llustrated software engineering card deck box on a desk with four sample cards; blurred team meeting in the background.

Visual Architecture for a Professional Software Engineering Training Tool

Visual Architecture for a Professional Software Engineering Training Tool Download FULL CASE STUDY PDF In 2025, I collaborated with Loïc Audiger (CTO, Audiger EURL) to develop the visual identity and instructional framework for a professional software engineering training product: a 59-card deck designed to teach core principles of modern development practice. The training

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Titelbild für ein handgezeichnetes Erklärvideo zur Sondernutzungsplanung und zum Planungs- und Baugesetz St. Gallen mit Pinsel, rotem Kreuz und Häuserlandschaft.

Handgezeichnetes Erklärvideo für Planungs- und Baugesetz in St. Gallen

Handgezeichnetes Erklärvideo zum Planungs- und Baugesetz St. Gallen Wie erklärt man ein Planungs- und Baugesetz mit Zeichnungen? Für ein Erklärvideo-Projekt aus dem Jahr 2014 zum Planungs- und Baugesetz, zur Raumplanung und Sondernutzung im Kanton St. Gallen entwickelte ich eine Serie handgezeichneter Illustrationen, Character Designs und animierter Szenen. Das Projekt entstand für YJOO Communication

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Yellow cab pulling up outside the New York Friars Club entrance in a cartoon website animation

New York Friars Club: Cartoon Friar Characters, Website Illustrations and Animated Intro

New York Friars Club: Cartoon Friar Characters, Website Illustrations and Animated Intro The New York Friars Club commissioned me to create a series of custom cartoon Friar characters, website illustrations and animated sequences for its official online presence. The assignment combined cartoon illustration, character design, caricature, vector artwork and short-form

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Logo illustré pour tee-shirt de la fête votive de Quissac VIELE 1936–2026, créé par Ian David Marsden, graphiste et illustrateur à Claret près du Pic Saint-Loup.

Logo événementiel et illustration vectorielle pour les 90 ans de la fête votive de Quissac VIELE

Logo événementiel et illustration vectorielle pour les 90 ans de la fête votive de Quissac VIELE Le Comité des fêtes VIELE de Quissac m’a demandé de créer une illustration originale et un logo événementiel circulaire pour les 90 ans de la fête votive de Quissac VIELE, 1936–2026. Le visuel devait

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Illustrated Explainer Video for Graph Database Workflows

Illustrated Explainer Video for Graph Database Workflows For Elephant Bird Consulting, I created a custom illustrated explainer video to help explain a graph database workflow: from initial client requirements to architecture, database administration and developer implementation. The project was commissioned by Tom Geudens, a graph database specialist and O’Reilly author,

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Composite image showing the Domaine Les Tuileries hand-drawn logo, bird illustration and produced wine bottles with illustrated labels.

Domaine Les Tuileries — Hand-Drawn Wine Label Design and Winery Logo for the US Market

Domaine Les Tuileries — Hand-Drawn Wine Label Design and Winery Logo for the US Market For Domaine de Coursac, a wine estate based in Carnas in the Gard, I created a complete illustrated label system and custom hand-drawn logo for Domaine Les Tuileries, a range of IGP Cévennes French wines

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Grand autocollant avec QR code Google, logo Mika Arvieu et coordonnées pour climatisation, électricité et plomberie.

Identité visuelle complète pour un artisan du Pic Saint-Loup

Identité visuelle complète pour un artisan du Pic Saint-Loup Une petite entreprise n’a pas nécessairement besoin d’une agence, d’une stratégie de marque de cinquante pages ou d’un budget de plusieurs milliers d’euros. Elle a en revanche besoin d’une identité claire, professionnelle et suffisamment souple pour fonctionner partout où ses clients

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Google MentalPlex illustrations page showing correct and incorrect usage examples from the April Fool’s Day 2000 hoax

Google MentalPlex: the first Google Doodle project I created

Google MentalPlex: the first Google Doodle project I created Google MentalPlex went live on 1 April 2000 as an April Fool’s Day page on Google, inviting users to search not by typing, but by staring into a spiral and mentally projecting what they wanted to find. The original page is

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Illustration dessinée à la main pour une affiche événementielle à Quissac par Ian David Marsden

Affiches générées par IA : et si nous regardions d’abord autour de nous ?

Affiches générées par IA : et si nous regardions d’abord autour de nous ? Les affiches générées par intelligence artificielle sont maintenant partout : fêtes locales, associations, menus, commerces, événements culturels et même communications municipales. Et la nouveauté commence sérieusement à s’user. Couleurs criardes, personnages génériques, sourires étranges, architecture approximative,

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Featured image for Dräger’s infection prevention and control campaign, showing a Roy Lichtenstein–inspired comic scene of a smiling retro housewife with floating food packaging above the title “IPC | Prevention and Control.”

Dräger Global — Illustrated Healthcare Communication Campaign for Infection Prevention and Control

Dräger Global — Illustrated Healthcare Communication Campaign for Infection Prevention and Control For Dräger Global, I created a series of large-format illustrated campaign posters and short animated visual pieces for an international communication initiative on infection prevention and control in hospital environments. The project sits at the intersection of healthcare

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Screenshot of Ian David Marsden’s LinkedIn profile header showing illustrator, creative director and visual storytelling profile based in France.

Let’s connect on Linkedin

LinkedIn Profile Updated — 75+ Projects Across Illustration, Branding, UX/UI, Animation & Visual Storytelling A searchable archive of client work, career history, and selected case studies My LinkedIn profile is now fully updated and includes more than 75 detailed project entries spanning two decades of international work across illustration, character

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Visual storytelling case study showing UX interface design, instructional illustration and business diagrams for executive training system

Visual Storytelling for Business Communication — Strategic Wealth Creator System Case Study

Visual Storytelling for Business Communication — Strategic Wealth Creator System Case Study Visual Identity, UX Interface & Instructional Visual System Design Case Study — Visual Storytelling for Business Communication and Executive Education The Strategic Wealth Creator System™ (SWCS) is a visual learning platform developed for executive training and strategic business

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Composite packaging presentation designed by Ian David Marsden showing Sanafort Calcium and Magnesium stick sachets, Magnesium folding box and Calcium folding box within one coordinated supplement packaging system.

Sanafort AG — Complete Creative Direction, Brand Identity, Packaging Design and Multi-Channel Visual System

Sanafort AG — Complete Creative Direction, Brand Identity, Packaging Design and Multi-Channel Visual System From 2014 to 2018, I served as Creative Director for Sanafort AG, a Switzerland-based health and wellness company developing nutritional supplements, vitamin products, medicinal mushroom ranges and associated consumer communication for an international market. This was

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