advertising comics

Creating the Artwork for the Mercedes-Benz Employee Manual

Today, I want to take you on a journey that holds a special place in my heart—the creation of the illustrated Mercedes-Benz Employee Manual, affectionately known as the “Mitarbeiterknigge”. *

Back in 2010, as an experienced illustrator, character designer and concept creator, I had the pleasure of collaborating with esteemed advertising agency Sieber & Wolf on this fascinating project. Join me as I walk you through the process of bringing this comprehensive manual to life, highlighting the importance of effective visual communication within the context of a luxury brand like Mercedes-Benz.

When Sieber & Wolf approached me with the opportunity to work on the “Mitarbeiterknigge”, I knew it was a project that demanded precision, creativity, and dedication to excellence. The manual aimed to train Mercedes-Benz staff who interacted with customers, covering topics such as maintaining contact, politeness, and proper behavior in various situations like vehicle purchase, repairs, sales, events, lunches, dinners, and business correspondence. It was crucial that the illustrations reflected Mercedes-Benz’s high standards, precision, and commitment to quality.

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Künzli Optik’s Optical Illusion

Advertising Illustration for Künzli Optik Switzerland

In the world of advertising illustration, let’s explore a captivating scenario where eyeglasses have the remarkable ability to transform everyday people into potential celebrities. This imaginative concept found its way to my drawing board, thanks to Creative Director Daniel Matter from the respected advertising agency Matter & Gretener.

I’m Ian David Marsden, an experienced illustrator passionate about visual storytelling. I had the privilege of bringing this compelling idea to life. The task was clear: create minimalist illustrations that delicately balanced intrigue and recognition. The goal was simple – to make you ponder, “Could that be…?”

The outcome? Four remarkable posters and ads that captivated audiences and sparked conversations. Thoughtfully placed in prominent publications, on trams, in public transport, and along roadside billboards, these posters themselves became optical illusions. With a subtle touch, they left you wondering, “Hey, isn’t that a familiar face?”

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Concept Art for Lindt Chocolate

In this gallery I would like to show some concept illustrations created in 2015 for Lindt Chocolate.

Lindt Gold Bunny / Goldhase
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How to Effectively Use Mascots and Comic Art to Convey Your Message – Marsden Illustration

Mascots and comic art are powerful marketing tools that businesses of all sizes and types can use to effectively communicate their message to audiences of all ages and completely transcend language barriers.

The Power of Comic Strips

Comic strips can communicate concepts and ideas to audiences of all ages and completely transcend languages. They can be used to give friendly reminders, offer tips, and provide educational material. For example, Coca-Cola assigned me to create wordless comic strips to remind people to recycle cans which were printed directly on the cans. These strips can also be used for internal purposes such as employee training and skill development, corporate training and executive briefings, or to enhance presentations and PowerPoint slides. They are also a wonderful media for e-learning or educational material.

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Comic Strips Sustainable Energy

For France-based client Sustain D I was tasked to develop original character designs for two cartoon characters and draw a series of comic strips featuring energy saving and ecological tips and tricks.

Let the sun shine in and you don’t need to turn the lights on 😀
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Artist Portrait Series

Vincent van Gogh, Frida Kahlo, Pablo Picasso, Salvador Dali cartoon portraits

Colorful cartoon caricature portraits of Pablo Picasso walking his surrealist dog, Frida Kahlo showering flower petals, Vincent van Gogh with his lovely painted easter egg and Salvador Dali dribbling his melting clock all over the place.

Artwork by illustrator and cartoonist Ian David Marsden


Full Gallery and slideshow of artist series below:

Artwork by Ian David Marsden
© Copyright 2022

Please visit gallery below
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Fun Animated and Illustrated Greeting Cards

Below a YouTube video presentation of 10 animated greeting cards for various occasions. I had the pleasure of inventing and designing this series of animated greeting cards for client 1&1 Mail & Media GmbH for GMX, Web.de, Mail.com Germany via the agency dieKLEINERT.de

The topics that were presented to me in the briefing were: Happy Birthday, I’m Sorry, Thank You, Merry Christmas, Happy Holidays, Get Well Soon, Happy New Year and Thank You!

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Creative Together! Connected Ink 21-hour Drawing Party

Creative Together! Connected Ink 21-hour Drawing Party

Celsys is pleased to announce the Creative Together! Connected Ink 21-hour Drawing Party at Wacom’s Connected Ink, one of the world’s most advanced digital pen & stationery events.

Drawing LIVE, Tuesday November 17, 2020 from 20:00 to 21:30 (CET) on the
Theme: THE CITY AT NIGHT, Ian David Marsden (France) will be drawing on his Wacom Cintiq 27 QHD Touch in Clip Studio Paint software.

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Volkswagen Sedric Concept Illustrations

Artist: Ian David Marsden
www.marsdenillustration.com

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Erklaervideos in Deutscher Sprache

Ich bin nicht nur ein veröffentlichter Cartoonist, Comic Zeichner und Graphic-Novel-Autor und erfahrener Illustrator mit internationalen Kunden, sondern biete auch individuelle animierte Erklärvideos und handgezeichnete Videoanimationen an. Seine hochwertigen, einzigartigen Visuals erwecken Markenbotschaften zum Leben. Mit einem Diplom in Animation von der AET Academy of Entertainment Technology am Santa Monica College reicht Ians Expertise von frühen professionellen Animationsdiensten in Macromedia Shockwave und Flash bis hin zu Projekten mit Adobe Creative Cloud. Sein Prozess deckt jeden Schritt ab – von der Konzeptentwicklung über Storyboarding und Charakterdesign bis hin zur Animation – mit Optionen für Standbilder und druckfertige Grafiken für umfassende Kampagnen.

Was Sie mit den Animationsdiensten von Marsden Illustration erhalten

Ians Animationen begeistern Zielgruppen auf Plattformen wie YouTube, TikTok, LinkedIn und Websites. Jedes Full-Service-Projekt bietet individuelle Kunstwerke, Storyboarding und einen reibungslosen, professionellen Ablauf mit Pauschalpaketen und vollständiger Rechteübertragung.

Warum Ians Videoproduktionen wählen?

Individuelle, handgezeichnete Illustrationen: Originalkunstwerke, die speziell auf die Bedürfnisse jedes Projekts zugeschnitten sind.

Umfassendes Projektmanagement: Vom ersten Konzept bis zum fertigen Endprodukt.

Multiplattform-Anwendungen: Ideal für Kampagnen, soziale Medien, Printmedien und Präsentationen.

Transparente Preise & Rechte: Pauschalpakete sorgen für volle Eigentumsrechte ohne Überraschungen.

Bereit für eine unvergessliche Animation? Kontaktieren Sie Ian Marsden, um Ihre Vision zu besprechen und ein individuelles Angebot zu erhalten.


PDF-Portfolio herunterladen


Skizzenbuch | Werbung und Business | Videos und Animation | Redaktionelle Illustrationen | Logo- und Charakterdesign | Cartoons und Comics | Verpackungsdesign | Google Doodles | Kinderbuchillustrationen | Ritzenhoff | Wacom Featured Artist | Latoya Jackson

Lebenslauf Ian Marsden Englisch | Lebenslauf Ian Marsden Français | Lebenslauf Ian Marsden Deutsch

Für eine Übersicht meiner Kundenliste und Kundenbewertungen besuchen Sie bitte meine Biografie-Seite.

© Copyright 2024 die jeweiligen Kunden / Künstler: Ian David Marsden

(Auf meiner Homepage zu Selbstpromotionszwecken angezeigt
gemäß den in meinen Nutzungsbedingungen festgelegten Rechten.)

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Artist Instagram and TikTok with lots of sketches, doodles and live drawings

It’s been a while since I updated my news blog. Things have been rather quiet on the project front due to the pandemic (like for many), so I don’t have a lot of new client work to show you, but I thought I would say a quick hello.

I recently started a TikTok channel, where I mostly post recordings of live drawings (digital and analog). So if you are on there and enjoy drawings, drop by and have a look.

I only have 120 followers here so far, so you can become a member of a highly exlusive club. 😀

https://www.tiktok.com/@iandavidmarsden?lang=en

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Marsden Illustration