Blog Archives

10 Oct '23

Künzli Optik’s Optical Illusion

10/10/2023 | Comments: 0 | Posted by: idmarsden | In: Advertising, advertising agency, advertising comics, advertising illustration, business, business comics, Business Illustration, caricature portraits, cartoon portraits, Erklärvideo Schweiz, graphiste montpellier, illustrateur montpellier, Illustration, illustration montpellier, illustration portfolio, Illustration Schweiz, Illustrator Schweiz, Montpellier, Publicite, Schweizer Cartoonist, schweizer comic zeichner, schweizer comiczeichner, strassenwerbung, swiss cartoonist, swiss illustrator, weltplakat, werbeagentur, werbung, werbung in transportmitteln

Advertising Illustration for Künzli Optik Switzerland

In the world of advertising illustration, let’s explore a captivating scenario where eyeglasses have the remarkable ability to transform everyday people into potential celebrities. This imaginative concept found its way to my drawing board, thanks to Creative Director Daniel Matter from the respected advertising agency Matter & Gretener.

I’m Ian David Marsden, an experienced illustrator passionate about visual storytelling. I had the privilege of bringing this compelling idea to life. The task was clear: create minimalist illustrations that delicately balanced intrigue and recognition. The goal was simple – to make you ponder, “Could that be…?”

The outcome? Four remarkable posters and ads that captivated audiences and sparked conversations. Thoughtfully placed in prominent publications, on trams, in public transport, and along roadside billboards, these posters themselves became optical illusions. With a subtle touch, they left you wondering, “Hey, isn’t that a familiar face?”

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Ian David Marsden newsletter header with stamp, man's photo, and person illustration.
20 Jul '16

Illustration Newsletter July 2016 Ian David Marsden

20/07/2016 | Comments: 0 | Posted by: idmarsden | In: Advertising, Art, Book Illustration, Business Illustration, Cartoon, cartoon sketchbook, Cartoonist, Character Design, explainer video, Freelance, Freelance Illustrator, Illustration, Illustrator, Instagram, Marsden, Vector Art, Whiteboard Animation

 


Hello dear visitors to my blog,

What I love most of all about my profession as an illustrator and designer, is that I get to be creative in all kinds of different areas and I never really know what’s coming next.

Below, I have put together a selection of some of the fun projects I have recently worked on. I hope you enjoy it.

Before we get started let me wish you a wonderful summer, and just in case you are working during the summer months, it might comfort you to know that you are not alone. I will be doing the same.

I am not going away this year and can be reached in my studio both in July and August and can assist you with any illustration needs that may arise. 

All the very best and here now my latest news…

Ian 

PS: My portfolio has been completely updated with brand new work, so if you haven’t visited my homepage in a while, please have a look.

Categories are: My Sketchbook | Google Doodles | Advertising and Business Illustration | Editorial Illustration | Comics and Cartoons | RITZENHOFF | Children’s Book Illustration | Logo and Character Design | Packaging Designs 

So, what HAVE I been up to in the past months? Well…

I got to be WILD!…


Tribal style vector animals for poster art.

I got to be STRONG!…


Two new Coffee Love Cappuccino Cups with saucers have been added to my RITZENHOFF Design Collection.

https://marsdenillustration.com/portfolio/ritzenhoff/

I got to PIMP AN INTRANET!…
For Hermes Paketversand


I was a SUPERHERO! (and a SUPER VILLAIN)…
For Stadtwerke Wedel


I got to be SILLY…


I added a gallery of my personal sketches and doodles to my homepage.

Ian’s personal sketchbooks and moleskines

I got to be “FAMOUS!” 😎…


I started my own Instagram feed with snapshots, sketches and doodles.

It’s been up for only a few months and I am delighted that I already have over 2200 wonderful people who are interested enough in my tomfoolery, to follow my feed.

If you are also an instagrammer, come on over and join the fun.
https://www.instagram.com/marsdenillustration/

I got to be CLASSY and SOPHISTICATED!… 


My lovely wife Sheryl Marsden has founded a shop called Love French Linen featuring gorgeous linen items from the south of France (where we live).

What could be more appropriate than to use her very own in-house creative department for her photography and logo needs?

Even our dog “Watson” now features prominently in several images as the Love French Linen dog. Undoubtedly he will start his very own newsletter soon, when his modelling career takes off. 😊

Sheryl did a wonderful job and put a lot of thought and care into her linen collection. Please have a look and forward to your friends who might be interested in French linens for bedroom, dining room, bathroom and kitchen.

I hope you enjoyed some of the updates and I thank you for your interest.

Please visit my illustration portfolio:
My Sketchbook | Google Doodles | Advertising and Business Illustration | Editorial Illustration | Comics and Cartoons | RITZENHOFF | Children’s Book Illustration | Logo and Character Design | Packaging Designs 







 

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Professional Independent Illustrator, Designer, Animator, and Cartoonist

04/11/2014 | Comments: 0 | Posted by: idmarsden | In: Adobe Illustrator, Advertising, Book Illustration, Branding, Business Illustration, Cartoon, Cartoonist, Character Design, Corporate Identity, Cover Design, Cover Illustration, Flash Animation, Freelance Illustrator, Illustration, Illustrator, licensing, Marsden, Mascot, Portfolio, Ritzenhoff, Vector, Vector Art

Greetings! My name is Ian Marsden and I am a professional independent freelance illustrator, designer, animator, and cartoonist with over 20 years of experience. I have worked in various styles and specialize in creating vector digital art, advertising illustrations, graphics for businesses and educational purposes, character design, logo design, mascot design, as well as caricatures and cartoons.

To give you an idea of my capabilities, I have enclosed a poster showcasing a small selection of my work. You can also find more samples of my art and my latest projects on my website at https://marsdenillustration.com.

My portfolio is divided into several categories, including advertising and marketing, editorial, character design, mascot design, and more. Whatever your needs may be, I am confident that I can provide you with the professional and high-quality illustrations and designs that you require.

If you have any questions or would like to discuss a potential project, please don’t hesitate to get in touch with me. I look forward to hearing from you soon!


#illustrator #designer #cartoonist #freelance #vectorart #advertisingillustration #businessgraphics #educationalgraphics #characterdesign #logodesign #mascotdesign #caricature #cartoons #portfolio #artwork #independentartist #digitalart #artistsoninstagram #marsdenillustration

My illustration portfolio is divided into several categories:

GOOGLE DOODLES  |  ADVERTISING ILLUSTRATION | EDITORIAL ILLUSTRATION | RITZENHOFF DESIGN COLLECTION | BUSINESS ILLUSTRATION | LOGO AND CHARACTER DESIGN | CHILDREN’S BOOK ILLUSTRATION | CARTOONS and COMICS

I also specialize in producing and illustrating Whiteboard Scribing Explainer Videos. Here is a YouTube channel with some samples.

Please call me at +33 6 42 49 82 11 or e-mail me for a free estimate and to discuss your project.

This is where you can find my LinkedIn Profile: fr.linkedin.com/in/idmarsden/

I look forward to hearing from you,
Ian David Marsden

Independent illustrator and cartoonist Ian Marsden
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Marsden Illustration