Case Studies

Composite packaging presentation designed by Ian David Marsden showing Sanafort Calcium and Magnesium stick sachets, Magnesium folding box and Calcium folding box within one coordinated supplement packaging system.

Sanafort AG — Creative Direction, Brand Identity & Packaging

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Case Study · Creative Direction · Brand Identity · Packaging Sanafort AG — Creative Direction, Brand Identity & Packaging A four-year creative direction engagement for a Swiss health and wellness company, covering brand identity, packaging, production artwork, catalogs, information design, campaigns, digital communication and multilingual illustrated film. Client: Sanafort AG,

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llustrated software engineering card deck box on a desk with four sample cards; blurred team meeting in the background.

Software Engineering Essentials — Visual System for a 60-Card Training Deck

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Case Study · Educational Illustration · Visual Systems · Product Design Software Engineering Essentials — Visual System for a 60-Card Training Deck A professional software engineering training tool developed as a 60-card illustrated deck, combining a visual taxonomy, character system, iconography, instructional illustration, packaging and print production. Client: Audiger EURL,

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Featured image for Dräger’s infection prevention and control campaign, showing a Roy Lichtenstein–inspired comic scene of a smiling retro housewife with floating food packaging above the title “IPC | Prevention and Control.”

Dräger Global — Illustrated Healthcare Communication Campaign for Infection Prevention and Control

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Healthcare Communication · Infection Prevention · International Campaign Dräger Global — Illustrated Healthcare Communication for Infection Prevention A series of large-format illustrated campaign posters and animated visual assets designed to communicate infection prevention and control across international hospital environments — without depending on dialogue, voiceover or translated headlines. Client Dräger

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Visual storytelling case study showing UX interface design, instructional illustration and business diagrams for executive training system

Strategic Wealth Creator System — Visual Identity, Illustration & Learning-System Design

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Executive Education · Visual Systems · Illustration · UI/UX Concept Strategic Wealth Creator System — Visual Identity, Illustration & Learning-System Design The Strategic Wealth Creator System™ is an executive-learning framework built around interconnected strategic processes. My role was to turn that complex material into a coherent visual system that could

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Caveman child and sabre-tooth tiger in dopamine explainer by Ian David Marsden

Hand-Drawn Explainer Video Production — From Script to Final Animation

| Case Studies, Editorial Illustration, Educational Illustration, Erklärfilm, Erklärfilme & Animationen, Erklärfilme & Erklärvideos, Erklärvideo, Erklärvideo Deutschland, erklärvideo erstellen, Erklärvideo Schweiz, Erklärvideos für Bildung & Firmen, explainer illustration, explainer video, explainervideos schweiz, hand drawn explainer video, hand-drawn explainer videos, Illustration, Illustration Schweiz, Visual Storytelling | , , , ,

Explainer Video Production · Direct Studio · Custom Illustration Hand-Drawn Explainer Video Production — From Script to Final Animation A direct production model for explainer films in which concept development, script support, storyboarding, character design, illustration and animation are developed as one coherent visual process. The Science of Kindness for

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