Freelance Illustrator Archives

llustrated software engineering card deck box on a desk with four sample cards; blurred team meeting in the background.

Visual Architecture for a Professional Software Engineering Training Tool

May 7, 2026 | Business Comics auf Deutsch, Business Illustration, Cartoonist Schweiz, Case Studies, Comic Illustrator Deutschland, comiczeichner deutschland, Comiczeichner für Unternehmen, Corporate Training Illustration, creative training materials, Design Case Studies, Editorial Cartoons Schweiz, Educational Illustration, Erklärvideo, Freelance Illustrator, Graphisme & Illustration, graphiste montpellier, icon design, illustrateur, Illustrateur France, illustrateur montpellier, Illustration, Illustration Deutschland, Illustration Schweiz, Illustrationen für Unternehmen, Instructional Design, Marketing Illustration, Mascot & Character Design, Mascot Design | custom UX learning systems, developer education materials, educational card deck design, illustrated tech education resources, instructional design illustration, modular training tools for engineers, software engineering training deck, technical illustration for software, visual learning tools for developers

Visual Architecture for a Professional Software Engineering Training Tool Download FULL CASE STUDY PDF In 2025, I collaborated with Loïc Audiger (CTO, Audiger EURL) to develop the visual identity and instructional framework for a professional software engineering training product: a 59-card deck designed to teach core principles of modern development practice. The training […]

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Let’s connect on Linkedin

March 31, 2026 | advertising illustration, Business Illustration, Character Design, Editorial Illustration, experienced illustrator, explainer illustration, explainer video, explainervideos schweiz, Freelance Illustrator, hand-drawn explainer videos, illustrateur, Illustrateur France, illustrateur montpellier, Illustration, Illustration Deutschland, Illustration France, illustration montpellier, illustration portfolio, Illustration Schweiz, Illustration YouTube, Illustrator Deutschland, illustrator portfolio, Illustrator Schweiz, Maskottchen Illustration | Advertising Illustration, animated explainer video, B2B Visual Communication, Brand Mascot Designer, Branding Illustration, business comics, cartoonist switzerland, character design, comic artist Europe, concept art, Corporate Illustration, creative director, digital illustration, editorial illustration, explainer video illustrator, Freelance Illustrator, graphic illustrator, Illustration, infographic illustration, marketing visuals, mascot design, Motion graphics, packaging illustration, public sector illustration, sustainability illustration, UX/UI illustration, vector illustration, Visual Storytelling, Wine Label Illustrator

LinkedIn Profile Updated — 75+ Projects Across Illustration, Branding, UX/UI, Animation & Visual Storytelling A searchable archive of client work, career history, and selected case studies My LinkedIn profile is now fully updated and includes more than 75 detailed project entries spanning two decades of international work across illustration, character

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Visual storytelling case study showing UX interface design, instructional illustration and business diagrams for executive training system

Visual Storytelling for Business Communication — Strategic Wealth Creator System Case Study

March 19, 2026 | advertising illustration, Bildgeschichten & Storytelling, Business Illustration, Cartoonist Schweiz, Case Studies, Comic Illustrator Deutschland, comiczeichner deutschland, Comiczeichner für Unternehmen, creative training materials, Design Graphique Montpellier, Educational Illustration, Erklärfilm, Erklärfilme & Animationen, Erklärfilme & Erklärvideos, Erklärvideo, Erklärvideo Deutschland, erklärvideo erstellen, Erklärvideo Schweiz, explainer illustration, Freelance Illustrator, Illustration | Business Illustration, corporate training design, explainer visuals, information design, instructional illustration, learning system design, UX UI design, Visual communication, Visual Storytelling

Visual Storytelling for Business Communication — Strategic Wealth Creator System Case Study Visual Identity, UX Interface & Instructional Visual System Design Case Study — Visual Storytelling for Business Communication and Executive Education The Strategic Wealth Creator System™ (SWCS) is a visual learning platform developed for executive training and strategic business

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RITZENHOFF Beer Glass Design: Viking Weizenbier Glass by Ian David Marsden

September 13, 2025 | Character Design, Design, design etiquettes, Design Graphique Occitanie, Design Mascotte, Design Occitanie, Étiquettes de Vin & Packaging, Freelance Illustrator, Graphic Design, Ian David Marsden, icon design, Illustration, logo design, Mascot & Character Design, packaging design, Ritzenhoff Design Collection, Ritzenhoff Designer | cartoon Viking, character design, coaster design, collectible beer glass, collectible glassware, glassware design, Ian David Marsden, illustrator product designer, Marsden RITZENHOFF, marsden ritzenhoff collection, packaging design, product illustration, RITZENHOFF beer glass design, RITZENHOFF Designer Collection, ritzenhoff viking glass, Viking Weizenbier glass, wheat beer glass

RITZENHOFF Beer Glass Design: Viking Weizenbier Glass by Ian David Marsden This Viking Weizenbier glass design was created for the RITZENHOFF Designer Collection as part of my wider work in collectible glassware illustration and product design for RITZENHOFF. The project combined character design, product illustration, packaging-aware artwork and decorative design

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Lindt Santa Claus figures, illustration to chocolate sculptures, "Lindt Concept Studies" text.

Lindt Chocolate Packaging Concepts – Character Illustration & Vector Artwork

July 21, 2025 | Bildgeschichten & Storytelling, Business Comics auf Deutsch, Business Illustration, Comic Illustrator Deutschland, comiczeichner deutschland, Freelance Illustrator, graphisme, Ian David Marsden, Ian Marsden, Illustrateur France, Illustration, Illustration Deutschland, Illustration France, Illustration Schweiz, illustration vectoriel, Illustrator Deutschland, Illustrator Schweiz, independent illustrator, infographiste, Marsden Illustration | character design for brands, festive packaging design, food packaging illustrator, holiday illustration, Illustrator Ian David Marsden, Lindt illustration, vector art packaging, vector illustrator

Lindt Chocolate Packaging Concepts – Character Illustration & Vector Artwork This page presents a series of concept renderings and packaging illustration studies developed for Lindt Chocolates, commissioned through the German agency Rock Brasiliano and created under the art direction of Stephan Eisenblättler. These visuals were developed as art-directed concept proposals.

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Dräger Global – Infection Prevention Posters and Animated Visuals

July 9, 2025 | Bildgeschichten & Storytelling, Business Illustration, Cartoonist Schweiz, Comic Illustrator Deutschland, comiczeichner deutschland, explainer illustration, explainer video, Freelance Illustrator, Ian Marsden, Illustration, Illustration Deutschland, Illustration Schweiz, Illustrationen für Unternehmen, Illustrator Deutschland, Illustrator Schweiz, independent illustrator, Marsden Illustration, Whiteboard Animation, Whiteboard Video | comic posters, explainer videos, healthcare communication, healthcare marketing, Ian David Marsden, infection prevention, language-free animation, Motion Design, retro comic design, Visual Storytelling

Dräger Global – Infection Prevention Posters and Animated Visuals This case study presents a series of large-format illustrated posters and short animated visuals created for Dräger Global as part of an international communication initiative on infection prevention and control in hospital environments. The project combined comic-style illustration, visual storytelling, storyboarding,

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PDF icon with illustrated case studies by Ian David Marsden, showcasing professional illustration and visual storytelling work

Professional Case Studies (PDF)

July 3, 2025 | advertising illustration, Business Illustration, Comic Illustrator Deutschland, comiczeichner deutschland, Comiczeichner für Unternehmen, Communication interne en entreprise, Corporate Training Illustration, Design Graphique Occitanie, Editorial Illustration, Erklärfilme & Animationen, Erklärvideo, Erklärvideo Deutschland, Erklärvideo Schweiz, Freelance Illustrator, Graphisme & Illustration, HR training materials, Ian David Marsden, illustrateur montpellier, Illustration Deutschland, Illustration France, illustration montpellier, Illustration Schweiz, Illustrator Deutschland, illustrator europe, Illustrator Schweiz, Interne Kommunikation & Illustration, Mascot Design, Mascot Designer, Mascot Illustration, Maskottchen Design, Maskottchen Illustration, Mitarbeiter-Onboarding & HR Design, Mitarbeiterhandbuch Gestaltung, Montpellier, Visual Storytelling for Enterprises, Visuelles Storytelling für Unternehmen, Whiteboard Animation | Branding Illustration, business comics, comic-style business communication, corporate communication design, editorial illustration, explainer graphics, HR training visuals, illustration case studies, mascot design, Onboarding Illustration, packaging illustration, Procreate illustrator, SaaS platform graphics, training comics, UX illustration, vector map illustration, Visual Storytelling

Case Studies – Illustration & Visual Communication Over the years, I’ve had the opportunity to collaborate with clients across France, Germany, Switzerland, the UK and the United States and beyond on a wide range of illustration projects — from editorial and advertising illustration to logo and mascot design, UX interfaces,

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Henkel BREF & GENERAL – Cleaning Product Vector Illustrations

May 29, 2025 | Character Design, Erklärvideo, explainer illustration, Freelance Illustrator, Ian David Marsden, illustrateur, Illustrateur France, Illustration, Illustration Deutschland, Illustration France, Illustration Schweiz, illustration vectoriel, Illustrator Deutschland, Illustrator Schweiz, independent illustrator, infographiste, logo design, logos, Marsden Illustration | agency collaboration, Claret illustrator, commercial illustration, explainer graphics, France-based illustrator, illustrated workflows, infographic-style artwork, no AI artwork, professional illustration, spot illustration, vector illustration, Visual Storytelling

BREF & GENERAL – Cleaning Product Illustrations (Commissioned via Rock Brasiliano) Commissioned by: Rock Brasiliano – Communications & Corporate Innovation End Client: Henkel (Brands: BREF / GENERAL) Art Direction: Stephan Eisenblätter (Rock Brasiliano) Illustration: Ian David Marsden Location: Hamburg, Germany Duration: 1 week, July 2015 Download Case Study (PDF)http://marsdenillustration.com/PDF/casestudy-Henkel-marsden.pdf I

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Creative Direction for iSHEPHERD AG and TRM360®

May 25, 2025 | Business Illustration, Design Mascotte, dessin vectoriel, Freelance Illustrator, graphisme, Ian Marsden, icon design, illustrateur, Illustrateur France, Illustration, Illustration Deutschland, Illustration France, Illustration Schweiz, illustration vectoriel, Illustrator Deutschland, Illustrator Schweiz, infographiste, logo design, logos, Marsden Illustration | branding illustrator, business illustration Switzerland, comic-style illustration, Compliance Software Design, Corporate Illustration, creative direction, cross-platform UX, custom icon design, enterprise UX, explainer visuals, French illustrator, german illustrator, hand-drawn illustrations, IAM illustration, IAM software marketing, icon system design, illustration case studies, illustrator corporate SaaS, Infographic Illustrator, investor presentation design, Marsden Illustration, Motion graphics, product onboarding graphics, security software illustration, storytelling for SaaS, swiss illustrator, UI design case study, UI/UX storytelling, UX Design Switzerland, UX icons, UX illustration, Visual communication, Visual Storytelling, Zurich illustrator

Creative Direction for iSHEPHERD AG and TRM360 As Creative Director for iSHEPHERD AG from July 2019 to August 2020, I was responsible for the complete development of the company’s visual identity and UX system for their SaaS platform TRM360 — a tool-agnostic solution for risk and entitlement monitoring across enterprise

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Behance Portfolio of Illustrator, Cartoonist & Explainer Video Creator – Ian David Marsden

May 13, 2025 | advertising illustration, Business Illustration, Claret, Editorial Illustration, explainer illustration, Freelance Illustrator, graphiste claret, graphiste montpellier, illustrateur, Illustrateur France, illustrateur montpellier, Illustration, Illustration Deutschland, illustration montpellier, illustration portfolio, Illustration Schweiz, Illustrator Deutschland, illustrator portfolio, Illustrator Schweiz, infographiste claret, logo design, logo design montpelliler, Maskottchen Illustration, Montpellier | Behance illustrator, creative direction, editorial cartoons, explainer video artist, freelance illustrator france, graphic novel illustrator, Ian David Marsden, illustration portfolio, Logo Design, mascot designer, Motion Design, professional cartoonist, Visual Storytelling

Discover My Behance Illustration, Logo Design & Explainer Video Portfolio My Behance portfolio presents a curated, client-centered collection of my work as an illustrator, cartoonist, visual storyteller, and creative director. It reflects my 20+ years of professional experience — from hand-drawn editorial cartoons and mascot design to branding systems, UX

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Cartoon character in construction gear giving thumbs-up with a power drill.

seele GmbH — Visual Safety System & Character Design

May 9, 2025 | Business Comics auf Deutsch, Business Illustration, Cartoonist Schweiz, Design, Design Mascotte, Freelance Illustrator, Ian David Marsden, illustrateur montpellier, Illustration, Illustration & Communication Visuelle, Illustration Deutschland, Illustration pour l’intégration des employés, Interne Kommunikation & Illustration, Live Zeichner & Charakterdesign, Maskottchen Illustration, Mitarbeiter-Onboarding & HR Design, Mitarbeiterhandbuch Gestaltung | behavior-based safety, character design, construction safety illustration, custom character illustration, DieKleinert Munich, Ian David Marsden, industrial communication, marsdenillustration.com, multilingual illustration, safety mascot, Visual Storytelling

seele GmbH — Visual Safety System & Character Design OSKAR for SEELE — Visual Storytelling for Safer Sites Oct 2012 – Feb 2013 Client: seele GmbH (Gersthofen, Germany) Illustration Agency: DieKleinert Illustration Agency, Munich Role: Character Designer · Illustrator · Visual Communicator Download Full Case Study (PDF):marsdenillustration.com/PDF/casestudy-Seele-marsden.pdf When seele GmbH — a

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Inside the Studio: My Work as the first Google Doodle Artist | Ian David Marsden

March 12, 2025 | Business Illustration, Design, Freelance Illustrator, Google Doodles, Ian David Marsden, Illustration | April Fools Google Doodle, digital illustration, first Google Doodle artist, Google Doodle UFO, Google Doodles 2000, Google Sydney Olympics mascot, Ian David Marsden, Kangaroodle, professional illustrator, Susan Wojcicki Google Doodles

How I Became the First Google Doodle Artist For the full Ian David Marsden Google Doodles gallery, see: https://marsdenillustration.com/ian-david-marsden-google-doodles/ Before “Google Doodle” became a cultural staple, I had the unique opportunity to help shape its origins. In 2000, I was commissioned to create all the homepage illustrations for Google—making me

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Designing the Official Mascot for the FIS Alpine World Ski Championships in St. Moritz

March 1, 2025 | Business Illustration, Character Design, Design, Designer, Freelance Illustrator, Ian David Marsden, Ian Marsden, illustrateur, Illustrateur France, Illustration, Illustration Deutschland, Illustration France, Illustration Schweiz, Illustrator Deutschland, Illustrator Schweiz, independent illustrator, logo design, logos, Mascot Design, Mascot Designer, Maskottchen Design | character design, event mascot, FIS Alpine World Ski Championships, Ian David Marsden, mascot design, official ski mascot, professional illustrator, Swiss Illustration

Designing “Smoony” — Official Mascot of the FIS Alpine World Ski Championships 2003 in St. Moritz Download Case Study (PDF)http://marsdenillustration.com/PDF/casestudy-Smoony-marsden.pdf In 2002, I was commissioned by the organizing committee of the FIS Alpine World Ski Championships in St. Moritz to create the official mascot for the 2003 event — one

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AN2V Kakemonos – Illustration & Design pour Événements Pros

February 5, 2025 | Business Illustration, Freelance Illustrator, graphiste montpellier, Illustrateur France, illustrateur montpellier, Illustration, Illustration Deutschland, Illustration France, illustration montpellier, Illustration Schweiz, independent illustrator, logo design montpelliler, Montpellier, Pic Saint Loup, pic saint-loup, Pic St Loup | branding événementiel, character design institutionnel, communication B2B illustrée, conception de kakémonos, design pour salons professionnels, design vectoriel pour événements, illustrateur corporate France, illustration événementielle, illustration pour conférence, kakemono illustré

Illustration et Design pour Kakémonos Professionnels – AN2V Client : AN2V – Association Nationale de la Vidéoprotection Durée : Juin 2022 – Novembre 2024 Format : 3 kakémonos verticaux (210 x 85 cm) Localisation : Région de Montpellier, Occitanie Rôle : Illustrateur et Designer graphique En tant que graphiste basé

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Live-Drawing

November 25, 2024 | explainer video, Freelance Illustrator, Ian David Marsden, illustrateur, Illustrateur France, Illustration, Illustration Deutschland, Illustration France, Illustration Schweiz, Illustrator Deutschland, Illustrator Schweiz, live drawing, Montpellier | conference scribing, digital scribing, event content creation, event illustration, graphic recording, keynote visualisation, live drawing services, live illustration, live scribing, live sketching, real-time drawing, remote scribing, Visual communication, visual facilitation, Visual Storytelling, webinar illustration, Whiteboard Animation

Live illustration — also known as graphic recording, scribing, or visual facilitation — is the real-time creation of drawings during events, presentations, or video calls. It transforms spoken content into clear, engaging visuals as it happens, helping audiences stay focused, retain key messages, and feel more connected to the experience.

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