Mitarbeiter-Onboarding & HR Design

PDF icon with illustrated case studies by Ian David Marsden, showcasing professional illustration and visual storytelling work

Professional Case Studies (PDF)

Case Studies – Illustration & Visual Communication Over the years, I’ve had the opportunity to collaborate with clients across France, Germany, Switzerland, the UK and the United States and beyond on a wide range of illustration projects — from editorial and advertising illustration to logo and mascot design, UX interfaces, […]

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Mercedes-Benz Employee Manual Illustration Case Study

Mercedes-Benz Employee Manual Illustration Case Study This case study presents a major corporate illustration project created for Mercedes-Benz: the illustrated Mercedes-Benz Mitarbeiterknigge, an internal employee conduct and communication manual developed for customer-facing teams. The project was commissioned through the German communications agency Sieber & Wolf and required more than decorative

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Cartoon character in construction gear giving thumbs-up with a power drill.

seele GmbH — Visual Safety System & Character Design

seele GmbH — Visual Safety System & Character Design OSKAR for SEELE — Visual Storytelling for Safer Sites Oct 2012 – Feb 2013 Client: seele GmbH (Gersthofen, Germany) Illustration Agency: DieKleinert Illustration Agency, Munich Role: Character Designer · Illustrator · Visual Communicator Download Full Case Study (PDF):marsdenillustration.com/PDF/casestudy-Seele-marsden.pdf When seele GmbH — a

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Two smartphones with animated screens and colorful business comic strips displayed.

Mascots and Comic Art – Powerful Tools for Global Brand Communication

Visual Storytelling That Engages – From Print Campaigns to Animated Explainers Comic strips and custom mascots are timeless and effective storytelling tools for businesses seeking authentic audience engagement. From global brands to regional campaigns, illustrated visuals transcend language barriers and age groups, delivering universal, memorable messages through character-driven storytelling. Comic

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