Marketing | Marsden IllustrationMarsden Illustration

07 Oct '23

AN2V Kakemonos / Commercial Banner Illustration

07/10/2023 | Comments: 0 | Posted by: idmarsden | In: Adobe Illustrator, adobe photoshop, Banners, business comics, Business Illustration, Freelance, Freelance Illustrator, Freischaffend, graphiste montpellier, Illustrateur France, illustrateur montpellier, Illustration, Illustration Deutschland, Illustration France, illustration montpellier, Illustration Schweiz, independent illustrator, Kakemono, logo design montpelliler, Marketing, Montpellier, Point of Sale, Trade Show, vectoriels montpellier

I am frequently consulted by my clients to assist with marketing and advertising projects, with concepts and ideas, layouts and graphic design suggestions as well as of course drawings and illustration elements.

AN2V, the Association Nationale de la Vidéoprotection approached me for a very interesting project. Founded in 2004 by Dominique LEGRAND, this remarkable association was established to address the growing need for the exchange of experiences in the field of security technology. At the time, video surveillance, which we now call videoprotection, lacked structure, and many users were grappling with the challenges of deployment.

What sets AN2V apart is its unique combination of “demand” from both public and private users, along with companies offering products and services in the realm of security technologies. AN2V is truly one of a kind, and I was privileged to collaborate with them.

AN2V presented me with an exciting challenge – to create three distinctive, large-scale Kakémono display banners, each measuring 2.10 meters by 0.85 meters. These banners were designed to represent three key facets of AN2V’s activities: training, the association itself, and the universities they organize.

Two of the AN2V Kakemono banners on display at a tradeshow

23 Feb '23

The Power of Custom-Created and hand drawn Explainer Videos: Why They’re Worth the Investment

23/02/2023 | Comments: 0 | Posted by: idmarsden | In: Advertising, art of illustration, brand recognition, business, Business Illustration, clean illustration, conversion rates, cost-effective, custom-created explainer videos, customer retention, engagement rates, experienced illustrator, explainer illustration, explainer video, explainervideos schweiz, hand-drawn explainer videos, Ian David Marsden, illustrateur, Illustrateur France, Illustration, Illustration Deutschland, Illustration France, Illustration Schweiz, Illustrator Deutschland, Illustrator Schweiz, Marketing, Marsden Illustration, startups, Whiteboard, Whiteboard Animation, whiteboard schweiz, Whiteboard Video

Explainer videos have become a popular tool for businesses and startups to market their products and ideas in an engaging and informative way. But not all explainer videos are created equal. Cheap productions that use reusable clipart and avatars may seem like a cost-effective option, but investing in custom-created and hand-drawn explainer videos can have numerous benefits for your business.

Custom-created and hand-drawn explainer videos offer an elegant and tailored solution to suit any product or presentation. With the art of illustration, any scenario is possible for a reasonable budget, making it a more cost-effective option than traditional methods such as a photoshoot with models, influencers and moviestars and tons of costumes and props in a fancy studio, or on location on a yacht or a private jet. (Why not just draw all of these elements?)