cartoon GIF

How to Effectively Use Mascots and Comic Art to Convey Your Message – Marsden Illustration

Mascots and comic art are powerful marketing tools that businesses of all sizes and types can use to effectively communicate their message to audiences of all ages and completely transcend language barriers.

The Power of Comic Strips

Comic strips can communicate concepts and ideas to audiences of all ages and completely transcend languages. They can be used to give friendly reminders, offer tips, and provide educational material. For example, Coca-Cola assigned me to create wordless comic strips to remind people to recycle cans which were printed directly on the cans. These strips can also be used for internal purposes such as employee training and skill development, corporate training and executive briefings, or to enhance presentations and PowerPoint slides. They are also a wonderful media for e-learning or educational material.

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Friars Club NYC – Animated Website Intro

Short intro animation created specifically for the Friars Club, New York City.

Several monk friar characters were created for animated GIFs and icons for the website
including Jackie Gleason playing pool and this little friar for the animation.

All artwork was created in Adobe Illustrator as vector art and then animated in Adobe Flash.

Client: Friars Club, Date: 2008, Artist: Ian David Marsden – www.marsdenillustration.com

Caricatures of Friars Club Officials opening red curtain – Animated Cartoon GIF
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Marsden Illustration