Business Comic Strips and original comic characters created specifically for a product or campaign are a fantastic way to gain the interest of the viewer and bring your message across in a fun and likeable way.
Often these characters can be used as standalone ambassadors for your product or company in print or even on products or packaging. Appealing and likeable comics give you something to relate to and maximise engagement. The style of the artwork and story of the comic strips can vary greatly. The comic strips, still images and characters can also appear in a full multimedia campaign in motion graphics or animated videos or explainer videos which can be produced at the same time.
Below a gallery with many samples and two examples of animated business illustration applications.
A really fun project was this animated Holday Greeting card to be sent to the customers of my commissioning client.
The briefing required a nice, hand-drawn cozy looking winter scene. We opted for an inviting winter chalet in the woods surrounded by snow covered trees and featuring the AN2V logo.
The drawing is rendered as a timelapse video. Watch the drawing unfold, a lovely winter forest scene, a chalet with warm light spilling out onto the snow, and then the company logo is drawn, illuminated by the warm glow. A gorgeous, warm and elegant holiday card solution.
The video was also delivered as an animated GIF so that it could be used and viewed in e-mails directly on all devices.
Below a YouTube video presentation of 10 animated greeting cards for various occasions. I had the pleasure of inventing and designing this series of animated greeting cards for client 1&1 Mail & Media GmbH for GMX, Web.de, Mail.com Germany via the agency dieKLEINERT.de
The topics that were presented to me in the briefing were: Happy Birthday, I’m Sorry, Thank You, Merry Christmas, Happy Holidays, Get Well Soon, Happy New Year and Thank You!