Mascots and comic art are powerful marketing tools that businesses of all sizes and types can use to effectively communicate their message to audiences of all ages and completely transcend language barriers.
The Power of Comic Strips
Comic strips can communicate concepts and ideas to audiences of all ages and completely transcend languages. They can be used to give friendly reminders, offer tips, and provide educational material. For example, Coca-Cola assigned me to create wordless comic strips to remind people to recycle cans which were printed directly on the cans. These strips can also be used for internal purposes such as employee training and skill development, corporate training and executive briefings, or to enhance presentations and PowerPoint slides. They are also a wonderful media for e-learning or educational material.
(with YouTube Video Radio Interview with Mascot Designer Ian Marsden)
I n 2002 I was contacted by the organization for the FIS Alpine World Ski Championships in the renowned pristine alpine resort town of St. Moritz, Switzerland. I was informed, that I had been chosen as the designer and illustrator to create the official mascot for the event.
Clean and clear line-art illustrations intended to explain how to prepare and use Henkel cleaning products (Bref, General) and their effects and lasting protection in the kitchen, bathroom and toilet. The artwork needed to be understood without words / language independent.
High quality, professional business illustration and advertising illustration for sales communication, presentations, pitch decks, powerpoint presentations and more. Design of marketing and merchandising articles. Ian David Marsden. www.marsdenillustration.com
I had the pleasure of creating another cool wrestling shirt design for the legendary wrestler John Hennigan, who is also known as Johnny Impact, Johnny Nitro, Johnny Mundo, and most recently as the mayor of SLAMTOWN. This time around, the shirt design is titled “SLAMTOWN Office of Mayor”, featuring a striking illustration of a skull and crossbones, adorned with Johnny’s trademark sunglasses with crosses on the lenses.
Creating this shirt design for John was an amazing experience. He is one of the easiest and most amazing clients I have ever had the pleasure of working for. He trusts my creativity and lets me use my imagination, allowing me to create designs that truly capture his essence as a wrestler and entertainer.
John Hennigan is a true wrestling legend, with a career spanning over two decades. He has won numerous championships across different wrestling promotions, including WWE, Impact Wrestling, and Lucha Underground. He has also ventured into acting, appearing in movies and TV shows such as “Boone: The Bounty Hunter” and “Survivor”.
In conclusion, it was an absolute honor to work with John Hennigan again and create a cool wrestling shirt design that represents his new role as the mayor of SLAMTOWN. If you’re a fan of John Hennigan or wrestling in general, make sure to check out this shirt and add it to your collection. And if you’re in need of a talented illustrator, cartoonist, character designer, or producer of explainer videos, don’t hesitate to contact me for your next creative project.
It’s been a while since I updated my news blog. Things have been rather quiet on the project front due to the pandemic (like for many), so I don’t have a lot of new client work to show you, but I thought I would say a quick hello.
I recently started a TikTok channel, where I mostly post recordings of live drawings (digital and analog). So if you are on there and enjoy drawings, drop by and have a look.
I only have 120 followers here so far, so you can become a member of a highly exlusive club. 😀
Avatars and character designs to be used in print, motion graphics, whiteboard videos, or explainer videos. Detailed and shaded in different styles or flat line art and vector graphics. Delivered on layers ready for import into your layout software or Premiere or After Effects.