Today, I want to take you on a journey that holds a special place in my heart—the creation of the illustrated Mercedes-Benz Employee Manual, affectionately known as the “Mitarbeiterknigge”. *
Back in 2010, as an experienced illustrator, character designer and concept creator, I had the pleasure of collaborating with esteemed advertising agency Sieber & Wolf on this fascinating project. Join me as I walk you through the process of bringing this comprehensive manual to life, highlighting the importance of effective visual communication within the context of a luxury brand like Mercedes-Benz.
When Sieber & Wolf approached me with the opportunity to work on the “Mitarbeiterknigge”, I knew it was a project that demanded precision, creativity, and dedication to excellence. The manual aimed to train Mercedes-Benz staff who interacted with customers, covering topics such as maintaining contact, politeness, and proper behavior in various situations like vehicle purchase, repairs, sales, events, lunches, dinners, and business correspondence. It was crucial that the illustrations reflected Mercedes-Benz’s high standards, precision, and commitment to quality.
As a character and mascot designer, I enjoy creating cute and playful animal characters that can bring joy and positivity to people’s lives. These cute dog character designs, such as the King Dog, Dog running with bone, King dog with napkin, crown, knife and fork, waiter dog with tray and bone, are perfect for licensing and merchandising. They can be used on a variety of products, from children’s books to clothing and accessories.
The designs are created in Adobe Illustrator, which allows for crisp and high-quality vector artwork. This means they can be scaled to any size without losing resolution, making them versatile for any application. Plus, with their charming and friendly expressions, these cute dog characters are sure to be a hit with audiences of all ages.
So, if you’re looking for some cute and lovable dog character designs for your next licensing or merchandising project, look no further than these charming designs by Ian David Marsden.