As an experienced character designer for over 20 years, I have had the great pleasure of accompanying my clients in their search for a dynamic ambassador for their brand or event and creating a design that fit like a glove.
Character Design, Mascot Design, Avatars, Layered People Illustrations for Animation
As the chief creative lead for a new startup company called iShepherd, Inc. based in Sunnyvale, California and in Zürich, Switzerland I just had the wonderful opportunity to be creative on a wide range of design elements.
Starting with the Corporate Identity and Logo Design, Branding and Brand Manual, GUI graphic user interface and UX user experience of the software, over 60 original icons for the iconography and unique visual language of the product as well as many business illustrations, marketing print materials and the homepage design in WordPress. We also created stickers, embroidered patches, flyers, sell sheets as PDF and print documents and Power Point pitch deck presentations.
More about the amazing iShepherd, Inc. TRM360 application, the most useful IAM Analytics tool on the planet: Useful, usable and accessible, can be found on the iShepherd, Inc. homepage here: www.ishepherd.ai
Custom-made white board videos, by internationally published experienced illustrator and cartoonist Ian David Marsden. Cartoons sold to MAD Magazine, The New Yorker and many more. Illustrations for international business clients and advertising campaigns. Logos and Mascot Designs for large scale events like the Ski World Championship 2003 in St. Moritz, Switzerland and designer of the very first Google Doodles.
Comics are wonderful way of communicating concepts and ideas to an audience of all ages and also across all languages.
From story concept to character design to illustration artwork I am experienced in creating custom tailor made comics for international clients.
Comics can be used for in-house training or communication as well as external advertising. The same comics can also be used in motion graphics or animated videos which can be produced at the same time.
Client: Various Media: Adobe Photoshop, Adobe Illustrator, Clip Studio Paint EX + more
Vital Mushroom Video Series from Harvest to Production for Hawlik Gesundheitsprodukte GmbH
I had the great pleasure of adapting a series of texts for Hawlik Gesundheitsprodukte GmbH about the harvesting and production phases of their high-quality vital mushroom products and adapt them to short videos with elegant water color illustrations and pleasing voice overs.
Mit grosser Freude schreibe ich diese neue Ausgabe meines persönlichen Zeichner-Newsletters.
Ich habe mein on-line Portfolio komplett überarbeitet und alle Kategorien enthalten neue und aktuelle Illustrationen, Cartoons, Designs und Animationen/Videos welche ich für diverse Kunden gestalten durfte.
Wacom: Drawing Tutorial Videos on official Wacom homepage
Various drawing tutorial videos demonstrating how I work with Wacom Cintiq 21UX and Cintiq27QHD pen displays in Adobe Photoshop, Adobe Illustrator, Autodesk Sketchbook Pro, Manga Studio and other design software. More videos for Wacom are in production.
Sanafort AG, A renowned swiss provider of top of the line health products and vital mushroom extracts, commissioned me to design the appearance, product design, and branding for their new line of vitamins and minerals.
In addition to the labels and packaging, I also designed product flyers for each item and a 16-page catalog.
Here is a sneak peek before the official launch. LINK
Packaging and CI Design Sanafort
Ad, Flyer and Catalog Design Sanafort
I have updated the packaging design section of my portfolio with many new images and samples. CLICK HERE TO VIEW
Exciting News and Updates from Illustrator Ian David Marsden
I am a freelance illustrator, designer, cartoonist and I also produce and animate whiteboard and explainer videos.
You can sign up for my newsletter in the box on the right. I send a newsletter roughly four times a year.
My artist portfolio, biography, client list and referrals/testimonials can be found on my homepage at: http://marsdenillustration.com
I hope you enjoy these latest updates including some exiting news about my graphic novel project, new clients, new YouTube drawing video tutorial and more.
Dear visitor to my blog,
2016 started off in a very active, busy and fun way for me.
Some very exciting news for me personally, is that a graphic novel project I have been developing has been accepted and is now being represented by a New York literary agency. I look forward to telling you more about this very soon. Below is a little teaser sample:
Object Design / Licensing
will be unveiling two new cappuccino cups with saucers, which I designed, at the Ambiente trade show in Frankfurt (12th to16th February 2016).
Ambiente is the world’s most important consumer goods trade fair, which boasts a globally unrivalled range of products in the Dining, Giving and Living areas.
The cups will be available in retail stores world-wide and also in the Ritzenhoff online shop here: LINK
I regularly consult as an artist and designer on projects where I am bound to contractual discretion. This means that I am not at liberty to display or reference my work in my portfolio, blog or newsletter even for self-promotional purposes. Nevertheless, without divulging any further information or details, I am thrilled to have worked on projects for the following new clients.
, the international High IQ Society has awarded their 2017 International Board of Director’s meeting (IBD) to the town of Nice, France. Out of a selection of proposed graphic solutions, I am delighted that my design was chosen as the official logo and CI for the event. (Logo horizontal landscape version below)
Design for the new logo for WO magnetic water purification devices.
One of the departments of the University of Bern in Switzerland commissioned me a while ago, to design a series of likeable bear characters that should also be appealing to children. I added some new bears to the ever-growing family in January.
Another fun character design project I have been involved in for a few years is this one for the company Si. I was originally tasked to take their existing “Pfiffikus” mascot and give him a more dynamic and modern appearance, all the while retaining his work clothes and color scheme.
Over the years, several poses and applications of the character have been created. All versions are created as fully-scalable 100% vector artwork in Adobe Illustrator.
Labels / Packaging
I am currently designing a series of labels for exclusive, high quality oils and vinegars.
In-between projects or just to take a break (yes, I take breaks ðŸ˜€), I like to relax doodling in my sketchbooks or on loose scraps of paper around my studio (or tablecloths or whatever I can get my hands on). Some of these scribbles end up on my Facebook and other social media. (Another favorite source of distraction) Links at the bottom of this e-mail. in case you feel like joining me.
Here is another personal, non-commissioned art project. A modern interpretation of a moon symbol. (digital print on canvas 80 cm x 60 cm)
I recently received a package with my copies of the printed Digades Dfreeeze app brochure featuring a multi-page comic I drew. I am very pleased with the result. You can read the whole booklet here: LINK
I designed and implemented several catalogs and price lists for my very good customer Sanafort, a producer of high quality vital mushrooms, teas and health supplements. http://www.sanafort.ch