Blog Archives

20 Jun '25

Creating the Artwork for the Mercedes-Benz Employee Manual

20/06/2025 | Comments: 0 | Posted by: idmarsden | In: advertising comics, business comics, Business Illustration, comic strip, comic strips, comic zeichner, comics, comiczeichner, comiczeichner deutschland, creative training materials, cute vector characters, Daimler Benz, dessin vectoriel, illustrated employee manual, Illustration, illustration vectoriel, Lehrmittel, Mercedes Benz, Mitarbeiterknigge, schweizer comiczeichner, Vector, Vector Art, vector comics, vector illustration, vectoriel
Mercedes-Benz Mitarbeiterknigge Cover Vector illustration for corporate training manual cover. Features branded character design, dealership architecture, and team interaction. Created in Adobe Illustrator as part of a visual identity system for internal communication and brand-aligned employee onboarding.


 Illustration Case Study: Mercedes-Benz Employee Manual — A Milestone in Visual Communication

As an illustrator and concept designer with over 30 years of international experience, I’ve had the privilege of working on many high-level and creatively rewarding assignments. Among the most meaningful: the illustrated Mercedes-Benz Employee Conduct Manual, known internally as the “Mitarbeiterknigge.”

Download full case study (PDF File)
marsdenillustration.com/PDF/casestudy-MercedesBenz-marsden.pdf

Politeness and Conduct Illustration supporting respectful conduct in shared workspaces. Visual storytelling highlights awareness of others, tone of voice, and personal presentation.

Commissioned by the respected communications agency Sieber & Wolf, and developed in close collaboration with Mercedes-Benz, this project brought together high standards of brand integrity, creativity, and storytelling.

(“Knigge,” named after the 18th-century German philosopher Adolph Freiherr von Knigge, has become shorthand in German-speaking countries for etiquette, courtesy, and professional conduct.)

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Lindt Santa Claus figures, illustration to chocolate sculptures, "Lindt Concept Studies" text.
09 Oct '23

Concept Art for Lindt Chocolate

09/10/2023 | Comments: 0 | Posted by: idmarsden | In: advertising comics, business comics, Business Illustration, Cartoon, Cartoonist, Concept Art, Freelance Illustrator, graphisme, Ian David Marsden, Ian Marsden, Illustrateur France, Illustration, Illustration Deutschland, Illustration France, Illustration Schweiz, illustration vectoriel, Illustrator Deutschland, Illustrator Schweiz, independent illustrator, infographiste, Lindt, Marsden Illustration, Vector, Vector Art, vectoriel, Vektor, Vektor Illustration

In this gallery I would like to show some concept illustrations created in 2015 for Lindt Chocolate.

Lindt Gold Bunny / Goldhase
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Friars club New York City website animation
22 Oct '22

Friars Club NYC – Animated Website Intro

22/10/2022 | Comments: 0 | Posted by: idmarsden | In: animated card, Animated GIF, animated greeting cards, animated marketing video, business comics, Business Illustration, caricature, caricature GIF, cartoon GIF, Cartoonist, Character Design, comics, Illustration, vector comics

Short intro animation created specifically for the Friars Club, New York City.

Several monk friar characters were created for animated GIFs and icons for the website
including Jackie Gleason playing pool and this little friar for the animation.

All artwork was created in Adobe Illustrator as vector art and then animated in Adobe Flash.

Client: Friars Club, Date: 2008, Artist: Ian David Marsden – www.marsdenillustration.com

Caricatures of Friars Club Officials opening red curtain – Animated Cartoon GIF
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Webpage featuring micro-learning videos on Acquisition Career Manager roles with illustrations.
14 Sep '20

Artwork for Series of Micro Learning Videos

14/09/2020 | Comments: 0 | Posted by: idmarsden | In: Erklärvideo, experienced illustrator, explainer video, Freelance Illustrator, Ian Marsden, illustrateur, Illustrateur France, Illustration, Illustration Deutschland, Illustration France, Illustration Schweiz, illustration vectoriel, Illustrator Deutschland, Illustrator Schweiz, independent illustrator, Vector, Vector Art, Whiteboard Animation, Whiteboard Video

Character Design, Backround Design, Asset Design and Illustrations for “Knowledge Nuggets” micro-learning videos for the United States Federal Acquisition Institute (FAI).

Artist: Ian David Marsden
Media: Vector Artwork in Adobe Illustrator CC

More examples of explainer videos and whiteboard videos with my artwork and a description of the production process can be found HERE

https://marsdenillustration.com/portfolio/whiteboard/

Knowledge Nuggets Artwork by Ian David Marsden
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Man with phone and dog, large muscular figure looms, orange gradient background.
23 Aug '16

Youtube Drawing Tutorial Video: Wacom Cintiq 27QHD photoshop and illustrator cartoons and comics

23/08/2016 | Comments: 0 | Posted by: idmarsden | In: Business Illustration, Cartoon, Cartoonist, Character Design, Freelance Illustrator, Ian David Marsden, illustrateur, Illustrateur France, Illustration, Illustration Deutschland, Illustration France, Illustration Schweiz, Illustrator Deutschland, Illustrator Schweiz, Vector, Vector Art, vectoriel, video explicative, Video Tutorials, You Tube, YouTube

Youtube Drawing Tutorial Video: Wacom Cintiq 27QHD photoshop and illustrator cartoons and comics 

Published on Aug 23, 2016

Drawing tutorial with illustrator, cartoonist and designer Ian David Marsden.

My homepage:
https://marsdenillustration.com

My facebook:
https://www.facebook.com/IanDavidMarsden

My instagram:
https://www.instagram.com/marsdenillustration

Follow my YouTube channel and share my videos! 🙂
Feel free to ask questions in the comment section under the video, I will try and answer them as quickly and as well as I can.

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News from Illustrator Ian Marsden – Summer 2015

31/07/2015 | Comments: 0 | Posted by: idmarsden | In: Book Illustration, Business Illustration, Cartoon, Cartoonist, Character Design, Corporate Identity, Cover Illustration, Freelance Illustrator, Ian David Marsden, illustrateur, Illustrateur France, Illustration, Illustration Deutschland, Illustration France, Illustration Schweiz, Illustrator Deutschland, Illustrator Schweiz, Maskottchen, Portfolio, Ritzenhoff, T-shirt Illustration, Whiteboard Video, YouTube

 


Greetings from my illustration studio,

I would like to give you a short update on the fun and exciting projects of the last few months.
NEW CLIENTS

A big thank you and welcome to new clients:¦
Zum Goldenen Hirschen
Advertising agency
(Munich, Hamburg and Berlin – Germany)
LINK
Rock Brasiliano
Communications and Corporate Creativity
LINK
Coley Solutions
Smarter Performance Solutions 
We Develop Award Winning Training & Performance Solutions that Empower your Workforce.
(USA)
LINK
A SELECTION OF RECENT PROJECTS

HENKEL
I created a series of illustrations for sanitary cleaning products for HENKEL.
The artwork needed to be visually self-explanatory without words or language.

This project was a collaboration with Rock Brasiliano
through German Illustration Agency, Die Kleinert
LINK

More illustration samples

BEVERLY HILLS PROPERTY DEVELOPERS

Design of a crest and logo for a Los Angeles based property developer, Beverly Hills Property Developers.

More Logo and Character Designs.

UNIVERSITY OF ZURICH

The University of Zurich required an illustration to be printed on coffee mugs for a research team, with recognizable caricatures of the team members based on photographs.

More Cartoons and Caricatures

SCRIBING AND EXPLAINER VIDEOS

I have the great pleasure of creating illustrations for a series of whiteboard scribing explainer videos for the U.S. Government written and produced by Coley Solutions.

This is a long-term, ongoing project to create a library of training videos and I am delighted to be part of this collaboration.

I am very experienced in the production of Whiteboard Scribing videos.
I can produce such videos for you from A to Z in various languages. Examples of my video productions can be found on my home page.

Scribing Videos by Marsden
T-SHIRT DESIGNS FOR JOHNNY MUNDO

The T-shirts I designed for the well known U.S. pro wrestler Johnny Mundo AKA John Morrison are now available for purchase.

These designs were a lot of fun to create and I am currently working on new T-shirt designs for Johnny.

http://www.prowrestlingtees.com/wrestler-t-shirts-1/johnny-mundo/this-is-my-world.html

LOGO FOR ENTERTAINMENT COMMITEE 

Locally, as every summer, I designed the logo and t-shirt design for the Comité des Fetes in my southern French village.

More Logo Designs 

I hope you enjoyed this little update and if you would like to talk to me about any of your projects please call me at + 33 6 42 49 82 11 or e-mail me at ian@marsdenillustration.com 

Wishing you a wonderful summer,
Facebook
Facebook

LinkedIn
LinkedIn

Homepage
Homepage

E-mail
E-mail

I am an independent illustrator and designer and I also produce animation and whiteboard or animatic videos.

I am available for new projects.

My full portfolio and a short bio, client list and testimonials
can be viewed on my homepage Marsden Illustration
https://marsdenillustration.com

My artist page on Facebook

 

 

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Halloween cartoon with a werewolf, female vampire, and pumpkin-headed figure under a night sky.
30 Oct '14

How to Draw Halloween Monsters in Adobe Illustrator – Tutorial Videos by Ian David Marsden

30/10/2014 | Comments: 0 | Posted by: idmarsden | In: adobe illustrator tutorial, Cartoon, cartoon tutorial, Cartoonist, Character Design, Freelance Illustrator, Illustration, Video, Video Tutorials, You Tube, YouTube

Halloween Monster Drawing Tutorial Videos in Adobe Illustrator

HalloweenIllustration2014JPEGsmall

Are you ready to create your own Halloween monster designs? Join me on my YouTube channel for a series of tutorial videos where I show you how to draw spooky and fun characters in Adobe Illustrator. With the help of my Wacom Cintiq and Autodesk SketchBook Pro software, you can follow along and learn how to sketch, ink, and color your own vector art.

In the first video, I will teach you digital sketching techniques using Autodesk SketchBook Pro. We will create a basic rough sketch that will serve as the foundation for our Halloween characters. Then, in the next three videos, we will take our rough sketch and move on to inking the lines for the Jack-O-Lantern pumpkin, the witch/vampire lady, and the werewolf character in Adobe Illustrator. Finally, in the fifth video, I will give you a behind-the-scenes look at how I color my vector artwork in Adobe Illustrator using flats, shading, and gradients.

These tutorial videos are perfect for beginners who want to learn how to draw in Adobe Illustrator or for experienced artists who want to sharpen their skills. You can follow along with me step-by-step, and if you have any questions or comments, you can leave them in the comments section on my YouTube channel. Don’t forget to like my Facebook page to stay up to date with my latest projects and videos.

Thank you for watching my tutorial videos. If you’re interested in working with me, you can visit my website to see more samples of my artwork. Let’s create something amazing together!

This is what the rough sketch looked like:

sketchvideo-title1920
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Beer glass with cartoon Viking holding a sword, designed by Ian D. Marsden, Ritzenhoff 2014.
11 Sep '14

Beer Glass Design for RITZENHOFF Design Collection

11/09/2014 | Comments: 0 | Posted by: idmarsden | In: Cartoon, Character Design, Corporate Identity, Design, Freelance Illustrator, Ian David Marsden, Illustration, Ritzenhoff, Vector, Vector Art

Beer Glass Design for RITZENHOFF Design Collection

Click here to see ALL of Ian Marsden’s Ritzenhoff Designs

I had the pleasure of designing a brand new beer glass for RITZENHOFF, featuring a Weizenbier (white beer) glass with a fun original viking character. As an artist and illustrator with over 20 years of experience, I was thrilled to work on this project and bring this unique glass design to life.

Ritzenhoff_Weizen01_Marsden

This high quality crystal RITZENHOFF Design Collection beer glass holds 500 ml and features a fun little viking character with a metallic gold helmet, sword and axe.

Left and right there is a floating, sparkling gold beer glass design.

The unique beer glass ships in a black Designer tube and includes 5 custom coasters to match the design with the designers signature on the back.

If you’re a fan of Weizenbier or vikings, this beer glass design is the perfect addition to your collection. It’s a unique and playful piece that will surely impress your friends and family.

This is the perfect gift for any chieftain or tribal leader (a family counts as a tribe, doesn’t it?)  who occasionally enjoys a chilled, frothy beverage.

#beerglassdesign #RITZENHOFF #vikingcharacter #Weizenbier #whitebeer #illustration #IanDavidMarsden

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Four cartoon musicians playing instruments with colorful stage lights in the background.
15 Aug '14

The Toyes – Website Illustrations and animated music video

15/08/2014 | Comments: 0 | Posted by: idmarsden | In: Cartoon, Cartoonist, Character Design, Flash Animation, Freelance Illustrator, Ian David Marsden, The Toyes, Vector, Vector Art, Video, You Tube, YouTube

Bio Ian Marsden English | Bio Ian Marsden Français | Bio Ian Marsden Deutsch

The Toyes – Website Illustrations and animated music video for “Smoke 2 Joints” Character Design, Cartoon Illustrations of the Band Members, Illustrations and Flash Animation By Ian David Marsden It was a great pleasure for me to create illustrated cartoon versions of the band members of The Toyes as well as designing a whole bunch of other fun characters such as smoking and dancing trees and several aliens in their UFOs for the animated music video for the classic Toyes Song “Smoke 2 Joints”

Still Frame from the video "Smoke 2 Joints" by The Toyes

Still Frame from the video “Smoke 2 Joints” by The Toyes illustrated and animated by Ian David Marsden – www.marsdenillustration.com

Business-FlashToyes1-Marsden

Watch scenes from the music video and how I work inside Adobe Flash software:

I also created a whole series of illustrations for the official website of The Toyes: http://www.thetoyes.com which were also really fun to create. There is an illustration or character for each of the song titles on their latest album. toyes-bandsite-marsden       toyes-website2-marsden Character Design, Cartoon Illustrations of the Band Members, Illustrations and Flash Animation By Ian David Marsden
Freelance Illustrator, Designer, Cartoonist and Animator https://marsdenillustration.com

Artwork © Copyright 2014 by Ian David Marsden
More information about Ian, a brief biography, some testimonials and a client list can be found HERE.

Contact Ian Marsden for a free quote for your project: E-mail

Bio Ian Marsden English | Bio Ian Marsden Français | Bio Ian Marsden Deutsch

 

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Marsden Illustration