explainer illustration

03 Nov '22

Business Comic Strips and Characters

03/11/2022 | Comments: 0 | Posted by: idmarsden | In: advertising comics, Bande dessinee, Bandes Dessinees, BD, business comics, Cartoon, cartoon animation, cartoon GIF, Cartoonist, Character Design, comic, comic strip, comic strips, comic zeichner, comiczeichner, comiczeichner deutschland, explainer illustration, explainer video, explainervideos schweiz, Illustration, Schweizer Cartoonist, schweizer comic zeichner, schweizer comiczeichner, vector comics

Business Comic Strips and original comic characters created specifically for a product or campaign are a fantastic way to gain the interest of the viewer and bring your message across in a fun and likeable way.

Often these characters can be used as standalone ambassadors for your product or company in print or even on products or packaging. Appealing and likeable comics give you something to relate to and maximise engagement. The style of the artwork and story of the comic strips can vary greatly. The comic strips, still images and characters can also appear in a full multimedia campaign in motion graphics or animated videos or explainer videos which can be produced at the same time.

Below a gallery with many samples and two examples of animated business illustration applications.

YouTube player
YouTube player
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24 Oct '22

Drawing Videos

24/10/2022 | Comments: 0 | Posted by: idmarsden | In: animated greeting cards, animated marketing video, Deutschland, Editorial Illustration, Erklaervideo, Erklärvideo, explainer illustration, explainer video, explainervideos schweiz, Freelance Illustrator, Holiday Card, illustrateur, Illustrateur France, Illustration, Illustration Deutschland, Illustration France, Illustration Schweiz, Illustrator, Illustrator Deutschland, Illustrator Schweiz, Marsden Illustration, Schweizer Cartoonist, Schweizer Illustrator, scribing video, Video, video explicative, whiteboard schweiz, Whiteboard Video, YouTube Video

I am frequently called upon to create drawings for presentations and explainer videos or advertising videos or education videos.

My style of drawing videos and explainer videos differs from the vast majority of video productions because they are actual drawings which unfold, drawn by an actual artist who knows how to draw. The appearance can vary in different illustration styles, we can use color, we can use painterly brush strokes, pen, or pencil sketches. It is an actual work of art unfolding. The intrigue also lies in what unfolds first and what unfolds next.

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Draeger - Infection prevention
23 Oct '22

Dräger – Break the Chain of Infection

23/10/2022 | Comments: 0 | Posted by: idmarsden | In: animation, business comics, Business Illustration, Cartoonist, Dessinateur, Deutschland, Digital Artist, explainer illustration, explainer video, Freelance Illustrator, Ian Marsden, Illustration, Illustration Deutschland, Illustration Schweiz, Illustrator, Illustrator Deutschland, Illustrator Schweiz, independent illustrator, Marsden Illustration, motion graphics, pop art, Scribing, scribing video, Whiteboard Animation, You Tube, YouTube, YouTube Video
Comic drawing of a lady wondering what kind of stains are in her kitchen chocolate ketchup or others


A series of 4 videos and posters created for Dräger on the topic “Break the chain of infection”
The comic strips have no text so they are language independent and can be used internationally. The same goes for the video series.

The four different areas covered are: Infection prevention and control, increase Patient Safety,
Infection Prevention by Design and Improved Workflow

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