Comics, characters and sequential art built for brands, publishers and businesses — every panel drawn from scratch, no templates, no AI. A Story, Drawn by Hand. From Idea to Finished Story A clear process from first sketch to final artwork. how it works You bring the idea, message, or challenge — I translate it into a clear visual narrative that matches your voice and goals. 1. Concept Hand-drawn comics, characters, and narratives tailored for clarity, emotion, and visual appeal — built in production-ready formats for print, web, and animation. 2. Creation From a corner store or community initiative to international corporations and global media, your story is crafted to reach its audience across print, packaging, and digital platforms. 3. Connection Drawings for the Future. The Old-Fashioned Way. Request a Delivery arrow_forward arrow_back

Comics · Comic Strips · Graphic Novels · Business Comics · Sequential Storytelling

Comics, Comic Strips & Sequential Illustration

A comic is not simply a collection of drawings. The storytelling happens between them.

I create comics, comic strips and sequential illustration for publishing, editorial work, companies and organisations. The archive ranges from graphic-novel pages and newspaper cartooning to commissioned business comics, public-information sequences, multilingual stories and character-led communication.

Narrative structure · Character acting · Pacing · Page composition · Visual continuity · English · French · German

Mercedes-Benz — sequential character illustration for an employee communication and onboarding manual, built around recognisable workplace situations.

What You’ll Find Here

From graphic novels to comics created for communication

The common element is sequence: using several images to control time, reveal information, develop character or show what happens next.

Graphic Novels & Bande Dessinée

Long-form pages using dialogue, acting, changes of viewpoint, page rhythm and continuity across scenes.

Editorial Cartoons & Strips

Newspaper and magazine work where economy, observation, timing and a clear visual angle matter as much as drawing.

Corporate & Business Comics

Custom narrative work for companies, utilities and organisations: training, onboarding, awareness, internal communication and campaigns.

Wordless & Multilingual Stories

Sequences designed to communicate through action and consequence rather than depending on substantial written explanation.

Public Information & Behaviour

Sequential illustration used to show cause and effect, behaviour, safety, energy use or other subjects that unfold over time.

Character-Led Storytelling

Recurring figures and personalities used to carry a story, communication programme or visual world across several scenes.

Sequential Storytelling

The important drawing may be the one that comes next

In a single illustration, the image has to contain the moment. In comics, I can decide when the moment happens.

Panel size, viewpoint, gesture, silence, dialogue and the point at which information is revealed all affect the way a sequence is read. Good sequential work is therefore as much about editing and timing as it is about individual drawings.

Selected Work

Different kinds of story, built with the same discipline

These examples show sequential illustration being used for long-form narrative, corporate communication, public information and multilingual storytelling.

Sequential comic page by Ian David Marsden showing character acting, dialogue and narrative panel composition
Long-form comic storytelling — character, dialogue, viewpoint and page rhythm working together.

Graphic Novels · Bande Dessinée · Long-Form Narrative

Writing with panels as well as words

Long-form comics introduce problems that do not exist in a single illustration: sustaining characters across many pages, controlling pace, moving between locations, staging dialogue and maintaining visual continuity from one scene to the next.

I also work as an author and graphic-novel artist. My book MARVIN: Based on The Way I Was was published by Schiffer Publishing, and longer narrative work continues to inform the way I approach even much shorter commissioned sequences.

View MARVIN →   ·   Book Illustration & Graphic Novels →

Corporate Comic · Utility Communication · Germany

Stadtwerke Wedel — Captain Power vs. Dr. Disturber

For Stadtwerke Wedel, I created a complete superhero comic in which Captain Power confronts Dr. Disturber, an underwater villain intent on disrupting the town’s energy infrastructure.

The project uses familiar comic-book mechanics — antagonist, threat, action and resolution — to turn utility communication into an actual story. The full page and individual action panels are included in the archive below.

Captain Power versus Dr. Disturber business comic created by Ian David Marsden for Stadtwerke Wedel
Captain Power vs. Dr. Disturber — commissioned comic storytelling for Stadtwerke Wedel.
Dfreeeze comic sequence for Digades showing winter car heating scenarios illustrated by Ian David Marsden
Dfreeeze — commissioned sequential storytelling for the Digades remote car-heating app.

Product Story · Everyday Behaviour · Sequential Communication

Dfreeeze / Digades — showing a product through a situation

The Dfreeeze comics use ordinary winter situations to show what remote vehicle heating actually changes for the people using it.

Instead of presenting features in isolation, the sequence establishes weather, character and inconvenience first, then lets the product become part of the story. Several pages and variations are included in the archive.

View the related Dfreeeze project →

Wordless Comics · Energy Efficiency · Multilingual Communication

SUSTAIN-D — telling the story without depending on words

For SUSTAIN-D, I created wordless comic sequences around energy-efficient behaviour in multilingual housing environments.

The reader understands the behaviour through staging, expression, action and consequence. That allows the same basic sequence to communicate across audiences without turning every panel into a block of translated instructions.

View the SUSTAIN-D project →

SUSTAIN-D wordless energy-efficiency comic illustration by Ian David Marsden
SUSTAIN-D — character-led, language-light storytelling for energy-efficiency communication.
Coca-Cola can featuring a wordless recycling comic strip by Ian David Marsden
Coca-Cola / IGORA — sequential recycling stories printed directly onto cans.

Micro-Sequence · Packaging · Language-Independent Communication

Coca-Cola / IGORA — the package becomes the comic page

For Coca-Cola Switzerland and IGORA Recycling, I created short recycling comics printed directly onto aluminium cans.

The available space was tiny and the stories had to work without explanatory copy. Each strip therefore reduces sequential storytelling to its essentials: setup, action and resolution, all carried visually.

A Long-Standing Comic Practice

Professional cartooning since the 1980s

My professional comic work goes back to the 1980s and early 1990s, including a weekly comic for Tagblatt der Stadt Zürich, the full-page colour strip Idi und Bombo for SonntagsBlick, and the syndicated political strip Global Village News, distributed through the Peter Knight Syndicate.

Those titles belong to an earlier period of my career, but the disciplines are still the same: timing, economy, character acting, page rhythm and making a story readable quickly.

A few examples from that period are included in the archive below.

From Brief or Script to Finished Sequence

Finding the right number of images

A project can begin with a finished script, manuscript or communication brief, or with an idea that still needs to be structured visually.

Depending on the assignment, I can help break the material into scenes and beats, develop characters, thumbnail page or panel structure, produce rough layouts and create the finished artwork for print or digital use.

For projects that ultimately need voice, movement and a complete animated sequence, I also work in hand-drawn explainer video and whiteboard animation.

Related illustration work

Sequential illustration overlaps naturally with publishing, editorial cartooning, commissioned communication and animation, but each has its own deeper portfolio section.

Comics & Sequential Illustration

Have a story, situation or idea that needs more than one image?

I work directly with publishers, companies, agencies and organisations on original comics, strips and sequential visual storytelling.

Send me a short outline of the subject, intended audience and where the finished work will appear. A completed script is not essential.

Extended Archive

Comics, Cartooning & Sequential Work

A broader archive of graphic-novel pages, newspaper and magazine cartoons, comic strips, corporate comics, multilingual stories, commissioned sequential illustration and related cartoon work from different periods of my career. Click any image to enlarge it.

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