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Creative Direction for iSHEPHERD AG and TRM360®

Creative Direction for iSHEPHERD AG and TRM360

As Creative Director for iSHEPHERD AG from July 2019 to August 2020, I was responsible for the complete development of the company’s visual identity and UX system for their SaaS platform TRM360 — a tool-agnostic solution for risk and entitlement monitoring across enterprise identity and access management (IAM) systems.

Download Full Case Study (PDF): iSHEPHERD – Brand Identity & UX System

Homepage UX/UI Design for ishepherd TRM360 compliance software.

Scope of Engagement

The goal was to craft a design system that balanced technical clarity with visual resonance, conveying trust, oversight, and usability. My role encompassed:

  • Corporate logo design and brand system
  • Persona-based UI/UX for TRM360 dashboards
  • 64 custom vector UX icons for user actions, risk states, and system roles
  • Illustration-based storytelling and brand mascot development
  • Animated visual assets including login screen and explainer elements
  • Marketing materials: slide decks, one-sheets, infographics
  • Website structure, wireframes, and WordPress homepage design
TRM360 onesheets and pitch deck designs

Brand Identity & Visual Language

The visual identity was built around a radar-inspired logo, symbolizing anomaly detection. The circular mark, populated with black and white data points, reflects the company’s core purpose: monitoring identity access events as a shepherd would watch over a flock. This metaphor was extended into an animated logo sequence used on the login screen and reinforced across brand touchpoints.

A full brand guide was delivered, including color system, type hierarchy, layout spacing, and tone of voice for internal and external use. Horizontal and vertical logo variants were created for adaptable placement across print and digital formats.

TRM360 UX/UI Login Screen

UX/UI Design System

The TRM360 interface was designed in Adobe XD, featuring a modular dashboard structure with persona-based color coding (green, blue, red, gray). Each user role—line manager, GRC analyst, auditor, system admin—was visually distinguished through custom iconography, layout logic, and semantic filters. Tooltip systems and visual hierarchies supported actionable clarity and minimized cognitive friction.

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LinkedIn Profile Now Fully Updated — 75+ Projects Across Illustration, Branding, UX/UI, Animation & Visual Storytelling

LinkedIn Profile Now Fully Updated — 75+ Projects Across Illustration, Branding, UX/UI, Animation & Visual Storytelling

LinkedIn profile of Ian David Marsden, Swiss illustrator and creative director based in France. Features profile photo, client projects, editorial illustrations, wine labels, and UX visuals for international brands.

My professional LinkedIn profile is now fully updated and includes over 75 detailed entries spanning two decades of international work across illustration, character design, branding, UX/UI, and visual communication.

Each project showcases a specific client collaboration—from editorial illustration and corporate storytelling to character design and mascot creation, wine label design, packaging, infographics, explainer videos, motion graphics, and business comics. PDF case studies are included for selected campaigns.

LinkedIn experience timeline of Ian David Marsden, highlighting over 40 years in editorial cartoons, UX/UI design, brand mascots, and corporate storytelling across Switzerland, Germany, and France.

You’ll find work created for clients in France, Switzerland, Germany, the United States, and beyond—across sectors including SaaS, education, energy, food & wine, culture, tech, and publishing.

Highlights:

  • Full career timeline and credentials
  • Over 75 project entries with media files
  • Editorial illustration, branding & identity systems
  • Character design, mascot creation, UX storytelling
  • Motion design, explainer videos, onboarding visuals
  • Comics and sequential art for internal and public campaigns
  • Infographics, packaging, wine labels, product visuals
  • Professional trilingual communication (EN/FR/DE)
  • Strategic storytelling for startups, agencies, and publishers
  • PDF case files for select projects (e.g., iSHEPHERD, Sustain-D, INTWT)
Screenshot of Ian David Marsden’s LinkedIn projects section showcasing editorial illustrations, business comics, literary humor, and storytelling visuals for international publications.

This profile is designed to support agencies, publishers, and international clients seeking a seasoned creative partner for illustration, design, and storytelling projects.

View my LinkedIn Profile

Complete archive at marsdenillustration.com

Featured section of Ian David Marsden’s LinkedIn profile including project media: sustainability-themed business comics, Clip Studio Paint live drawing event, and editorial illustration for Mercedes-Benz.

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Marsden Illustration