Today, I want to take you on a journey that holds a special place in my heart—the creation of the illustrated Mercedes-Benz Employee Manual, affectionately known as the “Mitarbeiterknigge”. *
Back in 2010, as an experienced illustrator, character designer and concept creator, I had the pleasure of collaborating with esteemed advertising agency Sieber & Wolf on this fascinating project. Join me as I walk you through the process of bringing this comprehensive manual to life, highlighting the importance of effective visual communication within the context of a luxury brand like Mercedes-Benz.
When Sieber & Wolf approached me with the opportunity to work on the “Mitarbeiterknigge”, I knew it was a project that demanded precision, creativity, and dedication to excellence. The manual aimed to train Mercedes-Benz staff who interacted with customers, covering topics such as maintaining contact, politeness, and proper behavior in various situations like vehicle purchase, repairs, sales, events, lunches, dinners, and business correspondence. It was crucial that the illustrations reflected Mercedes-Benz’s high standards, precision, and commitment to quality.
Clean and clear line-art illustrations intended to explain how to prepare and use Henkel cleaning products (Bref, General) and their effects and lasting protection in the kitchen, bathroom and toilet. The artwork needed to be understood without words / language independent.
As the chief creative lead for a new startup company called iShepherd, Inc. based in Sunnyvale, California and in Zürich, Switzerland I just had the wonderful opportunity to be creative on a wide range of design elements.
Starting with the Corporate Identity and Logo Design, Branding and Brand Manual, GUI graphic user interface and UX user experience of the software, over 60 original icons for the iconography and unique visual language of the product as well as many business illustrations, marketing print materials and the homepage design in WordPress. We also created stickers, embroidered patches, flyers, sell sheets as PDF and print documents and Power Point pitch deck presentations.
iShepherd TRM360 – GUI Login Screen
More about the amazing iShepherd, Inc. TRM360 application, the most useful IAM Analytics tool on the planet: Useful, usable and accessible, can be found on the iShepherd, Inc. homepage here: www.ishepherd.ai
Various Designs for John Hennigan by Ian David Marsden
I had the pleasure of creating another cool wrestling shirt design for the legendary wrestler John Hennigan, who is also known as Johnny Impact, Johnny Nitro, Johnny Mundo, and most recently as the mayor of SLAMTOWN. This time around, the shirt design is titled “SLAMTOWN Office of Mayor”, featuring a striking illustration of a skull and crossbones, adorned with Johnny’s trademark sunglasses with crosses on the lenses.
Creating this shirt design for John was an amazing experience. He is one of the easiest and most amazing clients I have ever had the pleasure of working for. He trusts my creativity and lets me use my imagination, allowing me to create designs that truly capture his essence as a wrestler and entertainer.
John Hennigan is a true wrestling legend, with a career spanning over two decades. He has won numerous championships across different wrestling promotions, including WWE, Impact Wrestling, and Lucha Underground. He has also ventured into acting, appearing in movies and TV shows such as “Boone: The Bounty Hunter” and “Survivor”.
This is not the first time I’ve worked with John. In fact, I previously designed a wrestling shirt for him titled “This is My World” featuring his Johnny Mundo persona. It was a fun and challenging project that allowed me to push my creative limits and come up with a design that captured John’s persona perfectly.
SLAMTOWN – Office of Mayor Shirt design by Ian David Marsden
In conclusion, it was an absolute honor to work with John Hennigan again and create a cool wrestling shirt design that represents his new role as the mayor of SLAMTOWN. If you’re a fan of John Hennigan or wrestling in general, make sure to check out this shirt and add it to your collection. And if you’re in need of a talented illustrator, cartoonist, character designer, or producer of explainer videos, don’t hesitate to contact me for your next creative project.
Custom Illustration for a personal invitation based on photographs provided by the client. The people needed to be recognizable and the drawing had to have a connection to surfing and also to wine.
Character Design, Backround Design, Asset Design and Illustrations for “Knowledge Nuggets” micro-learning videos for the United States Federal Acquisition Institute (FAI).
Artist: Ian David Marsden Media: Vector Artwork in Adobe Illustrator CC
More examples of explainer videos and whiteboard videos with my artwork and a description of the production process can be found HERE
Avatars and character designs to be used in print, motion graphics, whiteboard videos, or explainer videos. Detailed and shaded in different styles or flat line art and vector graphics. Delivered on layers ready for import into your layout software or Premiere or After Effects.
Various different vector character avatarsRead more →
For Client Suzanne Ruf / Breaksru Gmbh design of a new logo and corporate identity and a custom tailored website with matching iconography and illustrations.
Artist / Designer: Ian David Marsden Client: Suzanne Ruf / Breaksru Gmbh http://breaksru.com
Media: Vector Art in Adobe Illustrator and digital paint in Adobe Photshop and Clip Studio Paint EX.
