Blog Archives

Business comic strips and character design by illustrator Ian David Marsden
26 Feb '23

How to Effectively Use Mascots and Comic Art to Convey Your Message – Marsden Illustration

26/02/2023 | Comments: 0 | Posted by: idmarsden | In: advertising comics, Bande dessinee, Bandes Dessinees, BD, business comics, Cartoon, cartoon animation, cartoon GIF, Cartoonist, Character Design, comic, comic strip, comic strips, comic zeichner, comiczeichner, comiczeichner deutschland, explainer illustration, explainer video, explainervideos schweiz, Illustration, Schweizer Cartoonist, schweizer comic zeichner, schweizer comiczeichner, vector comics

Mascots and comic art are powerful marketing tools that businesses of all sizes and types can use to effectively communicate their message to audiences of all ages and completely transcend language barriers.

The Power of Comic Strips

Comic strips can communicate concepts and ideas to audiences of all ages and completely transcend languages. They can be used to give friendly reminders, offer tips, and provide educational material. For example, Coca-Cola assigned me to create wordless comic strips to remind people to recycle cans which were printed directly on the cans. These strips can also be used for internal purposes such as employee training and skill development, corporate training and executive briefings, or to enhance presentations and PowerPoint slides. They are also a wonderful media for e-learning or educational material.

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Youtube Channel for Drawing Videos and Cartoon Tutorials
24 Oct '22

Drawing Videos

24/10/2022 | Comments: 0 | Posted by: idmarsden | In: animated greeting cards, animated marketing video, Deutschland, Editorial Illustration, Erklaervideo, Erklärvideo, explainer illustration, explainer video, explainervideos schweiz, Freelance Illustrator, Holiday Card, illustrateur, Illustrateur France, Illustration, Illustration Deutschland, Illustration France, Illustration Schweiz, Illustrator, Illustrator Deutschland, Illustrator Schweiz, Marsden Illustration, Schweizer Cartoonist, Schweizer Illustrator, scribing video, Video, video explicative, whiteboard schweiz, Whiteboard Video, YouTube Video

I am frequently called upon to create drawings for presentations and explainer videos or advertising videos or education videos.

My style of drawing videos and explainer videos differs from the vast majority of video productions because they are actual drawings which unfold, drawn by an actual artist who knows how to draw. The appearance can vary in different illustration styles, we can use color, we can use painterly brush strokes, pen, or pencil sketches. It is an actual work of art unfolding. The intrigue also lies in what unfolds first and what unfolds next.

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11 Sep '22

Top Source – Wine Label Design

11/09/2022 | Comments: 0 | Posted by: idmarsden | In: creation etiquettes de vin, Crest Design, Design, design etiquettes, etiketten design, etiquettes de vin, Illustration, logo design, red wine, vin, vin rouge, wein, wein etikett, wine, wine label design, winery

Wine label and logo design for two exciting new Washington state wines from TOP SOURCE©. One is a Walla Walla Valley Syrah and the other a Columbia Valley red wine. I had the pleasure of tasting both of them, and they are just gorgeous.

Fun fact: With just over 1,000 wineries, 400+ grape growers, and 60,000+ acres of wine grapes, Washington State is the 2nd largest wine producing state in the U.S.

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06 Sep '22

Kakemonos / Commercial Banner Illustration

06/09/2022 | Comments: 0 | Posted by: idmarsden | In: Adobe Illustrator, adobe photoshop, Banners, business comics, Business Illustration, Freelance, Freelance Illustrator, Freischaffend, Illustrateur France, Illustration, Illustration Deutschland, Illustration France, Illustration Schweiz, independent illustrator, Kakemono, Marketing, Point of Sale, Trade Show

I am frequently consulted by my clients to assist with marketing and advertising projects, with concepts and ideas, layouts and graphic design suggestions as well as of course drawings and illustration elements.

The client required three different large-scale Kakémono display banners (2.10 meters x 0.85 meters) as portable rollup banners for three different areas of their activity: training, the association itself and the universities organised by AN2V.

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21 Jan '22

Fun Animated and Illustrated Greeting Cards

21/01/2022 | Comments: 0 | Posted by: idmarsden | In: Adobe Illustrator, adobe photoshop, Advertising, advertising comics, animated greeting cards, animated marketing video, business comics, Business Illustration, Cartoon, cartoon animation, Cartoonist, comic strip, comic strips, comics, Deutschland, drawing for invitation, drawing for wedding, e-cards, Einladungskarten, Facebook, Freelance Illustrator, Holiday Card, illustrateur, Illustrateur France, Illustration, Illustration Deutschland, Illustration France, illustration newsletter, Illustrator, Illustrator Deutschland, Illustrator Schweiz, independent illustrator, Linked In, LinkedIn, Marsden, Marsden Illustration, motion graphics, Schweiz, Sympathiefigur, Whiteboard, Whiteboard Animation, Whiteboard Video, You Tube, YouTube, YouTube Video, zeichnung fuer einladung, zeichnung fuer hochzeit

Below a YouTube video presentation of 10 animated greeting cards for various occasions. I had the pleasure of inventing and designing this series of animated greeting cards for client 1&1 Mail & Media GmbH for GMX, Web.de, Mail.com Germany via the agency dieKLEINERT.de

The topics that were presented to me in the briefing were: Happy Birthday, I’m Sorry, Thank You, Merry Christmas, Happy Holidays, Get Well Soon, Happy New Year and Thank You!

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06 Mar '20

Sanafort Vitamins and Minerals Packaging, Catalog and Flyers

06/03/2020 | Comments: 0 | Posted by: idmarsden | In: Advertising, Design, Designer, Graphic Design, graphisme, illustrateur, Illustration, Illustrator, infographisme, infographiste, Malt Freelance, packaging design

Design of the logo and exterior packaging / boxes and the interior bottle labeling – color coordinated design for Sanafort Vitamins and Minerals. Design of all marketing sheets, flyers, brochures and catalogs.

Vitamin and Minerals – Product Sheets and Flyers
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23 Jan '20

I received my first proof copy of my new graphic novel “Marvin”

23/01/2020 | Comments: 0 | Posted by: idmarsden | In: advertising comics, advetising comics, art numerique, Bande dessinee, Bandes Dessinees, BD, Book Illustration, business comics, Business Illustration, Cartoon, cartoon gallery, Cartoonist, Cartoonist Marsden, Character Design, comic, comic strip, comic strips, comics, experienced illustrator, Freelance, Freelance Illustrator, Freischaffend, Graphic Design, graphic novel, Ian David Marsden, Ian Marsden, illustrateur, Illustrateur France, Illustration, Illustration Deutschland, Illustration France, Illustration Schweiz, Illustrator, Illustrator Deutschland, Illustrator Schweiz, Marsden Illustration, Marvin, Marvin Graphic Novel, Marvin Hamlisch

I am very excited. I have just received my first proof copy of my new graphic novel “Marvin” from my publisher Schiffer Books.

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09 Jan '19

Business Comics

09/01/2019 | Comments: 0 | Posted by: idmarsden | In: advertising comics, business comics, comic, comic strip, comic strips, comic zeichner, comics, comiczeichner, comiczeichner deutschland, Deutschland, graphic novel, illustrateur, Illustrateur France, Illustration, Illustration Deutschland, Illustration France, Illustration Schweiz, Illustrator, Illustrator Deutschland, Illustrator Schweiz, Marsden, Marsden Illustration, Marvin Graphic Novel, schweizer comic zeichner, schweizer comiczeichner, Schweizer Illustrator, vector comics

Business Comics are a fantastic solution for bringing ideas to the viewer.

Comic strips are wonderful way of communicating concepts and ideas to an audience of all ages and also across all languages.
From story concept to character design to illustration artwork I am experienced in creating custom, tailor-made comics for international clients.

Business Comics by illustrator Ian David Marsden
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