In between recent creative projects, I finally gave some much-needed attention to a corner of my digital presence that I’d neglected for years—my LinkedIn profile.
I’ve had it for over two decades, but it remained almost willfully minimalistic. Sparse. Mysterious, perhaps. It certainly didn’t reflect the breadth of my work, or the clients and collaborators I’ve been fortunate to partner with over the years. I’m happy to share that it’s now fully updated—with a professional new header, an accurate timeline, and over 40 detailed project entries complete with media and visuals.
What You’ll See There Now
The header alone already gives you a strong sense of what I do:
“Illustrator & Creative Director | Cartoons, Mascots, Business Comics & Character Design | Branding, UX/UI, Storytelling & Motion | Available Worldwide”
Below that, you’ll find a growing library of case studies, media files, and a concise look into the work that clients trust me with—from Switzerland to Germany to France, and beyond.
Based in France – Working Globally
My name is Ian David Marsden, and I’m a Swiss illustrator, character designer, and creative director. I’m currently based in Claret, near Montpellier, in the beautiful Pic Saint Loup region of southern France. This is where my fully equipped studio is located, and where most of my visual and storytelling work is conceptualized and produced.
While my location is France, my clients are international. I’m perfectly bilingual in English and German, and I also work with a full business-level proficiency in French. Whether it’s a wine label for a domaine in the Languedoc, a mascot for a startup in Berlin, or an editorial illustration for a Swiss publisher, I bring cross-cultural awareness, professional fluency, and artistic clarity to each project.
Meet Fox, a curious and enthusiastic cartoon character eager to embrace a more ecological, energy-efficient lifestyle. Alongside him is Major Domo, a resourceful and witty little robot who offers insightful tips to save energy, reduce costs, and protect the environment. Created for my France based Client: Sustain-D. Together, they navigate various everyday scenarios, showing how small changes can lead to big improvements in sustainability.
When Tom Geudens from Elephant Bird Consulting entrusted me with creating an illustrated workflow explainer video for graph database modeling, I aimed to deliver a clear, engaging, and visually appealing presentation. This project followed the development process step-by-step, showcasing how the architect, database administrator, and developers collaborate to build a successful graph database.
Tom, one of the foremost experts in the field of graph databases, illustrates the collaborative process of graph database development. From the initial client briefing to the architect’s strategic planning, through the database administrator’s management of technical workflows, and finally to the developers bringing the project to life, the video uses custom illustrations and animations to tell the story. Each character was designed to embody their specific role, creating a clear and engaging narrative. As a regular client of mine, Tom entrusted me to visually communicate the intricacies of this process, showcasing his deep expertise and the teamwork required to build successful graph databases. This video not only simplifies complex concepts but also highlights Tom’s leadership in the field.
Using my expertise in illustrating and animating custom explainer videos, I designed vibrant character illustrations and graphic elements that simplify the workflow while maintaining audience engagement. These animations connect technical concepts to relatable visuals, making the information accessible for viewers of all backgrounds.
Whether you need an illustrated workflow, a custom explainer video, or engaging visuals for marketing, training, or product demonstrations, I can create tailored solutions that connect with your audience, simplify complex ideas, and elevate your brand’s presence.
Die Weihnachtszeit ist da – und ich freue mich, Ihnen ein besonderes Projekt vorzustellen, das ich für meinen langjährigen Freund und kreativen Kollegen Helmi Siggillustrieren durfte. Helmi, ein bekannter Schweizer Schauspieler, Komiker und Autor, Mitglied von Trio Eden ( und Martha, Murmelimutter in “Ewigi Liebi”) hat mich eingeladen, das Cover für seine humorvolle und doch tiefgründige Weihnachtsgeschichte “Zwei Buchstaben” zu gestalten.
Die Geschichte handelt von einem Kind, das auf unerwartete Weise zwei Buchstaben verwechselt – ein simpler Fehler, der jedoch große Bedeutung entfaltet. Helmi hat diese charmante und originelle Kurzgeschichte auf eine Art und Weise geschrieben, die zum Nachdenken anregt und gleichzeitig ein Lächeln zaubert.
Illustration mit Herz und Humor
Als Helmi mich bat, das Cover zu entwerfen, war ich sofort begeistert von der kreativen Herausforderung. Es war mir eine Freude, diese Illustration zu erschaffen – eine Mischung aus traditionellem Weihnachtsflair und satirischen Akzenten, die Helmis unkonventionelle Geschichte perfekt ergänzen.
Discover my Behance Illustration, Logo Design and Explainer Video Portfolio
I am thrilled to present my Behanceportfolio, a vibrant showcase of my journey as a professional illustrator, cartoonist, and designer. This portfolio represents my diverse expertise, including editorial illustration, mascot design, explainer videos, and custom branding solutions. Each project is created with passion, precision, and a focus on storytelling—whether it’s a hand-drawn editorial cartoon, a corporate mascot, or a fully animated explainer video for businesses.
Helmi Sigg: A Swiss Media Legend Through the Eyes of cartoonist Ian David Marsden
Helmi Sigg is an old personal friend of mine.
He stands as a true icon in Swiss media, with an illustrious career that bridges comedy, theater, literature, and radio. From his pioneering contributions at Radio 24, Switzerland’s first private radio station, to his unforgettable stage performances, Sigg’s influence has shaped Swiss cultural history.
Your first consultation is always completely free. This is an opportunity to discuss your project in detail, explore creative ideas, and ensure we are perfectly aligned before moving forward.
Transparent Flat Rates
I believe in providing clear, predictable pricing. Once we discuss your project, I will calculate a flat rate tailored specifically to your needs.
• No Surprises: The flat rate includes all work, revisions, and desired usage rights. There will be no additional charges or overtime fees.
• 30-Day Guarantee: Your quote will remain valid for 30 days. Once agreed upon, the flat rate will be respected, ensuring you know exactly what to expect.
How I Set My Rates
My pricing is based on established industry standards and reflects the value of high-quality creative work. As a professional illustrator, designer, and animator, I align my rates with the guidance of respected organizations and industry benchmarks (please see links below). These rates account for the time, skill, and expertise required to create unique, impactful work tailored to your needs.
What Influences Pricing?
1. Scope of Work
The size, complexity, and specific requirements of your project, such as detailed illustrations or animation sequences.
2. Usage Rights
The intended use of the work (e.g., local, national, or international campaigns) and whether you need exclusive rights. Licensing fees are calculated based on established industry multipliers.
3. Revisions and Timeline
The number of revisions included in the project and the delivery schedule can influence pricing for projects with tight deadlines or extended iteration cycles.
4. Country and Region
Pricing reflects regional market standards to ensure fairness and competitiveness. In each case, the pricing is based on local pricing guidelines provided by trusted organizations. Please see the links below for more details.
Trusted Industry Sources
My pricing is informed by the following trusted organizations and resources:
Pricing and trends in motion graphics and animation.
Why Choose Me?
Working with clients globally, I provide creative solutions adaptable to various timelines and budgets. With extensive experience partnering with major brands and projects across Switzerland, Germany, France, and beyond, here’s why clients keep coming back:
• Professional Quality: Years of experience with top brands ensure you receive polished, high-quality work.
• Adaptable Pricing: Options for every budget without compromising on quality.
• Dedicated Attention: Your project will receive the focused, personalized care it deserves.
• Global Expertise: Benefit from decades of experience across international markets.
• Transparent Pricing: Your investment is supported by clear, reliable rates based on global standards.
I’m delighted to announce my return to the renowned “Gezeichnet” exhibition in Bern, Switzerland. After several years, I am participating again, this time with five of my press drawings from the past year, showcasing my work as an editorial illustrator and cartoonist for the Nebelspalter satirical magazine.
The exhibition’s Vernissage, a key highlight, is scheduled for tomorrow evening, December 14th. It will commence at the Yehudi Menuhin Forum with an engaging Vernissage Talk, followed by an exhibition viewing and apéro at the Bern Museum for Communication.
This occasion presents a rare opportunity to personally meet many of the participating Swiss press cartoonists. The evening will also feature a live discussion hosted by Arena moderator Sandro Brotz, joined by two prominent politicians for a mix of political and humorous reflections on the year. Additionally, caricaturists Caroline Rutz and Carlo Schneider will offer live satirical commentary.
Exhibition Details: “Gezeichnet 2023” Bern Museum for Communication Duration: December 15, 2023, to February 25, 2024 Location: Helvetiastrasse 16, 3000 Bern 6 Contact: T 031 357 55 55
Creating Concept Drawings for the Volkswagen Sedric Concept Car Presentation at CEBIT 2018 *
As an illustrator, I encounter various projects, each offering distinct challenges and creative opportunities. One particular project that holds a significant place among my favortes is the creation of concept drawings for the Volkswagen Sedric Concept Car presentation at CEBIT 2018. These drawings aimed to convey a compelling narrative, capturing the essence of this innovative concept car in a visually engaging manner. Familiar with the unpredictable nature of creative projects, I embraced the challenge when the assignment came on short notice. Time constraints were no obstacle for me, as I thrive in such situations, drawing upon experience and adaptability to deliver results swiftly and effectively.
The Volkswagen Sedric self-driving concept car is a pioneering innovation in the automotive world, representing a glimpse into the future of mobility. Designed with a focus on autonomous driving technology, the Sedric Concept Car aims to redefine the way we perceive transportation. This revolutionary vehicle embodies Volkswagen’s commitment to innovation, sustainable transportation, and cutting-edge design. With its sleek, futuristic appearance and state-of-the-art autonomous capabilities, the Sedric Concept Car is not just an automobile; it’s a visionary step towards a new era of transportation that prioritizes safety, convenience, and environmental sustainability.
Advertising Illustration for Künzli Optik Switzerland
In the world of advertising illustration, let’s explore a captivating scenario where eyeglasses have the remarkable ability to transform everyday people into potential celebrities. This imaginative concept found its way to my drawing board, thanks to Creative Director Daniel Matter from the respected advertising agency Matter & Gretener.
I’m Ian David Marsden, an experienced illustrator passionate about visual storytelling. I had the privilege of bringing this compelling idea to life. The task was clear: create minimalist illustrations that delicately balanced intrigue and recognition. The goal was simple – to make you ponder, “Could that be…?”
The outcome? Four remarkable posters and ads that captivated audiences and sparked conversations. Thoughtfully placed in prominent publications, on trams, in public transport, and along roadside billboards, these posters themselves became optical illusions. With a subtle touch, they left you wondering, “Hey, isn’t that a familiar face?”
Clean and clear line-art illustrations intended to explain how to prepare and use Henkel cleaning products (Bref, General) and their effects and lasting protection in the kitchen, bathroom and toilet. The artwork needed to be understood without words / language independent.
Als Illustrator, Cartoonist und Produzent von Erklär- und Promotionsvideos hatte ich die Freude und Ehre, ein einzigartiges Hand-gezeichnetes Erklärvideo für das Zürich Gym zu erstellen. Das Fitnessstudio wird von Inhaber und Europameister Frank Müller geleitet, der nicht nur ein erfahrener Personal Trainer, sondern auch ein Experte für Sporternährung ist. Er ist auch ein alter und guter persönlicher Freund von mir, so hat es Spass gemacht ihn in meinem Video mit mehreren handgezeichneten Porträts zu verewigen.
Das Zürich Gym – Hurt Locker – 24 Stunden geöffnet – ist ein erstklassiges Fitnessstudio, welches seinen Kunden ein volles Topp-Programm bietet. Dank der neuesten Fingerprint-Sicherheitstechnologie können Kunden jederzeit das Studio betreten und ihre Trainingseinheiten beginnen.
Das Ziel des Erklär- und Promotionsvideos war es, in spielerischer Weise auf die Vorteile des ZürichGym aufmerksam zu machen und potenzielle Kunden anzusprechen.
As we celebrate the holiday season, I’m excited to share with you a project that truly captures the spirit of joy and togetherness. I had the distinct pleasure of working once again with AN2V, the Association Nationale de la Vidéoprotection. Established in 2004 by Dominique LEGRAND, AN2V stands as the foremost authority on videosurveillance and videoprotection in France. Their commitment to facilitating the exchange of experiences in the field of security technology is both impressive and inspiring. AN2V’s unique approach, bridging the needs of public and private users with the expertise of security technology companies, sets them apart as true innovators in their field.
Now, let me take you on a journey into the heart of the holiday season. I am delighted to introduce you to an elegant and captivating animated holiday card I had the pleasure of bringing to life. This enchanting card features the newly designed 3D version of AN2V’s logo, representing the evolution of their visual identity, which I had previously crafted for the client. Picture a serene winter night, where a charming chalet stands amidst a blanket of snow, surrounded by towering pine trees. Warm light spills from the chalet’s windows, casting a gentle glow on the pristine snow below. In the foreground, a beautifully adorned Christmas tree adds a touch of festive magic, while a welcoming wreath graces the chalet’s door. AN2V’s logo rests gracefully in the snow, bathed in the soft radiance of the holiday season. What sets this animated card apart is its timelapse transformation, evolving from intricate black lines into a vibrant, heartwarming scene that captures the essence of the season.
Ich freue mich sehr, hier meine jüngste Illustration im Nebelspalter Nummer 4/2023 mit euch teilen zu können.
Der Cartoon ist als “Tor des Monats” in Begleitung zu einem Text von Ralph Weibel entstanden, und bildet eines der neuesten Abenteuer des Schweizer grünen Politikers Bastien Girod ab. “Cartoon Nebelspalter – Wenn Bastien Girod zweimal klingelt”
Die Szene ist in einer luxuriösen Wohnung angesiedelt, wo eine schnelldenkende Dame ihre Haustiere kurzerhand in Menschenkleidung in Szene gesetzt hat, um es so aussehen zu lassen, als ob sie viele Mitbewohner hätte. Girod, als Karikatur hoffentlich erkennbar, macht gerade einen Überraschungsbesuch, um seinen Vorschlag zur Umsiedlung von alleinstehenden Menschen, die in großen Wohnflächen leben, zu diskutieren. Wie Sie sich vorstellen können, wird die “viele Bewohner”-Illusion bei Girod nicht unbedingt ankommen.
