Clean and clear line-art illustrations intended to explain how to prepare and use Henkel cleaning products (Bref, General) and their effects and lasting protection in the kitchen, bathroom and toilet. The artwork needed to be understood without words / language independent.
As an experienced character designer for over 20 years, I have had the great pleasure of accompanying my clients in their search for a dynamic ambassador for their brand or event and creating a design that fit like a glove.
Character Design, Mascot Design, Avatars, Layered People Illustrations for Animation
As the chief creative lead for a new startup company called iShepherd, Inc. based in Sunnyvale, California and in Zürich, Switzerland I just had the wonderful opportunity to be creative on a wide range of design elements.
Starting with the Corporate Identity and Logo Design, Branding and Brand Manual, GUI graphic user interface and UX user experience of the software, over 60 original icons for the iconography and unique visual language of the product as well as many business illustrations, marketing print materials and the homepage design in WordPress. We also created stickers, embroidered patches, flyers, sell sheets as PDF and print documents and Power Point pitch deck presentations.
More about the amazing iShepherd, Inc. TRM360 application, the most useful IAM Analytics tool on the planet: Useful, usable and accessible, can be found on the iShepherd, Inc. homepage here: www.ishepherd.ai
High quality, professional business illustration and advertising illustration for sales communication, presentations, pitch decks, powerpoint presentations and more. Design of marketing and merchandising articles. Ian David Marsden. www.marsdenillustration.com
A very fun recent assignment was to design a series of wine labels (red, white and rosé) featuring scenes from in and around the O Mas Troquet restaurant and Friday street market in 34270 Vacquières, France (Pic St Loup Region, Hérault, Languedoc) and also a label for their custom made flavoured rums.
The concept is that when all the bottles are placed next to each other, they depict the local ambience inside and outside and you almost have a continuous story or panorama.
Design and Illustration of Aereal View Site Plan of the Parc Le Duc Residences, Restaurant, Bar and Swimming Pool as well as the various facilities and electrical and safety information. The plan needed to be very clear and yet remain visually interesting. Also it needed to feature all descriptions in three different languages.
Various icons needed to be created specifically for the POI (Points of Interest) on the plan.
Designer / Illustrator: Ian David Marsden Client: Parc le Duc Media: Vector Design in Adobe Illustrator 2019
Friar’s Club – Monk Character Design and Animated GIFs Champagne Juggling Monk
In 2012 I had the distinct honor of being asked by the legendary New York Friar’s Club, to create a cartoon character version of the club’s signature monk and a series of cartoons and animations for the official Friar’s Club website.
The briefing required animations and graphics featuring the monk in all kinds of different situations and poses to be placed on the homepage and also some special custom monks featuring caricatured faces of recognizable “brothers”.
The animations were to play as animated GIFs with a transparent background that could be placed throughout the Friar’s Club website.
Even the furniture such as the wooden bar and the pool table at which the Jackie Gleason monk is playing had to be recognizable.
As a previous member of the National Cartoonists Society (NCS), I had the pleasure of attending several Christmas brunches at the Los Angeles branch of the club, so it was a particular pleasure to be able to contribute to the Friar’s cause.
I created several more animations, not all are shown here.