouteille vin, branding domaine viticole

A composite image displaying the front and back covers of the Domaine Cammaous wine catalog with select inside pages. Designed and directed by Ian David Marsden for a winery based in 34270 Claret. Combines editorial layout, photo retouching, and visual coherence across marketing materials.

business card front and back design Domaine Cammaous

Business Card Design – Domaine Cammaous Recto Verso

Front and back of the Domaine Cammaous business card design featuring vector illustration and brand consistency. Designed for wine professionals in Pic Saint-Loup and Claret.

design fiche technique vin rouge Domaine Cammaous Gensollen

Fiche Technique Design – ‘Gensollen’ Red Wine by Domaine Cammaous

Editorial-style wine sheet for ‘Gensollen’, a red wine from Domaine Cammaous in Claret, Pic Saint-Loup. Creative direction, photography, and layout by Ian David Marsden, integrating precise lighting and solar highlight effects to enhance bottle presentation.

vector map back cover design Domaine Cammaous

Vector Wine Map Illustration – Back Cover Design for Domaine Cammaous

Vector map design for the back cover of Domaine Cammaous’s wine catalog. Part of a larger branding project for this winery based in 34270 Vacquieres, Pic Saint-Loup — reinforcing the connection to terroir.

Illustration bouteille de vin avec ruban de Noël Domaine Cammaous

Détail de l’illustration de bouteille avec ruban de Noël, réalisée pour les coffrets cadeaux du Domaine Cammaous.

Mas de Figuier Sign Featuring Roc de Couder Label Design – Vacquieres Winery

Permanent exterior signage at Mas de Figuier in Claret using visual elements from the Roc de Couder label. Designed for brand consistency across wine marketing and physical presence in the Pic Saint-Loup region.

Mas de Figuier Crest Redesign – Heraldic Vector Illustration for Winery Branding

Winery Signage with Redesigned Heraldic Crest – Mas de Figuier Exterior

Application of the redesigned Mas de Figuier crest on the winery’s exterior signage in Claret, Pic Saint-Loup. Vectorized for print and large-format display, this logo brings visual impact and continuity to the estate’s identity.

Ian David Marsden, graphiste illustrateur à Claret près de Montpellier, spécialisé en illustration, sites WordPress, identité visuelle et communication locale.

Ian David Marsden graphiste illustrateur Claret Montpellier

Ian David Marsden — graphiste illustrateur à Claret, près de Montpellier, pour sites WordPress, identité visuelle, illustration et communication locale.

Night scene of Arc de Triomphe in Montpellier with glowing sky, painterly texture, and digital brush effects

Night View of Montpellier Arc de Triomphe – Illustrated Poster

Travel-poster-inspired nighttime artwork of Montpellier’s Rue Foch and Arc de Triomphe, created in Adobe Photoshop with layered painting techniques

Sunshine over Montpellier’s historic Arc de Triomphe in a vintage poster style illustration by Ian David Marsden

Daylight Poster of Montpellier’s Arc de Triomphe

Illustrated daytime view of Rue Foch in Montpellier, styled like a classic French travel poster using digital paint techniques

full bottle of Roc de Couder wine with custom label by Ian David Marsden

Roc de Couder Wine Bottle – Label Design for Mas de Figuier, Pic Saint-Loup

Full bottle photo of Roc de Couder wine by Mas de Figuier, featuring label design by Ian David Marsden. Set against a natural backdrop in the Pic Saint-Loup terroir, the label includes a custom medieval illustration and gold-foil accents, designed for a winery based in Claret, Hérault.

Mas de Figuier Label Illustration – Knights and Crest Concept Art

A close-up view of the illustrative composition used on the Mas de Figuier labels. It emphasizes historical storytelling through stylized vector art and geographic references like the Pic Saint-Loup.

Roc de Couder Wine Bottle with Final Label – Mas de Figuier, Pic Saint-Loup

The final bottled presentation of “Roc de Couder” from Mas de Figuier, with the custom wine label created by Ian David Marsden. Featuring a Knights Templar motif and gold-foiled crest, this label was designed to embody the terroir of Claret and the Pic Saint-Loup AOC.

Roc de Couder Label with Gold Foil Detail and Label Roll – Mas de Figuier

Close-up of the Roc de Couder wine label designed by Ian David Marsden, shown with foil stamping and label roll in the background during bottling. Emphasizes artisanal design and wine production process in southern France.

Wine label illustration Mas de Figuier with Templars and mountain

Wine Label Design – Mas de Figuier with Pic Saint-Loup and Templar Illustration

Full label design for Mas de Figuier wine bottles, featuring a detailed vector illustration of the Pic Saint-Loup and Knights Templar imagery. Created to convey history, terroir, and regional pride in each bottle.

Mensa France Membership Card – Vertical Stripe Variant

Concept design for official Mensa France member card featuring bold tricolor stripe and minimalist layout for national branding

Illustration de voiture Alpine A110 GT+ à Claret pour le Critérium des Cévennes 2024 – affiche signée Ian David Marsden

Affiche illustrée Critérium des Cévennes 2024 – Ian David Marsden

Affiche officielle pour le Critérium des Cévennes 2024 à Claret (34), créée par Ian David Marsden, illustrateur et graphiste.

Conceptual identity card design for Mensa France members with simplified format and horizontal orientation

Mensa International – Identity Card Layout Option

Alternate concept for Mensa France card with typographic balance and color-blocked flag element

Mensa Member Card Concept – Grid Pattern Background

Creative version of the Mensa France member card with circular symbol grid and institutional branding

Munchkins Restaurant Logo – Dining Version with Character

Final logo design for Munchkins, a themed restaurant inside the historic Culver Hotel in Culver City, Los Angeles. Features a whimsical character mascot inspired by the Wizard of Oz, holding a red fork and knife to represent dining. Designed by Ian Marsden for hospitality and entertainment branding.

Munchkins Lounge Logo – Cocktail Version with Character Illustration

Alternate version of the Munchkins logo featuring the same bowler-hatted mascot holding a martini glass. Developed for the bar and cocktail menu of the Culver Hotel’s in-house restaurant, referencing Hollywood legacy and quirky charm.

Munchkins Restaurant Logo – Sushi Concept with Mascot and Chopsticks

Branded sushi variant of the Munchkins logo used at the Culver Hotel, showing the playful character with red chopsticks. Part of a unified restaurant identity system with themed logos for different menus. Designed to appeal to film lovers and foodies alike.

iSHEPHERD Side-by-Side Logo – Brand Specification

Side-by-side logo variation of the iSHEPHERD brand, showing proportions and layout for digital and print applications

Business Card Design – iSHEPHERD Corporate Identity

Clean and modern business card layout for iSHEPHERD featuring minimal green branding, logo, and title hierarchy

iSHEPHERD Horizontal Logo – Brand Bible Specification

Horizontal lockup of iSHEPHERD corporate logo with spacing rules and clear space defined for consistent brand usage

UX Login Screen – iSHEPHERD App with Animated Logo

Minimalist login interface for the iSHEPHERD platform, featuring a looping radar-style animated logo for brand consistency

UX iconography for TRM360 platform showing stylized avatars, security, messaging, and function icons

Icon System for TRM360 Software – Persona-Based Design

Set of original custom icons designed for the TRM360 interface, representing personas, user roles, tools, and system states

Custom icon set for TRM360 software with personas and action elements in a consistent flat style

TRM360 Icon Library – Full Persona-Driven System

Extended visual icon system for the TRM360 platform by iSHEPHERD, optimized for scalability and user clarity

TRM360 dashboard icon system for download, sync, export, progress, and alert functions – designed in vector format

TRM360 Icon Set 03 – Action & Process Icons

Custom vector icons designed for action states, file processes, notifications, and data movement across the TRM360 dashboard interface

UX/UI persona icons with tech roles, charts, settings, and collaboration metaphors used in TRM360 SaaS interface

TRM360 Icon Set 04 – Users, Tools & Permissions

Persona-based icons designed for access levels, user roles, collaboration tools, and system permissions in the TRM360 environment

Investor Deck Slide – iSHEPHERD Brand & Market Positioning

Conceptual illustration from pitch deck showing a figure navigating through a storm with iSHEPHERD 3D logo as navigation beacon

iSHEPHERD TRM360 One Sheet Design

Marketing one-sheet for TRM360 SaaS product with modular layout, icon grid, product features, and iSHEPHERD brand integration

Colorful vector map showing Parc Le Duc holiday park layout with icons and paths

Parc Le Duc Illustrated Map – Full Site Orientation

Custom-designed illustrated map of Parc Le Duc featuring chalets, roads, icons, zones, and amenities for guest navigation. Created in vector format for signage and print.

Saint-Mathieu mairie bee mascot character in vector color and outline versions

Bee Mascot Character – Vector Artwork in Color and Outline

Friendly bee mascot character designed in vector format with both full-color and outline versions, created for the town of Saint-Mathieu.

Bee mascot design on educational apiary panel in Saint-Mathieu-de-Tréviers

Bee Mascot Design Displayed – Apiary Project Panel, Saint-Mathieu-de-Tréviers

The Saint-Mathieu bee mascot installed on public signage for an apiary project; educational panel with character artwork.

3D bee mascot renders in four character expressions: standing, waving, jumping, and pointing

Bee Mascot 3D Character – Four Expressive Poses for Municipal Project

3D renderings of the bee character in joyful, curious, and welcoming poses for use in signage, education, and promotional print in Saint-Mathieu’s local government outreach

Composited Lifestyle Mockup – Bee Mascot Brand in Family Setting

Digitally composited branding mockup showing custom honey label and t-shirt with mascot in a family lifestyle scene at Pic Saint-Loup, promoting local identity and product storytelling

Brand Lifestyle Imagery – Family Scene with Mascot and Packaging

Full composited brand visual showing 3D bee mascot, product label, and apparel design integrated into a staged family scene for promotional and regional identity use

Directional signage panel with pool, restaurant, and bar icons in vector style

Pool and Restaurant Signage Panel – Outdoor Direction System

Custom totem design with clear icons, typography, and layout hierarchy for public access signage in multilingual environments

Roadside view of vertical entrance sign with large pictograms for visitor orientation

Entrance Totem Sign – Roadside View with Facility Icons 34270 Vacquieres

Alternate angle of the official entrance totem sign, showing large-format vector pictograms for pool, restaurant, and parking access in the Saint-Mathieu-de-Tréviers region

Road safety icon panel with walking symbols and 15km/h sign

Safety Sign Speed Limit – Graphic Orientation Panel

Safety signage combining road symbols, pedestrian pictograms, and map section. Designed for family-friendly navigation and multilingual accessibility.

Compass rose icon with orange styling for wayfinding maps

Custom Compass Rose Icon – Orientation Symbol for Signage

Orange vector compass icon used in map design and wayfinding panels to support multilingual visual orientation

Set of modular housing symbols in vector style with color coding

Parc le Duc – Chalet Icons – Modular Lodging Symbols for Maps

Color-coded vector icons representing individual accommodation units for illustrative site plans

Illustrated layout of pool and restaurant area with vector icons and directional labels

Parc le Duc- Site Access Plan – Pool and Restaurant Zone Illustration

Detail from the illustrated site map showing the restaurant, pool, parking areas, and facility icons. Created in vector format for signage and orientation panels.

Detailed vector map showing numbered chalets and paths in north section of site

Parc le Duc Chalet Zone Map – North Section

Full-color vector segment from the main map highlighting chalet locations, street layout, and facility markers. Designed for print, outdoor signage, and visitor brochures.

Western site map with vector chalets, trees, and paths

Parc le Duc- Holiday Park Map – Western Sector Layout 34270 Vacquieres

Stylized vector map of western area with numbered lodgings and green pathways. Used in directional signage, multilingual guides, and printed leaflets.

Emergency pictograms for police, ambulance, and EU emergency hotline in signage format

Emergency Services Icons – Multilingual Panel Graphics

Iconography for emergency services (112, police, ambulance) created for French, Dutch, and English guests

Full-height view of branded orange totem sign for entrance area with pool and café icons

Parc le Duc Entrance Totem Sign – Installed Landmark Signage

Final production totem in full height showing consistent brand color use (PMS orange), symbol set, and bilingual-friendly design. Tailored for the Montpellier region’s tourist demographic.

Orange entrance signage to Parc area with pool and restaurant symbols on freestanding totem

Parc le Duc Entrance Totem Sign – Directional Overview for Pool and Facilities

Custom-designed totem panel positioned at the main entrance, featuring icon-based directions for swimming pool, restaurant, and guest services. Created in vector format for high legibility and visual consistency.

Mercedes F1 car papercraft model on A4 paper, printable with fold lines and full livery for assembly; created for Mercedes-Benz Museum Stuttgart

Mercedes-AMG Petronas F1 Papercraft Model – A4 Cutout for Museum Use

A high-detail A4 paper cutout model of the Mercedes-AMG Petronas Formula One car, created for the Mercedes-Benz Museum in Stuttgart. Designed for motorsport enthusiasts, this foldable papercraft features precision sponsor logos, racing livery, and aerodynamic detailing.

PILLAGE board game packaging, cards, and box design by Ian David Marsden

PILLAGE – Complete Game Branding and Board Design

Full visual identity and graphic design for the board game PILLAGE, including logo, game box, character cards, and in-game assets. Created for a fantasy adventure game with strong French cultural roots, targeting board game enthusiasts in France and Germany.

affiche promotionnelle lancement pillage jeu

PILLAGE Board Game Launch Visual

arketing visual created for the launch of PILLAGE autour du Pic, showcasing full character lineup, packaging design, and gameplay. Aimed at French-speaking board game enthusiasts.

publicité magazine pillage autour du pic

PILLAGE Game Advertising Visual

A full-page magazine promo for PILLAGE autour du Pic created by Ian David Marsden. Integrates box art, board layout, and components in a single illustrated visual.

PILLAGE Box Cover Illustration and Logo Design by Ian David Marsden

Hand-illustrated cover artwork and custom typographic logo for the board game PILLAGE autour du Pic. The design features detailed character art and medieval scenery evoking the Pic Saint-Loup region in Occitanie, France. Art direction and branding by Ian David Marsden.

PILLAGE board game cards featuring prospector, treasure map back, compass, and gold bars

the mysteuious prospector, the back of card design with map logo and cold coin stack

A selection of core gameplay cards from PILLAGE autour du Pic, a treasure-themed board game by Ian David Marsden. This set includes the hand-drawn character card “Le Chercheur d’Or”, the official card back with map crest and golden coin pile, a treasure chest bursting with four gold bars, and the ornate navigational compass card. All visuals reinforce the game’s adventurous medieval identity.

PILLAGE scroll-style cards with map clues and treasure locations

PILLAGE – Location Scroll Cards with Map Clues

A full set of location scroll cards for PILLAGE autour du Pic, each designed in parchment style with illustrated map elements and “X marks the spot” clues. These game components by Ian David Marsden support strategic movement and treasure discovery in the Languedoc-inspired adventure board game.

pillage board game box interior with components and layout

PILLAGE – Illustrated Rulebook, Game Assets, Cards, and Visual Development

PILLAGE – Illustrated Rulebook, Game Assets, and Visual Development

character cards laurent le rouge dona flora lady araignée zenyth

Character Card Design for PILLAGE Board Game – Marsden Illustration

A cast of illustrated medieval characters for the card-based board game PILLAGE autour du Pic, designed by Ian David Marsden. Each card blends stylized line art with a historical-fantasy aesthetic suited to European tabletop games.

jeu de société cartes de lieux illustrées occitanie

Illustrated Location Cards for PILLAGE autour du Pic – Regional Game Design

A selection of hand-drawn location cards representing historical and mythical settings of southern France. These environment illustrations form part of the strategic gameplay in PILLAGE autour du Pic.

plateau de jeu modulaire pillage jeu de société

Modular Game Board Design for PILLAGE – Ian David Marsden

Central game board created by Ian David Marsden for the modular tabletop board game PILLAGE. Features a rich visual grid system with medieval iconography, designed for flexibility and immersive gameplay.

Coca-Cola nature comic strip recycling illustration

Coca-Cola Can Comic – “Nature Redemption” (IGORA Campaign)

Detailed comic illustration for Coca-Cola’s Swiss recycling campaign. The “Nature Redemption” strip depicts an eco-friendly narrative printed on actual soda cans to encourage participation in aluminum recycling.

Coca-Cola can comic strip recycling dunk illustration

Coca-Cola Can Comic – “Recycling Dunk” Illustration (IGORA Campaign)

Wordless comic strip illustrated for Coca-Cola Switzerland and IGORA Recycling — featured directly on printed cans. A dynamic mini-storyline designed to raise recycling awareness in a fun and accessible way.

Columbia Valley White Wine Label – TOP SOURCE Sauvignon Blanc

Final label artwork for the redesigned Top Source Columbia Valley Sauvignon Blanc, combining the new master brand system with the warmer Columbia white-wine identity.

Top Source Columbia Valley Sauvignon Blanc – redesigned bottle

Bottle visualization of the redesigned Columbia Valley Sauvignon Blanc, showing the new Top Source master identity and the warmer orange label treatment for the white wine.

Columbia Sauvignon Blanc wine identity – Top Source redesign

The revised Columbia identity for Top Source Sauvignon Blanc, centered on an expressive handwritten mark and a warm orange sun motif.

Top Source Columbia Valley Syrah-Grenache – redesigned label artwork

Redesigned flat label for Top Source Columbia Valley Syrah-Grenache, using the new brand system and a cooler blue visual language.

Top Source Columbia Valley Syrah-Grenache – redesigned bottle

Bottle visualization of the redesigned Columbia Valley Syrah-Grenache, pairing the new Top Source logo system with the wine’s blue Columbia identity.

Columbia Syrah-Grenache wine identity – Top Source redesign

The Columbia Syrah-Grenache identity adopts a cooler blue register, with a sweeping handwritten mark and horizontal brushstroke.

Top Source Walla Walla Valley Syrah – redesigned label artwork

The redesigned Walla Walla Valley Syrah label, with the new Top Source master identity replacing the former heavy black header.

Top Source Walla Walla Valley Syrah – redesigned bottle

Bottle visualization of the redesigned Walla Walla Valley Syrah, showing how the new label system works on the finished wine format.

Walla Walla Syrah wine identity – Top Source redesign

The redesigned Walla Walla Syrah identity uses freer handwritten lettering and a compact red sun motif to create a warmer, more expressive label presence.

Domaine Les Tuileries – Hand-Drawn Lettered Logo Design

Custom logo for Domaine Les Tuileries featuring hand-lettered, calligraphic typography. Created by Ian Marsden as part of a bespoke visual identity for a vineyard or artisan enterprise in southern France.

Wine label Domaine Les Tuileries Cabernet red with illustration

Wine Label Illustration – Domaine Les Tuileries Cabernet Sauvignon

Illustrated wine label for Domaine Les Tuileries Cabernet Sauvignon — featuring hand-drawn characters and red graphic accents. Designed to evoke French tradition with a whimsical, artisanal flair.

Pinot Noir label illustration Domaine Les Tuileries

Wine Label Design – Domaine Les Tuileries Pinot Noir Purple Detail

Custom wine label illustration for Domaine Les Tuileries Pinot Noir with purple accent tone. Features charming hand-drawn elements to reflect the vineyard’s personality and regional roots.

Chardonnay wine label illustration Domaine Les Tuileries

Wine Label Illustration – Domaine Les Tuileries Chardonnay

Green-accented Chardonnay label for Domaine Les Tuileries with hand-inked visuals. Created in a unique signature style for boutique wine producers.

Cabernet Sauvignon bottles with wine label Domaine Les Tuileries

Wine Bottles with Labels – Domaine Les Tuileries Cabernet

Photo of actual labeled bottles of Domaine Les Tuileries Cabernet Sauvignon with tall label format on classic Bordeaux bottle. Taken at winery.

wine label closeup Domaine Les Tuileries cabernet

Domaine Les Tuileries Cabernet Bottle Closeup

Closeup photo showing applied wine labels on Domaine Les Tuileries Cabernet bottles. Highlights label sizing, typography and production.

lineup Domaine Les Tuileries wine bottles

Domaine Les Tuileries Wine Bottle Lineup

Perspective shot of multiple wine bottles from Domaine Les Tuileries with artistic labels for Cabernet, Pinot, and Chardonnay. Highlights label consistency across product line.

Domaine Les Tuileries wine label lineup bottles

Wine Bottle Display – Domaine Les Tuileries Labels

Product photo showcasing the full line of Domaine Les Tuileries bottles, with hand-illustrated wine labels designed for the American market. Includes Cabernet, Pinot Noir, and Chardonnay.

Freddy Koella Minimal album website layout by Ian David Marsden

Website Design for Freddy Koella – Minimal Album

Homepage layout created for Freddy Koella’s solo album Minimal, as part of a full visual identity project. Design direction emphasizes clarity, whitespace, and visual rhythm to reflect the minimalist musical aesthetic.

Freddy Koella Minimal album desktop wallpaper designs

Desktop Wallpaper Designs – Freddy Koella Minimal Album

Set of downloadable desktop wallpapers created for the launch of Freddy Koella’s Minimal album. Designed with modular grid layout and understated tones, these assets extended the minimalist brand experience across digital platforms.

Freddy Koella Minimal album cover guitar detail

Album Cover Design – Freddy Koella Minimal

Ultra-minimalist album cover artwork for Minimal by Freddy Koella, featuring a close-cropped photo of a James Trussart guitar headstock. Visuals were kept deliberately sparse to align with the album’s title and Koella’s artistic vision.

Freddy Koella CD booklet and disc design Minimal

CD Package Design – Freddy Koella Minimal Album

Interior spread of Freddy Koella’s Minimal CD packaging showing the full inlay booklet and disc. Design emphasizes restraint, negative space, and precision typography — consistent with the album’s concept.

CD disk label design Freddy Koella Minimal

CD Label Design – Freddy Koella Minimal

Custom CD label for Freddy Koella’s Minimal album featuring isolated photographic elements and minimalist layout. Typography is clean and structured, reinforcing the pared-back aesthetic.

Freddy Koella Minimal album back cover design

Album Back Cover – Freddy Koella Minimal

Minimalist back cover for the Minimal album by Freddy Koella. Displays the tracklist over a photo of a handcrafted guitar neck, highlighting musical craftsmanship and artistic subtlety.

Desktop wallpaper Freddy Koella Minimal album guitar

Desktop Wallpaper Design – Freddy Koella Minimal Album

Promotional desktop wallpaper created for Minimal by Freddy Koella. Features Koella with his guitar, matching the minimalist tone of the album and site branding. Distributed as part of the official digital assets bundle.

Freddy Koella dark backdrop desktop design Minimal

Artist Desktop Background – Freddy Koella for Minimal

Official background image of Freddy Koella used as a downloadable asset for his album Minimal. Created as part of a consistent identity package across CD, website, and digital promos.

Freddy Koella Minimal portrait promo download

Freddy Koella Album Branding – Desktop Wallpaper

Light-themed portrait of Freddy Koella with guitar, prepared for album-related digital downloads. Part of the unified branding suite for the Minimal album.

Johnny Mundo wearing Slamtown T-shirt designed by Ian David Marsden

Wrestling Merch Branding – Johnny Mundo Wearing Slamtown Shirt by Marsden

Professional wrestler and entertainment star Johnny Mundo (John Hennigan) wearing a custom-designed Slamtown T-shirt by Ian David Marsden. Part of a visual identity series for merchandise, events, and streetwear in the pro wrestling industry.

T-Shirt Design – Slamtown Skull Graphic for Johnny Mundo Wrestling Brand

High-impact vector artwork for the “Mayor of Slamtown” brand — a custom T-shirt design for wrestler Johnny Mundo (aka John Hennigan). Created in Adobe Illustrator for large-format screen printing, featuring bold comic-inspired illustration and typographic identity.

Creative Direction and CD Cover Design – “Just Wanna Dance” by La Toya Jackson

Creative direction and full CD cover design for “Just Wanna Dance” by La Toya Jackson — a major release by the global recording artist and member of the Jackson family. Designed by Ian David Marsden, this cover blends hand-drawn illustration, stylized typography, and vibrant visual storytelling to support the pop and dance-driven identity of the album.

CD inlay and interior layout for La Toya Jackson – Just Wanna Dance

CD Inlay and Booklet Design – “Just Wanna Dance” by La Toya Jackson

Complete CD inlay and interior design for La Toya Jackson’s “Just Wanna Dance” single. As creative director, I developed the full packaging concept including interior layout, color palette, type hierarchy, and image integration to match the artist’s pop identity.

Album cover design for Startin’ Over by La Toya Jackson

Creative Direction and Cover Art – “Startin’ Over” Album by La Toya Jackson

Cover artwork and visual branding for La Toya Jackson’s album “Startin’ Over.” This minimalist, high-impact design leverages bold color and iconic photography to establish a powerful visual identity. Developed under full creative direction for the album’s branding.

La Toya Jackson album booklet layout – Startin’ Over design

CD Booklet and Interior Design – “Startin’ Over” by La Toya Jackson

Interior booklet layout for “Startin’ Over” by La Toya Jackson. The booklet features photographic elements, typography, and editorial-style layout — supporting the overall album story and aligning with the visual tone developed for the release.

La Toya Jackson VIP fan portal design and digital access pass

VIP Digital Access Card – La Toya Jackson Fan Experience Portal latoyaonline.com

Custom design for La Toya Jackson’s VIP Fan Access Pass. Created as part of a larger branding and fan engagement campaign, this design merges album visuals with sleek digital styling for use in gated content platforms and exclusive membership experiences.

Single Cover Design – La Toya Jackson “Free the World” Pop Anthem

Official CD single cover for La Toya Jackson’s “Free the World,” featuring a symbolic broken chain graphic. Designed as part of a complete creative direction package, reflecting the song’s empowering message of personal and global liberation.

CD Label Design – La Toya Jackson “Free the World” Disc Artwork

High-impact CD label design for La Toya Jackson’s “Free the World” single, featuring a bold chain graphic to echo the theme of liberation. This was part of a full branding suite including packaging, logo, and VIP merchandise.

Alternate Disc Designs – La Toya Jackson “Free the World” Single

Two alternate CD designs for La Toya Jackson’s “Free the World,” showcasing concept exploration in layout, typography, and visual symbolism. Designed to match the visual identity of the album campaign.

CD Face Design – La Toya Jackson “Just Wanna Dance” Single

Custom CD face graphics for La Toya Jackson’s “Just Wanna Dance” single, featuring the “TOY” branding and minimal pink eye motif. A clean yet distinctive design emphasizing identity and recognition.

TOY Logo Design – Eye Vector Graphic for La Toya Jackson Brand

Vectorized TOY logo featuring an eye motif created for La Toya Jackson’s personal brand. This distinctive emblem was used across merchandise, CDs, and digital content. Conceptualized and executed in Illustrator.

Visual Identity Overview – La Toya Jackson CD Cover and Royal Crest

Composite overview of La Toya Jackson’s CD cover artwork and regal “TOY” crest, showing cohesive branding between music visuals and personal symbolism. Both were designed as part of a unified creative direction project.

TOY Crest Embroidery – Custom Heraldic Logo for La Toya Jackson

Vector crest designed for La Toya Jackson’s TOY brand, embroidered on velvet as part of VIP and promotional merchandise. Combines royal insignia motifs with personalized identity design for high-end branding.

Ritzenhoff glasses and cups designed by Ian David Marsden

Ritzenhoff Product Line – Illustrated Designs by Ian David Marsden

Selection of designer glassware, mugs, and accessories created for Ritzenhoff by Ian David Marsden. Features playful, colorful illustrations with strong character design, reflecting the iconic German brand’s creative product line.

La Toya Jackson Crest – Official Vector Emblem Design for latoyaonline.com

Regal crest artwork as seen on La Toya Jackson’s official website, latoyaonline.com. This vector emblem was part of the site’s original design and branding, conceived and developed by Ian David Marsden, including HTML, graphics, and hosting. Symbolic of her royal pop legacy and family heritage.

Ritzenhoff product lineup Kitchen Farm with illustrated mascots

Character and Product Line – Ritzenhoff Kitchen Farm by Ian David Marsden

Full product collection from Ritzenhoff’s “Kitchen Farm” series featuring multiple illustrated mascots and packaging designs. Designed by Ian David Marsden, this set includes birds, animals, and stylized branding illustrations on kitchen items and retail packaging.

Sugar bird character mascot for Ritzenhoff Kitchen Farm

Sugar Bird Mascot Design for Ritzenhoff Kitchen Farm – Illustrator Ian David Marsden

Character design for Ritzenhoff’s “Kitchen Farm” line – featuring a whimsical sugar bird mascot created by Ian David Marsden. This stylized, illustrated character appears on kitchenware and gift packaging, blending charm with modern branding for the German design brand.

Colorful hand-lettered design reading “The Highway to Music” with stylized I-55 shield; digital typography artwork for t-shirt and album cover

Retro Hand Lettering Design – “The Highway to Music”

A vibrant, digitally illustrated hand lettering composition created for a music-themed t-shirt and album cover. Inspired by Americana road signs and 1970s typography, this custom type artwork features stylized characters, color gradients, and flourishes designed for screen print and digital merchandise use.

Ritzenhoff Kitchen Farm packaging with character mascots

Mascot and Packaging Art for Ritzenhoff Kitchen Farm by Ian David Marsden

Retail packaging presentation of Ritzenhoff Kitchen Farm products featuring mascots and visual storytelling elements by illustrator Ian David Marsden. Each box showcases a different character – bringing playful, high-end storytelling to kitchen giftware in Germany.

slot machine symbols and payline UI for Facebook game

Symbol Set and Payline UI – Inca Slots Facebook Game

Full set of illustrated slot symbols and animated payline interface for the social game Inca Slots. Features rich textures, gold-trimmed letters, and Mayan-style embellishments designed for high visual impact on desktop and mobile.

Inca Slots Facebook game interface and character icons

Inca Slots Facebook Game – Full Interface and Character Art by Ian David Marsden

Complete slot machine user interface design for the Inca Slots Facebook game. Includes custom Aztec-inspired character icons, gold-themed letter symbols, and UI layout — fully illustrated by Ian David Marsden in Adobe Illustrator and Photoshop.

A K Q card symbols for Inca Slots social casino game

Inca Slots Card Letters – A, K, Q Symbol Art

Royal card symbols A, K, and Q stylized in Inca theme for the Inca Slots Facebook game. Each letter is rendered with golden textures, ornamental edging, and custom foliage motifs by Ian David Marsden.

Inca Slots game symbols camel, temple, mask

Inca Slots Icon Set – Camel, Temple, and Mask Symbols

Set of three illustrated symbols for Inca Slots: a golden camel, stepped temple, and decorative mask. Created for social slot gameplay iconography, designed by Ian David Marsden with high-detail stylization and vibrant palettes.

slot game symbol design J and 10 letters

Inca Slots Letter Symbols – J and 10 Graphics

Lower-tier card symbols J and 10 illustrated with decorative gold styling and tropical leaves, part of the Inca Slots interface design set. Art direction and execution by Ian David Marsden for social gaming use.

Inca Slots character symbols priest queen warrior slave

Inca Slots Game Characters – Priest, Queen, Warrior, and Slave Symbol Set

Central character set for the Inca Slots Facebook game, including detailed vector illustrations of a priest, queen, warrior, and slave. Designed by Ian David Marsden, these richly styled figures serve as high-value symbols within the slot gameplay, blending cultural motifs with bold UI clarity.

PartyPOW! leather edition exterior packaging with QR code and text

PartyPOW! Leather Pack – Exterior Spread with QR Code and Energy Info

Full exterior spread of the PartyPOW! Leather Edition energy capsule pack, featuring stitched leather textures, brand positioning copy, and a prominent QR code. Designed by Ian David Marsden to elevate the product’s premium appeal with a tactile and stylish look.

PartyPOW! Steel Pack – Rugged Chrome Look Exterior

Outer packaging design for the PartyPOW! Steel Edition featuring a rugged, metallic aesthetic with chrome textures. Designed for a bold, industrial brand appeal under full creative direction.

PartyPOW! leather edition interior with capsule icons

PartyPOW! Leather Pack Interior – Capsules and Usage Icons

Interior view of the PartyPOW! Leather Edition pack featuring blister capsules and illustrated usage instructions. Designed to convey elegance and practicality.

PartyPOW! Lady Pack pink exterior with female mascot

PartyPOW! – Lady Pack Edition Designed by Ian David Marsden

Bold, glam-oriented “Lady Pack” concept for PartyPOW!, using soft gradients, nightclub lighting effects, and a female-centric character to engage women in the wellness space. Design highlights include QR integration and lifestyle appeal.

PartyPOW! energy blister capsules on backer card

PartyPOW! Final Retail Blister Pack – Natural Energy Capsules

Final production version of the PartyPOW! blister pack featuring red capsules and branded backer card. Clean, bold, retail-ready layout created as part of complete brand launch strategy.

PartyPOW! Lady Pack open with capsules and usage icons

PartyPOW! Lady Pack Interior – Capsule Display and Instructions

Interior view of the PartyPOW! Lady Pack showing red energy capsules and illustrated “how to use” graphics. Bold design language aimed at women in club and nightlife settings, art directed by Ian David Marsden.

PartyPOW! VIP Club Edition – Comic Style Packaging Artwork

Illustrated outer packaging for the VIP Club Pack edition of PartyPOW! featuring a red-carpet party scene in comic strip style. Full illustration and creative direction by Ian David Marsden.

PartyPOW! full product line retail packaging and blister capsules

PartyPOW! Retail Packs with Blisters – Final Capsule Lineup

A complete set of final PartyPOW! packaging lines including Steel, Lady, and VIP alongside blister capsules. All designs art directed by Ian David Marsden as part of full go-to-market branding execution.

PartyPOW! Steel Edition open view with icons and capsules

partypow-steel-PartyPOW! – Steel Pack Design by Ian David Marsden

“Steel Pack” concept with riveted chrome panel styling for a rugged, masculine look. Custom QR icons explain usage, while the blister format reinforces the premium, high-energy feel of the PartyPOW! brand.

PartyPOW! capsule pack lineup – product packaging design by Ian David Marsden

PartyPOW! Capsule Packs – Full Brand Packaging Line

Product photography showing multiple PartyPOW! variants including Lady, VIP Club, Steel, and Leather Pack designs. Art direction, branding, and packaging by Ian David Marsden.

Party Animal Mascot – Branding Character Design

Original vector character design of the “Party Animal” mascot – part of the PartyPOW! identity system. Created by Ian David Marsden for web, print, and social media use.

PartyPOW! energy capsule blister packaging and retail display design

PartyPOW! Display Box with Blisters and Capsule Packs

Final retail packaging for PartyPOW! capsules including blister packs, display box, and various flavor types. Creative direction, layout, and print prep by Ian David Marsden.

Ritzenhoff Product Design Collection – Illustrated Objects by Ian David Marsden

Overview of product illustrations created for Ritzenhoff by Ian David Marsden. Designs span multiple categories, including drinkware, pet accessories, and kitchen ceramics. All objects reflect Marsden’s playful visual storytelling and high-end product branding.

Cat Bowl Exterior Design – Katzennapf for Ritzenhoff

Graphic design for a ceramic cat bowl created for the Ritzenhoff Designer line. Featuring a stylized cartoon cat and vibrant stripe pattern, the piece blends charm and clarity for retail shelf impact

Interior Illustration for Ceramic Cat Bowl – Ritzenhoff Pet Line

Interior detail design for the Ritzenhoff ceramic cat bowl, featuring whimsical character art by Ian David Marsden. Created to bring visual delight to daily use products in the designer petware space.

Weizenbier Glass with Viking Character – Ritzenhoff Collector Series

Humorous character design of a Viking enjoying a beer, illustrated by Ian David Marsden for the Ritzenhoff Weizenbier collector series. A playful fusion of Norse mythology and Bavarian beer culture in a high-quality glassware format.

Salt Pig Ceramic – Pig-Shaped Kitchen Accessory for Ritzenhoff

Illustrated ceramic salt holder designed in the shape of a pig wearing an apron. A functional and humorous piece designed by Ian David Marsden for the Kitchen Farm product line.

Sugarbird Ceramic Dispenser – Ritzenhoff Kitchen Collection

Colorful sugar container shaped like a bird holding a spoon, designed by Ian David Marsden. Combines visual storytelling with kitchen functionality in a playful format.

Ritzenhoff Design Collection Cappuccino Cups

Retro-style character illustration and graphic layout for the Coffee Man espresso cup. Part of a designer series by Ian David Marsden, fusing comic line art with product storytelling.

Ritzenhoff Design Collection Cappuccino Cups

Illustrated coffee cup featuring a stylized female character in motion. Created for Ritzenhoff’s Coffee Woman line by illustrator Ian David Marsden. Playful, bold, and shelf-ready.

Small Herb Jar with Typographic Illustration – Ritzenhoff

Illustrated label design for a small ceramic herb jar, with bunny mascot character and surface for chalk writing. Designed as part of a coordinated kitchen storage series for Ritzenhoff.

Large Ritzenhoff Deign Collection Herb Jar with Cow Illustration by Ian David Marsden

Largre ceramic herb jar, with green stripes and bold iconography. Designed as part of a coordinated kitchen storage series for Ritzenhoff.

Présentation du projet d’étiquettes illustrées – scène intérieure

Visuel de présentation du projet, construit autour de l’illustration du vin blanc et d’un titrage graphique mettant en avant la série d’étiquettes.

Étiquette de vin rouge 44,4 – scène de terrasse illustrée

L’étiquette rouge 44,4 transforme une ambiance de terrasse du soir en scène de bouteille, entre vie locale et composition graphique.

Illustration d’intérieur pour étiquette de vin blanc

Dessin original utilisé pour l’étiquette de vin blanc, montrant l’intérieur du lieu avant son intégration au design final de la bouteille.

Étiquette de rhum arrangé La Rangée – pirate et paysage du Pic Saint-Loup

L’étiquette du rhum arrangé La Rangée introduit un pirate dans le paysage du Pic Saint-Loup, ce qui n’était pas strictement nécessaire, mais devient rapidement préférable.

O Mas Troquet Vector Logo and Business Card Design – Vacquières

Elegant black and white vector logo design for O Mas Troquet, a rustic-chic restaurant located in Vacquières (34270), in the Pic Saint-Loup region. Featured here with the front and back of the business card layout, combining minimalism and artisanal charm. Logo design by Ian David Marsden.

OMT Logo Design – Night Branding for O Mas Troquet Events

Custom logo design for OMT – the evening persona of O Mas Troquet, created for DJ sets, live music, and nightlife events. This alternate brand identity brings an edgier, after-dark aesthetic to the original rustic restaurant brand. Designed by Ian David Marsden.

OMT Logo with Real Wood and Flame Effect – Bar Branding Visual

Stylized branding concept for the OMT nightlife division of O Mas Troquet, featuring the logo digitally branded onto a photo of the actual bar counter wood. Flames and texture effects evoke warmth and intensity, merging real materials with graphic illustration in Photoshop.

“Entre Chien et Loup” Street Market Logo – Pic Saint-Loup

Vector logo design for the seasonal street market Entre Chien et Loup, blending rustic charm with graphic precision. Created for an event series in the Pic Saint-Loup region near Montpellier, with visual references to the twilight hour and local fauna.

Illustrated Poster for “Entre Chien et Loup” Market – Full Design

Complete illustrated event poster for Entre Chien et Loup, featuring spot illustrations, a full-color palette, and the integrated logo design. Created for a public event in Claret near Montpellier celebrating local artisans, musicians, and producers.

Alternate Poster Design – “Entre Chien et Loup” Sun and Moon Edition

Alternate edition of the Entre Chien et Loup poster with a celestial theme – blending sunrise and moonlight hues to reflect the name’s poetic meaning. Graphic layout and color direction by Ian David Marsden for recurring market events in Occitanie.

For a more detailed view of individual briefs, roles and outcomes, see the Case Studies.

Working directly with me

Strategy and execution stay connected. I work directly with the people commissioning the project, from the initial discussion and visual direction through design development and final production.

That is particularly useful when a project grows. A logo becomes a product range. An illustration becomes a campaign. An interface needs a complete icon system. Packaging expands into catalogues, sales material and digital communication. Decisions can be made with the larger system in mind rather than solving every new application independently.

The studio is intentionally small. I produce the work personally rather than passing it through outsourcing layers, and I do not use AI-generated imagery as a substitute for commissioned artwork.

“He’ll think things through together with you and understand what you are aiming for. He’ll point out what works — and more importantly, what doesn’t — and then execute it as agreed.”
Tom Geudens — Graph Database Expert, Neo4j

Discuss a graphic design or creative direction project

If you are developing a brand identity, packaging range, campaign, product, UX-related visual system or international communication project, send me a short outline of the brief, intended markets, applications and timing.

[email protected]

Projects can be discussed in English, German or French.