Clean and clear line-art illustrations intended to explain how to prepare and use Henkel cleaning products (Bref, General) and their effects and lasting protection in the kitchen, bathroom and toilet. The artwork needed to be understood without words / language independent.
As the chief creative lead for a new startup company called iShepherd, Inc. based in Sunnyvale, California and in Zürich, Switzerland I just had the wonderful opportunity to be creative on a wide range of design elements.
Starting with the Corporate Identity and Logo Design, Branding and Brand Manual, GUI graphic user interface and UX user experience of the software, over 60 original icons for the iconography and unique visual language of the product as well as many business illustrations, marketing print materials and the homepage design in WordPress. We also created stickers, embroidered patches, flyers, sell sheets as PDF and print documents and Power Point pitch deck presentations.
More about the amazing iShepherd, Inc. TRM360 application, the most useful IAM Analytics tool on the planet: Useful, usable and accessible, can be found on the iShepherd, Inc. homepage here: www.ishepherd.ai
Custom-made white board videos, by internationally published experienced illustrator and cartoonist Ian David Marsden. Cartoons sold to MAD Magazine, The New Yorker and many more. Illustrations for international business clients and advertising campaigns. Logos and Mascot Designs for large scale events like the Ski World Championship 2003 in St. Moritz, Switzerland and designer of the very first Google Doodles.
High quality, professional business illustration and advertising illustration for sales communication, presentations, pitch decks, powerpoint presentations and more. Design of marketing and merchandising articles. Ian David Marsden. www.marsdenillustration.com
Comics are wonderful way of communicating concepts and ideas to an audience of all ages and also across all languages.
From story concept to character design to illustration artwork I am experienced in creating custom tailor made comics for international clients.
Comics can be used for in-house training or communication as well as external advertising. The same comics can also be used in motion graphics or animated videos which can be produced at the same time.
Client: Various Media: Adobe Photoshop, Adobe Illustrator, Clip Studio Paint EX + more
Welcome to my latest Fall 2018 newsletter with a glimpse of what I am currently working on and recently completed projects.
It has been quite a while since my last newsletter. I have been so deeply involved in various projects that I simply did not get around to writing and putting one together for you. I always love to be very busy and active, but it is now really high time to give you a brief update on my recent artwork and activities, so it is with great pleasure that I present to you this October 2018 edition of the Ian Marsden Illustration Newsletter.
Below a selection of sample artwork and highlights from recent projects.
I was delighted and honored that I received a shoutout in the recent “Inside Google” Blog post celebrating 20 years of Google and the history of the Google Doodles. From 1999 to the end of 2000 I was the artist creating all Google Doodles. It is very nice to be remembered in this way.
Many thanks to Google and to Ryan Germick the Principal Doodle Design director.
Some really exciting news: I have signed a book deal with Schiffer Books for my first graphic novel and my first book in the U.S. market. It is for the graphic novel adaptation of “The Way I Was” the adult memoir of the late Broadway and Hollywood composer Marvin Hamlisch. The publication date for the graphic novel is spring 2020.
Many thanks for the excellent representation by my literary agent Anna Olswanger at Olswanger Literary
Article from Publisher’s Weekly 20/09/2018 below:
Here a world premiere sneak peek over my shoulder…
VIDEOS / EXPLAINER VIDEOS / WHITEBOARD VIDEOS
I had the great pleasure of adapting a series of texts about the harvesting and production phases of their high-quality vital mushroom products for Hawlik Gesundheitsprodukte GmbH and transforming them into short videos with elegant watercolor illustrations and pleasing voice overs.
In a nutshell – Video production for Hawlik Gesundheitsprodukte GmbH
I was involved from the initial conceptual sketching phase and storyboard, then personally illustrated each scene and added light, unobtrusive animation and finally I produced a series of 6 different videos in 3 languages (English, German, French) for which I also supervised the recording of the voiceover in person in studios in Paris and Berlin.
The German voice was recorded in Berlin with the renowned actor Kaspar Eichel (German synchronization voice of Robert Redford, Richard Dreyfuss) at Livelive studio (in cooperation with the agency Sprecherdatei), the French voice was recorded in Paris with the Actor Daniel Beretta (French synchronization voice of Arnold Schwarzenegger and many others) in collaboration with Titrafilm, the English voiceover was provided by David A. Watson and the agency GreatBritishVoices.
Having these videos available as a marketing tool for their website but also for trade shows and for their sales department is an invaluable asset. Highly complex processes and details of the production can be relayed to clients and buyers quickly and in a pleasant format in various markets/languages 24/7.
It was a lot of fun working on this rather extensive project and I am delighted that the client was very happy with the result and customer reactions have been extremely positive.
I am delighted to announce that I am collaborating on an ongoing series of training videos for the Johner Institut GmbH in Konstanz, Germany for their e-learning platform. I myself am providing the English language voice and I am also the spokesperson. The collaboration has been highly stimulating and creative and it is a true pleasure to work with Prof. Dr. Christian Johner on his videos for the Johner Institute teaching platform. More details on this project perhaps in a future update.
Prof. Dr. Christian Johner and Ian David Marsden in the video studio.
As part of the usual illustration services I provide, it has been my great pleasure over the past months to work with various agencies and companies / corporations, many of which are regular clients, on their needs for high quality, clear and appealing business graphics and illustrations for their external or internal communication needs. Here a few recent examples.
I am continuing the relatively new avenue of my career of wine logo and wine label designer and artist. My most recent design is a fun logo and label illustration for ‘Domaine Les Tuileries’ Cabernet Sauvignon, Chardonnay and Pinot Noir. I like it a lot personally even though I dialed the “French” button up to 11, evidently.
Business illustration – clean, clear, appealing, professional
Artist Ian David Marsden with decades of international experience in the field can provide you with custom-made business illustrations in various styles. Clean, clear, appealing and highly professional illustrations in black and white, with a spot color or fully colored. Text and processes which may seem rather dry or technical can be livened up and rendered more enjoyable and interesting. The readers’ focus can be guided towards important details in a subtle and appealing way. These illustrations can also be used as chapter headers, icons or thumbnails on websites or presentations. There is also the option of having animation or drawing or sliding hand effects, music and voiceover added as well.
Please contact me for a free consultation and a comprehensive flat-fee estimate which will include transferral of usage rights.