As the chief creative lead for a new startup company called iShepherd, Inc. based in Sunnyvale, California and in Zürich, Switzerland I just had the wonderful opportunity to be creative on a wide range of design elements.
Starting with the Corporate Identity and Logo Design, Branding and Brand Manual, GUI graphic user interface and UX user experience of the software, over 60 original icons for the iconography and unique visual language of the product as well as many business illustrations, marketing print materials and the homepage design in WordPress. We also created stickers, embroidered patches, flyers, sell sheets as PDF and print documents and Power Point pitch deck presentations.
iShepherd TRM360 – GUI Login Screen
More about the amazing iShepherd, Inc. TRM360 application, the most useful IAM Analytics tool on the planet: Useful, usable and accessible, can be found on the iShepherd, Inc. homepage here: www.ishepherd.ai
High quality, professional business illustration and advertising illustration for sales communication, presentations, pitch decks, powerpoint presentations and more. Design of marketing and merchandising articles. Ian David Marsden. www.marsdenillustration.com
A very fun recent assignment was to design a series of wine labels (red, white and rosé) featuring scenes from in and around the O Mas Troquet restaurant and Friday street market in 34270 Vacquières, France (Pic St Loup Region, Hérault, Languedoc) and also a label for their custom made flavoured rums.
The concept is that when all the bottles are placed next to each other, they depict the local ambience inside and outside and you almost have a continuous story or panorama.
For Client Suzanne Ruf / Breaksru Gmbh design of a new logo and corporate identity and a custom tailored website with matching iconography and illustrations.
Artist / Designer: Ian David Marsden Client: Suzanne Ruf / Breaksru Gmbh http://breaksru.com
Media: Vector Art in Adobe Illustrator and digital paint in Adobe Photshop and Clip Studio Paint EX.
Ian David Marsden, un illustrateur désigner très talentueux
Ian travaille avec les plus grands publicitaires du monde.
Ian David Marsden est un homme à l’imagination débordante. Et ce dernier poursuit son ascension. Aujourd’hui, les grands publicitaires font appel à lui, comme Métro, Wacom NZZ am sontag, etc… Depuis sa plus tendre enfance (Il est né à New York mais a fait ses études en Suisse), Ian a de la magie au bout des doigts, magie qu’il a cultivée avec passion et une âme d’enfant.
Déjà à l’école, il croquait des dessins naïfs mais réalistes, qu’il offrait à ses camarades ou à ses proches. Puis, chemin faisant, sa passion s’est confirmée et a pris une place de plus en plus conséquente dans sa vie. À l’âge de 16 ans il réalise un dessin pour un journal satirique Suisse, il est le plus jeune artiste “Nebi”. Sa carrière fulgurante le conduit dans la Silicon Valley (partie sud de la région de la baie de San Francisco en Californie) chez Google. En 1999, il est le premier à dessiner pour le géant américain de l’Internet. Il y crée les petites histoires qui se déroulent autour du logo et qui s’appellent aujourd’hui “Google doodles”. Puis s’ensuivent des publications dans des journaux et magazines en Suisse et en Europe. Il a, malgré son jeune âge, la responsabilité de campagnes de publicité de grande ampleur.
En 2003, il est le concepteur de la mascotte officielle des FIS alpine ski des Championnats du monde à Saint-Moritz. Et en 2006, il s’installe à Vacquières où de son bureau, il travaille avec des clients du monde entier. Il réalise des bandes dessinées et des dessins animés pour la télévision. Il illustre également régulièrement des livres pour enfants et il lui arrive même de décorer des tasses, des bols et des récipients pour les “matous”. L’homme est un touche à tout. Et c’est dans son bureau qu’il trouve le mieux son inspiration. Papa poule, Ian David Marsden aime sentir la présence ses trois filles et de sa femme lorsqu’il conçoit ses illustrations. Elles sont pour lui un cheval de bataille, une véritable source de motivation et parfois d’inspiration.
Sanafort AG, A renowned swiss provider of top of the line health products and vital mushroom extracts, commissioned me to design the appearance, product design, and branding for their new line of vitamins and minerals.
In addition to the labels and packaging, I also designed product flyers for each item and a 16-page catalog.
Here is a sneak peek before the official launch. LINK
Packaging and CI Design Sanafort
Ad, Flyer and Catalog Design Sanafort
I have updated the packaging design section of my portfolio with many new images and samples. CLICK HERE TO VIEW
If you’re a fan of Google, you might have noticed that the search engine sometimes features creative and playful variations of its logo on special occasions, such as holidays, birthdays, or events. These variations are called Google Doodles, and they have become a beloved and iconic part of Google’s brand and culture. But did you know who created the first Google doodle, and how it happened?
Mentalplex Technology Google Doodles by Ian David Marsden
According to a fascinating article in The Wall Street Journal, the story of the first Google doodle involves a lucky coincidence, a talented illustrator, and a creative marketer. It all started in 1998, when two Stanford University students, Larry Page and Sergey Brin, founded Google as a search engine for the internet. They initially used a simple logo featuring the word “Google” in colorful letters, but they soon realized they could use the logo as a canvas for fun and quirky designs that would celebrate and educate users about various topics.
Enter Susan Wojcicki, a young marketing manager who worked for Google in its early days (and who is now CEO of YouTube by the way). As the story goes, Wojcicki was looking for ways to promote Google and attract more users. She had the idea of commissioning an illustrator to create special logos for events. Wojcicki asked her colleagues if they knew any good illustrators, and one of them recommended Ian David Marsden, a cartoonist and illustrator, 32 at the time and father of two infant daughters, who had worked for Coca Cola and other clients and was making a name for himself with fun web graphics and animations during the amazing days of the first web bubble.
Wojcicki contacted Marsden to create some animated GIFs for an april fools joke about “Mentalplex Technology” – a new Google feature where you could just think about what you wanted to look for. Marsden was delighted and sent his designs to Wojcicki, who loved them. She showed it to Page and Brin, who also loved it. The logo was published on april fools day 2000, and became the first Google doodle.
Marsden’s design was a hit, and soon Wojcicki asked him to create more doodles for other occasions, such as Halloween and Thanksgiving. Marsden, who lived in Santa Monica, CA, drew the doodles on paper and scanned them into his dual-processor G3 Mac where he were digitally colorized them and emailed them to Wojcicki, who approved them and uploaded them to the Google site. Marsden worked closely with Wojcicki to refine each Doodle. He became known as the “doodler-in-chief” and drew all the Google doodles for over a year, until the company hired more illustrators and established a doodle team.
Most noticeable was probably the series of Google Doodles for the summer olympics in Sydney featuring a fun kangaroo character (the kangaroodle).
Marsden was studying animation at AET Academy of Entertainment and Technology, Santa Monica College at the time. He was hesitant to leave Santa Monica for Silicon Valley because he was also interested in breaking into the magazine cartoon world, animation for TV, and the budding web animation markets.
It’s hard to believe that back then, nobody could have known that Google would become the all-encompassing global mega-success that it is now. It didn’t seem like something to bet your entire future on. (Remember “Ask Jeeves”?) Yet the first Google doodles, created by Marsden, marked the beginning of a new era in the search engine giant’s evolution.
Today, Google doodles have become a beloved part of Google’s brand identity and have celebrated everything from holidays to historic events and individuals. It’s hard to imagine Google without them.
But it all started with a chance encounter between a marketing manager and a talented illustrator. Who knows where the next wave of innovation will come from? One thing is for sure: it’s always worth keeping an eye out for creative talent in unexpected places.
Today, Google doodles are created by a team of artists and engineers, and they continue to amaze and delight millions of people around the world. But the story of Ian David Marsden and his serendipitous encounter with Susan Wojcicki remains a testament to the power of creativity, collaboration, and innovation that fueled Google’s early days.
Son coup de crayon a été remarqué par des publicitaires. Illustrateur, dessinateur et désigner, Ian David Marsden donne libre cours à son imagination selon les supports avec lesquels il travaille. Il met en image une histoire, un message, des caricatures et s’exprime ainsi avec talent, avec finesse et originalité.
Passionné par toutes les créations graphiques, avec peut-être un penchant pour les BD, son coup de crayon a été remarqué par de nombreux publicitaires. Ainsi, il a réalisé une BD publicitaire pour Digades/Dfreeze. Cette enseigne est leader du marché des télécommandes pour le chauffage automobile. Logo, étiquettes, objets… Il a également créé le logo de la marque Pastrelmi. Ce logo lui a été confié par son ami Helmi Sigg, un acteur humoriste écrivain suisse, qui a imaginé un délicieux pastrami made in Suisse. Le pastrami est une recette inspirée de la cuisine roumaine. Dans son village, Ian s’est lié d’amitié avec Olivier Panchau, vigneron au domaine de Cammaous. Après de nombreuses années dans la viticulture qui lui ont forgé une solide expérience, Olivier a souhaité voler de ses propres ailes. Ian est intervenu dans l’illustration de son dépliant publicitaire, dans la création de certaines affiches et la décoration d’un verre de vin. “Actuellement, je suis en discussion avec plusieurs établissements viticoles pour la création des étiquettes de vin en édition limitée, personnalisée, avec mes dessins à l’attention des amateurs et collectionneurs. ” Il crée également des objets utilitaires rigolos, comme des gobelets, des assiettes, des cadres. Site : marsdenillustration.com.
Parutions de presse qui soulignent a la fois mon environnement local dans le village de Vacquières (Hérault 34) et mon activité artistique. Ian David Marsden, illustrator, dessinateur, designer.
