Vektor Illustration

Professional Case Studies (PDF)

Case Studies – Illustration & Visual Communication

Over the years, I’ve had the opportunity to collaborate with clients across France, Germany, Switzerland, the UK and the United States and beyond on a wide range of illustration projects — from editorial and advertising illustration to logo and mascot design, UX interfaces, maps, product visuals, and comic-style storytelling. To make the process more transparent for potential clients, I’ve created a curated selection of downloadable PDF case studies — all accessible in one place.

A graphic icon based on the direct hit emoji for Marsden Creative art direction and illustration

Each case study walks you through the complete journey:

from concept and early sketches, to final artwork prepared for specific use cases (RGB, CMYK, vector), all created by hand and delivered with transparent licensing and usage terms.

These projects show how I work closely with clients — remotely or in hybrid setups — across industry sectors. They reflect not only style, but structure, communication, and an efficient production pipeline grounded in decades of experience.

iShepherd – SaaS UX & Branding

SaaS platform visual identity and UX graphics for iShepherd
Visual identity and illustration system for TRM360 SaaS platform by iShepherd AG – scalable for compliance and IAM contexts.

Location: Zürich, Switzerland
Role: Illustrator · Visual System Designer · Creative Director

Download Full Case Study (PDF)

As Creative Director for iShepherd AG, I developed a full visual language for TRM360, an enterprise SaaS platform offering IAM compliance and risk management tools. This involved building a complete UX and branding system—from core iconography and interface visuals to a mascot and illustrated pitch materials.

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Let’s connect on Linkedin


LinkedIn Profile Now Fully Updated — 75+ Projects Across Illustration, Branding, UX/UI, Animation & Visual Storytelling

LinkedIn Profile Now Fully Updated — 75+ Projects Across Illustration, Branding, UX/UI, Animation & Visual Storytelling

LinkedIn profile of Ian David Marsden, Swiss illustrator and creative director based in France. Features profile photo, client projects, editorial illustrations, wine labels, and UX visuals for international brands.

My professional LinkedIn profile is now fully updated and includes over 75 detailed entries spanning two decades of international work across illustration, character design, branding, UX/UI, and visual communication.

Each project showcases a specific client collaboration—from editorial illustration and corporate storytelling to character design and mascot creation, wine label design, packaging, infographics, explainer videos, motion graphics, and business comics. PDF case studies are included for selected campaigns.

LinkedIn experience timeline of Ian David Marsden, highlighting over 40 years in editorial cartoons, UX/UI design, brand mascots, and corporate storytelling across Switzerland, Germany, and France.

You’ll find work created for clients in France, Switzerland, Germany, the United States, and beyond—across sectors including SaaS, education, energy, food & wine, culture, tech, and publishing.

Highlights:

  • Full career timeline and credentials
  • Over 75 project entries with media files
  • Editorial illustration, branding & identity systems
  • Character design, mascot creation, UX storytelling
  • Motion design, explainer videos, onboarding visuals
  • Comics and sequential art for internal and public campaigns
  • Infographics, packaging, wine labels, product visuals
  • Professional trilingual communication (EN/FR/DE)
  • Strategic storytelling for startups, agencies, and publishers
  • PDF case files for select projects (e.g., iSHEPHERD, Sustain-D, INTWT)
Screenshot of Ian David Marsden’s LinkedIn projects section showcasing editorial illustrations, business comics, literary humor, and storytelling visuals for international publications.

This profile is designed to support agencies, publishers, and international clients seeking a seasoned creative partner for illustration, design, and storytelling projects.

View my LinkedIn Profile

Complete archive at marsdenillustration.com

Featured section of Ian David Marsden’s LinkedIn profile including project media: sustainability-themed business comics, Clip Studio Paint live drawing event, and editorial illustration for Mercedes-Benz.

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Concept Art for Lindt Chocolate

In this gallery I would like to show some concept illustrations created in 2015 for Lindt Chocolate.

Lindt Gold Bunny / Goldhase
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Character Design and Mascot Design

As an experienced character designer for over 20 years, I have had the great pleasure of accompanying my clients in their search for a dynamic ambassador for their brand or event and creating a design that fit like a glove.

Character Design, Mascot Design, Avatars, Layered People Illustrations for Animation

#mascots #maskottchen #mascottes #characterdesign #sympathiefigur

Please find some examples below in the attached images and in this PDF compilation which you can download here:

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Marsden Illustration