Today, I want to take you on a journey that holds a special place in my heart—the creation of the illustrated Mercedes-Benz Employee Manual, affectionately known as the “Mitarbeiterknigge”. *
Back in 2010, as an experienced illustrator, character designer and concept creator, I had the pleasure of collaborating with esteemed advertising agency Sieber & Wolf on this fascinating project. Join me as I walk you through the process of bringing this comprehensive manual to life, highlighting the importance of effective visual communication within the context of a luxury brand like Mercedes-Benz.
When Sieber & Wolf approached me with the opportunity to work on the “Mitarbeiterknigge”, I knew it was a project that demanded precision, creativity, and dedication to excellence. The manual aimed to train Mercedes-Benz staff who interacted with customers, covering topics such as maintaining contact, politeness, and proper behavior in various situations like vehicle purchase, repairs, sales, events, lunches, dinners, and business correspondence. It was crucial that the illustrations reflected Mercedes-Benz’s high standards, precision, and commitment to quality.
Mascots and comic art are powerful marketing tools that businesses of all sizes and types can use to effectively communicate their message to audiences of all ages and completely transcend language barriers.
The Power of Comic Strips
Comic strips can communicate concepts and ideas to audiences of all ages and completely transcend languages. They can be used to give friendly reminders, offer tips, and provide educational material. For example, Coca-Cola assigned me to create wordless comic strips to remind people to recycle cans which were printed directly on the cans. These strips can also be used for internal purposes such as employee training and skill development, corporate training and executive briefings, or to enhance presentations and PowerPoint slides. They are also a wonderful media for e-learning or educational material.
Karikatur von FIFA Präsident Gianni Infantino für den Nebelspalter “Tor des Monats”
Stell Dir vor, es ist Fussball-WM und keiner will hin. In Qatar gibt es Gratis-Tickets und Glühwein zu Feuerwerkskerzen auf dem Adventskranz. Zum Artikel “Infantino freut sich auf die infantilste WM” von Hans Abplanalp Karikatur von Cartoonist Ian David Marsden für Nebelspalter Nr. 11 2022
For France-based client Sustain D I was tasked to develop original character designs for two cartoon characters and draw a series of comic strips featuring energy saving and ecological tips and tricks.
Business Comics are a fantastic solution for bringing ideas to the viewer.
Comic strips are wonderful way of communicating concepts and ideas to an audience of all ages and also across all languages. From story concept to character design to illustration artwork I am experienced in creating custom, tailor-made comics for international clients.