Business Illustration

Affiches illustrés BD touristiques Pic Saint Loup par Ian Marsden, Illustrateur Freelance

Delightful animal-themed illustrations by Ian David Marsden for French storytelling, featuring characters in colorful settings like vineyards and scenic drives around the Pic Saint Loup

Illustrateur et dessinateur installé près du Pic Saint Loup

Je suis illustrateur et dessinateur freelance basé à Claret (34270), un village viticole proche de Montpellier, dans la région du Pic Saint Loup. Depuis près de 20 ans, je m’inspire des paysages et de la vie quotidienne de cette région qui m’a profondément marqué. À travers mes illustrations, je cherche à capturer la convivialité et le charme unique de cet endroit que je suis heureux de pouvoir appeler chez moi.

Mon approche artistique

Originaire de Los Angeles, j’ai découvert ici un rythme de vie différent, empreint de chaleur humaine et de simplicité. Mon travail, mêlant dessins faits à la main et aquarelle, s’adapte à une grande variété de projets : de l’illustration éditoriale à la publicité, en passant par les bandes dessinées et les livres pour enfants.

Quelques créations autour du Pic Saint Loup

Loup et ses amis dans une Méhari orange roulant près du Pic St-Loup, illustration originale par Ian Marsden, graphiste et illustrateur à Claret, 34270

“La vie en rose” : Deux amoureux en Vespa se dirigent vers un pique-nique romantique avec, bien sûr, un rosé local dans leur panier.

Read more →

Creating the Artwork for the Mercedes-Benz Employee Manual

Today, I want to take you on a journey that holds a special place in my heart—the creation of the illustrated Mercedes-Benz Employee Manual, affectionately known as the “Mitarbeiterknigge”. *

Back in 2010, as an experienced illustrator, character designer and concept creator, I had the pleasure of collaborating with esteemed advertising agency Sieber & Wolf on this fascinating project. Join me as I walk you through the process of bringing this comprehensive manual to life, highlighting the importance of effective visual communication within the context of a luxury brand like Mercedes-Benz.

When Sieber & Wolf approached me with the opportunity to work on the “Mitarbeiterknigge”, I knew it was a project that demanded precision, creativity, and dedication to excellence. The manual aimed to train Mercedes-Benz staff who interacted with customers, covering topics such as maintaining contact, politeness, and proper behavior in various situations like vehicle purchase, repairs, sales, events, lunches, dinners, and business correspondence. It was crucial that the illustrations reflected Mercedes-Benz’s high standards, precision, and commitment to quality.

Read more →

Illustrated Workflow of Graph Database Modeling – Explainer Video

In this illustrated explainer video, I was tasked by the client to follow the steps of graph database development from the architect to the database admin to the developers. 

With appealing illustrations that unfold before your eyes, this explainer video showcases the step-by-step process of how each team member contributes and collaborates to create a successful graph database. The animations and illustrations by created by me (artist Ian David Marsden) effectively communicate intricate procedures by utilizing character designs that personify different professions, along with vibrant graphic symbols. This approach results in a clear and visually appealing presentation.

Illustrated Software Development Workflow Explainer Video - Custom Animation by Ian David Marsden

Custom illustrations and animations by artist Ian David Marsden.

 Contact Ian for a free consultation to discuss your project.
ian@marsdenillustration.com

 #illustration #explainervideo #softwaredevelopment #teamcollaboration #databaseadministration #businessillustration #customillustrations #startups #advertising #marketing #illustrator #illustration #cartoonist #graphdatabase

Read more →

Transparent Flat Rates for Custom Illustration and Animation

Affordable, flexible pricing for creative services. Ian Marsden, freelance Illustration, animation, and explainer videos to fit your budget. High-quality, transparent solutions.

Free First Consultation

Your first consultation is always completely free. This is an opportunity to discuss your project in detail, explore creative ideas, and ensure we are perfectly aligned before moving forward.

Transparent Flat Rates

I believe in providing clear, predictable pricing. Once we discuss your project, I will calculate a flat rate tailored specifically to your needs.

No Surprises: The flat rate includes all work, revisions, and desired usage rights. There will be no additional charges or overtime fees.

30-Day Guarantee: Your quote will remain valid for 30 days. Once agreed upon, the flat rate will be respected, ensuring you know exactly what to expect.

How I Set My Rates

My pricing is based on established industry standards and reflects the value of high-quality creative work. As a professional illustrator, designer, and animator, I align my rates with the guidance of respected organizations and industry benchmarks (please see links below). These rates account for the time, skill, and expertise required to create unique, impactful work tailored to your needs.

What Influences Pricing?

1. Scope of Work

The size, complexity, and specific requirements of your project, such as detailed illustrations or animation sequences.

2. Usage Rights

The intended use of the work (e.g., local, national, or international campaigns) and whether you need exclusive rights. Licensing fees are calculated based on established industry multipliers.

3. Revisions and Timeline

The number of revisions included in the project and the delivery schedule can influence pricing for projects with tight deadlines or extended iteration cycles.

4. Country and Region

Pricing reflects regional market standards to ensure fairness and competitiveness. In each case, the pricing is based on local pricing guidelines provided by trusted organizations. Please see the links below for more details.

Trusted Industry Sources

My pricing is informed by the following trusted organizations and resources:

Association of Illustrators (AOI)

Industry guidance for illustrators in the UK and Europe.

Graphic Artists Guild Handbook

Comprehensive ethical and pricing standards for the US market.

Illustratoren Organisation e.V.

Pricing guidelines and usage rights for Germany.

Maison des Artistes

Freelance rights and pricing insights for professionals in France.

ProLitteris

Copyright and pricing management for visual creators in Switzerland.

Freelancers Union

Hourly and project-based pricing for freelance professionals in the US.

ManyPixels Blog

Global insights on pricing trends for designers and illustrators.

Motionographer

Pricing and trends in motion graphics and animation.

Why Choose Me?

Working with clients globally, I provide creative solutions adaptable to various timelines and budgets. With extensive experience partnering with major brands and projects across Switzerland, Germany, France, and beyond, here’s why clients keep coming back:

Professional Quality: Years of experience with top brands ensure you receive polished, high-quality work.

Adaptable Pricing: Options for every budget without compromising on quality.

Dedicated Attention: Your project will receive the focused, personalized care it deserves.

Global Expertise: Benefit from decades of experience across international markets.

Transparent Pricing: Your investment is supported by clear, reliable rates based on global standards.

Services Available for All Project Scopes

Advertising & Business Illustration

Editorial & Magazine Illustrations

Cartoons & Comic Art

Animated Explainer Videos

Children’s Book Illustrations

Packaging & Product Design

Download My Professional Credentials:

CV PDF

Portfolio PDF

Contact Information

Email: contact@marsdenillustration.com

Phone: +33 (0) 6 42 49 82 11 (Central European Time / France)

LinkedIn: Ian David Marsden

Explore My Work by Category

Sketchbook | Advertising & Business | Videos & Animation | Editorial Illustration | Logo & Character Design | Cartoons & Comics | Packaging Design | Google Doodles | Children’s Book Illustration | Ritzenhoff | Wacom Featured Artist | Latoya Jackson Designs

affordable illustrator, experienced cartoonist, custom illustration pricing, freelance artist rates, transparent flat rates, professional illustrator, illustrator europe, illustrateur expérimenté, tarifs illustrateur, graphiste freelance, illustrateur france, illustrateur suisse, zeichner deutschland, günstiger illustrator, karikaturist preise, erklärvideo preise, affordable animation services, illustrator portfolio, freelance cartoonist europe, professional character design

Read more →

Concept Drawings: Volkswagen Sedric

Creating Concept Drawings for the Volkswagen Sedric Concept Car Presentation at CEBIT 2018 *

As an illustrator, I encounter various projects, each offering distinct challenges and creative opportunities. One particular project that holds a significant place among my favortes is the creation of concept drawings for the Volkswagen Sedric Concept Car presentation at CEBIT 2018. These drawings aimed to convey a compelling narrative, capturing the essence of this innovative concept car in a visually engaging manner. Familiar with the unpredictable nature of creative projects, I embraced the challenge when the assignment came on short notice. Time constraints were no obstacle for me, as I thrive in such situations, drawing upon experience and adaptability to deliver results swiftly and effectively.

The Volkswagen Sedric self-driving concept car is a pioneering innovation in the automotive world, representing a glimpse into the future of mobility. Designed with a focus on autonomous driving technology, the Sedric Concept Car aims to redefine the way we perceive transportation. This revolutionary vehicle embodies Volkswagen’s commitment to innovation, sustainable transportation, and cutting-edge design. With its sleek, futuristic appearance and state-of-the-art autonomous capabilities, the Sedric Concept Car is not just an automobile; it’s a visionary step towards a new era of transportation that prioritizes safety, convenience, and environmental sustainability.

Read more →

Künzli Optik’s Optical Illusion

Advertising Illustration for Künzli Optik Switzerland

In the world of advertising illustration, let’s explore a captivating scenario where eyeglasses have the remarkable ability to transform everyday people into potential celebrities. This imaginative concept found its way to my drawing board, thanks to Creative Director Daniel Matter from the respected advertising agency Matter & Gretener.

I’m Ian David Marsden, an experienced illustrator passionate about visual storytelling. I had the privilege of bringing this compelling idea to life. The task was clear: create minimalist illustrations that delicately balanced intrigue and recognition. The goal was simple – to make you ponder, “Could that be…?”

The outcome? Four remarkable posters and ads that captivated audiences and sparked conversations. Thoughtfully placed in prominent publications, on trams, in public transport, and along roadside billboards, these posters themselves became optical illusions. With a subtle touch, they left you wondering, “Hey, isn’t that a familiar face?”

Read more →

Concept Art for Lindt Chocolate

In this gallery I would like to show some concept illustrations created in 2015 for Lindt Chocolate.

Lindt Gold Bunny / Goldhase
Read more →

AN2V Kakemonos / Commercial Banner Illustration

I am frequently consulted by my clients to assist with marketing and advertising projects, with concepts and ideas, layouts and graphic design suggestions as well as of course drawings and illustration elements.

AN2V, the Association Nationale de la Vidéoprotection approached me for a very interesting project. Founded in 2004 by Dominique LEGRAND, this remarkable association was established to address the growing need for the exchange of experiences in the field of security technology. At the time, video surveillance, which we now call videoprotection, lacked structure, and many users were grappling with the challenges of deployment.

What sets AN2V apart is its unique combination of “demand” from both public and private users, along with companies offering products and services in the realm of security technologies. AN2V is truly one of a kind, and I was privileged to collaborate with them.

AN2V presented me with an exciting challenge – to create three distinctive, large-scale Kakémono display banners, each measuring 2.10 meters by 0.85 meters. These banners were designed to represent three key facets of AN2V’s activities: training, the association itself, and the universities they organize.

Two of the AN2V Kakemono banners on display at a tradeshow
Read more →

Drawn by Human Hand – Created by Natural Intelligence

Is the technological singularity just around the corner?

https://en.wikipedia.org/wiki/Technological_singularity

This is not an anti-AI post. It’s remarkable to see how far artificial intelligence (AI) has come, to the point where it can now compete with human abilities. I stare in marvel (and horror) at the current generation of AI generated images.

made by human hand - made with natural intelligence - illustrated logo - free to use, royalty free,

Maybe the above logo will become the art equivalent of the BIO labels at grocery stores

I am not someone who shies away from new tools or techniques, nor am I a technophobe. As someone who has been an avid fan and user of computers since childhood, I have experienced the evolution of technology firsthand. It always seemed inevitable that this day would arrive at some point, I think what is most surprising is how rapidly it is suddenly advancing. It is difficult for us to understand, because the human brain is not wired for exponential growth. We simply can not understand and imagine it.

Made by human hand and natural intelligence...
Read more →

A Festive Creation: An Animated Holiday Card to Remember

As we celebrate the holiday season, I’m excited to share with you a project that truly captures the spirit of joy and togetherness. I had the distinct pleasure of working once again with AN2V, the Association Nationale de la Vidéoprotection. Established in 2004 by Dominique LEGRAND, AN2V stands as the foremost authority on videosurveillance and videoprotection in France. Their commitment to facilitating the exchange of experiences in the field of security technology is both impressive and inspiring. AN2V’s unique approach, bridging the needs of public and private users with the expertise of security technology companies, sets them apart as true innovators in their field.

Now, let me take you on a journey into the heart of the holiday season. I am delighted to introduce you to an elegant and captivating animated holiday card I had the pleasure of bringing to life. This enchanting card features the newly designed 3D version of AN2V’s logo, representing the evolution of their visual identity, which I had previously crafted for the client. Picture a serene winter night, where a charming chalet stands amidst a blanket of snow, surrounded by towering pine trees. Warm light spills from the chalet’s windows, casting a gentle glow on the pristine snow below. In the foreground, a beautifully adorned Christmas tree adds a touch of festive magic, while a welcoming wreath graces the chalet’s door. AN2V’s logo rests gracefully in the snow, bathed in the soft radiance of the holiday season. What sets this animated card apart is its timelapse transformation, evolving from intricate black lines into a vibrant, heartwarming scene that captures the essence of the season.

Read more →

The Power of Custom-Created and hand drawn Explainer Videos: Why They’re Worth the Investment

Explainer videos have become a popular tool for businesses and startups to market their products and ideas in an engaging and informative way. But not all explainer videos are created equal. Cheap productions that use reusable clipart and avatars may seem like a cost-effective option, but investing in custom-created and hand-drawn explainer videos can have numerous benefits for your business.

Custom-created and hand-drawn explainer videos offer an elegant and tailored solution to suit any product or presentation. With the art of illustration, any scenario is possible for a reasonable budget, making it a more cost-effective option than traditional methods such as a photoshoot with models, influencers and moviestars and tons of costumes and props in a fancy studio, or on location on a yacht or a private jet. (Why not just draw all of these elements?)

Read more →

Toro Piscine Vachettes – illustrations stock sous license

Vous organisez un événement Toro Piscine avec votre comité des fêtes ou votre organisation de village ?

Vous souhaitez des illustrations amusantes que vous pourrez ajouter à vos affiches, flyers, autocollants, bannières et autres publicités ?

Je reçois très fréquemment de telles demandes. C’est pourquoi j’ai préparé pour vous une série d’images de cette nature.

Read more →

Comic Strips Sustainable Energy

For France-based client Sustain D I was tasked to develop original character designs for two cartoon characters and draw a series of comic strips featuring energy saving and ecological tips and tricks.

Let the sun shine in and you don’t need to turn the lights on 😀
Read more →
Marsden Illustration