Freelance Illustrator Archives

llustrated software engineering card deck box on a desk with four sample cards; blurred team meeting in the background.

Visual Architecture for a Professional Software Engineering Training Tool

May 7, 2026 | Business Comics auf Deutsch, Business Illustration, Cartoonist Schweiz, Case Studies, Comic Illustrator Deutschland, comiczeichner deutschland, Comiczeichner für Unternehmen, Corporate Training Illustration, creative training materials, Design Case Studies, Editorial Cartoons Schweiz, Educational Illustration, Erklärvideo, Freelance Illustrator, Graphisme & Illustration, graphiste montpellier, icon design, illustrateur, Illustrateur France, illustrateur montpellier, Illustration, Illustration Deutschland, Illustration Schweiz, Illustrationen für Unternehmen, Instructional Design, Marketing Illustration, Mascot & Character Design, Mascot Design | custom UX learning systems, developer education materials, educational card deck design, illustrated tech education resources, instructional design illustration, modular training tools for engineers, software engineering training deck, technical illustration for software, visual learning tools for developers

Case Study · Educational Illustration · Visual Systems · Product Design Software Engineering Essentials — Visual System for a 60-Card Training Deck A professional software engineering training tool developed as a 60-card illustrated deck, combining a visual taxonomy, character system, iconography, instructional illustration, packaging and print production. Client: Audiger EURL,

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Let’s connect on Linkedin

March 31, 2026 | advertising illustration, Business Illustration, Character Design, Editorial Illustration, experienced illustrator, explainer illustration, explainer video, explainervideos schweiz, Freelance Illustrator, hand-drawn explainer videos, illustrateur, Illustrateur France, illustrateur montpellier, Illustration, Illustration Deutschland, Illustration France, illustration montpellier, illustration portfolio, Illustration Schweiz, Illustration YouTube, Illustrator Deutschland, illustrator portfolio, Illustrator Schweiz, Maskottchen Illustration | Advertising Illustration, animated explainer video, B2B Visual Communication, Brand Mascot Designer, Branding Illustration, business comics, cartoonist switzerland, character design, comic artist Europe, concept art, Corporate Illustration, creative director, digital illustration, editorial illustration, explainer video illustrator, Freelance Illustrator, graphic illustrator, Illustration, infographic illustration, marketing visuals, mascot design, Motion graphics, packaging illustration, public sector illustration, sustainability illustration, UX/UI illustration, vector illustration, Visual Storytelling, Wine Label Illustrator

LinkedIn Profile Updated — 75+ Projects Across Illustration, Branding, UX/UI, Animation & Visual Storytelling A searchable archive of client work, career history, and selected case studies My LinkedIn profile is now fully updated and includes more than 75 detailed project entries spanning two decades of international work across illustration, character

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Visual storytelling case study showing UX interface design, instructional illustration and business diagrams for executive training system

Visual Storytelling for Business Communication — Strategic Wealth Creator System Case Study

March 19, 2026 | advertising illustration, Bildgeschichten & Storytelling, Business Illustration, Cartoonist Schweiz, Case Studies, Comic Illustrator Deutschland, comiczeichner deutschland, Comiczeichner für Unternehmen, creative training materials, Design Graphique Montpellier, Educational Illustration, Erklärfilm, Erklärfilme & Animationen, Erklärfilme & Erklärvideos, Erklärvideo, Erklärvideo Deutschland, erklärvideo erstellen, Erklärvideo Schweiz, explainer illustration, Freelance Illustrator, Illustration | Business Illustration, corporate training design, explainer visuals, information design, instructional illustration, learning system design, UX UI design, Visual communication, Visual Storytelling

Executive Education · Visual Systems · Illustration · UI/UX Concept Strategic Wealth Creator System — Visual Identity, Illustration & Learning-System Design The Strategic Wealth Creator System™ is an executive-learning framework built around interconnected strategic processes. My role was to turn that complex material into a coherent visual system that could

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RITZENHOFF Beer Glass Design: Viking Weizenbier Glass by Ian David Marsden

September 13, 2025 | Character Design, Design, design etiquettes, Design Graphique Occitanie, Design Mascotte, Design Occitanie, Étiquettes de Vin & Packaging, Freelance Illustrator, Graphic Design, Ian David Marsden, icon design, Illustration, logo design, Mascot & Character Design, packaging design, Ritzenhoff Design Collection, Ritzenhoff Designer | cartoon Viking, character design, coaster design, collectible beer glass, collectible glassware, glassware design, Ian David Marsden, illustrator product designer, Marsden RITZENHOFF, marsden ritzenhoff collection, packaging design, product illustration, RITZENHOFF beer glass design, RITZENHOFF Designer Collection, ritzenhoff viking glass, Viking Weizenbier glass, wheat beer glass

RITZENHOFF Beer Glass Design: Viking Weizenbier Glass by Ian David Marsden This Viking Weizenbier glass design was created for the RITZENHOFF Designer Collection as part of my wider work in collectible glassware illustration and product design for RITZENHOFF. The project combined character design, product illustration, packaging-aware artwork and decorative design

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Lindt Santa Claus figures, illustration to chocolate sculptures, "Lindt Concept Studies" text.

Lindt Chocolate Packaging Concepts – Character Illustration & Vector Artwork

July 21, 2025 | Bildgeschichten & Storytelling, Business Comics auf Deutsch, Business Illustration, Comic Illustrator Deutschland, comiczeichner deutschland, Freelance Illustrator, graphisme, Ian David Marsden, Ian Marsden, Illustrateur France, Illustration, Illustration Deutschland, Illustration France, Illustration Schweiz, illustration vectoriel, Illustrator Deutschland, Illustrator Schweiz, independent illustrator, infographiste, Marsden Illustration | character design for brands, festive packaging design, food packaging illustrator, holiday illustration, Illustrator Ian David Marsden, Lindt illustration, vector art packaging, vector illustrator

Lindt Chocolate Packaging Concepts – Character Illustration & Vector Artwork This page presents a series of concept renderings and packaging illustration studies developed for Lindt Chocolates, commissioned through the German agency Rock Brasiliano and created under the art direction of Stephan Eisenblättler. These visuals were developed as art-directed concept proposals.

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PDF icon with illustrated case studies by Ian David Marsden, showcasing professional illustration and visual storytelling work

Professional Case Studies (PDF)

July 3, 2025 | advertising illustration, Business Illustration, Comic Illustrator Deutschland, comiczeichner deutschland, Comiczeichner für Unternehmen, Communication interne en entreprise, Corporate Training Illustration, Design Graphique Occitanie, Editorial Illustration, Erklärfilme & Animationen, Erklärvideo, Erklärvideo Deutschland, Erklärvideo Schweiz, Freelance Illustrator, Graphisme & Illustration, HR training materials, Ian David Marsden, illustrateur montpellier, Illustration Deutschland, Illustration France, illustration montpellier, Illustration Schweiz, Illustrator Deutschland, illustrator europe, Illustrator Schweiz, Interne Kommunikation & Illustration, Mascot Design, Mascot Designer, Mascot Illustration, Maskottchen Design, Maskottchen Illustration, Mitarbeiter-Onboarding & HR Design, Mitarbeiterhandbuch Gestaltung, Montpellier, Visual Storytelling for Enterprises, Visuelles Storytelling für Unternehmen, Whiteboard Animation | Branding Illustration, business comics, comic-style business communication, corporate communication design, editorial illustration, explainer graphics, HR training visuals, illustration case studies, mascot design, Onboarding Illustration, packaging illustration, Procreate illustrator, SaaS platform graphics, training comics, UX illustration, vector map illustration, Visual Storytelling

Case Studies – Illustration & Visual Communication Over the years, I’ve had the opportunity to collaborate with clients across France, Germany, Switzerland, the UK and the United States and beyond on a wide range of illustration projects — from editorial and advertising illustration to logo and mascot design, UX interfaces,

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Henkel BREF & GENERAL – Cleaning Product Vector Illustrations

May 29, 2025 | Character Design, Erklärvideo, explainer illustration, Freelance Illustrator, Ian David Marsden, illustrateur, Illustrateur France, Illustration, Illustration Deutschland, Illustration France, Illustration Schweiz, illustration vectoriel, Illustrator Deutschland, Illustrator Schweiz, independent illustrator, infographiste, logo design, logos, Marsden Illustration | agency collaboration, Claret illustrator, commercial illustration, explainer graphics, France-based illustrator, illustrated workflows, infographic-style artwork, no AI artwork, professional illustration, spot illustration, vector illustration, Visual Storytelling

BREF & GENERAL – Cleaning Product Illustrations (Commissioned via Rock Brasiliano) Commissioned by: Rock Brasiliano – Communications & Corporate Innovation End Client: Henkel (Brands: BREF / GENERAL) Art Direction: Stephan Eisenblätter (Rock Brasiliano) Illustration: Ian David Marsden Location: Hamburg, Germany Duration: 1 week, July 2015 Download Case Study (PDF)http://marsdenillustration.com/PDF/casestudy-Henkel-marsden.pdf I

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Creative Direction for iSHEPHERD AG and TRM360®

May 25, 2025 | Business Illustration, Design Mascotte, dessin vectoriel, Freelance Illustrator, graphisme, Ian Marsden, icon design, illustrateur, Illustrateur France, Illustration, Illustration Deutschland, Illustration France, Illustration Schweiz, illustration vectoriel, Illustrator Deutschland, Illustrator Schweiz, infographiste, logo design, logos, Marsden Illustration | branding illustrator, business illustration Switzerland, comic-style illustration, Compliance Software Design, Corporate Illustration, creative direction, cross-platform UX, custom icon design, enterprise UX, explainer visuals, French illustrator, german illustrator, hand-drawn illustrations, IAM illustration, IAM software marketing, icon system design, illustration case studies, illustrator corporate SaaS, Infographic Illustrator, investor presentation design, Marsden Illustration, Motion graphics, product onboarding graphics, security software illustration, storytelling for SaaS, swiss illustrator, UI design case study, UI/UX storytelling, UX Design Switzerland, UX icons, UX illustration, Visual communication, Visual Storytelling, Zurich illustrator

Creative Direction for iSHEPHERD AG and TRM360 As Creative Director for iSHEPHERD AG from July 2019 to August 2020, I was responsible for the complete development of the company’s visual identity and UX system for their SaaS platform TRM360 — a tool-agnostic solution for risk and entitlement monitoring across enterprise

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Behance Portfolio of Illustrator, Cartoonist & Explainer Video Creator – Ian David Marsden

May 13, 2025 | advertising illustration, Business Illustration, Claret, Editorial Illustration, explainer illustration, Freelance Illustrator, graphiste claret, graphiste montpellier, illustrateur, Illustrateur France, illustrateur montpellier, Illustration, Illustration Deutschland, illustration montpellier, illustration portfolio, Illustration Schweiz, Illustrator Deutschland, illustrator portfolio, Illustrator Schweiz, infographiste claret, logo design, logo design montpelliler, Maskottchen Illustration, Montpellier | Behance illustrator, creative direction, editorial cartoons, explainer video artist, freelance illustrator france, graphic novel illustrator, Ian David Marsden, illustration portfolio, Logo Design, mascot designer, Motion Design, professional cartoonist, Visual Storytelling

Discover My Behance Illustration, Logo Design & Explainer Video Portfolio My Behance portfolio presents a curated, client-centered collection of my work as an illustrator, cartoonist, visual storyteller, and creative director. It reflects my 20+ years of professional experience — from hand-drawn editorial cartoons and mascot design to branding systems, UX

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Cartoon character in construction gear giving thumbs-up with a power drill.

seele GmbH — Visual Safety System & Character Design

May 9, 2025 | Business Comics auf Deutsch, Business Illustration, Cartoonist Schweiz, Design, Design Mascotte, Freelance Illustrator, Ian David Marsden, illustrateur montpellier, Illustration, Illustration & Communication Visuelle, Illustration Deutschland, Illustration pour l’intégration des employés, Interne Kommunikation & Illustration, Live Zeichner & Charakterdesign, Maskottchen Illustration, Mitarbeiter-Onboarding & HR Design, Mitarbeiterhandbuch Gestaltung | behavior-based safety, character design, construction safety illustration, custom character illustration, DieKleinert Munich, Ian David Marsden, industrial communication, marsdenillustration.com, multilingual illustration, safety mascot, Visual Storytelling

seele GmbH — Visual Safety System & Character Design OSKAR for SEELE — Visual Storytelling for Safer Sites Oct 2012 – Feb 2013 Client: seele GmbH (Gersthofen, Germany) Illustration Agency: DieKleinert Illustration Agency, Munich Role: Character Designer · Illustrator · Visual Communicator Download Full Case Study (PDF):marsdenillustration.com/PDF/casestudy-Seele-marsden.pdf When seele GmbH — a

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Designing the Official Mascot for the FIS Alpine World Ski Championships in St. Moritz

March 1, 2025 | Business Illustration, Character Design, Design, Designer, Freelance Illustrator, Ian David Marsden, Ian Marsden, illustrateur, Illustrateur France, Illustration, Illustration Deutschland, Illustration France, Illustration Schweiz, Illustrator Deutschland, Illustrator Schweiz, independent illustrator, logo design, logos, Mascot Design, Mascot Designer, Maskottchen Design | character design, event mascot, FIS Alpine World Ski Championships, Ian David Marsden, mascot design, official ski mascot, professional illustrator, Swiss Illustration

Case Study · Mascot Design · Character Development · Sports Branding Smoony — Official Mascot of the FIS Alpine World Ski Championships St. Moritz 2003 Professional development of the official event mascot from a winning schoolchild’s sketch into a complete character system for the 2003 FIS Alpine World Ski Championships

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Kakémonos professionnels illustrés pour l’AN2V — design événementiel et communication visuelle à Montpellier

February 5, 2025 | Business Illustration, Création de Logo France, Création Print & Web, Design Graphique Montpellier, Design Graphique Occitanie, Freelance Illustrator, Graphisme & communication visuelle, graphiste domaine viticole, graphiste étiquette vin, graphiste montpellier, Graphiste Pic Saint-Loup, Illustrateur France, illustrateur montpellier, Illustration France, illustration montpellier, logo design montpelliler, Montpellier, Pic Saint Loup, pic saint-loup, Pic St Loup | AN2V, Claret, communication visuelle, design événementiel, graphisme grand format, Graphiste Montpellier, Hérault, identité visuelle, Illustrateur Montpellier, illustration institutionnelle, kakémonos professionnels, Pic Saint-Loup, signalétique de stand, supports de salon, vidéoprotection

Kakémonos professionnels illustrés pour l’AN2V — design événementiel et communication visuelle à Montpellier Pour l’AN2V — Association Nationale de la Vidéoprotection, j’ai conçu une série de trois kakémonos professionnels grand format, destinés à présenter clairement les principaux domaines d’action de l’association lors de salons, conférences, rencontres sectorielles et événements institutionnels.

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Live-Drawing

November 25, 2024 | explainer video, Freelance Illustrator, Ian David Marsden, illustrateur, Illustrateur France, Illustration, Illustration Deutschland, Illustration France, Illustration Schweiz, Illustrator Deutschland, Illustrator Schweiz, live drawing, Montpellier | conference scribing, digital scribing, event content creation, event illustration, graphic recording, keynote visualisation, live drawing services, live illustration, live scribing, live sketching, real-time drawing, remote scribing, Visual communication, visual facilitation, Visual Storytelling, webinar illustration, Whiteboard Animation

Live illustration — also known as graphic recording, scribing, or visual facilitation — is the real-time creation of drawings during events, presentations, or video calls. It transforms spoken content into clear, engaging visuals as it happens, helping audiences stay focused, retain key messages, and feel more connected to the experience.

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Cartoon-style portraits of four artists with related tools and floral headpiece centerpiece.

The Artistic Ballade in Provence – Cartoon Portraits of Legendary Artists

June 25, 2024 | Business Comics auf Deutsch, Cartoon Mascot, Cartoon Maskottchen, Freelance Illustrator, Graphisme & Illustration, graphisme etiquettes, Graphiste Pic Saint-Loup, illustrateur, Illustrateur France, illustrateur montpellier, Illustration & Communication Visuelle, Illustration Deutschland, Illustration France, illustration montpellier, Illustration Schweiz, Illustrator Deutschland, Illustrator Schweiz, Interne Kommunikation & Illustration, karikatur, Karikatur & Cartoon, Live Zeichner & Charakterdesign, Live Zeichner & Events, Marsden Illustration, Visual Storytelling for Enterprises, Visuelles Storytelling für Unternehmen | caricature illustration, editorial illustration, frida kahlo cartoon, marsden cartoon art

Cartoon Illustrations of Iconic Artists in a Whimsical Provençal Scene Whimsical cartoon portraits of Frida Kahlo, Vincent van Gogh, Pablo Picasso, and Salvador Dalí — each reimagined in a sun-drenched Provençal landscape, infused with vibrant colors, humor, and iconic references to their work. Each hand-drawn digital illustration is created in

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From Santa Monica to Silicon Valley: The Origin of the First Google Doodles

May 22, 2023 | Business Illustration, Freelance Illustrator, Google Doodles, Ian David Marsden, illustrateur, Illustrateur France, Illustration, Illustration Deutschland, Illustration France, Illustration Schweiz, Illustrator Deutschland, Illustrator Schweiz, logo design | cartoon branding, digital storytelling, early Google team, first google doodle, google doodle history, google mentalplex, Ian David Marsden, Olympic doodles, original Google logo art

From Santa Monica to Silicon Valley: The Origin of the First Google Doodles In 2000, I was hired by Google to illustrate what would become their very first Google Doodles. Long before it was a global company, Google was still a bold new search engine looking to stand out. These

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