Case Studies

Composite packaging presentation designed by Ian David Marsden showing Sanafort Calcium and Magnesium stick sachets, Magnesium folding box and Calcium folding box within one coordinated supplement packaging system.

Sanafort AG — Complete Creative Direction, Brand Identity, Packaging Design and Multi-Channel Visual System

Sanafort AG — Complete Creative Direction, Brand Identity, Packaging Design and Multi-Channel Visual System From 2014 to 2018, I served as Creative Director for Sanafort AG, a Switzerland-based health and wellness company developing nutritional supplements, vitamin products, medicinal mushroom ranges and associated consumer communication for an international market. This was […]

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llustrated software engineering card deck box on a desk with four sample cards; blurred team meeting in the background.

Visual Architecture for a Professional Software Engineering Training Tool

Visual Architecture for a Professional Software Engineering Training Tool Download FULL CASE STUDY PDF In 2025, I collaborated with Loïc Audiger (CTO, Audiger EURL) to develop the visual identity and instructional framework for a professional software engineering training product: a 59-card deck designed to teach core principles of modern development practice. The training

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Featured image for Dräger’s infection prevention and control campaign, showing a Roy Lichtenstein–inspired comic scene of a smiling retro housewife with floating food packaging above the title “IPC | Prevention and Control.”

Dräger Global — Illustrated Healthcare Communication Campaign for Infection Prevention and Control

Dräger Global — Illustrated Healthcare Communication Campaign for Infection Prevention and Control For Dräger Global, I created a series of large-format illustrated campaign posters and short animated visual pieces for an international communication initiative on infection prevention and control in hospital environments. The project sits at the intersection of healthcare

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Visual storytelling case study showing UX interface design, instructional illustration and business diagrams for executive training system

Visual Storytelling for Business Communication — Strategic Wealth Creator System Case Study

Visual Storytelling for Business Communication — Strategic Wealth Creator System Case Study Visual Identity, UX Interface & Instructional Visual System Design Case Study — Visual Storytelling for Business Communication and Executive Education The Strategic Wealth Creator System™ (SWCS) is a visual learning platform developed for executive training and strategic business

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Caveman child and sabre-tooth tiger in dopamine explainer by Ian David Marsden

Explainer Video Full Pipeline, One Creator: A Studio Model for Clear Visual Communication

Explainer Video Full Pipeline, One Creator: A Studio Model for Clear Visual Communication When the UK charity 52 Lives commissioned me to create a hand-drawn explainer video for its School of Kindness initiative, the task was not simply to animate a script. The real challenge was translation: how to turn

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