Business Illustration

Handgezeichnete Erklärvideos für LAP-Vorbereitung in der Schweiz

Handgezeichnete Erklärvideos für LAP-Vorbereitung in der Schweiz Für LAP-Vorbereitung.ch und Blocklearning.ch entstand eine Serie kurzer, handgezeichneter Erklärvideos für Schweizer Lernende, die sich auf die Lehrabschlussprüfung (LAP) vorbereiten. Die Videos verbinden Educational Animation, Business Illustration, Cartoon-Storytelling und klare visuelle Kommunikation für ein konkretes Bildungsthema im Schweizer Berufsbildungskontext. Die Aufgabe war, die […]

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llustrated software engineering card deck box on a desk with four sample cards; blurred team meeting in the background.

Visual Architecture for a Professional Software Engineering Training Tool

Visual Architecture for a Professional Software Engineering Training Tool Download FULL CASE STUDY PDF In 2025, I collaborated with Loïc Audiger (CTO, Audiger EURL) to develop the visual identity and instructional framework for a professional software engineering training product: a 59-card deck designed to teach core principles of modern development practice. The training

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Yellow cab pulling up outside the New York Friars Club entrance in a cartoon website animation

New York Friars Club: Cartoon Friar Characters, Website Illustrations and Animated Intro

New York Friars Club: Cartoon Friar Characters, Website Illustrations and Animated Intro The New York Friars Club commissioned me to create a series of custom cartoon Friar characters, website illustrations and animated sequences for its official online presence. The assignment combined cartoon illustration, character design, caricature, vector artwork and short-form

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Illustrated Explainer Video for Graph Database Workflows

Illustrated Explainer Video for Graph Database Workflows For Elephant Bird Consulting, I created a custom illustrated explainer video to help explain a graph database workflow: from initial client requirements to architecture, database administration and developer implementation. The project was commissioned by Tom Geudens, a graph database specialist and O’Reilly author,

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Featured image for Dräger’s infection prevention and control campaign, showing a Roy Lichtenstein–inspired comic scene of a smiling retro housewife with floating food packaging above the title “IPC | Prevention and Control.”

Dräger Global — Illustrated Healthcare Communication Campaign for Infection Prevention and Control

Dräger Global — Illustrated Healthcare Communication Campaign for Infection Prevention and Control For Dräger Global, I created a series of large-format illustrated campaign posters and short animated visual pieces for an international communication initiative on infection prevention and control in hospital environments. The project sits at the intersection of healthcare

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Screenshot of Ian David Marsden’s LinkedIn profile header showing illustrator, creative director and visual storytelling profile based in France.

Let’s connect on Linkedin

LinkedIn Profile Updated — 75+ Projects Across Illustration, Branding, UX/UI, Animation & Visual Storytelling A searchable archive of client work, career history, and selected case studies My LinkedIn profile is now fully updated and includes more than 75 detailed project entries spanning two decades of international work across illustration, character

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Visual storytelling case study showing UX interface design, instructional illustration and business diagrams for executive training system

Visual Storytelling for Business Communication — Strategic Wealth Creator System Case Study

Visual Storytelling for Business Communication — Strategic Wealth Creator System Case Study Visual Identity, UX Interface & Instructional Visual System Design Case Study — Visual Storytelling for Business Communication and Executive Education The Strategic Wealth Creator System™ (SWCS) is a visual learning platform developed for executive training and strategic business

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Collage mit Cover und Innenseiten des Nebelspalter 09/2025 sowie Karikaturen aus dem Artikel „Bin ich ein Heuchler?“ – gezeichnet von Ian David Marsden

Cartoonist Schweiz — Editorial Cartoons für den Nebelspalter und über vier Jahrzehnte satirische Illustration

Cartoonist Schweiz — Editorial Cartoons für den Nebelspalter und über vier Jahrzehnte satirische Illustration Diese Serie von fünf farbigen Editorial Cartoons entstand für die Septemberausgabe 2025 des Schweizer Satiremagazins Nebelspalter. Die Zeichnungen begleiteten den Artikel „Bin ich ein Heuchler? – Der grosse Ehrlichkeitstest“ von Stefan Kämpfen, eine satirische Selbstprüfung über

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Article du Midi Libre sur Ian David Marsden, illustrateur à Montpellier et Claret, dessinateur de presse et membre de Cartooning for Peace.

Midi Libre : portrait d’un illustrateur, dessinateur de presse et membre de Cartooning for Peace près de Montpellier

Midi Libre : portrait d’un illustrateur, dessinateur de presse et membre de Cartooning for Peace près de Montpellier Publié le 1 décembre 2025 Le journal Midi Libre a consacré un article à mon parcours d’illustrateur en France, de dessinateur de presse, d’auteur BD, de créateur de vidéos explicatives illustrées et

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Animated eCards for GMX, WEB.DE and mail.com designed by Ian David Marsden – branded greeting card illustration with characters

Animated eCards for GMX, WEB.DE and mail.com

Animated eCards for GMX, WEB.DE and mail.com This page presents a large series of hand-drawn animated eCards created for 1&1 Mail & Media Applications SE, including GMX, WEB.DE and mail.com. The illustrated digital greetings were used across major email platforms and reached a very large European audience. The project combined

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Illustrated scenes from the HairLoss.com animated awareness campaign created by Ian David Marsden, covering topics like alopecia, cancer recovery, and trichotillomania.

Hair is Important — Animated Awareness Campaign for HairLoss.com

Hair is Important — Animated Awareness Campaign for HairLoss.com Hair is Important was an animated awareness campaign created for HairLoss.com, addressing the emotional and psychological impact of hair loss through a series of short illustrated films. The campaign explored subjects including alopecia, trichotillomania, androgenetic hair loss, cancer-related hair loss, self-image,

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Lindt Santa Claus figures, illustration to chocolate sculptures, "Lindt Concept Studies" text.

Lindt Chocolate Packaging Concepts – Character Illustration & Vector Artwork

Lindt Chocolate Packaging Concepts – Character Illustration & Vector Artwork This page presents a series of concept renderings and packaging illustration studies developed for Lindt Chocolates, commissioned through the German agency Rock Brasiliano and created under the art direction of Stephan Eisenblättler. These visuals were developed as art-directed concept proposals.

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PDF icon with illustrated case studies by Ian David Marsden, showcasing professional illustration and visual storytelling work

Professional Case Studies (PDF)

Case Studies – Illustration & Visual Communication Over the years, I’ve had the opportunity to collaborate with clients across France, Germany, Switzerland, the UK and the United States and beyond on a wide range of illustration projects — from editorial and advertising illustration to logo and mascot design, UX interfaces,

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Mercedes-Benz Employee Manual Illustration Case Study

Mercedes-Benz Employee Manual Illustration Case Study This case study presents a major corporate illustration project created for Mercedes-Benz: the illustrated Mercedes-Benz Mitarbeiterknigge, an internal employee conduct and communication manual developed for customer-facing teams. The project was commissioned through the German communications agency Sieber & Wolf and required more than decorative

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Elegant Concept Art for Volkswagen’s SEDRIC

Elegant Concept Art for Volkswagen’s SEDRIC – CEBIT 2018 Commissioned by CMV Cross Media Verlag GmbH, Hamburg Download full case study (PDF File)marsdenillustration.com/PDF/casestudy-Volkswagen-marsden.pdf In 2018, I was commissioned by CMV Cross Media Verlag GmbH (Communications. New Media. Content.) in Hamburg to create a series of highly refined concept illustrations to

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