Erklärvideo

Montage of hand-drawn illustrations and animated scenes created by Ian David Marsden for the Men Harvesting Wisdom explainer video, including men in reflective life moments, a threshold doorway, blacksmith metaphor, heroic dimensions wheel, book cover and project emblem.

Men Harvesting Wisdom — Hand-Drawn 4K Explainer Video for a Transformational Self-Leadership Platform

Men Harvesting Wisdom — Hand-Drawn 4K Explainer Video for a Transformational Self-Leadership Platform Men Harvesting Wisdom — The 10 Heroic Dimensions of Transformational Self-Leadership is a book, teaching framework and wider personal-development platform created by J. H. Parker. It offers men a practical structure for navigating change, transition, responsibility and […]

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Characters stand around the Earth as hearts and sunshine surround them, from kindness explainer video.

The Science of Kindness — Hand-Drawn Explainer Film for 52 Lives and The School of Kindness

The Science of Kindness — Hand-Drawn Explainer Film for 52 Lives and The School of Kindness For the UK charity 52 Lives and its educational initiative The School of Kindness, I created The Science of Kindness, a fully hand-drawn explainer film introducing children to the neuroscience, emotional effects and social

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Handgezeichnete Erklärvideos für LAP-Vorbereitung in der Schweiz

Handgezeichnete Erklärvideos für LAP-Vorbereitung in der Schweiz Für LAP-Vorbereitung.ch und Blocklearning.ch entstand eine Serie kurzer, handgezeichneter Erklärvideos für Schweizer Lernende, die sich auf die Lehrabschlussprüfung (LAP) vorbereiten. Die Videos verbinden Educational Animation, Business Illustration, Cartoon-Storytelling und klare visuelle Kommunikation für ein konkretes Bildungsthema im Schweizer Berufsbildungskontext. Die Aufgabe war, die

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llustrated software engineering card deck box on a desk with four sample cards; blurred team meeting in the background.

Visual Architecture for a Professional Software Engineering Training Tool

Visual Architecture for a Professional Software Engineering Training Tool Download FULL CASE STUDY PDF In 2025, I collaborated with Loïc Audiger (CTO, Audiger EURL) to develop the visual identity and instructional framework for a professional software engineering training product: a 59-card deck designed to teach core principles of modern development practice. The training

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Titelbild für ein handgezeichnetes Erklärvideo zur Sondernutzungsplanung und zum Planungs- und Baugesetz St. Gallen mit Pinsel, rotem Kreuz und Häuserlandschaft.

Handgezeichnetes Erklärvideo für Planungs- und Baugesetz in St. Gallen

Handgezeichnetes Erklärvideo für Planungs- und Baugesetz in St. Gallen Für ein Erklärvideo-Projekt im Bereich Planungs- und Baugesetz, Raumplanung und Sondernutzung im Kanton St. Gallen entwickelte ich eine Serie von handgezeichneten Illustrationen, Character Designs und animierten Szenen im Stil von Business Illustration, Business Comics und visueller Kommunikation. Der Auftrag entstand für

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Yellow cab pulling up outside the New York Friars Club entrance in a cartoon website animation

New York Friars Club: Cartoon Friar Characters, Website Illustrations and Animated Intro

New York Friars Club: Cartoon Friar Characters, Website Illustrations and Animated Intro The New York Friars Club commissioned me to create a series of custom cartoon Friar characters, website illustrations and animated sequences for its official online presence. The assignment combined cartoon illustration, character design, caricature, vector artwork and short-form

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Illustrated Explainer Video for Graph Database Workflows

Illustrated Explainer Video for Graph Database Workflows For Elephant Bird Consulting, I created a custom illustrated explainer video to help explain a graph database workflow: from initial client requirements to architecture, database administration and developer implementation. The project was commissioned by Tom Geudens, a graph database specialist and O’Reilly author,

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Featured image for Dräger’s infection prevention and control campaign, showing a Roy Lichtenstein–inspired comic scene of a smiling retro housewife with floating food packaging above the title “IPC | Prevention and Control.”

Dräger Global — Illustrated Healthcare Communication Campaign for Infection Prevention and Control

Dräger Global — Illustrated Healthcare Communication Campaign for Infection Prevention and Control For Dräger Global, I created a series of large-format illustrated campaign posters and short animated visual pieces for an international communication initiative on infection prevention and control in hospital environments. The project sits at the intersection of healthcare

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Visual storytelling case study showing UX interface design, instructional illustration and business diagrams for executive training system

Visual Storytelling for Business Communication — Strategic Wealth Creator System Case Study

Visual Storytelling for Business Communication — Strategic Wealth Creator System Case Study Visual Identity, UX Interface & Instructional Visual System Design Case Study — Visual Storytelling for Business Communication and Executive Education The Strategic Wealth Creator System™ (SWCS) is a visual learning platform developed for executive training and strategic business

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Caveman child and sabre-tooth tiger in dopamine explainer by Ian David Marsden

Explainer Video Full Pipeline, One Creator: A Studio Model for Clear Visual Communication

Explainer Video Full Pipeline, One Creator: A Studio Model for Clear Visual Communication When the UK charity 52 Lives commissioned me to create a hand-drawn explainer video for its School of Kindness initiative, the task was not simply to animate a script. The real challenge was translation: how to turn

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Animated eCards for GMX, WEB.DE and mail.com designed by Ian David Marsden – branded greeting card illustration with characters

Animated eCards for GMX, WEB.DE and mail.com

Animated eCards for GMX, WEB.DE and mail.com This page presents a large series of hand-drawn animated eCards created for 1&1 Mail & Media Applications SE, including GMX, WEB.DE and mail.com. The illustrated digital greetings were used across major email platforms and reached a very large European audience. The project combined

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PDF icon with illustrated case studies by Ian David Marsden, showcasing professional illustration and visual storytelling work

Professional Case Studies (PDF)

Case Studies – Illustration & Visual Communication Over the years, I’ve had the opportunity to collaborate with clients across France, Germany, Switzerland, the UK and the United States and beyond on a wide range of illustration projects — from editorial and advertising illustration to logo and mascot design, UX interfaces,

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Toilet illustration with flowers for freshness, anti-bacteria symbol, WC Bref and Henkel logos.

Henkel BREF & GENERAL – Cleaning Product Vector Illustrations

BREF & GENERAL – Cleaning Product Illustrations (Commissioned via Rock Brasiliano) Commissioned by: Rock Brasiliano – Communications & Corporate Innovation End Client: Henkel (Brands: BREF / GENERAL) Art Direction: Stephan Eisenblätter (Rock Brasiliano) Illustration: Ian David Marsden Location: Hamburg, Germany Duration: 1 week, July 2015 Download Case Study (PDF)http://marsdenillustration.com/PDF/casestudy-Henkel-marsden.pdf I

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Marsden’s Art House YouTube channel logo by professional illustrator Ian David Marsden, featuring creative art tutorials and graphic novel insights.

Step Inside Marsden’s Art House: Digital Art Tutorials & Creative Process Insights

Marsden’s Art House – Digital Illustration Tutorials & Creative Process Insights Welcome to Marsden’s Art House—my dedicated YouTube space for artists, illustrators, and storytellers at every stage of their creative journey. This secondary YouTube channel complements my professional illustration portfolio with accessible, hands-on content for anyone interested in sketching, digital

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Cartoon of a jovial Bavarian toasting a happy Swiss tourist at Oktoberfest, illustrated by Ian David Marsden.

Ein Schweizer am Oktoberfest — Cartoon, Kulturschock und satirische Illustration

Ein Schweizer am Oktoberfest — Cartoon, Kulturschock und satirische Illustration Diese satirische Illustration entstand für den Nebelspalter und trägt den erfreulich selbsterklärenden Titel „Ein Schweizer am Oktoberfest“. Zu sehen ist ein gut gelaunter Bayer in vollständiger Festbereitschaft, Masskrug erhoben, Stimme vermutlich ebenfalls, neben einem Schweizer Besucher, der freundlich bleibt, aber

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