Blog Archives

Quality Art, Custom Budgets: Let’s Make Magic Together!

Affordable, flexible pricing for creative services. Ian Marsden, freelance Illustration, animation, and explainer videos to fit your budget. High-quality, transparent solutions.

I want to address a topic that might be important to both of us: making high-quality illustrations and animations accessible, regardless of your budget.

Often, the first question in discussing a new project is, “How much would this cost?”

My answer is straightforward and tailored to you:
The cost is based on what you have budgeted for your project.

It’s really THAT simple.

Your interest in my work is incredibly encouraging time and again. Having illustrated for clients like Google, Mercedes, Lindt, etc., and having contributed to projects like the design of the official mascot for the Ski World Championships in St. Moritz, I understand there might be concerns about the affordability of my services. I want to address this directly.

When asked, “How much would this cost?” I prefer not to make a project estimate that may not fit into your planned budget, thus rendering further discussion unnecessary.

Instead, I prefer to turn the question around. I ask: What is needed? When is it needed? What is the budget?

If the project aligns with practical considerations and I am available, let’s get started!

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Concept Drawings: Volkswagen Sedric

Creating Concept Drawings for the Volkswagen Sedric Concept Car Presentation at CEBIT 2018 *

As an illustrator, I encounter various projects, each offering distinct challenges and creative opportunities. One particular project that holds a significant place among my favortes is the creation of concept drawings for the Volkswagen Sedric Concept Car presentation at CEBIT 2018. These drawings aimed to convey a compelling narrative, capturing the essence of this innovative concept car in a visually engaging manner. Familiar with the unpredictable nature of creative projects, I embraced the challenge when the assignment came on short notice. Time constraints were no obstacle for me, as I thrive in such situations, drawing upon experience and adaptability to deliver results swiftly and effectively.

The Volkswagen Sedric self-driving concept car is a pioneering innovation in the automotive world, representing a glimpse into the future of mobility. Designed with a focus on autonomous driving technology, the Sedric Concept Car aims to redefine the way we perceive transportation. This revolutionary vehicle embodies Volkswagen’s commitment to innovation, sustainable transportation, and cutting-edge design. With its sleek, futuristic appearance and state-of-the-art autonomous capabilities, the Sedric Concept Car is not just an automobile; it’s a visionary step towards a new era of transportation that prioritizes safety, convenience, and environmental sustainability.

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Künzli Optik’s Optical Illusion

Advertising Illustration for Künzli Optik Switzerland

In the world of advertising illustration, let’s explore a captivating scenario where eyeglasses have the remarkable ability to transform everyday people into potential celebrities. This imaginative concept found its way to my drawing board, thanks to Creative Director Daniel Matter from the respected advertising agency Matter & Gretener.

I’m Ian David Marsden, an experienced illustrator passionate about visual storytelling. I had the privilege of bringing this compelling idea to life. The task was clear: create minimalist illustrations that delicately balanced intrigue and recognition. The goal was simple – to make you ponder, “Could that be…?”

The outcome? Four remarkable posters and ads that captivated audiences and sparked conversations. Thoughtfully placed in prominent publications, on trams, in public transport, and along roadside billboards, these posters themselves became optical illusions. With a subtle touch, they left you wondering, “Hey, isn’t that a familiar face?”

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AN2V Kakemonos / Commercial Banner Illustration

I am frequently consulted by my clients to assist with marketing and advertising projects, with concepts and ideas, layouts and graphic design suggestions as well as of course drawings and illustration elements.

AN2V, the Association Nationale de la Vidéoprotection approached me for a very interesting project. Founded in 2004 by Dominique LEGRAND, this remarkable association was established to address the growing need for the exchange of experiences in the field of security technology. At the time, video surveillance, which we now call videoprotection, lacked structure, and many users were grappling with the challenges of deployment.

What sets AN2V apart is its unique combination of “demand” from both public and private users, along with companies offering products and services in the realm of security technologies. AN2V is truly one of a kind, and I was privileged to collaborate with them.

AN2V presented me with an exciting challenge – to create three distinctive, large-scale Kakémono display banners, each measuring 2.10 meters by 0.85 meters. These banners were designed to represent three key facets of AN2V’s activities: training, the association itself, and the universities they organize.

Two of the AN2V Kakemono banners on display at a tradeshow
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Creating the Artwork for the Mercedes-Benz Employee Manual

Today, I want to take you on a journey that holds a special place in my heart—the creation of the illustrated Mercedes-Benz Employee Manual, affectionately known as the “Mitarbeiterknigge”. *

Back in 2010, as an experienced illustrator, character designer and concept creator, I had the pleasure of collaborating with esteemed advertising agency Sieber & Wolf on this fascinating project. Join me as I walk you through the process of bringing this comprehensive manual to life, highlighting the importance of effective visual communication within the context of a luxury brand like Mercedes-Benz.

When Sieber & Wolf approached me with the opportunity to work on the “Mitarbeiterknigge”, I knew it was a project that demanded precision, creativity, and dedication to excellence. The manual aimed to train Mercedes-Benz staff who interacted with customers, covering topics such as maintaining contact, politeness, and proper behavior in various situations like vehicle purchase, repairs, sales, events, lunches, dinners, and business correspondence. It was crucial that the illustrations reflected Mercedes-Benz’s high standards, precision, and commitment to quality.

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Illustrated Workflow of Graph Database Modeling – Explainer Video

In this illustrated explainer video, I was tasked by the client to follow the steps of graph database development from the architect to the database admin to the developers. 

With appealing illustrations that unfold before your eyes, this explainer video showcases the step-by-step process of how each team member contributes and collaborates to create a successful graph database. The animations and illustrations by created by me (artist Ian David Marsden) effectively communicate intricate procedures by utilizing character designs that personify different professions, along with vibrant graphic symbols. This approach results in a clear and visually appealing presentation.

Illustrated Workflow of Software Development for Businesses - Explainer Video

Custom illustrations and animations by artist Ian David Marsden.

 Contact Ian for a free consultation to discuss your project.
ian@marsdenillustration.com

 #illustration #explainervideo #softwaredevelopment #teamcollaboration #databaseadministration #businessillustration #customillustrations #startups #advertising #marketing #illustrator #illustration #cartoonist #graphdatabase

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Volkswagen Sedric Concept Illustrations

Artist: Ian David Marsden
www.marsdenillustration.com

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Avatar and Character Design

(… and SUPER HEROES)

Avatars and character designs to be used in print, motion graphics, whiteboard videos, or explainer videos. Detailed and shaded in different styles or flat line art and vector graphics. Delivered on layers ready for import into your layout software or Premiere or After Effects.

Various different vector character avatars
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Custom Whiteboard Videos by Experienced Cartoonist – High Quality and Affordable

Explainer Videos, Motion Graphics, Whiteboard, Scribing

In today’s rapidly evolving digital landscape, the necessity for engaging, dynamic content is paramount. As attention spans contract, the ability to swiftly capture and sustain viewer engagement is vital. Moving visuals, especially hand-drawn videos, shine as invaluable assets in this domain. Their charm and animated nature don’t just convey your message; they make it memorable.

Whiteboard or Explainer Videos blend simplicity with creativity, masterfully transforming complex topics into digestible and captivating narratives. With over two decades of expertise in illustration, character design, and cartooning, I infuse every video with a distinct, refined touch.

A lovely walk by the castle at the lake

Our partnership kicks off with a comprehensive briefing, allowing me to deeply understand your aspirations and objectives. Scripting and storyboarding follow, laying down the visual and narrative blueprint. I pride myself on my commitment to authenticity and originality. The videos I craft avoid the trappings of generic templates and characters, opting instead for custom illustrations that harmonize with your brand and its message.

In a market saturated with providers leveraging software, pre-loaded drawings, and templated assets, many videos risk looking indistinguishably similar, potentially exuding an air of uninspired mass production. My approach contrasts sharply. Every creation is genuinely hand-drawn, custom-tailored, and deeply attuned to your brand’s ethos. The styles you might have enjoyed in my portfolio? All are at your disposal, from monochromatic sketches to vivid, full-color masterpieces.

Zuerich Gym - 24 Stunden Geöffnet - Trainieren im Gym des Europemeister Frank Müller

Yet, quality doesn’t necessitate extravagance. Despite offering expert craftsmanship and bespoke content, my rates are surprisingly competitive. The proposition is clear: top-tier quality without the top-tier price. Each collaboration is structured with transparent, flat-rate estimates from conception to completion, ensuring you can plan without the stress of unforeseen costs. Defined milestones keep the project on track and punctual.

Your message deserves prominence. Should you be seeking an authentic, captivating narrative, whether for product showcases, service introductions, or business processes, I am poised to deliver. Reach out, let’s discuss a no-commitment offer, and embark on a journey to make your content distinct, engaging, and memorable.

Thank you for considering a collaboration. I look forward to the possibility of working with you.

Ian Marsden – ian@marsdenillustration.com – iphone/whatsapp: +33 (0)6 42 49 82 11


Custom Illustrated Videos

#whiteboardvideos #custommade #cartoonist #highquality #affordable

VISIT MY YOUTUBE PLAYLIST WITH MANY VIDEO SAMPLES

Lernnuggets Presentation Video 2

What ARE Explainer Videos or Whiteboard Videos?

What are Explainer Videos? What is Whiteboard?

What Styles can be used?


Pretty much any style you can find in my art portfolio: https://marsdenillustration.com/portfolio-2020/

Click gallery images below to enlarge and open slideshow

Video combining animation with live action

The World is Not Flat - Seeing & Understanding the All Stars Approach to Human Development

Some examples of video series produced in english, german and french using known voice talents:

Beispielvideo auf Deutsch mit der Stimme von Schauspieler Kaspar Eichel
(Schauspieler und Synchronsprecher. Er ist bekannt als die deutsche Stimme von Robert Redford)

PilzVideo 001 Kultivierung der Pilze

Example Video in English with the voice of David A. Watson

MushroomVideo 002 Production of Mushroom Powder

Vidéo en Français avec la voix de Daniel Beretta
Daniel Beretta, est un acteur, auteur-compositeur-interprète
Également célèbre pour son travail dans le milieu du doublage,
il est notamment la voix française régulière d’Arnold Schwarzenegger

ChampignonVideo 006 L'essentiel en bref

Every video and all illustrations are custom made with care and precision.
No clip-art or stock art. No re-usable characters, no repeated faces, bodies or puppets.
No prefabricated explainer software. 

What are the costs?

Please contact me for a free und non-binding flat-rate estimate, custom made for your needs and project requirements. My flat rates include idea phase, storyboarding, final art, video production and transfer of usage rights (also for characters and artwork).



Knowledge Nuggets for the Federal Acquisition Institute:

What is a Program Manager

(character designs, illustrations and backgrounds by Ian David Marsden)
for the Federal Acquisition Institute
https://www.fai.gov/media-library/collection/knowledge-nugget

Some More Example Videos

Hawlik Vitalpilze – 005 – Wir lassen dem Pilz die volle Zeit zur Reife
Hawlik Gesundheitsprodukte

Hawlik Vitalpilze - 005 - Wir lassen dem Pilz die volle Zeit zur Reife

Dfreeeze Smart Phone App (Deutsche Version) – Digades

Dfreeeze Smart Phone App (Deutsche Version) - Digades

Break the chain of Infection IPC Infection prevention and control
Dräger Global

Break the chain of Infection_IPC_Infection prevention and control

PDF DOWNLOAD WITH ART SAMPLES

Download PDF with art samples: Drawings, Cartoons, Comics, Graphic Novels, Children’s Books

Download PDF with art samples:
Advertising, Marketing, Merchanidising, Vector Art,
Logos, Design, Character Design, Mascots



Sketchbook | Advertising and Business | Videos and Animation | Editorial Illustration | Logo and Character Design | Cartoons and Comics | Packaging Design | Google Doodles | Children’s Book Illustration | Ritzenhoff | Wacom Featured Artist | Latoya Jackson

Bio Ian Marsden English | Bio Ian Marsden Français | Bio Ian Marsden Deutsch

For a partial client list and testimonials please visit my biography page.

© Copyright 2022 the individual clients / artist: Ian David Marsden
(Displayed on my personal homepage for self-promotional purposes under rights granted by my terms and conditions.)

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Recent Illustration Projects – Ian David Marsden


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Business illustration – clean, clear, appealing, professional

Business illustration – clean, clear, appealing, professional

Artist Ian David Marsden with decades of international experience in the field can provide you with custom-made business illustrations in various styles. Clean, clear, appealing and highly professional illustrations in black and white, with a spot color or fully colored. Text and processes which may seem rather dry or technical can be livened up and rendered more enjoyable and interesting. The readers’ focus can be guided towards important details in a subtle and appealing way. These illustrations can also be used as chapter headers, icons or thumbnails on websites or presentations. There is also the option of having animation or drawing or sliding hand effects, music and voiceover added as well.

Please contact me for a free consultation and a comprehensive flat-fee estimate which will include transferral of usage rights.

ian@marsdenillustration.com
iPhone: +33 (0)6 42 49 82 11

I am based in the south of France but I work with clients worldwide and I speak English, German and French.

More business illustrations in my portfoliohttps://marsdenillustration.com/portfolio/
A short CV and client listhttps://marsdenillustration.com/about/
My LinkedIn page: https://www.linkedin.com/in/idmarsden/

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Neues von Illustrator Ian David Marsden – Herbst 2017 Newsletter

 

Darf ich Ihnen auch meinen Newsletter senden?
(ca 4 x Jährlich)

* obligatorisch





Vorhergehende Newsletter ansehen

 


Mit grosser Freude schreibe ich diese neue Ausgabe meines persönlichen Zeichner-Newsletters.

Ich habe mein on-line Portfolio komplett überarbeitet und alle Kategorien enthalten neue und aktuelle Illustrationen, Cartoons, Designs und Animationen/Videos welche ich für diverse Kunden gestalten durfte.

Link: www.marsdenillustration.com

Einige Neukunden:

All Stars Project, Carlos Dias, Drägerwerk AG, Executive Learning Systems, Jay Abraham Strategy Institute, Max Curious (NYC), Mycotrition GmbH

Anbei eine kleine Auswahl zur Ansicht.


Für jede Kategorie gibt es ein Titelbild welches durch Anklicken eine Galerie der jeweiligen Stile und Anwendungen öffnet.

 

Mein persönliches Skizzenbuch
 

Comics und Cartoons!
 

Klare, Saubere Business Illustrationen


 

Editorielle Zeitungsillustration für die NZZ am Sonntag / April 2017
 

Whiteboard Explainer Videos und Motion Graphics
 

Logos, Signete, Maskottchen, Etiketten


 

Karikaturen ab Foto (kein Live-Zeichnen)

Ein Klick auf meine Visitenkarte öffnet ein Mail-Fenster
ian@marsdenillustration.com
Direkt auf mein iPhone +33 (0)6 42 49 82 11

PS: Die Instagram Freunde unter euch lade ich herzlich ein,
mich dort zu besuchen.


 

 

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Marsden Illustration