dessin vectoriel

10 Jun '23

Creating the Artwork for the Mercedes-Benz Employee Manual

10/06/2023 | Comments: 0 | Posted by: idmarsden | In: advertising comics, business comics, Business Illustration, comic strip, comic strips, comic zeichner, comics, comiczeichner, comiczeichner deutschland, creative training materials, cute vector characters, Daimler Benz, dessin vectoriel, Employee Manual, illustrated employee manual, Illustration, illustration vectoriel, Knigge, Lehrmittel, luxury brand, Mercedes Benz, Mitarbeiterknigge, schweizer comic zeichner, schweizer comiczeichner, Vector, Vector Art, vector comics, vector illustration, vectoriel

Today, I want to take you on a journey that holds a special place in my heart—the creation of the illustrated Mercedes-Benz Employee Manual, affectionately known as the “Mitarbeiterknigge”. *

Back in 2010, as an experienced illustrator, character designer and concept creator, I had the pleasure of collaborating with esteemed advertising agency Sieber & Wolf on this fascinating project. Join me as I walk you through the process of bringing this comprehensive manual to life, highlighting the importance of effective visual communication within the context of a luxury brand like Mercedes-Benz.

When Sieber & Wolf approached me with the opportunity to work on the “Mitarbeiterknigge”, I knew it was a project that demanded precision, creativity, and dedication to excellence. The manual aimed to train Mercedes-Benz staff who interacted with customers, covering topics such as maintaining contact, politeness, and proper behavior in various situations like vehicle purchase, repairs, sales, events, lunches, dinners, and business correspondence. It was crucial that the illustrations reflected Mercedes-Benz’s high standards, precision, and commitment to quality.

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10 Apr '19

Poster VIN-TAGE 2019

10/04/2019 | Comments: 0 | Posted by: idmarsden | In: 34, Advertising, affiche, annonces, Character Design, Cover Design, Cover Illustration, Design Mascotte, dessin vectoriel, Freelance, Freelance Illustrator, graphisme, Herault, Herault 34, Ian David Marsden, illustrateur, Illustrateur France, Illustration, Illustration France, illustration vectoriel, Montpellier, Music, Pic Saint Loup, Saint Mathieu de Tréviers, Saint-Mathieu-de-Tréviers, signaletique

Poster Design and Illustration
for VIN-TAGE 2019
Saint-Mathieu-de-Tréviers, 34270
Pic St. Loup (34)

Dessin: Ian David Marsden
Client: Centre Apighrem
Date: 04 / 2019
Media: Digital Illustration / Photoshop / Adobe Illustator

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07 Apr '19

Signage / Signalétique Parc Le Duc

07/04/2019 | Comments: 0 | Posted by: idmarsden | In: 34, Adobe Illustrator, Advertising, affiche, art numerique, dessin vectoriel, Digital Artist, Ian David Marsden, illustrateur, Illustrateur France, Illustration France, illustration vectoriel, Illustrator, logo design, logos, mascotte, Montpellier, Pic Saint Loup, Vector Art, vectoriel

Overall graphic design and individual design of vector graphic icons on the roadside signpost for Parc Le Duc Residences in 34270 Vacquières, in the south of France.

Design / Art: Ian David Marsden
Client: Parc Le Duc
Media: Vector Art / Adobe Illustrator
2019

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