Business Comic Strips and original comic characters created specifically for a product or campaign are a fantastic way to gain the interest of the viewer and bring your message across in a fun and likeable way.
Often these characters can be used as standalone ambassadors for your product or company in print or even on products or packaging. Appealing and likeable comics give you something to relate to and maximise engagement. The style of the artwork and story of the comic strips can vary greatly. The comic strips, still images and characters can also appear in a full multimedia campaign in motion graphics or animated videos or explainer videos which can be produced at the same time.
Below a gallery with many samples and two examples of animated business illustration applications.
For France-based client Sustain D I was tasked to develop original character designs for two cartoon characters and draw a series of comic strips featuring energy saving and ecological tips and tricks.
A series of 4 videos and posters created for Dräger on the topic “Break the chain of infection” The comic strips have no text so they are language independent and can be used internationally. The same goes for the video series.
The four different areas covered are: Infection prevention and control, increase Patient Safety, Infection Prevention by Design and Improved Workflow
I am frequently consulted by my clients to assist with marketing and advertising projects, with concepts and ideas, layouts and graphic design suggestions as well as of course drawings and illustration elements.
The client required three different large-scale Kakémono display banners (2.10 meters x 0.85 meters) as portable rollup banners for three different areas of their activity: training, the association itself and the universities organised by AN2V.
Vincent van Gogh, Frida Kahlo, Pablo Picasso, Salvador Dali cartoon portraits
Colorful cartoon caricature portraits of Pablo Picasso walking his surrealist dog, Frida Kahlo showering flower petals, Vincent van Gogh with his lovely painted easter egg and Salvador Dali dribbling his melting clock all over the place.
Artwork by illustrator and cartoonist Ian David Marsden
Full Gallery and slideshow of artist series below:
A really fun project was this animated Holday Greeting card to be sent to the customers of my commissioning client.
The briefing required a nice, hand-drawn cozy looking winter scene. We opted for an inviting winter chalet in the woods surrounded by snow covered trees and featuring the AN2V logo.
The drawing is rendered as a timelapse video. Watch the drawing unfold, a lovely winter forest scene, a chalet with warm light spilling out onto the snow, and then the company logo is drawn, illuminated by the warm glow. A gorgeous, warm and elegant holiday card solution.
The video was also delivered as an animated GIF so that it could be used and viewed in e-mails directly on all devices.
Below a YouTube video presentation of 10 animated greeting cards for various occasions. I had the pleasure of inventing and designing this series of animated greeting cards for client 1&1 Mail & Media GmbH for GMX, Web.de, Mail.com Germany via the agency dieKLEINERT.de
The topics that were presented to me in the briefing were: Happy Birthday, I’m Sorry, Thank You, Merry Christmas, Happy Holidays, Get Well Soon, Happy New Year and Thank You!
(with YouTube Video Radio Interview with Mascot Designer Ian Marsden)
I n 2002 I was contacted by the organization for the FIS Alpine World Ski Championships in the renowned pristine alpine resort town of St. Moritz, Switzerland. I was informed, that I had been chosen as the designer and illustrator to create the official mascot for the event.
Creative Together! Connected Ink 21-hour Drawing Party
Celsys is pleased to announce the Creative Together! Connected Ink 21-hour Drawing Party at Wacom’s Connected Ink, one of the world’s most advanced digital pen & stationery events.
Drawing LIVE, Tuesday November 17, 2020 from 20:00 to 21:30 (CET) on the Theme: THE CITY AT NIGHT, Ian David Marsden (France) will be drawing on his Wacom Cintiq 27 QHD Touch in Clip Studio Paint software.
Clean and clear line-art illustrations intended to explain how to prepare and use Henkel cleaning products (Bref, General) and their effects and lasting protection in the kitchen, bathroom and toilet. The artwork needed to be understood without words / language independent.
As the chief creative lead for a new startup company called iShepherd, Inc. based in Sunnyvale, California and in Zürich, Switzerland I just had the wonderful opportunity to be creative on a wide range of design elements.
Starting with the Corporate Identity and Logo Design, Branding and Brand Manual, GUI graphic user interface and UX user experience of the software, over 60 original icons for the iconography and unique visual language of the product as well as many business illustrations, marketing print materials and the homepage design in WordPress. We also created stickers, embroidered patches, flyers, sell sheets as PDF and print documents and Power Point pitch deck presentations.
More about the amazing iShepherd, Inc. TRM360 application, the most useful IAM Analytics tool on the planet: Useful, usable and accessible, can be found on the iShepherd, Inc. homepage here: www.ishepherd.ai
High quality, professional business illustration and advertising illustration for sales communication, presentations, pitch decks, powerpoint presentations and more. Design of marketing and merchandising articles. Ian David Marsden. www.marsdenillustration.com