(with YouTube Video Radio Interview with Mascot Designer Ian Marsden)
I had the distinct pleasure back in 2002 of being contacted by the organization for the FIS Alpine World Ski Championships in the renowned pristine alpine resort town of St. Moritz, Switzerland. I had been chosen to design the official mascot for the event.
This character design was my first foray into the world of mascot designs and logo character design and opened the door for many subsequent projects I was invited to participate in.
As an experienced character designer for over 20 years, I have had the great pleasure of accompanying my clients in their search for a dynamic ambassador for their brand or event and creating a design that fit like a glove.
Character Design, Mascot Design, Avatars, Layered People Illustrations for Animation
A very fun recent assignment was to design a series of wine labels (red, white and rosé) featuring scenes from in and around the O Mas Troquet restaurant and Friday street market in 34270 Vacquières, France (Pic St Loup Region, Hérault, Languedoc) and also a label for their custom made flavoured rums.
The concept is that when all the bottles are placed next to each other, they depict the local ambience inside and outside and you almost have a continuous story or panorama.
This was a super fun assigment for the Johner Institute in Konstanz for a custom produced April Fool’s Day Video. I got to convert Professor Christian Johner into a new rising star Swiss Politician. Apparently I did a good job because almost nobody recognized him.
Clean and clear line-art illustrations intended to explain how to prepare and use Henkel cleaning products (Bref, General) and their effects and lasting protection in the kitchen, bathroom and toilet. The artwork needed to be understood without words / language independent.
Avatars and character designs to be used in print, motion graphics, whiteboard videos, or explainer videos. Detailed and shaded in different styles or flat line art and vector graphics. Delivered on layers ready for import into your layout software or Premiere or After Effects.
Design of the logo and exterior packaging / boxes and the interior bottle labeling – color coordinated design for Sanafort Vitamins and Minerals. Design of all marketing sheets, flyers, brochures and catalogs.
As the chief creative lead for a new startup company called iShepherd, Inc. based in Sunnyvale, California and in Zürich, Switzerland I just had the wonderful opportunity to be creative on a wide range of design elements.
Starting with the Corporate Identity and Logo Design, Branding and Brand Manual, GUI graphic user interface and UX user experience of the software, over 60 original icons for the iconography and unique visual language of the product as well as many business illustrations, marketing print materials and the homepage design in WordPress. We also created stickers, embroidered patches, flyers, sell sheets as PDF and print documents and Power Point pitch deck presentations.
More about the amazing iShepherd, Inc. TRM360 application, the most useful IAM Analytics tool on the planet: Useful, usable and accessible, can be found on the iShepherd, Inc. homepage here: www.ishepherd.ai
Custom-made white board videos, by internationally published experienced illustrator and cartoonist Ian David Marsden. Cartoons sold to MAD Magazine, The New Yorker and many more. Illustrations for international business clients and advertising campaigns. Logos and Mascot Designs for large scale events like the Ski World Championship 2003 in St. Moritz, Switzerland and designer of the very first Google Doodles.