As 2023 draws to a close, I reflect on a year filled with creativity, collaboration, and, most importantly, your continued support.
Enclosed is this year’s Christmas card from me to you.
This year, our jolly friend Santa is enjoying a glass of exquisite Pic Saint-Loup red wine I left out for him – a refined alternative to milk and cookies and a tribute to the beautiful Languedoc region where my studio and home are located. The Grinch just couldn’t resist and grabbed a bottle too.
I even sang a little serenade on the video Holiday Greeting Card, the classic: “You’re a mean one, Mister Grinch”.
(Don’t worry, I won’t be quitting my day job – singing is just a hobby.)
Click HERE to view the full-size (and animated) version of the card on YouTube.
I am frequently consulted by my clients to assist with marketing and advertising projects, with concepts and ideas, layouts and graphic design suggestions as well as of course drawings and illustration elements.
AN2V, the Association Nationale de la Vidéoprotection approached me for a very interesting project. Founded in 2004 by Dominique LEGRAND, this remarkable association was established to address the growing need for the exchange of experiences in the field of security technology. At the time, video surveillance, which we now call videoprotection, lacked structure, and many users were grappling with the challenges of deployment.
What sets AN2V apart is its unique combination of “demand” from both public and private users, along with companies offering products and services in the realm of security technologies. AN2V is truly one of a kind, and I was privileged to collaborate with them.
AN2V presented me with an exciting challenge – to create three distinctive, large-scale Kakémono display banners, each measuring 2.10 meters by 0.85 meters. These banners were designed to represent three key facets of AN2V’s activities: training, the association itself, and the universities they organize.
Clean and clear line-art illustrations intended to explain how to prepare and use Henkel cleaning products (Bref, General) and their effects and lasting protection in the kitchen, bathroom and toilet. The artwork needed to be understood without words / language independent.
Today, I want to take you on a journey that holds a special place in my heart—the creation of the illustrated Mercedes-Benz Employee Manual, affectionately known as the “Mitarbeiterknigge”. *
Back in 2010, as an experienced illustrator, character designer and concept creator, I had the pleasure of collaborating with esteemed advertising agency Sieber & Wolf on this fascinating project. Join me as I walk you through the process of bringing this comprehensive manual to life, highlighting the importance of effective visual communication within the context of a luxury brand like Mercedes-Benz.
When Sieber & Wolf approached me with the opportunity to work on the “Mitarbeiterknigge”, I knew it was a project that demanded precision, creativity, and dedication to excellence. The manual aimed to train Mercedes-Benz staff who interacted with customers, covering topics such as maintaining contact, politeness, and proper behavior in various situations like vehicle purchase, repairs, sales, events, lunches, dinners, and business correspondence. It was crucial that the illustrations reflected Mercedes-Benz’s high standards, precision, and commitment to quality.
In this illustrated explainer video, I was tasked by the client to follow the steps of graph database development from the architect to the database admin to the developers.
With appealing illustrations that unfold before your eyes, this explainer video showcases the step-by-step process of how each team member contributes and collaborates to create a successful graph database. The animations and illustrations by created by me (artist Ian David Marsden) effectively communicate intricate procedures by utilizing character designs that personify different professions, along with vibrant graphic symbols. This approach results in a clear and visually appealing presentation.
Custom illustrations and animations by artist Ian David Marsden.
This is not an anti-AI post. It’s remarkable to see how far artificial intelligence (AI) has come, to the point where it can now compete with human abilities. I stare in marvel (and horror) at the current generation of AI generated images.
Maybe the above logo will become the art equivalent of the BIO labels at grocery stores
I am not someone who shies away from new tools or techniques, nor am I a technophobe. As someone who has been an avid fan and user of computers since childhood, I have experienced the evolution of technology firsthand. It always seemed inevitable that this day would arrive at some point, I think what is most surprising is how rapidly it is suddenly advancing. It is difficult for us to understand, because the human brain is not wired for exponential growth. We simply can not understand and imagine it.
Als Illustrator, Cartoonist und Produzent von Erklär- und Promotionsvideos hatte ich die Freude und Ehre, ein einzigartiges Hand-gezeichnetes Erklärvideo für das Zürich Gym zu erstellen. Das Fitnessstudio wird von Inhaber und Europameister Frank Müller geleitet, der nicht nur ein erfahrener Personal Trainer, sondern auch ein Experte für Sporternährung ist. Er ist auch ein alter und guter persönlicher Freund von mir, so hat es Spass gemacht ihn in meinem Video mit mehreren handgezeichneten Porträts zu verewigen.
Das Zürich Gym – Hurt Locker – 24 Stunden geöffnet – ist ein erstklassiges Fitnessstudio, welches seinen Kunden ein volles Topp-Programm bietet. Dank der neuesten Fingerprint-Sicherheitstechnologie können Kunden jederzeit das Studio betreten und ihre Trainingseinheiten beginnen.
Das Ziel des Erklär- und Promotionsvideos war es, in spielerischer Weise auf die Vorteile des ZürichGym aufmerksam zu machen und potenzielle Kunden anzusprechen.
1st May to 21st November 2023 Galerie Vidourle Prix, Sauve (30) 4 rue des bourgades +33 (0) 4 66 88 76 33 galerievidourleprix.com
I’m honored to be participating in an exhibition in homage to Aline Kominsky-Crumb (1948 – 2022) at Galerie Vidourle Prix in Sauve. The noted underground and feminist comic artist and wife of Robert Crumb, who sadly passed away after a brief illness in 2022. The exhibition will feature a retrospective of her art, as well as new and unseen artwork by over 20 artists, including myself and also Robert Crumb and their daughter Sophie Crumb. The exhibition runs from May 1st until November 21st.
As we celebrate the holiday season, I’m excited to share with you a project that truly captures the spirit of joy and togetherness. I had the distinct pleasure of working once again with AN2V, the Association Nationale de la Vidéoprotection. Established in 2004 by Dominique LEGRAND, AN2V stands as the foremost authority on videosurveillance and videoprotection in France. Their commitment to facilitating the exchange of experiences in the field of security technology is both impressive and inspiring. AN2V’s unique approach, bridging the needs of public and private users with the expertise of security technology companies, sets them apart as true innovators in their field.
Now, let me take you on a journey into the heart of the holiday season. I am delighted to introduce you to an elegant and captivating animated holiday card I had the pleasure of bringing to life. This enchanting card features the newly designed 3D version of AN2V’s logo, representing the evolution of their visual identity, which I had previously crafted for the client. Picture a serene winter night, where a charming chalet stands amidst a blanket of snow, surrounded by towering pine trees. Warm light spills from the chalet’s windows, casting a gentle glow on the pristine snow below. In the foreground, a beautifully adorned Christmas tree adds a touch of festive magic, while a welcoming wreath graces the chalet’s door. AN2V’s logo rests gracefully in the snow, bathed in the soft radiance of the holiday season. What sets this animated card apart is its timelapse transformation, evolving from intricate black lines into a vibrant, heartwarming scene that captures the essence of the season.
Die Szene ist in einer luxuriösen Wohnung angesiedelt, wo eine schnelldenkende Dame ihre Haustiere kurzerhand in Menschenkleidung in Szene gesetzt hat, um es so aussehen zu lassen, als ob sie viele Mitbewohner hätte. Girod, als Karikatur hoffentlich erkennbar, macht gerade einen Überraschungsbesuch, um seinen Vorschlag zur Umsiedlung von alleinstehenden Menschen, die in großen Wohnflächen leben, zu diskutieren. Wie Sie sich vorstellen können, wird die “viele Bewohner”-Illusion bei Girod nicht unbedingt ankommen.
Cartoon / Caricature Illustration for Nebelspalter Magazine 02/2023 – Tor des Monats. Apparently Swiss Bundesrat Elisabeth Baume-Schneider said a few things that made the inhabitants of the Appenzell regions somewhat upset.
Illustrations amusantes et conception d’affiche pour le carnaval 2022 “Oh la vache” à 34270 Vacquieres, dans l’Hérault, dans la région du Pic St Loup.
Organisé chaque année par la mairie, l’APE et le comité des fêtes. Un cortège et un défilé traversent le village et se terminent sur le stade devant l’école où il y a de la nourriture et des boissons, une buvette et d’autres animations. Le comité des fêtes procède ensuite à l’incinération de l’effigie de monsieur carnaval.
Illustrateur et graphiste : Ian David Marsden, 34270 Vacquières