Character Design & Brand Mascots by Ian David Marsden
As a professional character designer and illustrator with over 20 years of experience, I specialize in crafting custom mascots and brand ambassadors that resonate with audiences across sectors. My clients range from global tech companies like Google to public organizations like Expo.02 and the FIS Ski World Cup. Each project begins with one goal: creating a memorable, human-centered design that fits the brand like a glove.
Whether you’re launching a new product, building a startup brand, or refreshing your marketing visuals, a unique character design brings instant recognition, personality, and charm. My designs are 100% original and hand-drawn—no stock assets, templates, or AI-generated shortcuts.
Custom Mascots with Real Impact
Some of the highlights of my career in mascot design include:
- Google’s “Kangaroodle” – the playful kangaroo character featured in daily homepage logos for the 2000 Summer Olympics
- Official Mascot – FIS Ski World Championships 2001 in St. Moritz, Switzerland
- Character series for Expo.02 – Switzerland’s National Exhibition
- Avatars and layered characters for animated explainers and interactive platforms
- Branded characters for food, beverage, and educational campaigns
Each mascot is designed with versatility in mind—whether it’s going to live on packaging, social media, animation, or digital apps.
→ View the full Mascot & Character Design page
See even more examples of brand mascots, logo characters, and avatar design in my online character design gallery.
Interested in commissioning a mascot or custom character for your brand? Get in touch with Ian David Marsden to discuss a creative collaboration.
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