Blog Archives

10 Sep '24

Creating the Artwork for the Mercedes-Benz Employee Manual

10/09/2024 | Comments: 0 | Posted by: idmarsden | In: advertising comics, business comics, Business Illustration, comic strip, comic strips, comic zeichner, comics, comiczeichner, comiczeichner deutschland, creative training materials, cute vector characters, Daimler Benz, dessin vectoriel, Employee Manual, illustrated employee manual, Illustration, illustration vectoriel, Knigge, Lehrmittel, luxury brand, Mercedes Benz, Mitarbeiterknigge, schweizer comic zeichner, schweizer comiczeichner, Vector, Vector Art, vector comics, vector illustration, vectoriel

Today, I want to take you on a journey that holds a special place in my heart—the creation of the illustrated Mercedes-Benz Employee Manual, affectionately known as the “Mitarbeiterknigge”. *

Back in 2010, as an experienced illustrator, character designer and concept creator, I had the pleasure of collaborating with esteemed advertising agency Sieber & Wolf on this fascinating project. Join me as I walk you through the process of bringing this comprehensive manual to life, highlighting the importance of effective visual communication within the context of a luxury brand like Mercedes-Benz.

When Sieber & Wolf approached me with the opportunity to work on the “Mitarbeiterknigge”, I knew it was a project that demanded precision, creativity, and dedication to excellence. The manual aimed to train Mercedes-Benz staff who interacted with customers, covering topics such as maintaining contact, politeness, and proper behavior in various situations like vehicle purchase, repairs, sales, events, lunches, dinners, and business correspondence. It was crucial that the illustrations reflected Mercedes-Benz’s high standards, precision, and commitment to quality.

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one illustrated, three chocolate, varying sizes and colors. "Lindt Concept Studies".
09 Oct '23

Concept Art for Lindt Chocolate

09/10/2023 | Comments: 0 | Posted by: idmarsden | In: Adobe Illustrator, Advertising, advertising comics, business comics, Business Illustration, Cartoon, Cartoonist, Concept Art, Dessinateur, Freelance, Freelance Illustrator, Freischaffend, graphisme, Ian David Marsden, Ian Marsden, Illustrateur France, Illustration, Illustration Deutschland, Illustration France, Illustration Schweiz, illustration vectoriel, Illustrator, Illustrator Deutschland, Illustrator Schweiz, independent illustrator, infographisme, infographiste, Lindt, Marsden Illustration, Vector, Vector Art, vectoriel, Vektor, Vektor Illustration

In this gallery I would like to show some concept illustrations created in 2015 for Lindt Chocolate.

Lindt Gold Bunny / Goldhase
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Friars club New York City website animation
22 Oct '22

Friars Club NYC – Animated Website Intro

22/10/2022 | Comments: 0 | Posted by: idmarsden | In: animated card, Animated GIF, animated greeting cards, animated marketing video, animation, animator, business comics, Business Illustration, caricature, caricature GIF, cartoon GIF, Cartoonist, Character Design, comics, Illustration, vector comics

Short intro animation created specifically for the Friars Club, New York City.

Several monk friar characters were created for animated GIFs and icons for the website
including Jackie Gleason playing pool and this little friar for the animation.

All artwork was created in Adobe Illustrator as vector art and then animated in Adobe Flash.

Client: Friars Club, Date: 2008, Artist: Ian David Marsden – www.marsdenillustration.com

Caricatures of Friars Club Officials opening red curtain – Animated Cartoon GIF
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Webpage featuring micro-learning videos on Acquisition Career Manager roles with illustrations.
14 Sep '20

Artwork for Series of Micro Learning Videos

14/09/2020 | Comments: 0 | Posted by: idmarsden | In: Adobe Illustrator, Erklaervideo, Erklärvideo, experienced illustrator, explainer video, Freelance, Freelance Illustrator, Ian Marsden, illustrateur, Illustrateur France, Illustration, Illustration Deutschland, Illustration France, Illustration Schweiz, illustration vectoriel, Illustrator, Illustrator Deutschland, Illustrator Schweiz, independent illustrator, Vector, Vector Art, Whiteboard Animation, Whiteboard Video

Character Design, Backround Design, Asset Design and Illustrations for “Knowledge Nuggets” micro-learning videos for the United States Federal Acquisition Institute (FAI).

Artist: Ian David Marsden
Media: Vector Artwork in Adobe Illustrator CC

More examples of explainer videos and whiteboard videos with my artwork and a description of the production process can be found HERE

https://marsdenillustration.com/portfolio/whiteboard/

Knowledge Nuggets Artwork by Ian David Marsden
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Man with phone and dog, large muscular figure looms, orange gradient background.
23 Aug '16

Youtube Drawing Tutorial Video: Wacom Cintiq 27QHD photoshop and illustrator cartoons and comics

23/08/2016 | Comments: 0 | Posted by: idmarsden | In: Adobe Illustrator, Art, Artist, Business Illustration, Cartoon, Cartoonist, Character Design, Dessinateur, Drawing Tutorial, Facebook, Freelance Illustrator, Ian David Marsden, illustrateur, Illustrateur France, Illustration, Illustration Deutschland, Illustration France, Illustration Schweiz, Illustrator, Illustrator Deutschland, Illustrator Schweiz, Instagram, Marsden, Vector, Vector Art, vectoriel, video explicative, Video Tutorials, You Tube, YouTube

Youtube Drawing Tutorial Video: Wacom Cintiq 27QHD photoshop and illustrator cartoons and comics 

Published on Aug 23, 2016

Drawing tutorial with illustrator, cartoonist and designer Ian David Marsden.

My homepage:
https://marsdenillustration.com

My facebook:
https://www.facebook.com/IanDavidMarsden

My instagram:
https://www.instagram.com/marsdenillustration

Follow my YouTube channel and share my videos! 🙂
Feel free to ask questions in the comment section under the video, I will try and answer them as quickly and as well as I can.

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News from Illustrator Ian Marsden – Summer 2015

31/07/2015 | Comments: 0 | Posted by: idmarsden | In: Adobe Illustrator, Book Illustration, Business Illustration, Cartoon, Cartoonist, Character Design, Corporate Identity, Cover Illustration, Dessinateur, Deutschland, Erklaervideo, Freelance, Freelance Illustrator, Freischaffend, Ian David Marsden, illustrateur, Illustrateur France, Illustration, Illustration Deutschland, Illustration France, Illustration Schweiz, Illustrator, Illustrator Deutschland, Illustrator Schweiz, Marsden, Mascot, Maskottchen, Portfolio, Ritzenhoff, T-shirt Illustration, Whiteboard Video, YouTube

 


Greetings from my illustration studio,

I would like to give you a short update on the fun and exciting projects of the last few months.
NEW CLIENTS

A big thank you and welcome to new clients:¦
Zum Goldenen Hirschen
Advertising agency
(Munich, Hamburg and Berlin – Germany)
LINK
Rock Brasiliano
Communications and Corporate Creativity
LINK
Coley Solutions
Smarter Performance Solutions 
We Develop Award Winning Training & Performance Solutions that Empower your Workforce.
(USA)
LINK
A SELECTION OF RECENT PROJECTS

HENKEL
I created a series of illustrations for sanitary cleaning products for HENKEL.
The artwork needed to be visually self-explanatory without words or language.

This project was a collaboration with Rock Brasiliano
through German Illustration Agency, Die Kleinert
LINK

More illustration samples

BEVERLY HILLS PROPERTY DEVELOPERS

Design of a crest and logo for a Los Angeles based property developer, Beverly Hills Property Developers.

More Logo and Character Designs.

UNIVERSITY OF ZURICH

The University of Zurich required an illustration to be printed on coffee mugs for a research team, with recognizable caricatures of the team members based on photographs.

More Cartoons and Caricatures

SCRIBING AND EXPLAINER VIDEOS

I have the great pleasure of creating illustrations for a series of whiteboard scribing explainer videos for the U.S. Government written and produced by Coley Solutions.

This is a long-term, ongoing project to create a library of training videos and I am delighted to be part of this collaboration.

I am very experienced in the production of Whiteboard Scribing videos.
I can produce such videos for you from A to Z in various languages. Examples of my video productions can be found on my home page.

Scribing Videos by Marsden
T-SHIRT DESIGNS FOR JOHNNY MUNDO

The T-shirts I designed for the well known U.S. pro wrestler Johnny Mundo AKA John Morrison are now available for purchase.

These designs were a lot of fun to create and I am currently working on new T-shirt designs for Johnny.

http://www.prowrestlingtees.com/wrestler-t-shirts-1/johnny-mundo/this-is-my-world.html

LOGO FOR ENTERTAINMENT COMMITEE 

Locally, as every summer, I designed the logo and t-shirt design for the Comité des Fetes in my southern French village.

More Logo Designs 

I hope you enjoyed this little update and if you would like to talk to me about any of your projects please call me at + 33 6 42 49 82 11 or e-mail me at ian@marsdenillustration.com 

Wishing you a wonderful summer,
Facebook
Facebook

LinkedIn
LinkedIn

Homepage
Homepage

E-mail
E-mail

I am an independent illustrator and designer and I also produce animation and whiteboard or animatic videos.

I am available for new projects.

My full portfolio and a short bio, client list and testimonials
can be viewed on my homepage Marsden Illustration
https://marsdenillustration.com

My artist page on Facebook

 

 

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Professional Independent Illustrator, Designer, Animator, and Cartoonist

04/11/2014 | Comments: 0 | Posted by: idmarsden | In: Adobe Illustrator, Advertising, Book Illustration, Branding, Business Illustration, Cartoon, Cartoonist, Character Design, Corporate Identity, Cover Design, Cover Illustration, Flash Animation, Freelance Illustrator, Illustration, Illustrator, licensing, Marsden, Mascot, Portfolio, Ritzenhoff, Vector, Vector Art

Greetings! My name is Ian Marsden and I am a professional independent freelance illustrator, designer, animator, and cartoonist with over 20 years of experience. I have worked in various styles and specialize in creating vector digital art, advertising illustrations, graphics for businesses and educational purposes, character design, logo design, mascot design, as well as caricatures and cartoons.

To give you an idea of my capabilities, I have enclosed a poster showcasing a small selection of my work. You can also find more samples of my art and my latest projects on my website at https://marsdenillustration.com.

My portfolio is divided into several categories, including advertising and marketing, editorial, character design, mascot design, and more. Whatever your needs may be, I am confident that I can provide you with the professional and high-quality illustrations and designs that you require.

If you have any questions or would like to discuss a potential project, please don’t hesitate to get in touch with me. I look forward to hearing from you soon!


#illustrator #designer #cartoonist #freelance #vectorart #advertisingillustration #businessgraphics #educationalgraphics #characterdesign #logodesign #mascotdesign #caricature #cartoons #portfolio #artwork #independentartist #digitalart #artistsoninstagram #marsdenillustration

My illustration portfolio is divided into several categories:

GOOGLE DOODLES  |  ADVERTISING ILLUSTRATION | EDITORIAL ILLUSTRATION | RITZENHOFF DESIGN COLLECTION | BUSINESS ILLUSTRATION | LOGO AND CHARACTER DESIGN | CHILDREN’S BOOK ILLUSTRATION | CARTOONS and COMICS

I also specialize in producing and illustrating Whiteboard Scribing Explainer Videos. Here is a YouTube channel with some samples.

Please call me at +33 6 42 49 82 11 or e-mail me for a free estimate and to discuss your project.

This is where you can find my LinkedIn Profile: fr.linkedin.com/in/idmarsden/

I look forward to hearing from you,
Ian David Marsden

Independent illustrator and cartoonist Ian Marsden
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Halloween cartoon with a werewolf, female vampire, and pumpkin-headed figure under a night sky.
30 Oct '14

How to Draw Halloween Monsters in Adobe Illustrator – Tutorial Videos by Ian David Marsden

30/10/2014 | Comments: 0 | Posted by: idmarsden | In: Adobe Illustrator, adobe illustrator tutorial, adobe photoshop, Cartoon, cartoon tutorial, Cartoonist, Character Design, Drawing Tutorial, drawing tutorial youtube, Freelance Illustrator, Fun, Halloween, Illustration, Illustrator, Marsden, Uncategorized, Video, Video Tutorials, You Tube, YouTube

Halloween Monster Drawing Tutorial Videos in Adobe Illustrator

HalloweenIllustration2014JPEGsmall

Are you ready to create your own Halloween monster designs? Join me on my YouTube channel for a series of tutorial videos where I show you how to draw spooky and fun characters in Adobe Illustrator. With the help of my Wacom Cintiq and Autodesk SketchBook Pro software, you can follow along and learn how to sketch, ink, and color your own vector art.

In the first video, I will teach you digital sketching techniques using Autodesk SketchBook Pro. We will create a basic rough sketch that will serve as the foundation for our Halloween characters. Then, in the next three videos, we will take our rough sketch and move on to inking the lines for the Jack-O-Lantern pumpkin, the witch/vampire lady, and the werewolf character in Adobe Illustrator. Finally, in the fifth video, I will give you a behind-the-scenes look at how I color my vector artwork in Adobe Illustrator using flats, shading, and gradients.

These tutorial videos are perfect for beginners who want to learn how to draw in Adobe Illustrator or for experienced artists who want to sharpen their skills. You can follow along with me step-by-step, and if you have any questions or comments, you can leave them in the comments section on my YouTube channel. Don’t forget to like my Facebook page to stay up to date with my latest projects and videos.

Thank you for watching my tutorial videos. If you’re interested in working with me, you can visit my website to see more samples of my artwork. Let’s create something amazing together!

This is what the rough sketch looked like:

sketchvideo-title1920
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Marsden Illustration