graphiste montpellier

Quand l’Illustration, la Charité et Montpellier se réunissent

Quand l’Illustration, la Charité et Montpellier se réunissent

I love Montpelier - Dessin par illustrateur Ian David Marsden

Je suis ravi de partager un récent événement où l’illustration, la charité et la magnifique région de Montpellier se sont rencontrés. Mon parcours créatif en tant qu’illustrateur freelance expérimenté, dessinateur de presse, et auteur de bandes dessinées a pris racine a Vacquières dans la pittoresque région du Pic Saint Loup, non loin de la belle ville de Montpellier. Montpellier est non seulement le siège de la French Tech, mais aussi un pôle d’attraction pour les créatifs, les programmeurs et les experts en technologie cherchant à lancer les start-ups de demain, tout comme les futurs Googles et Apples.

Pendant les 18 dernières années, j’ai eu le plaisir de collaborer avec des clients non seulement en France, mais aussi dans toute l’Europe et aux États-Unis.

J’ai été approché par Arnaud Ellul, le président du Club Alliance Pro (Hérault 34), affectueusement connu sous le nom de CAP34, un “Club Business” et un collectif d’entrepreneurs dévoués de la région de Montpellier-Hérault. Arnaud a demandé si je serais intéressé à contribuer une œuvre d’art pour une vente aux enchères silencieuse lors d’un Gala organisé au Pasino de Maugio le 23 novembre 2023. Cet événement s’est démarqué car il présentait une vente aux enchères remarquable, mettant en avant divers objets et œuvres d’art offerts par des artistes locaux talentueux. Ce qui a distingué cette vente aux enchères, c’est sa noble cause : tous les bénéfices étaient dédiés aux Restos du Cœur.

Fondés par Coluche en 1985, Les Restos du Cœur, association reconnue d’utilité publique, « ont pour but d’aider et d’apporter une assistance bénévole aux personnes démunies, notamment dans le domaine alimentaire par l’accès à des repas gratuits, et par la participation à leur insertion sociale et économique, ainsi qu’à toute action contre la pauvreté sous toutes ses formes.

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Concept Drawings: Volkswagen Sedric

Creating Concept Drawings for the Volkswagen Sedric Concept Car Presentation at CEBIT 2018 *

As an illustrator, I encounter various projects, each offering distinct challenges and creative opportunities. One particular project that holds a significant place among my favortes is the creation of concept drawings for the Volkswagen Sedric Concept Car presentation at CEBIT 2018. These drawings aimed to convey a compelling narrative, capturing the essence of this innovative concept car in a visually engaging manner. Familiar with the unpredictable nature of creative projects, I embraced the challenge when the assignment came on short notice. Time constraints were no obstacle for me, as I thrive in such situations, drawing upon experience and adaptability to deliver results swiftly and effectively.

The Volkswagen Sedric self-driving concept car is a pioneering innovation in the automotive world, representing a glimpse into the future of mobility. Designed with a focus on autonomous driving technology, the Sedric Concept Car aims to redefine the way we perceive transportation. This revolutionary vehicle embodies Volkswagen’s commitment to innovation, sustainable transportation, and cutting-edge design. With its sleek, futuristic appearance and state-of-the-art autonomous capabilities, the Sedric Concept Car is not just an automobile; it’s a visionary step towards a new era of transportation that prioritizes safety, convenience, and environmental sustainability.

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Künzli Optik’s Optical Illusion

Advertising Illustration for Künzli Optik Switzerland

In the world of advertising illustration, let’s explore a captivating scenario where eyeglasses have the remarkable ability to transform everyday people into potential celebrities. This imaginative concept found its way to my drawing board, thanks to Creative Director Daniel Matter from the respected advertising agency Matter & Gretener.

I’m Ian David Marsden, an experienced illustrator passionate about visual storytelling. I had the privilege of bringing this compelling idea to life. The task was clear: create minimalist illustrations that delicately balanced intrigue and recognition. The goal was simple – to make you ponder, “Could that be…?”

The outcome? Four remarkable posters and ads that captivated audiences and sparked conversations. Thoughtfully placed in prominent publications, on trams, in public transport, and along roadside billboards, these posters themselves became optical illusions. With a subtle touch, they left you wondering, “Hey, isn’t that a familiar face?”

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AN2V Kakemonos / Commercial Banner Illustration

I am frequently consulted by my clients to assist with marketing and advertising projects, with concepts and ideas, layouts and graphic design suggestions as well as of course drawings and illustration elements.

AN2V, the Association Nationale de la Vidéoprotection approached me for a very interesting project. Founded in 2004 by Dominique LEGRAND, this remarkable association was established to address the growing need for the exchange of experiences in the field of security technology. At the time, video surveillance, which we now call videoprotection, lacked structure, and many users were grappling with the challenges of deployment.

What sets AN2V apart is its unique combination of “demand” from both public and private users, along with companies offering products and services in the realm of security technologies. AN2V is truly one of a kind, and I was privileged to collaborate with them.

AN2V presented me with an exciting challenge – to create three distinctive, large-scale Kakémono display banners, each measuring 2.10 meters by 0.85 meters. These banners were designed to represent three key facets of AN2V’s activities: training, the association itself, and the universities they organize.

Two of the AN2V Kakemono banners on display at a tradeshow
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A Festive Creation: An Animated Holiday Card to Remember

As we celebrate the holiday season, I’m excited to share with you a project that truly captures the spirit of joy and togetherness. I had the distinct pleasure of working once again with AN2V, the Association Nationale de la Vidéoprotection. Established in 2004 by Dominique LEGRAND, AN2V stands as the foremost authority on videosurveillance and videoprotection in France. Their commitment to facilitating the exchange of experiences in the field of security technology is both impressive and inspiring. AN2V’s unique approach, bridging the needs of public and private users with the expertise of security technology companies, sets them apart as true innovators in their field.

Now, let me take you on a journey into the heart of the holiday season. I am delighted to introduce you to an elegant and captivating animated holiday card I had the pleasure of bringing to life. This enchanting card features the newly designed 3D version of AN2V’s logo, representing the evolution of their visual identity, which I had previously crafted for the client. Picture a serene winter night, where a charming chalet stands amidst a blanket of snow, surrounded by towering pine trees. Warm light spills from the chalet’s windows, casting a gentle glow on the pristine snow below. In the foreground, a beautifully adorned Christmas tree adds a touch of festive magic, while a welcoming wreath graces the chalet’s door. AN2V’s logo rests gracefully in the snow, bathed in the soft radiance of the holiday season. What sets this animated card apart is its timelapse transformation, evolving from intricate black lines into a vibrant, heartwarming scene that captures the essence of the season.

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Marsden Illustration