business comics

Business Comic Strips and Characters

Business Comic Strips and original comic characters created specifically for a product or campaign are a fantastic way to gain the interest of the viewer and bring your message across in a fun and likeable way.

Often these characters can be used as standalone ambassadors for your product or company in print or even on products or packaging. Appealing and likeable comics give you something to relate to and maximise engagement. The style of the artwork and story of the comic strips can vary greatly. The comic strips, still images and characters can also appear in a full multimedia campaign in motion graphics or animated videos or explainer videos which can be produced at the same time.

Below a gallery with many samples and two examples of animated business illustration applications.

YouTube player
YouTube player
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Comic Strips Sustainable Energy

For France-based client Sustain D I was tasked to develop original character designs for two cartoon characters and draw a series of comic strips featuring energy saving and ecological tips and tricks.

Let the sun shine in and you don’t need to turn the lights on 😀
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Dräger – Break the Chain of Infection

Comic drawing of a lady wondering what kind of stains are in her kitchen chocolate ketchup or others


A series of 4 videos and posters created for Dräger on the topic “Break the chain of infection”
The comic strips have no text so they are language independent and can be used internationally. The same goes for the video series.

The four different areas covered are: Infection prevention and control, increase Patient Safety,
Infection Prevention by Design and Improved Workflow

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Friars Club NYC – Animated Website Intro

Short intro animation created specifically for the Friars Club, New York City.

Several monk friar characters were created for animated GIFs and icons for the website
including Jackie Gleason playing pool and this little friar for the animation.

All artwork was created in Adobe Illustrator as vector art and then animated in Adobe Flash.

Client: Friars Club, Date: 2008, Artist: Ian David Marsden – www.marsdenillustration.com

Caricatures of Friars Club Officials opening red curtain – Animated Cartoon GIF
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Kakemonos / Commercial Banner Illustration

I am frequently consulted by my clients to assist with marketing and advertising projects, with concepts and ideas, layouts and graphic design suggestions as well as of course drawings and illustration elements.

The client required three different large-scale Kakémono display banners (2.10 meters x 0.85 meters) as portable rollup banners for three different areas of their activity: training, the association itself and the universities organised by AN2V.

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Artist Portrait Series

Vincent van Gogh, Frida Kahlo, Pablo Picasso, Salvador Dali cartoon portraits

Colorful cartoon caricature portraits of Pablo Picasso walking his surrealist dog, Frida Kahlo showering flower petals, Vincent van Gogh with his lovely painted easter egg and Salvador Dali dribbling his melting clock all over the place.

Artwork by illustrator and cartoonist Ian David Marsden


Full Gallery and slideshow of artist series below:

Artwork by Ian David Marsden
© Copyright 2022

Please visit gallery below
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Animated Holiday Card with Company Logo

A really fun project was this animated Holday Greeting card to be sent to the customers of my commissioning client.

The briefing required a nice, hand-drawn cozy looking winter scene. We opted for an inviting winter chalet in the woods surrounded by snow covered trees and featuring the AN2V logo.

The drawing is rendered as a timelapse video. Watch the drawing unfold, a lovely winter forest scene, a chalet with warm light spilling out onto the snow, and then the company logo is drawn, illuminated by the warm glow. A gorgeous, warm and elegant holiday card solution.

The video was also delivered as an animated GIF so that it could be used and viewed in e-mails directly on all devices.

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Fun Animated and Illustrated Greeting Cards

Below a YouTube video presentation of 10 animated greeting cards for various occasions. I had the pleasure of inventing and designing this series of animated greeting cards for client 1&1 Mail & Media GmbH for GMX, Web.de, Mail.com Germany via the agency dieKLEINERT.de

The topics that were presented to me in the briefing were: Happy Birthday, I’m Sorry, Thank You, Merry Christmas, Happy Holidays, Get Well Soon, Happy New Year and Thank You!

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Concept Art for Lindt Chocolate

In this gallery I would like to show some concept illustrations created in 2015 for Lindt Chocolate.

Lindt Gold Bunny / Goldhase
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Mascot Design Logo FIS Ski World Championship 2003 St. Moritz

(with YouTube Video Radio Interview with Mascot Designer Ian Marsden)

I n 2002 I was contacted by the organization for the FIS Alpine World Ski Championships in the renowned pristine alpine resort town of St. Moritz, Switzerland. I was informed, that I had been chosen as the designer and illustrator to create the official mascot for the event.

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Creative Together! Connected Ink 21-hour Drawing Party

Creative Together! Connected Ink 21-hour Drawing Party

Celsys is pleased to announce the Creative Together! Connected Ink 21-hour Drawing Party at Wacom’s Connected Ink, one of the world’s most advanced digital pen & stationery events.

Drawing LIVE, Tuesday November 17, 2020 from 20:00 to 21:30 (CET) on the
Theme: THE CITY AT NIGHT, Ian David Marsden (France) will be drawing on his Wacom Cintiq 27 QHD Touch in Clip Studio Paint software.

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Volkswagen Sedric Concept Illustrations

A series of illustrations created for a presentation for Volkswagen Sedric Concept vehicle. Digital line art and watercolor in Photoshop CC 2020.

Volkswagen Sedric Concept – at the studio
Volkswagen Sedric Concept – arrival at studio

Artist: Ian David Marsden
www.marsdenillustration.com

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